This document provides an overview of digital video and recommendations for marketers. It discusses the shift to on-demand viewing, key events in online video, audience demographics, popular video content types and destinations, and performance metrics. The document recommends that marketers plan for an on-demand media lifestyle, optimize video creative for web constraints, and consider interactivity, creative variety, ad content, and comprehensive ad experiences to enhance engagement and results.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
Digital Video: Too Much Choice, Too Much Data?MediaPost
How can marketers effectively and efficiently deliver personalized but non-intrusive video advertising to today’s voracious yet guarded digital audience? The consumer has more control, choice and wariness over relentless re-targeting online. And so, brands need to remain relevant through more precise and sophisticated targeting and personalization. Millward Brown will provide guidance on how marketers can walk this fine line of delivering personalized and relevant content to audiences while balancing efficiency and audience boundaries.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
Digital Video: Too Much Choice, Too Much Data?MediaPost
How can marketers effectively and efficiently deliver personalized but non-intrusive video advertising to today’s voracious yet guarded digital audience? The consumer has more control, choice and wariness over relentless re-targeting online. And so, brands need to remain relevant through more precise and sophisticated targeting and personalization. Millward Brown will provide guidance on how marketers can walk this fine line of delivering personalized and relevant content to audiences while balancing efficiency and audience boundaries.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Presented by Ashley Sobel: July 26, 2016
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Interactive Advertising on the Windows Media Center Platformgoodfriday
Come learn about new interactive ad concepts that leverage the power of the Windows Media Center platform to provide an experience that goes well beyond the thirty second video ad and pre-rolls. In this session we cover the ad concepts that are being developed by the Media Center team for the 10ft space and discuss the rationale and assumptions behind them. We take a look at the advertising benefits of this approach which include better measurement, targeting, and increased engagement through interactivity.
AI tools voor PA's tijdens secretaressedag april 2024Vincent Everts
Ontdek de kracht van AI voor PA's/Secretaresses! In deze presentatie deel ik praktische tools en toepassingen waarmee je morgen al aan de slag kunt. Leer hoe AI je werk kan stroomlijnen, taken automatiseren en efficiëntie verhogen. Ontdek slimme agenda-optimalisatie, contextuele communicatie en intelligente herinneringen die je helpen je werk effectiever te doen. Bereid je voor op een hands-on ervaring vol met concrete voorbeelden en praktische tips die je direct kunt toepassen in je dagelijkse werkzaamheden!
Apeldoorn-IT.nl AI prersentatie 2023 Q4.pdfVincent Everts
Keynote voor een sessie bij Apeldoor-it.nl organisatie waar 30 grote ICT bedrijven zoals kadaster, belastingdienst en andere partijen samen komen om grote themas te bespreken
AI Toegankelijkheid Jaarcongres toegankelijkheid presentatie 15 nov met video...Vincent Everts
De videos zijn gelinkt naar de slide maar hierbij de playlist van alle video’s van de voorbeelden https://www.youtube.com/playlist?list=PLuAKKiN9BWc8CLUR8-OE-i62NLYuPZms6
Energy transformation till 2050 Solar Wind EV spe 2022.pdfVincent Everts
We want to be energy neutral in 2050 with wind, solar, EV and heatpumps. What does this mean for the world economy, what is the role of china, Europe and the USA. How does the solar industry go from 1.7% of energy production to 33% and wind to 50%? Why do we need 300 x more batteries and where are they created. Why is China dominating EV's, Solar and Batteries by a factor of 5 or more? Can we do this?
Wat zijn de (digitale) ontwikkelingen die de de innovatie van renovatie beinvloeden bij woningbouwcoorporaties? Vincent Everts trendwatcher geeft in 20minuten zijn indruk
UMCutrecht ontwerpt het droom ziekenhuis van 2030Vincent Everts
Wat moet er anders aan het ziekenhuis in 2030. Ik haal inspiratie uit China, de banken, en 10 digitale trends om mensen te inspireren zelf aan de gang te gaan.
Take out your agenda and block the 30th of June 2020 for the 7th edition of the Blockchain Innovation Conference which will be hosted by the Dutch Railways NS in Utrecht! This year, we will not look at blockchain in isolation, but we will explore the intersection of blockchain, big data, AI and quantum computing. So much is happening at the moment!
Presentatie kwaliteitsweek onderwijs dec 10 2019 spring highVincent Everts
Een presentatie voor het team van Springhigh wat je kunt doen met innovatie om het lerarentekort op te bevechten. Ik praat over slimme ICT die tijd bespaard en het werk plezieriger maakt.
China & asia health systems Prof. Dr. Chang liuVincent Everts
Prof. Liu gives an overview and insight into the healthcare system of China.
3 periods, 1949-1978, 1978 - 2008 and 2009 till now. They spend 17x less then the USA and have the same life expectancy. What can we expect in terms of innovation? A thorough view..
Presentation during the zorgreis to China/Shanghai. I talk about the historical development, the china mode, mobility trends around electrification & healthcare
Presentatie november
Video CGIGrey over holland https://www.youtube.com/watch?v=eE_IUPInEuc
Vision CGIGrey visie educatie aanrader https://www.youtube.com/watch?v=7vsCAM17O-M
Andre Digiwijzer.nl https://www.youtube.com/watch?v=CTvI882GhWA
6. The Old Way of TV Distribution CONTENT DISTRIBUTION DEVICE 2004 a. New Programs b. Syndication a . Networks & Affiliates b. Cable Networks & MSO Fewer choices for content Scheduled Linear Distributor-Centric TV w/ DVR or VCR
19. A Hyper-fragmented Video Landscape Sources: ComScore 11/30/07 Press Release, Willvideoforfood.com 28% of the views come from YouTube Only 50% of streams come from top 10 sites
37. Internet Video “Primetime” Is Actually Early Fringe Average Number of Streamers – By Weekday Hour and Audience Source: comScore Video Metrix, April 2007, U.S. Audience
40. Benchmarking: Consumers View 63%+ of a Video Ad Message Source: DoubleClick Rich Media and Video (Klipmart) campaign benchmarks, 30 and 15 second ads only, June-Sept. 2006 Video View Time by Vertical for 30 sec & 15 sec videos Video View Time (seconds) Consumers watch on average 19 sec of a 30 sec video, and 10 sec of a 15 sec video
51. Benchmarking: In-stream CTRs Higher than In-Banner Units Source: DoubleClick Rich Media and Video (Klipmart) campaign benchmarks, on-page plus in-stream ads, June-Sept. 2006 Click-through Rate by Format Click-through Rate * * Note: It is DoubleClick’s supposition that the high click-rates on the floater format is due in significant part to consumers attempting to close the units and missing the close box.