It is predicted that video will account for 69% of all internet traffic by 2017. 

1. VIDEO
- 1 -
SEPTEMBER
2016

2. 1. Intro to video marketing:
2. Trend in digital video marketing:
3. Top video hosting sites:
4. Video across social media:
5. Why use digital video marketing:
6. Insights around recipe video:
7. Mediamark stations YouTube video views:
CONTEXT

3. DIGITAL TRAFFIC
• Internet traffic is stable throughout the day from 8am to 4pm.
• Access of the internet through a Personal Computer remains stable from 8am
to 4pm.
• Internet access through a mobile device spikes up in the evening from 6pm to
11pm.
• The South African online population spends more time on the internet using a
mobile device than a personal computer.
Source: fuseware; World Wide Worx; Effective Measure
0
100,000
200,000
300,000
400,000
500,000
600,000
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am11am12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm11pm
Internet penetration by Audience Flow
All Devices P.C Mobile
South Africa Social Media Traffic
2013 2014 2015
Facebook: 9.4m 11.8m 13m
Instagram: 680k 9.2m 2.7m
Twitter: 5.5m 6.6m 7.4m
YouTube: 6m 7.2m 8.2m
Smartphone: 13.2m 18m 19.5m
Accessed The Internet P7D: 10.1m 14.5m 16.5m
Mobile Internet access P7D: 9.2m 13.8m 15.7m
Digital TSL -Per Day
All Devices: 5h48
Personal Computers 2h13
Mobile: 3h35

4. It is predicted that video will
account for 69% of all internet
traffic by 2017.
CONTEXT
Source: Hyperfine Media

5. INTRO TO VIDEO MARKETING
Video marketing can be defined in digital
marketing context as all uses of video
contents to promote a brand, product or
service.
Videos can be used for advertising purposes
by buying ad spaces (in-stream video, in-
banner video, etc.) or by simply posting a
video on a video platform (e.g., YouTube) and
looking for viral dissemination.
Source: digital marketing-glossary; January 2013

6. INTRO TO VIDEO MARKETING
Finally, video can be used for educational purposes in a content marketing strategy. In this case, videos can be placed on the seller’s
website or/and on a video platform (e.g. YouTube channel).
Videos are also used for showing and promoting products and services on commercial websites. For some products or services it
can help transformation.
Source: digital marketing-glossary; January 2013

7. TRENDS IN DIGITAL VIDEO MARKETING
Source: Karlyne Zovitsky, Conversion Advantage
Engaging audiences through live video streaming (Meerkat,
Periscope & Facebook live)
Videos are popular amongst most people and as mobile
connectivity and technology improves, it must be an integrate
part of a marketing strategy.
Meerkat, Periscope & Facebook live are three apps that give
you the opportunity to live stream videos from your mobile
and share it with your Twitter community. It’s as easy as
pressing ‘stream’ and instantly you are sharing an experience
with your target audience.
Users can comment on your videos, and interact with it. Try
and come up with creative ideas to use live streaming. You can
use it for New Product Releases, Live Q & A, a Celebrity
Takeover, promoting company culture or a behind the scene
look.
1 Live Video Streaming

8. TRENDS IN DIGITAL VIDEO MARKETING
Source: Jayson DeMers Forbes DEC 29, 2015
Increased Emphasis on Branded Video Content
In the coming months, the value of branded video content is going to increase
dramatically. This is due, in part, to the power of YouTube.
The popular video publishing platform rakes in more than four billion views per
day, making it the second most popular search engine in the world and the third
most visited website (behind only Google and Facebook.
As traffic shifts away from traditional blog posts and toward YouTube channels
and dedicated video blogs, more and more marketers will embrace the
significance of this evolving tactic. Branded video content will become the
lifeblood of the modern digital marketer.
Branded videos can range from interviews and behind-the-scenes footage to
dramatic shorts and product promos. In response to the rising demand for video
content, brands will naturally begin to turn their focus toward creating fresh
content.
2 Branded Video Content

9. TRENDS IN DIGITAL VIDEO MARKETING
Source: Jayson DeMers Forbes DEC 29, 2015
Videos on Home Pages and Product Pages
While off-site videos on YouTube and other publishing platforms are valuable,
you’ll see more and more video content migrate to branded URLs.
Marketers will continue to find ways to integrate video into web design and
make pages less static and more immersive.
There are two specific places where video will likely surface:
Home pages. One could argue that a brand’s homepage is the most important
expression of its Internet presence, which means you have to make your
homepage compelling.
Product pages. On-site videos are particularly powerful when they’re placed on
product pages. This is especially true in industries where products and services
are complex or unfamiliar.
3 Video Everywhere

