Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
The future of the Internet 2 - Evolution to the "Internet of things"Paul Tansey
This presentation is about the fast evolving world of the Internet, changing devices, technology adoption and evolution toward the Internet of things - with a bit of Google+ thrown in and the ultimate move to Google Now and wearable computing with joined up Google Apps...
The future of the Internet 2 - Evolution to the "Internet of things"Paul Tansey
This presentation is about the fast evolving world of the Internet, changing devices, technology adoption and evolution toward the Internet of things - with a bit of Google+ thrown in and the ultimate move to Google Now and wearable computing with joined up Google Apps...
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
The second annual Adobe Consumer Content Survey—a December 2018 survey of 1,000 U.S. consumers who own at least one digital device—found that digital content consumption is on the rise and consumers have already established expectations and preferences.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
If your business is not harnessing the power of customer transaction data to optimize sales, marketing, product development, and customer service, it is likely that you have a Billing and Payments Problem. This paper identifies the warning signs of a potential billing and payment problem and clarifies the cost-drivers and business growth opportunities that suggest the need for a billing and payment solution.
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
The second annual Adobe Consumer Content Survey—a December 2018 survey of 1,000 U.S. consumers who own at least one digital device—found that digital content consumption is on the rise and consumers have already established expectations and preferences.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
If your business is not harnessing the power of customer transaction data to optimize sales, marketing, product development, and customer service, it is likely that you have a Billing and Payments Problem. This paper identifies the warning signs of a potential billing and payment problem and clarifies the cost-drivers and business growth opportunities that suggest the need for a billing and payment solution.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. Charles Darwin “ It is not the strongest or the healthiest will survive but it will be the one that can adapt to change”
5.
6. Self actualization Love, Belonging & Self Esteem Safety, Security, Survival Social Consciousness Value pursuit; betterment of the larger collective; community action Emotional Connectedness Sense of community; empowerment (Share Photo/video, self publishing) Utility Task focus, Information access 24/7 (Search, shopping, banking) Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs applied to Digital Evolution
9. Broadband is driving change 16% of Internet HH 86% of Internet HH 67% of Internet HH
10.
11. Broad band Dial-up 2357 Pages 1032 Pages Broad band Dial-up 24.8 Hours Broad band Dial-up 18.2 Days 15.5 Hours 14.3 Days PAGES PER PERSON TIME PER PERSON USAGE DAYS PER PERSON HOME USAGE PER MONTH Broadband Vs. Dial-up Broadband users are active
12. US Adults 18-54 w/ Home Broadband Connection % of weekly media time Source: 2006 Forrester NACTAS Benchmark Mail Survey-April 2006 Representation of All US Households: N=60,223 They spend more time on internet
13. More people will watch video on internet Internet Video viewing in two years Source: IDC Internet Video Usage 2006 TV viewing in two years
14. Web 1.0 Internet is transforming Web 2.0 LIFE MANAGEMENT FULL STORY PERSONAL ENTERTAINMENT SOCIALIZE POST BROADBAND COMMUNICATE TASKS SOUND BITES JUST FOR FUN PRE BROADBAND BEHAVIORS SPEED + “ ALWAYS ON”
17. 33% Internet users watch online video Internet Video Viewers Q: Have you watched internet video in the past 3 month? N=1,000 Source: IDC Internet Video Usage 2006 Frequency of Viewing Q: How often do you watch internet video N=230
18.
19.
20.
