This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.
The document discusses new social media and networking tools and how they can be used for recruitment, engagement, and retention. It provides details on popular tools like Facebook, LinkedIn, Twitter, YouTube and blogs and how each can be leveraged. It then discusses strategies for using the tools to find and engage candidates as well as keep current employees engaged and retained. The key is to monitor, define goals, create an integrated strategy, choose the right platforms and evaluate effectiveness.
Amref Health Africa in Canada invited a panel of experts to dissect private-NGO partnerships and their role in global development at the most recent installment of the Amref Health Africa Coffeehouse Speaker Series on global development.
The panel consisted of three experts:
Elizabeth Dove, Senior Vice-President, Strategy, The Divinsky Group
Dr. Chris Delvecchio, Senior Consultant, Shift Health
Jennifer Adams, Program Manager, White Ribbon
This document discusses how businesses can leverage social media. It begins by defining key terms like social networking, social media, and Web 2.0. It then outlines some pros and cons of social networking for businesses. The largest social media platforms like Facebook, Twitter, YouTube and LinkedIn are examined in terms of their best uses and pitfalls for businesses. The document stresses that social media is changing customer expectations and how businesses communicate. It provides tips for social media success and emphasizes having a clear strategy and goals for measurement.
Jeff White ADL keynote on social media and internet marketingKula Partners
This document provides tips for social media and internet marketing. It notes that over 7 billion people use mobile devices and over 1 billion use Facebook. It emphasizes that a business's website is their central online presence while also needing a mobile-optimized presence. It recommends engaging with customers on platforms like Facebook, Twitter, Instagram and handling customer reviews. The document stresses the importance of search engine optimization, email marketing, and interacting with customers across online channels.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.
The document discusses new social media and networking tools and how they can be used for recruitment, engagement, and retention. It provides details on popular tools like Facebook, LinkedIn, Twitter, YouTube and blogs and how each can be leveraged. It then discusses strategies for using the tools to find and engage candidates as well as keep current employees engaged and retained. The key is to monitor, define goals, create an integrated strategy, choose the right platforms and evaluate effectiveness.
Amref Health Africa in Canada invited a panel of experts to dissect private-NGO partnerships and their role in global development at the most recent installment of the Amref Health Africa Coffeehouse Speaker Series on global development.
The panel consisted of three experts:
Elizabeth Dove, Senior Vice-President, Strategy, The Divinsky Group
Dr. Chris Delvecchio, Senior Consultant, Shift Health
Jennifer Adams, Program Manager, White Ribbon
This document discusses how businesses can leverage social media. It begins by defining key terms like social networking, social media, and Web 2.0. It then outlines some pros and cons of social networking for businesses. The largest social media platforms like Facebook, Twitter, YouTube and LinkedIn are examined in terms of their best uses and pitfalls for businesses. The document stresses that social media is changing customer expectations and how businesses communicate. It provides tips for social media success and emphasizes having a clear strategy and goals for measurement.
Jeff White ADL keynote on social media and internet marketingKula Partners
This document provides tips for social media and internet marketing. It notes that over 7 billion people use mobile devices and over 1 billion use Facebook. It emphasizes that a business's website is their central online presence while also needing a mobile-optimized presence. It recommends engaging with customers on platforms like Facebook, Twitter, Instagram and handling customer reviews. The document stresses the importance of search engine optimization, email marketing, and interacting with customers across online channels.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Social media refers to internet and mobile-based tools for sharing and discussing information between people, integrating technology, communications, and social interaction. Web 2.0 aims to facilitate communication, sharing, collaboration, and interoperability on the world wide web through concepts that have led to communities, services, and applications like social networks, video sharing, wikis, blogs, and folksonomies. Additional information was added after a presentation noting that the top two choices were moving to the final round.
1. The document summarizes key aspects of the course COM 102 Intro to Mass Media including 3 learning outcomes: critically analyzing media, differentiating media strategies to influence consumers, and developing an awareness of personal media consumption from a Christian worldview.
2. It analyzes the 1941 film Citizen Kane about a man's desire for power and control leading to corruption, and how the film uses music, cinematography, and controversy to depict these themes.
3. It examines a Microsoft Cloud print ad in Popular Mechanics using a "bandwagon" technique to encourage businesses to join.