10. TRENDS IN DIGITAL VIDEO MARKETING
Source: Jayson DeMers Forbes DEC 29, 2015
Use of Animated GIFs on Social
As many social media marketers and avid users have recognized, animated GIFs
and short videos have become pervasive over the course of 2015. If you look at
Twitter in particular, the majority of its best-performing content involves some
kind of visual element.
This gravitation toward visual posts is based on human preferences. The
average person’s attention span in 2015 was 8.25 seconds. Thus, most social
media users aren’t going to read an entire article; they simply want the basics.
GIFS, or bite-sized animations, are ideal for telling stories in a short timeframe.
The motion in these images also gives them an advantage in vying for attention
in crowded newsfeeds.
4 Animated GIFs

11. TRENDS IN DIGITAL VIDEO MARKETING
Source: Jayson DeMers Forbes DEC 29, 2015
Video Will Revitalize Email Marketing
Marketers will rely less on heavy text content and more on videos that
encourage recipients to interact with their brands.
The key to successfully using video in email depends on the quality of the video
and its length. Anything longer than three or four minutes will be overlooked.
5 Video through Email Marketing

12. TOP VIDEO HOSTING SITES
Source: fortunelords.com
http://www.freemake.com/blog/top-7-free-video-sharing-sites/
Vimeo
Vimeo.com is a fast-growing platform with a quite serious
traffic. Unlike YouTube, Vimeo mostly holds prof-looking
videos and has three options for its users: a basic account
with limitations and two paid ones with advanced options
and bigger space.
Monthly Audience: 130,000,000 visitors
2.YouTube
Launched in May 2005, YouTube allows billions of people to
discover, watch and share originally-created videos. YouTube
provides a forum for people to connect, inform, and inspire
others across the globe and acts as a distribution platform for
original content creators and advertisers large and small.
Monthly Audience: 1,300,000,000 users
1.

13. TOP VIDEO HOSTING SITES
Dailymotion
Dailymotion is a French video-sharing website that allows
users to view, upload, browse videos by searching tags,
categories, channels, or user-created groups. Dailymotion
offers a wide range of random video content: from funny
animal videos to serious political reportages.
Monthly Audience: 130,000,000 visitors
3. Twitch
Twitch is a video site for gamers. Here people broadcast
themselves playing or talking about games while others
watch them either live or via archived footage. You can also
broadcaast or archive your gameplay, chat with other gamers
and join various gaming comminities.
Monthly Audience: 100,000,000 visitors
4.
Source: http://www.freemake.com/blog/top-7-free-video-sharing-sites/

14. TOP VIDEO HOSTING SITES
Liveleak
LiveLeak is a UK-based video sharing website that lets users
publish videos. Although LiveLeak is majorly oriented to
politics, war, and other world events, users are free to post
any content they want if it doesn’t violate the website
policy.
Monthly Audience: 45,000,000 visitors
5. METACAFE
Metacafe is a video-sharing website with millions of short
videos. The categories are quite different: video games,
sports, music, movies, and TV. The website features a special
ranking algorithm that ensures that the uploaded videos are
of high quality. Each video can be uploaded only once.
Monthly Audience: 15,000,000 visitors
6.
Source: http://www.freemake.com/blog/top-7-free-video-sharing-sites/

15. TOP VIDEO HOSTING SITES
BREAK
Break is a highly popular website mainly known for funny
videos, clips, and funny pictures. Break accepts major video
formats, such as AVI, WMV, MPG and MOV. All videos
must be no bigger than 60MB. Break provides its users
with three ways to upload videos: right from the site page,
from your cellphone or you may send a video to Break via
email.
Monthly Audience: 14,000,000 visitors
8.VEOH
Veoh is an Internet television service that hosts studio
content, independent productions and user-generated
material. Once signed in to Veoh, you can upload videos of
any length and embed them on your site or blog.
Monthly Audience: 15,000,000 visitors
7.
Source: http://www.freemake.com/blog/top-7-free-video-sharing-sites/

16. VIDEO ACROSS SOCIAL MEDIA
Facebook
Native Facebook videos are favoured in Newsfeeds, and it’s no surprise that
there has been an 3.6x increase in video content between 2014 and 2015.
Brands are exploring how useful videos can be in their Facebook marketing
strategy and Buzzfeed’s Tasty channel is the best example to showcase the
power of video content.
Tasty started as a standalone Facebook page with short videos featuring easy
recipes and it now counts 65 million likes, while it has also spread to more
specific pages, adding an even wider audience to Buzzfeed’s reach.
Source: https://searchenginewatch.com/2016/08/02/what-are-the-biggest-video-marketing-trends-of-2016/

