This document discusses branding strategies and how brands can leverage social media. It advocates that brands should listen to customer conversations, befriend customers, solve their problems, share valuable content, and customize offerings to meet customer needs. The document provides examples of how brands like Audi, Mayo Clinic, and Threadless have successfully implemented social media strategies to engage customers through content, collaboration, conversations and addressing their needs.
Inspirational timeline of the past decade of creative ideas that broke convention in the industry. Once it broke, everyone wanted it for their brand. The challenge is not to mirror what has been done, but to question how to break the next convention and chart the future.
A social media case study by Windchimes Communications that highlight how India's leading hospitality brand ITC WelcomGroup used social media to engage with its guests - existing and potential - in the online space.
Inspirational timeline of the past decade of creative ideas that broke convention in the industry. Once it broke, everyone wanted it for their brand. The challenge is not to mirror what has been done, but to question how to break the next convention and chart the future.
A social media case study by Windchimes Communications that highlight how India's leading hospitality brand ITC WelcomGroup used social media to engage with its guests - existing and potential - in the online space.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
A case study on how social media was used to increase awareness for a cause - the Marico Innovation Foundation. See how using social media, entries to the Awards, increased by a whopping 75%!
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
A case study on how social media was used to increase awareness for a cause - the Marico Innovation Foundation. See how using social media, entries to the Awards, increased by a whopping 75%!
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"PerformanceIN
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Seagull Advertising created a unique campaign for Mont Vert, a real estate client, helping them gain awareness and bookings for one of their luxurious residential projects.
Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign achieved has achieved its objective smoothly.
Healthberries IVF is a new fertility clinic in Pune. We helped them to establish themselves as a brand in Pune and also spread awareness about their unique 'Our IVF Angel's Programme.' Take a look at how we achieved the SMART objective: bitly link
Sameer Desai, MD Seagull takes the members of RAMA (Regional Advertising & Marketing Association) through his journey at the Cannes. He also talks to them about the kind of work that is recognised at the Cannes festival of Creativity,
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
19. did
you
know?
• 41% of people said social media would affect
their choice of healthcare provider
• 77% of patients used search prior to booking
an appointment.
• Roughly 1/3 of patients used tablets or mobile
devices on a daily basis for research and/or to
book appointments
• 51% say they’d feel more valued as a patient
via digital health communications
• Email is a valued channel across nearly all
message types, from patient care and health
tips to seasonal reminders and payment
reminders
(Source: Google, TeleVox)
23. So what do big
brands do on social
media?
They LIBEF and SOSHA
24. What does that mean?
LISTEN: Listen to conversations happening online, relevant to your keywords
BEFRIEND: Make your customer your friend
SOLVE: Solve their problems, queries, doubts
SHARE: Share information, valuable content with them
25. The case of Audi R8:
• In 2011, a young lady named Joanne McCoy tweeted everyday using #WantanR8’.
• Luckily for her, Audi was listening, and responded by showing up at her Washington, D.C.
home with a brand-new sports car for the day
• From there onwards, the company went on to share the love and started giving fans who
tweeted using this hashtag an Audi R8 for a day
• So far, the hash tag has been used over 75,000 times since its inception, but that number
is expected to skyrocket
How successful
brands LIBEF
and SOSHA
27. Dave Carroll’s viral video
• In 2008, Canadian musician Dave Carroll took a United
Airlines flight
•Upon reaching his destination, he discovered that his
$3500 Taylor guitar was severely damaged due to rough
handling
•When he raised his claim to United Airlines, he was met
with indifferent employees and his claim was ultimately
apparently because he hadn’t submitted it ‘in time’
•In protest, Dave Carroll went on to do what he did best:
he made a song about the whole episode and published
it on youtube
•Almost immediately, the video went viral, generating a
lot of negative feedback for United Airlines, from other
disconcerted passengers
•Till date, this video has garnered 2.5 million views and
Dave is planning on a sequel, plus a book
29. How to create a
successful digital strategy
• Build a digital community
• Generate enquiries/sales
30. Say Hello to the AECCC strategy
From David Rogers: ‘ The Network Is Your
31. • A band created for Healthberries Clinic Pune, which stores all relevant medical information
about you
• This band could also possibly give you alerts on medical tests, medical precautions you
need to take on a real-time basis and relay important information back to your physician
ACCESS: Be present where your consumer is
32. Scanadu Scout:
Brainchild of entrepreneur Walter De Brouwer
• A device which helps people capture health
information such as temperature, blood oxygen
level and electrical heart activity by holding the
gadget to your temple for 10 seconds.