4. It evaluates the Wall Street Journal for its non-biased news presentation but notes a desire as a Christian to
This short document contains 4 photos with captions from different photographers related to ports and conscious life. It ends by encouraging the reader to create their own presentation on SlideShare using Haiku Deck.
The document appears to be a daily bulletin or schedule for a school that welcomes back students and encourages involvement in various school activities like music, clubs, and sports. It provides announcements about new teachers and additions to the school as well as challenges students to take pride in their school and defy limitations. The bulletin also includes the day's schedule and reminds students to protect their technology and be on time for classes.
This presentation discusses the role and impact of mass media in society. It covers how mass media informs, educates, and influences people, as well as shapes public opinion. It also addresses some challenges faced by media, such as pressures from regulating authorities, owners, and advertising; and how these can impact the truthfulness and objectivity of media reporting. The presentation emphasizes both the positive role of media as a watchdog and voice for the public, and its potential negative impacts like invading privacy and prioritizing profits over responsibility.
The document discusses the influence of mass media on public opinion. It notes that while mass media provides daily information, it can also have negative impacts on self-esteem. Specifically, mass media provides information on events and trends but can also promote social evils like violence and unhealthy behaviors. However, the mass media is also subject to corruption through unprofessionalism and unreliable sources, which can lead to consequences like public confusion. Mass media employs appealing techniques like propaganda to manipulate information and influence crowds. Ultimately, the document questions the independence of mass media and argues it can be used as a powerful weapon in information wars and mind games with the public.
Internet world - Four approaches to User Experience and how they helped IHG a...Nexer Digital
This document discusses four approaches to user experience (UX) design and provides examples of projects that used each approach. The four approaches are: online surveys to collect quantitative feedback from large groups; rapid prototyping and joint application development sessions to gather early user feedback; remote and guerrilla usability testing to evaluate prototypes with real users; and eye tracking to obtain detailed insights into user behavior. Each approach is suitable for different purposes and budgets. The document advocates testing with users throughout the design process to create successful projects that satisfy users.
Young marketers elite 2 assigment public relation - mai bang - tuan duongMai Bằng
This document discusses a public relations campaign for Chotot.vn, an e-commerce marketplace in Vietnam. The campaign's objectives were to raise awareness of Chotot.vn's buying and selling services, build trust in the platform, and increase website traffic. The strategy involved creating a viral video series starring popular celebrities. Titled "Tran Thanh Goes to Chotot", the short clips portrayed everyday situations where the main characters used Chotot.vn. The videos were distributed on YouTube, TV, and websites. The campaign was highly successful, generating millions of video views and increasing Chotot.vn's market share among e-commerce platforms in Vietnam.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
Social Media Engagement For The Resort IndustryEric Hoffman
This document discusses using social media for the resort industry. It outlines various social media platforms like blogs, social networks, multimedia sites, and review sites. It notes that two-thirds of internet users visit social networks or blogs, accounting for 10% of internet time. Facebook alone has over 250 million users. The document then provides a four step strategy for social media: 1) listen to conversations, 2) plan objectives and resources, 3) engage users by providing value and maintaining brand integrity, and 4) measure results through analytics. It gives examples of creative social media use and managing crises online. Presenters are listed from various resorts.
The document discusses public relations for hotels. It begins with an introduction of the presenter and defines public relations as managing reputation to build understanding and influence opinion. It then explains that hotel public relations includes activities like press outreach and events. The document outlines the power of PR in generating awareness more cost effectively than advertising. Finally, it provides steps to create a successful PR plan, including defining objectives, audiences, story angles, and making compelling pitches to media. The key takeaway is that hotel PR requires knowledge of the property and audience and creating newsworthy stories to network and follow up.
Social media is defined as activities that integrate technology, social interaction and the sharing of words, images, videos and audio. While conversations online are easy, using social media for business purposes can be difficult due to the many channels, people, and conversations happening simultaneously. To create a successful social media strategy, one should listen to existing conversations, create target personas, set specific goals, join in conversations thoughtfully, measure return on investment, and adapt based on analysis. Social media cannot replace core marketing, public relations, or solve business issues alone overnight.
