At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Get the Most from your YouTube ChannelLizGoldsmith
Learn how to get the most benefit from your YouTube Channel through effective channel design, VSEO, and analytics. Although geared toward educational institutions, this presentation has value for all industries.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Get the Most from your YouTube ChannelLizGoldsmith
Learn how to get the most benefit from your YouTube Channel through effective channel design, VSEO, and analytics. Although geared toward educational institutions, this presentation has value for all industries.
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...heilbronimad
In today’s digital age, opportunities abound for individuals to turn their passions into lucrative online ventures. One such avenue is the YouTube Partner Program, which empowers content creators to monetize their videos and build a sustainable income stream. In this comprehensive guide, we will delve into the intricacies of the YouTube Partner Program, offering valuable insights and actionable tips to help you navigate the path to financial success.
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
NIDM India, Bangalore, founded in 2011 by Shri M.S. Kumar, India's top digital marketing expert. 30,000+ students, 2500+ batches, 20+ countries represented. 100+ startups guided, students placed in top Indian MNCs. Leading digital marketing institute with a job-oriented curriculum and practical focus.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
3. About Me
• Over 15 years of Internet-related experience
• Started search marketing over 10 years ago.
• President of MN Search Engine Marketing Association
• Subject-matter expert in the areas of web
metrics, search marketing and social media to Medtronic
marketers in the U.S., Europe, and Australia.
• Now Principal Interactive Strategist at Medtronic
Neuromodulation
• Led the launch of several YouTube Channels at
Medtronic.
Slide 3
4. Questions for You
• How many of you:
– watch YouTube on your TV at home?
– have personally uploaded a video to YouTube?
– have posted a comment on a YouTube video?
– use YouTube in your online marketing strategy now?
– create video content specifically for YouTube?
– advertise on YouTube?
• What are you trying to get out of this workshop?
Slide 4
5. YouTube Trivia
YouTube Statistics ???
Hours of video uploaded to YouTube every minute
Number of videos viewed on YouTube everyday
Number of unique visits to YouTube every month
Total number of hours of video watched on YouTube each month
Percent of YouTube visitors that come from outside the U.S.
Number of countries with localized versions of YouTube
Total number of languages YouTube is broadcast in
Total number of views YouTube had in 2011
Amount of money Google paid for YouTube in November of 2006
Amount Sequoia Capital invested into YouTube in November 2005
User submitted video with the most views – "Charlie bit my finger"
Source: YouTube, 3/26/2012
Slide 5
6. Workshop Outline
1. The YouTube Phenomenon
2. The YouTube User Experience
3. YouTube Search
4. YouTube Advertising
5. How can you demonstrate the value of YouTube to your
organization?
6. How can you manage risk and address legal and
regulatory concerns?
7. Measuring YouTube
Slide 6
7. YouTube Health Channels
Sponsored by Medical
Institutions and Industry
Johnson and Johnson
www.youtube.com/JNJhealth
Mayo Clinic
www.youtube.com/MayoClinic
Medtronic Chronic Pain
www.youtube.com/MedtronicChronicPain
Cleveland Clinic
www.youtube.com/ClevelandClinic
Medtronic Diabetes
www.youtube.com/MedtronicDiabetes
U of Maryland Medical Center
www.youtube.com/UMMCvideos
Slide 7
9. What we already know…
• The world – and its consumers – have changed
• The Internet is a global revolution & therefore a global
opportunity
• The Internet is the Top Health Resource
• Search is a primary driver of health traffic online and can
provide instant answers to questions
• Consumers know what they want from us.
• Health consumers & health care professionals use
mobile to search for health information wherever they go
Slide 9
10. Audience & Demographics
Profile by:
• Age/Gender
• Education
• Ethnicity
• Family Status
• Income
Slide 10
11. Manhattan Research 2010
• Adoption of online health video among U.S. consumers
online for prescription drug information in particular,
growing from 21% in 2007 to 48% in 2009.
• Online health video drives action among this segment -
nearly three quarters of consumers performed additional
research after watching health videos online.
“In 2010, the conversation has shifted away from whether physicians are
online to understanding the degree to which digital content is changing
the way physicians practice medicine,” said Meredith Ressi, VP of
research at Manhattan Research. “Professional use of smartphones and
online user-generated content are no longer early adopter activities of a
tech-savvy few – these types of activities are the norm for the majority of
physicians today.”
Slide 11
12. Consumers Watch Health Videos More Than
Food & Celebrity
Slide 12 Used with permission from Google
13. The Majority Watch Condition-Specific Videos
Slide 13 Used with permission from Google
14. 85% Take Action as a Result of Watching Online
Health Videos
Slide 14 Used with permission from Google
19. The YouTube Facelift in December 2011
• Easier for viewers to find and watch
their favorite channels
• Easy to navigate and as compelling
to watch as cable TV
• Reorganized to display three main
vertical columns instead of scattering
clips in horizontal rows
• More attractive to watch on large-
screen TVs
• Site users now stay for 418 minutes
per month, an increase of 60% over
last year
• Subscriptions to Channels have risen
50%
Slide 19
26. Build a Hub for User Interaction
Create a Home on YouTube
Free brand channel and
customization
Build your own custom gadget
that truly represents your brand
and campaign.
Integrated social strategy:
CBR, Facebook and Twitter direct
links
Build a Loyal Audience
Each new video uploaded will
auto-populate into logged-in
users homepage
Slide 26 Used with permission from Google
27. Engagement Programs on YouTube
Home Page Takeovers Home Page Masthead Home Page Expandable Ads
Contests Brand Channel Gadget
Slide 27 Used with permission from Google
28. Promoted Videos
Drive traffic to your YouTube video content from search and
watch pages
User clicks on Watches Your User arrives at
Promoted Video Video Content, Your Website
link User clicks on
free Call-to-
Action overlay
Slide 28 Used with permission from Google
29. Display Ads (300x250)
Brand the Watch and Browse Pages while showing Above
the Fold next to videos
Slide 29 Used with permission from Google
30. InVideo Overlay (480x70)
Reach users within the video player while they watch the video
InVideo ads on YouTube generally receive high clickthrough rates (>1%),
especially when coupled with a companion 300x250 ad.
