SlideShare a Scribd company logo
All about Youtube
present
by
member of la French Tech
Youtube is a wonderful
place
2
full of falling people
3
cats
4
babies
5
bikini girls…
6
where the best
content find its public
7
8
9
https://www.youtube.com/watch?v=_OBlgSz8sSM
https://www.youtube.com/watch?v=dMH0bHeiRNg
https://www.youtube.com/watch?v=txqiwrbYGrs
https://www.youtube.com/watch?v=WqSTXuJeTks
Inspirations and Facts
10
yes it’s true, some people
are making a lot of money
on Youtube.
11
a few
12
a very few
13
and talented…
14
mostly doing this for
years
15
So, no, you’re not going
to be rich tomorrow.
16
Youtuber’s joke : if you got
nothing to say, and no talent,
you can have a Vlog…
17
https://www.youtube.com/watch?v=y5iIRi3galM
18
30% of videos attract 99% of the viewers
Find your path
• Casey Neistat
• Pewdipie
• Zoella
• Michelle Phan
• Wong Fu Production (https://www.youtube.com/user/WongFuProductions)
• Master Wong
• https://www.youtube.com/channel/UCAGlOxmYbmXMifHpB43P2XQ
• https://www.youtube.com/channel/UCs5fZ_Jz7IsIgXroHTWAxzQ
• https://www.youtube.com/channel/UC4FVKG3QEgghwbnPDtfC1-Q
• https://www.youtube.com/channel/UCjWRi2qaGtKjQyoQLc4OGkw
19
How to make money
with Youtube ?
20
Requirement
• Original content
• Clear of rights
• Intersting
• Generating watch time
• Eligible to monetization
21
The formula
22
viewsx10%x0,07/2
23
24
Views $
10000 35
100000 350
1000000 3500
5000000 17500
837740157 2 932 091
Charlie bit my finger video
Charlie’s money for college, house,
wedding, iPhone 13, iPad 14, Tesla
S edition 2025….
So basically, if you want
to make 500$/month
25
you « just » got to make
150 000 views per
month
26
but organically,
you will be happy if you
make 150…
27
So what can you
expect from Youtube ?
28
Time Loss.
29
sorry.
30
FAME !
31
Fame
• People know you
• Brands want to work with you
• Television, disc label, the voice… wants you
32
now you’re
making money !
33
How to breakthrough
on Youtube ?
34
35
You came here for me
to read you Google ?
36
1. Learn :
https://www.youtube.com/user/creatoracademy
37
2. Learn again :
https://creatoracademy.withgoogle.com/page/education?hl=en
38
3. Learn again and
again :
https://creatoracademy.withgoogle.com/page/education?hl=en
39
4. Learn again and
again and again :
https://www.thinkwithgoogle.com/playbooks/youtube.html
40
41
42
https://www.youtube.com/watch?v=bW8t8_-KXTo
quick tips
43
44
1. Don’t Overlook Metadata
Use of Meta Data is a critical in case good search results are needed. This can that makes a huge difference in terms of
appearing in search results-with other videos in the same niche. I know, filling out all the boxes is a boring task, but choosing
an appropriate description and headline will certainly give you good search results.
2. Annotations
Annotations should be used to drive the subscribers in the right direction. You can use them for adding additional text
information, link to subscription box or link to other appropriate videos of your channel.
3. Tags
Don’t forget to add appropriate tags. Try to find out appropriate words that people use to search for video content in your
niche and add those to your tags as well. This will certainly make your videos more visible in the search engines.
4. Be Creative About Thumbnails
YouTube offers custom thumbnails for YouTube partners only. So, if you are a YouTube partner, take some time to create an
attractive thumbnail. But if you are not, then you will have to choose one of three predefined thumbnails. Keep in mind that
people watch your videos for the content you created, not for your picture or company logo. So when creating thumbnails,
more attention should be given to the topics in the video.
5. Regular Video Releases
Releasing videos at regular intervals is good for creating popularity among subscribers. Ensure you have consistency starting
from the release schedule to the episode formatting and the episode description. Give hints about the next episode to entice
viewers and create also make the subscribers wait eagerly for the next video.
45
6. Keep It Short
Short videos are more effective because they send out the message within the viewers attention span. In case
you have a lot of content, you should consider creating a series of videos. Budget your time in a way that best fits
your contents. Losing the credit info may be a good way to go as you can add those in the description.
7. Align Content With Special Events
Try to schedule your video to coincide with holidays or special events. Based on these special days or events,
create compelling contents that viewers can relate to. In addition, the details of that day or event should be
posted in the description box so that it is indexed by the search engines.
8. Share The Video
Share your YouTube videos on your blogs, websites and social networks. You can also exchange links with peers
and on your friends’ websites and your videos. Try to post the links of your other videos in the reply section.
People will surely love to see what you recommend for them.
9. Response To Comments
Last, but not the least, save some of your time to be engaged with your fans. Respond to their comments. This
usually makes a huge impact on subscribers.
Finally, be patient. Viewers will not come to your channel automatically; you must spend time to get them. After a
lot of trial and error, you will find out which configuration suits you best.
Our experience(s)
46
47
48
49
50
51
We are SnackShot
52
we are an independent
studio, specialized in
content for internet.
53
we shoot Content
Snacking
54
we produce Youtube
channels
55
any of you is welcome to
our studio to shoot his
show for FREE
56
thank you
nicolassosnowiez@gmail.com
facebook.com/sosnowiez
jonathanpolakowski@gmail.com
https://www.facebook.com/VideoPhotoStudioPhnomPenh/
57

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All about youtube