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
The document discusses digital marketing and social media use at North Lincolnshire Council and in local government. It provides examples of how councillors are using social media personally and professionally to engage with residents. It also outlines the benefits of social media for councils, such as lower communication costs and two-way engagement, and risks that need mitigation like legal issues. The presentation aims to share North Lincolnshire's social media activities and how social media can support the work of the council.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
The document discusses the role of public relations (PR) in relationship management during crisis situations from a relational perspective. It examines how communication can help PR practice of relationship management both internally and externally. Key aspects discussed include control mutuality, trust, commitment, satisfaction in exchange and communal relationships. Several research papers on topics like PR strategy, crisis communication, and relationship management are referenced.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
Social media refers to internet and mobile-based tools for sharing and discussing information between people, integrating technology, communications, and social interaction. Web 2.0 aims to facilitate communication, sharing, collaboration, and interoperability on the world wide web through concepts that have led to communities, services, and applications like social networks, video sharing, wikis, blogs, and folksonomies. Additional information was added after a presentation noting that the top two choices were moving to the final round.
1. The document summarizes key aspects of the course COM 102 Intro to Mass Media including 3 learning outcomes: critically analyzing media, differentiating media strategies to influence consumers, and developing an awareness of personal media consumption from a Christian worldview.
2. It analyzes the 1941 film Citizen Kane about a man's desire for power and control leading to corruption, and how the film uses music, cinematography, and controversy to depict these themes.
3. It examines a Microsoft Cloud print ad in Popular Mechanics using a "bandwagon" technique to encourage businesses to join.
4. It evaluates the Wall Street Journal for its non-biased news presentation but notes a desire as a Christian to
This short document contains 4 photos with captions from different photographers related to ports and conscious life. It ends by encouraging the reader to create their own presentation on SlideShare using Haiku Deck.
The document appears to be a daily bulletin or schedule for a school that welcomes back students and encourages involvement in various school activities like music, clubs, and sports. It provides announcements about new teachers and additions to the school as well as challenges students to take pride in their school and defy limitations. The bulletin also includes the day's schedule and reminds students to protect their technology and be on time for classes.
This presentation discusses the role and impact of mass media in society. It covers how mass media informs, educates, and influences people, as well as shapes public opinion. It also addresses some challenges faced by media, such as pressures from regulating authorities, owners, and advertising; and how these can impact the truthfulness and objectivity of media reporting. The presentation emphasizes both the positive role of media as a watchdog and voice for the public, and its potential negative impacts like invading privacy and prioritizing profits over responsibility.
The document discusses the influence of mass media on public opinion. It notes that while mass media provides daily information, it can also have negative impacts on self-esteem. Specifically, mass media provides information on events and trends but can also promote social evils like violence and unhealthy behaviors. However, the mass media is also subject to corruption through unprofessionalism and unreliable sources, which can lead to consequences like public confusion. Mass media employs appealing techniques like propaganda to manipulate information and influence crowds. Ultimately, the document questions the independence of mass media and argues it can be used as a powerful weapon in information wars and mind games with the public.
Internet world - Four approaches to User Experience and how they helped IHG a...Nexer Digital
This document discusses four approaches to user experience (UX) design and provides examples of projects that used each approach. The four approaches are: online surveys to collect quantitative feedback from large groups; rapid prototyping and joint application development sessions to gather early user feedback; remote and guerrilla usability testing to evaluate prototypes with real users; and eye tracking to obtain detailed insights into user behavior. Each approach is suitable for different purposes and budgets. The document advocates testing with users throughout the design process to create successful projects that satisfy users.
Young marketers elite 2 assigment public relation - mai bang - tuan duongMai Bằng
This document discusses a public relations campaign for Chotot.vn, an e-commerce marketplace in Vietnam. The campaign's objectives were to raise awareness of Chotot.vn's buying and selling services, build trust in the platform, and increase website traffic. The strategy involved creating a viral video series starring popular celebrities. Titled "Tran Thanh Goes to Chotot", the short clips portrayed everyday situations where the main characters used Chotot.vn. The videos were distributed on YouTube, TV, and websites. The campaign was highly successful, generating millions of video views and increasing Chotot.vn's market share among e-commerce platforms in Vietnam.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
Social Media Engagement For The Resort IndustryEric Hoffman
This document discusses using social media for the resort industry. It outlines various social media platforms like blogs, social networks, multimedia sites, and review sites. It notes that two-thirds of internet users visit social networks or blogs, accounting for 10% of internet time. Facebook alone has over 250 million users. The document then provides a four step strategy for social media: 1) listen to conversations, 2) plan objectives and resources, 3) engage users by providing value and maintaining brand integrity, and 4) measure results through analytics. It gives examples of creative social media use and managing crises online. Presenters are listed from various resorts.