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23. Adults 18-34 Adults 18-34 - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
24. Adults 35-54 Adults 35-54 - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
25. Adults 54+ Adults 55+ - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
27. YouTube – disproportionate streams by teens 24% were made by 16% of streamers on the site comScore Video Metrix, August 2006 – initial measurement methodology
28. 34 Million UU (YouTube) 22% Reach Explosive growth of Gen. C 14th Largest Web Destination
44. Michael Hong Marketing Consulting Michael is a Senior Marketing Management professional with exceptional skills and experience in e-Commerce Marketing. Michael has 20 years of marketing and marketing communications experience at corporations such as AT&T and LG Electronics. He is a creative marketer and a thought leader in digital marketing and multicultural marketing industry. He spoke at numerous conferences such as Internet Retailer and the eM9-Marketing Conference. Specialties: Advertising Strategy, Planning and Execution, Digital Marketing (SEO, SEM, Social media, Word-of-Mouth), Direct Marketing, Multicultural Marketing, B-B Marketing Education: Cornell University, Ithaca, New York B.A. 1985 School of Art, Architecture and City Planning 2 Brookstone Dr. Boonton Twps., NJ 07005 (C) 201 841 9659 [email_address] Thank You
Editor's Notes
Hi. My name is Michael Hong. I am a director of marketing communications for LG Electronics. But before I start, could you please raise your hand if you have heard of LG for the first time through this conference? Thank you.
Just for your reference, LG Electronics is a $43 billion global leader in consumer electronics, home appliances and mobile communications. I have been with LG Electronics for little over two years and I am responsible for Brand Marketing and Marketing Communications for North America region. I am honor to be at Internet Retailer 2007 and share my thoughts Online Video Content.
Two business men traveled to Africa. In the jungle, they met a lion. While one of travelers thinking what he should do, the other traveler carefully pulls out a pair of sneakers out of backpack and putting them on his feet. So the man asked, “Do you think you can out run the lion? The other man shouted as he started running. No, I just want to out run you!
In today’s competitive environment, out running competitors is not an easy task. Charles Darwin said that it is not the strongest or the healthiest will survive but it will be the one that can adapt to change. Internet technology is constantly evolving and challenges our cultures to adapt new ways of living.
As digital age brings speed to everything we do, we are experiencing cultural conversions and diversions manifesting at the same time. Hollywood movies are being viewed every corners of the world spreading American culture. At the very same time, millions of micro communities popping up creating unique culture only to them selves. The digital age is now reshaping our cultures creating new breed of people. Alvin Toffler, author of Future Shock, The third wave and Revolutionary wealth identified this new breed of people as “prosumer.” These are the people who produce and consumes at the same time. This new breed of people are now commanding the new digital age and we’ll discuss who these people are, how video plays important part of this changing world and why digital marketers should consider using video as a part of communication mix.
. The killer App of the internet was utility; being able to access basic information 24 by 7 and convenience to task oriented activities such as online banking etc. Today, internet is becoming a social, personal extension of oneself, as people use it more to connect with friends and family and find new communities around their specific interest and passions. This new consumer behavior has transform the internet into excellent branding vehicle for establishing emotional connection with consumer. Eventually, internet will play an increasing role in social advocacy by igniting participation and expression among the global collective.
Video is one of the modern wonders of media technology. The invention of motion picture and television forever changed our culture and history of modern history. In 1931, the Radio Corporation of America (RCA) broadcast experimental signals from the Empire State Building, featuring a familiar cartoon character, Felix the Cat . The first TV star was born. Video, coupling with audio transmission technology, is the most powerful way of simulating real experience without being at the point of event. In 1969, when TV broadcasted Apollo 11, a man landing on the moon wasn’t the only remarkable achievement in human history. The fact that millions of people around the world witnessing a historical moment through eye’s of television in itself was another remarkable milestone for human kind. Video has become one of the most powerful media as it connects people around the world emotionally and intellectually.
To better understand the video, one must understand the context of media evolution. Invention of new and better media not only allowed human kinds to communicate with people of a far away but it also allow people to send message to the future generation. From snail mail to email and radio wave to digital broadcasting technology, we have revolutionized the speed of delivering contents. (By the way, LG Electronics is proud owner of digital broadcast technology that will soon replace analog broadcasting technology in the US.) Internet is now emerged as multi-media platform, creating unprecedented network of human chain. Internet is not only capable to distribute content in mass but it also allow one-on-one communication possible.