17. VIDEO ACROSS SOCIAL MEDIAYouTube
YouTube counts more than a billion users and has seen
its average viewing session rise to 40 minutes, which
is 50% more from 2014.
Jamie Oliver’s FoodTube is among the most successful
YouTube channels with its use of storytelling, counting 2
million subscribers who eagerly await every new video.
Source: https://searchenginewatch.com/2016/08/02/what-
are-the-biggest-video-marketing-trends-of-2016/

18. VIDEO ACROSS SOCIAL MEDIA
Snapchat
Snapchat currently counts 10 billion
views daily from dedicated users
who catch up with the latest creative
(and ephemeral) content.
Many brands have already started
experimenting with Snapchat’s
unique appeal and vertical video
seems to be effective on its own, as
it leads to a more engaging
experience.
Source: https://searchenginewatch.com/2016/08/02/what-are-the-
biggest-video-marketing-trends-of-2016/

19. VIDEO ACROSS SOCIAL MEDIA
Periscope
Periscope is another interesting platform to
explore live streaming and it has already
established its presence in storytelling, as
more and more users (and brands) take
advantage of its broadcasting services.
There is an estimated 15% of brands using
Periscope, while its recent announcement
of replay highlights and tweet embeds
create more opportunities for branded
content, whether it’s a sneak peak, live
coverage of an event, or a press conference.
Source: https://searchenginewatch.com/2016/08/02/what-are-the-biggest-video-marketing-trends-of-2016/

20. VIDEO ACROSS SOCIAL MEDIA
Instagram
The first Instagram videos had to be
recorded on your phone and could only
be up to 15 seconds long.
In late March 2016, Instagram
announced they'd start rolling out the
ability for Instagram users to upload 60-
second videos. For iOS users, they added
that users will soon be able to make
videos out of multiple clips from your
camera roll.
Thanks to these changes, marketers can
use the Instagram app to relate with
their fans and customers, to
communicate their business'
personalities and brand stories, and to
express artistic creativity.
Source: http://blog.hubspot.com/marketing/instagram-video-examples#sm.0000qprwb2eikejrz8113ct2jqdfk

21. WHY USE DIGITAL VIDEO MARKETING
Source: https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online
By 2017, video will account for 69% of all
consumer internet traffic, according to
Cisco. Video-on-demand traffic alone will
have almost trebled.

22. WHY USE DIGITAL VIDEO MARKETING
Source: https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online
When it comes to potential reach, video is
peerless.
YouTube receives more than one billion unique
visitors every month – that's more than any
other channel, apart from Facebook.
One in three Britons view at least one online
video a week
The success stories of videos that have gone
viral are legend. A recent campaign from
Volkswagen, for example, saw a trio of its videos
viewed a combined 155 million times.
If such numbers seem out of reach for
companies without 12-figure revenue streams,
they at least demonstrate video's inherent
shareability.
Engage viewers and they will share the video
with others. They will spend longer on your
website and more time interacting with your
brand. For any social media campaign, any SEO
exercise, video is without doubt one of the best
tools in the kit

23. WHY USE DIGITAL VIDEO MARKETING
If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say
Forrester's researchers.
Little wonder then that Axonn Research found seven in 10 people view brands in a
more positive light after watching interesting video content from them.
Source: https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

24. WHY USE DIGITAL VIDEO MARKETING
Source: https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online
With online video quickly becoming a key means for people to satisfy their information
and entertainment needs.
Video is the future of content marketing. That is, if it's not the here and now. Various
studies show more than half of companies are already making use of the medium – a
figure that's predicted to rise as more and more realise the possibilities.
Nielsen claims 64% of marketers expect video to dominate their strategies in the near
future. It's not difficult to see why.

25. MEDIAMARK STATIONS YOUTUBE VIDEO VIEWS
Source: YouTube
Kaya FM YouTube Stats
Views: 12,6m
Likes: 58,342
Shares: 50,895
Subscribers: 22,483
Average Visit Duration: 7mins 21secs
Jacaranda FM YouTube Stats
Views: 9,7M
Likes: 31,199
Shares: 24,943
Subscribers: 10,013
Average Visit Duration: 2mins 08secs

26. MEDIAMARK STATIONS YOUTUBE VIDEO VIEWS
East Coast Radio YouTube Stats
Views: 3,5m
Likes: 6,645
Shares: 3,347
Subscribers: 2,218
Average Visit Duration: 1min 40secs
Smile 90.4FM YouTube Stats
Views: 10,450
Likes: 40
Shares: 33
Subscribers: 96
Average Visit Duration: 1min 09secs
Source: YouTube

27. Thank You