Slide 30 Used with permission from Google
31. InStream Ads (15/30 sec. video + optional 300x60 companion)
Online commercials which show against YouTube’s long and short-form partner content
Reach users pre, mid and post-roll while they watch the video.
Slide 31 Used with permission from Google
32. Integrated Marketing Mix Example: Concerta
Search
Network
Display
Network
YouTube
Slide 32 Used with permission from Google
33. Target relevant content and target ads to your key
audiences on YouTube
Target by:
• Demographic
• Geographic
• Language
• Interest Category
• Remarketing
• 3rd Party Audience Data
• User Type
• Uploader Content
Slide 33
36. Demonstrate the Value of YouTube
• Video is rich, interactive media
– Video emulates the engagement of TV, but is more measurable
• YouTube remains the dominant online video destination
– YouTube is the second largest search engine behind Google
• Using YouTube increases your brand entry points
• Deliver videos in mobile format
– for a wide variety of mobile platforms
• Syndicate your Videos
– with ability to embed them on 3rd party websites and share
activity on social media channels
• Professional content to support ads
– Ad Targeting and metrics insight.
Slide 36
39. Best Practices for YouTube Videos
Fair Balance Include risk information language (based on product labeling) within the video using a
level of detail that is commensurate with that used for benefits
For existing videos only this information may require either audio or text on the screen
within the video and should be conspicuous.
For future videos, the risk information should be incorporated in the main audio/video
script.
The amount of risk information needed in new videos depends on the amount and nature
of the benefits discussed, in order to achieve fair balance.
DTC Disclaimer Include a DTC disclaimer at the end of the video as both audio and text.
.
Display a link to the brief statement near the video on the YouTube page or
Brief Statement in a statement at the end of the video as text.
Slide 39
42. YouTube Metrics Reporting and Analysis
• YouTube provides free analytics for your channel.
• Use YouTube Insight to optimize your videos and
provide reporting.
• Data includes:
– views, subscribers, likes, comments, shares, location and
gender; and per-video metrics.
• It is possible to Integrate Google Analytics to track and
measure several aspects of YouTube as well.
Slide 42
48. Content ID: a tool to give rights holders control
• Block, Monetize, or Track Viewing Metrics. It's
Automated, and It's Free
YouTube's state-of-the-art technologies let rights owners:
• Identify user-uploaded videos comprised entirely OR
partially of their content, and
• Choose, in advance, what they want to happen when
those videos are found. Make money from them. Get
stats on them. Or block them from YouTube altogether.
Slide 48
49. Some Final Advice
• Watch a lot of YouTube
• Customize the appearance of your channel
• Keep your videos short
• Don’t expect your video to go viral
• Optimize your videos and buy some ads
• Learn from comments, hot spots and A/B testing
• Find your niche
• Create content specifically for YouTube
• Choose featured videos wisely and change often
• Analyze your metrics
Slide 49
50. THANK YOU! Here are a few resources:
YouTube Advertise How-to Guides YouTube Trends Dashboard
http://bit.ly/Hl4Iic
Reaching Health Information Seekers on YouTube Reaching Health Care Professionals on YouTube
http://bit.ly/I915wk http://bit.ly/I7Fb9X
Slide 50
Editor's Notes
YouTube Statistics Hours of video uploaded to YouTube every minute = 60 hours Number of videos viewed on YouTube everyday = 4 billion Number of unique visits to YouTube every month = 800 million Total number of hours of video watched on YouTube each month = 3 billion hours Percent of YouTube vistors that come from outside the U.S. = 70 % Number of countries with localized versions of YouTube = 42 Total number of languages Youtube is broadcast in = 54 Total number of views Youtube had in 2011 = 1 trillion Amount of money Google paid for YouTube in November of 2006 = $1.65 billion Amount Sequoia Capital invested into YouTube in November 2005 = $11.5 million User submitted video with the most views – "Charlie bit my finger" = 439,382,214
Original Outline:Care, continuum and search, how do they intersect?How do patients find and consume medically-related videos?Examining The YouTube phenomenon and the impact it could have on your marketing mixDeveloping a YouTube Strategy for the peopleMeasure twice, cut once
What types of video do viewers discover, watch, and share?Inspiration – stories (patient storiesEntertainment – funny, awesomeEnlightenment - documentariesEducational – “how to videos”, DIY, (How to use your programmer)
Baidu, China's dominant search engine, has a home page and ad-revenue model very similar to Google'sYouTube has been blocked in China for nearly two years. Its two main copycats are Tudou & Youku
Optimize your videos, playlists AND your channel.First 15 seconds: Make the beginning of your videos compelling to your viewers.Calls to action: Invite viewers to like and share video or subscribe to channel – to help build audience.Use annotations if neededDon’t direct viewer away from video before they finish watching.Offer videos on regular (predictable schedule)Create and release videos around special events.Put links to your other web properties in videos and channel descriptions (make them measurable)
Refer to Analytics tip in each section of the creator playbook
New metric is now available – how many times your video was shared.Stay up to date on YouTube changes via the official YouTube blog.
Live Demo and Q&A SessionTour YT How To GuidesTour YT Creator PlaybookTourTestTubeEmbedding example: Wardo-GramDemo YT Trends ToolDemo YT Keyword Suggestion ToolShare PDFs