The document discusses public relations for hotels. It begins with an introduction of the presenter and defines public relations as managing reputation to build understanding and influence opinion. It then explains that hotel public relations includes activities like press outreach and events. The document outlines the power of PR in generating awareness more cost effectively than advertising. Finally, it provides steps to create a successful PR plan, including defining objectives, audiences, story angles, and making compelling pitches to media. The key takeaway is that hotel PR requires knowledge of the property and audience and creating newsworthy stories to network and follow up.
Social media is defined as activities that integrate technology, social interaction and the sharing of words, images, videos and audio. While conversations online are easy, using social media for business purposes can be difficult due to the many channels, people, and conversations happening simultaneously. To create a successful social media strategy, one should listen to existing conversations, create target personas, set specific goals, join in conversations thoughtfully, measure return on investment, and adapt based on analysis. Social media cannot replace core marketing, public relations, or solve business issues alone overnight.
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
The document discusses digital marketing and social media use at North Lincolnshire Council and in local government. It provides examples of how councillors are using social media personally and professionally to engage with residents. It also outlines the benefits of social media for councils, such as lower communication costs and two-way engagement, and risks that need mitigation like legal issues. The presentation aims to share North Lincolnshire's social media activities and how social media can support the work of the council.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
The document discusses the role of public relations (PR) in relationship management during crisis situations from a relational perspective. It examines how communication can help PR practice of relationship management both internally and externally. Key aspects discussed include control mutuality, trust, commitment, satisfaction in exchange and communal relationships. Several research papers on topics like PR strategy, crisis communication, and relationship management are referenced.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Notes for M2C: World Cup 2014: 3 Ways to Use Social Data to Extend EngagementMattr_co
This document discusses using social data to enhance engagement for World Cup advertising campaigns. It provides examples from Ford's global launch of the Mustang. The key recommendations are:
1. Segment social media users who have engaged with World Cup content to identify target demographics, like males aged 25-34.
2. Analyze which unique media platforms and influencers have the highest concentrations of the target demographic to place ads cost-effectively.
3. Consider the dominant brand personalities of engaged World Cup fans, like "Wholesome", to tone advertising content accordingly and improve responses. Testing content alignment helped some brands like Nike and Adidas better match the shifting personalities over time.
This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.
Overview of social media: the growth of Web 2.0, and the strong points about the four major social media channels: blogging, LinkedIn, Twitter, Facebook. Includes time management suggestions and tools for affordable measurement.
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
This document discusses how businesses can use social media for marketing. It identifies three primary areas of benefit: 1) thought leadership by publishing content to establish expertise, 2) brand awareness through search and social channels to increase discoverability, and 3) customer loyalty by providing value and platforms for customer interaction. Specific social media tools are recommended for each area, such as blogs for thought leadership and multiple social channels like Facebook for brand awareness. The goal of social media marketing is to teach, connect with customers, and make their lives easier through a business's products and services.
The document discusses using social media for business and provides statistics and recommendations for major platforms. It examines Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram, highlighting key user metrics and engagement tactics for each. The document emphasizes learning about your audience, choosing platforms wisely, and using hashtags and user-generated content to build connections through social media on a daily basis.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Media To The Power of 3 - Traditional, Digital, Multimedia
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media
Detroit Seminar - 9/08
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
For marketers, for job-seekers and for anyone with a digital footprint, this conference presentation covers how to make the wealth of information available online relevant to your goals. I include free resources, personal branding tips, and a few fun examples from the world of social media marketing.
Similar to Social Media: A Presentation for Public Relation Professionals in the Ski Resort Industry (although it could be for any industry) (20)
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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40. Get your local celebrity to talk about you. Hi Fans, I’m no longer on the US SKI Team but it’s given me more time to ski at Killington. Come follow me @bumper and I’ll give you a look at Killington through my goggles.