ACCESS: Be present where your consumer is
36. 5 ways how Mayo Clinic uses social media
Here are 5 ways how Lee Aase, the director of the Center for Social Media at Mayo Clinic uses
social media
Youtube: YouTube is one of a hospital’s most successful outlets in terms of marketing itself to
potential clients. At Mayo, we utilize this for patients to highlight our areas of expertise and focus.
Twitter: For Mayo, word of mouth has been the best way to get our name out there for the past
100 years, but Twitter has taken that model to the next level
Facebook: On Facebook, we can build a community of former patients, current patients and
future patients. Facebook acts as a forum for patients to interact with the hospital and with one
another, but Facebook lets its community go into more depth
Blogs: Blogs are a great way to publish timely news. Blogs also offer the added benefit of tending
to fare well in search engine optimization
Cross promotion: We utilise as many social media outlets as possible and emphasise on cross
promotion, for example, taking YouTube clips and posting them on the hospital’s Facebook wall or
Twitter feed. If done properly, health organizations will see an increase in patient volumes.
37. Derm TV
•Internet’s top skin care resource hosted by
leading New York based dematologist
Dr. Neal Schultz. Topics include acne, wrinkles,
exfoliation and more.
•His videos have received over 97 lakh views
ENGAGE: Become a source of valued content
38. Motherhood Simplified
•Motherhood Simplified:* An online and
offline platform developed by Seagull
Advertising which gives information on
pregnancy through on ground seminars,
online blogs, videos and user generated
content.
ENGAGE: Become a source of valued content
In concept stage
39. Will it Blend?
•Blendtec, a local commercial and home
blender manufacturer from Utah has created
one of the most successful viral social media
marketing campaigns 6 years ago.
•Once a small manufacturer, currently active
in 90+ countries, Blendtec is today known to
millions with its crazy yet funny "Will It
Blend?" videos.
ENGAGE: Become a source of valued content
41. CUSTOMISE: Adapt your offerings to your customer’s needs
In today’s age, we can’t give
consumers what we want, we need
to give them what they need or are
looking for.
The three slides which follow, show
three examples of brands which have
successfully adapted their product to
their consumers’ needs and wishes.
45. COLLABORATE: Involve your customers and co-create with them
Threadless clothing:
The company, run by Jake Nickell, Jacob DeHart, and Jeffrey
Kalmikoff, turned the fashion business on its head by enabling
anyone to submit designs for t-shirts and asking its community
of more than 500,000 members to help select winning designs.
Threadless encouraged community members to actively
participate by critiquing submitted designs, blogging about
their daily lives, posting songs and videos inspired by the
designs, and, most important, purchasing t-shirts that have
won the weekly design competitions.
47. COLLABORATE: Involve your customers and co-create with them
Wikipedia:
The world’s biggest free-content,
collaborative online encyclopaedia
A wiki is a website that allows contributors to
create and edit the wiki’s own pages using a
simplified editor within the browser.
This self-editing software was invented by
Ward Cunningham
48. CONNECT: Be a part of your customer’s conversation
PatientsLikeMe:
A platform for people afflicted with diseases
to connect to other patients suffering from
the same disease, to exchange vital
information, find companionship and also
report drug side effects directly to
government regulators.
50. CONNECT: Be a part of your customer’s conversation
McDonalds:
Our Food. Your questions.
Giving consumers a
platform to ask their
questions and answering
them in an engaging,
informative manner.
52. CONNECT: Be a part of your customer’s conversation
March of Dime Charity:
•Allowing people to make their
own 60 second ad to raise
awareness of premature
births. People were invited to
share their baby stories
through videos, blogs.
•Over 80 ads were submitted,
3000 votes were cast and the
winning ad was distributed
nationally on tv.