Today, speed of internet has changed just about every thing in ways which we communicate. As bandwidth continues to increase, video and audio content that once was limited to TV and Radio media is now flourishing in internet as major media. By 2010, 86% of US house holds with internet will be wired with high-speed internet access. As such, role of video content is being reevaluated as important integral part of communications mix for marketers.
Traditional text driven contents are thing of the past. Speed of internet is now driving new contents that we only dream of. The benefit of high-speed is huge for consumers as well as for the marketers.
Faster the speed of internet, longer the time spend on internet. On average, broadband user reads two times more pages than the dial-up users. Did I just say users read content? Today, internet users don’t just read content but also watch and listen.
Broadband users spends 30% of their time online and 27% on TV.
The post broadband is now reshaping our behavior in this ever-changing virtual world. Communications is becoming socialization. Task focused activities are transforming to life management. These transformation is now making a huge impact in our culture both online and off-line.
People are transforming. 3D virtual community is becoming one the fastest growing online activities for the high speed internet users. These virtual communities helps people to bring out hidden talents and creativities that otherwise never expressed in the real world. Character play communities provide an opportunity to for people to become someone they could only dream. Introvert are now extravert, male can pretend to be female so and so forth. It’s interesting to note that marketers are creating a new economic within these virtual communities. Virtual products are being sold as if it really exist. While broadband penetration increased significantly in the US, it will be awhile before we enjoy true high speed internet access that are currently available in countries such as Korea.
In the mid-1980s, a popular Japanese television show invited viewers to send their homemade video where the hosts would play them and, of course, gleefully ridicule them. Vin Di Bona, an American television producer, like this concept and purchase the right to repackage for American television audience. On January 14, 1990, America’s Funniest Home Videos was broadcasted in ABC TV. Within three months, it was the number-one ranked television series in America. AFHT is still on ABC and made it the third-longest running primetime show for the network after 20/20 and primetime. Today, AFHV is challenged by video sharing sites. So who are behind the video sharing sites? “prosumers” the new breed of people who produces their own entertainment and entertain them self at the same time. They are in the forefront of influencing many to follow. The new generation, not only capable to intake insurmountable of information than the pre-broadband generation, loves to share and express freely of their opinions. Also, they are not afraid to use new media such as video cam or digital cam as technology is made easy for everyday usage. Some marketers refer ‘prosumers’ as ‘Generation C’ where C stand for content or Citizen marketer. What ever the name might be, as marketer, we can not ignore these emergence of new culture and generation.
User created content has created is beginning to compete with professionally produced content.
The explosive growth of You Tube and other similar sites are evident that Generation C is becoming a new segment that marketers can not ignore anymore. Generation C is becoming a powerful brand influential segment. They are the message as their “word-of-mouth” is becoming the most influential form of media. Today, marketer must not only address what to communicate but must be capable to understand what consumer says about your brand. Undeniably, we have now entered an era of ‘Seller Beware’ (Add some sample video content)
Online Video ads are 2 to 3 times more effective over traditional banner ads. If your goal is to drive traffic to your website while building your brand, the cost of running 30 second ad on internet space maybe a lesser expensive solution than on-air TV ad. If your goal is to build awareness to un-segmented wide audience, I would think the TV maybe a better solution.
Today, video content is virtually ubiquitous in online space.
Most leading ad executives expect a significant portion of broadcast and cable TV ad dollars to shift to online video by 2010. As video content provider continues to increase in online space, the difference between TV and Internet will be minimized. In fact, if one consider internet is one stop solution for all media platform, stand alone TV has no room to survive in the future.
Convergence of Voice, Video, broadband and wireless service will eventually offer new form of communication and entertainment platform to marketers. Some people call this home networking but whatever it may be it will be based on socialization to meet un met needs to being who we are, human.