41. Blog, a lot
42. Create your own community and ask for advice. Act upon the good ideas.
43. Keep you ears open for negative sentiment and act upon it quickly
44. This presentation was co-developed by Greg Wood of Woodhouse, a full service social media agency and Steve Wright of Jay Peak Resort, a ski resort that understands the value of listening and conversing.
Editor's Notes
I think over a period of time Public relations has gotten increasingly less-focused on what the public wants to see and more about how and what brands and businesses want to deliver. I think leveraging social media is one way to re-humanize your relationships NOT ONLY with the press but with guests/followers in general. The other thing is that this isn’t an option. Conversations about your brand are happening. Whether or not you engage in them, manage them and leverage them is up to you.
Before I get into some of the details of how to best use social media I want to spend a few moments explaining social media. As with any new technology or approach, there is some confusion.
People are having billions of conversations online about every topic imaginable. Companies have just recently realized the opportunities these conversations represent and are now just joining in. It’s more closely connecting THOSE PEOLE having conversations TO THOSE brands, that really lives the opportunity for marketers, advertisers and more importantly for this discussion, PR AGENTS.
More than 250 million active users Worldwide. More than 120 million users log on to Facebook at least once a day. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each day. 8.6 million active users from NE and NY which is about equal to the entire population of New York City
And an estimated 50,000 to 100,000 of those searches are from NE and NY
Slightly over 100,000 of them from NE and NY
That’s only since June 1st. Of those 83,000 mentions, more than 45,000 have some touch point back to the New England states, New York and New Jersey-that’s nearly 50k mentions of just east coast ‘skiing’ in summer blogs.
These are also metrics applied in the summer months, so even though it’s pretty remarkable that someone is tweeting about skiing every 22 seconds, imagine what it’ll be like in Feb.
The internet is becoming the main source of information for most people. But people are not just going online to read, they are going on line and interacting, conversing, making their own reports and publishing their own articles.
Media has been slow to realize this trend and have suffered the consequences. 12 papers out of business since 2007. The Boston Globe is struggling for its life. Local TV news is in a rating and revenue nose dive.
Instead of spending all of our focus on getting ink, we need to expand our efforts to focus on everyday people who are passionate about skiing. We need to reach out to them, converse with them, gain their trust.
This requires a new discipline. Social media managers or community managers are required to engage the community.
Start by listening. Sunday River is mentioned once every 8 hours in twitter. People are saying all sorts of thing about our resorts. We need to understand the sentiment, who the advocates are, who the haters are and get a sense of how they perceive our products and our brand.
With this knowledge in hand the community manager needs to engage with the community. Way too many companies continue to have one way conversations. Spend the time and energy to engage with people and discuss things. Find topics that are relevant to your resort and talk about them. Be real.
Obviously the point of this slide is to be human and real. Consider social media a giant cocktail party and speak to people in a relaxed and open manner. Don’t shrill or sell. Let the conversations do the selling for you.
Explain Tom’s shoes.The more your resort does things that people will admire, respect, like, find funny, or find interesting, the easier the job of the social media manager. Encourage the larger management team to invest in elements of your positioning that will attract people and are true to your brand.
Good example of creating products that not only do users value but that can be shared. This was created last year or the year prior before social channels really started getting hit but this would be perfect to share.
In this age when everyone can report on anything, it is impossible to keep things hidden or to stretch the truth. The consequences for such actions can be devastating. Walmart hired a pr agency to fake blog posts as if they were employees or customers. They were found out and the press picked it up. Their trust took a serious hit and it took them a while to recover from it.
If you have ever spent time on Facebook or Twitter, you can probably think of a few people who are constantly giving. They are sharing links, telling people where the good deals are, making comments on your status, showing support for people, doing favors. These are the people that gain trust and become popular. “You can have everything in life that you want if you just give other people what they want.” ZigZeglar
Customer advocates are the people that are telling others how great your resort is. They recommend it to friends, they tell stories about great experiences, they spread the word. What has always been the most powerful marketing source, word of mouth, has become even more powerful with the advent of mass adoption of social media. According to the 2009 Edelman Trust Barometer report, 42% of people who trust a company share a positive opinion online
Whole foods updates their Twitter account at least 10 times a day. They follow anyone who mentions their name. They engage in conversations on a mass scale. They constantly add content. The result? It has a circulation bigger than the New York Times (newspaper.com reports their circ at 1.1 million)
Harley Davidson has over 200k fans and these fans can’t get enough. They organize events, they build their own content and share it. They proclaim their love. All of this shows up in their friends news feed and word of mouth spreads naturally and powerfully.
Great companies have passions. These passions come through in their culture and what they do. Patagonia believes passionately about conservation. Because they take a leadership position in this topic and are passionate about it, they ignite and motivate others. Each of us should find out our resorts passions and activate them with initiatives like this one.
Trust is earned, not bought. It is hard to gain but it is what we should all strive for, especially given the long term trends of individuals mistrusting in institutions. Companies that are open, transparent and look out for their customers will earn this trust. The benefits of gaining trust are enormous.
As you first venture into social media, you will find people who already have a strong relationship with you. Most likely they will find you without you having to do anything.
As you start engaging with people, leading, adding value and talking about your resorts passions, more people will find you and start diggin you as well. They will tell others and write good stuff about you. The word spreads within their sphere of influence and their self defined communities.
As time goes on and you continue to participate in social media, more people will find you, engage with you and become advocates. They in turn spread the word to others within their communities.
This continues, especially as you lead, engage frequently, act quickly to complaints, thank people for positive reviews, ask for opinions on how to get better and carry on conversations.
And so on and so on… An important note, although it is best to engage with as many people as possible, not everyone has the same sphere of influence. It is important to find the online influentials and target them with specific initiatives.
More than ever, this is why people buy products.
There are many tools available to listen to communities. Some are free. The more powerful ones cost a little bit of money but they are worth the investment. You can do things like set up a search for your resorts name + other words, for example Jay Peak sucks. These tools alert you (email, text message ect.) when this happens and enable the community manager to act quickly. They also allow you to find influential people in the various topic areas that your resort will talk about
By using a format that is social in its nature and that easily provides content to any and all that want to use it, you vastly increase the chance that not only will traditional media pick up the story but that bloggers will pick it up as well.
Ford has been leading this charge for a few years. These are some of the elements they have on their press blog. (Talk about them.)
Bloggers matter, a lot. It is highly unlikely that one blogger will have the influence of a traditional media source, but hundreds of bloggers that have some influence are collectively much more powerful. When you have something interesting to talk about, reach out to them. Try to avoid mass emails and create relationships with the top bloggers that talk about our industry. GET A TOP BLOGGER IN HERE-A GOOD BLOGGING SKI WRITER.
There are countless resources online about the dos and donts when reaching out to bloggers (End of Presentation I’ll share). Brody PR made the unfortunate mistake of a don’t with some of the most influential social media bloggers. They sent out a mass email and included everyone in the cc. This pissed a few people off and they then hit the reply all. Bloggers woke up and their inbox was cluttered with these messages and it in turn pissed them off. So much so, that they blogged about it. Word spread on Twitter and before you knew it Brody PR and their client was portrayed as sort of incompetant.
The biggest mistake people make in social media is that they don’t converse. They use new sm channels with the same one-way direction. Not to pick on Steamboat, but they have had a twitter account for some time. They don’t update it, they don’t follow people, they don’t engage. Which is too bad as they set up a nice Twitter page with graphics and contact points and other Steamboat Twitters. But you have several hundred ppl here going what happened?
The great thing about social media is that you don’t have to have these conversations begin with you. We all have local skiers or boarders who are celebrities in their own right. Find them on in social media and engage with them. If they aren’t using social media, encourage them to do so. Their passion and voice will add to the ongoing trust and leadership that each of us is trying to foster.
If you don’t have a blog already, get one. If you have one, blog more. Great blogs attract people, they demonstrate your openness and passion, the provide places for you to share content and they are search engine magnets. Remember the 1.5 million ski resort searches each month?
Loon has created a community specifically for Loon advocates. They can use this community to get advice and to improve.
As we all know, negative news spreads much faster than positive news. With social media it spreads almost at real time. Keep a constant ear out for any and all negative sentiment and then engage with the person or the conversation quickly, openly and honestly. Attempt to resolve things quickly. Chances are that the person is passionate about what we do and if we can turn them around, they can become passionate about our resort.
For those of you looking for a great agency to help dip into the waters of sm with, pls see me after the panel breaks.