This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.
15 strategies for Leveraging Social Media As a Tool for Personal BrandingBrian Cliette
15 strategies for Leveraging Social Media As a Tool for Personal Branding
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.
15 strategies for Leveraging Social Media As a Tool for Personal BrandingBrian Cliette
15 strategies for Leveraging Social Media As a Tool for Personal Branding
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Creating online engagement in B2B marketing still has many challenges. Focus and investing time in your online presence is key. During this spotONvision webinar which took place on June 5th, Maersk Line presented their amazing story.
Shipping giant Maersk Line took up the engagement challenge and launched a Facebook page to establish more interaction with its B2B customers. With more than 248.000 likes on its Facebook page, Maersk Line built up huge online brand recognition via social media. Priceless. Especially when you realize that only one person within Maersk is responsible for this success in a part-time job.
Do you want to learn how Maersk Line created this engagement success story? View this presentation of Jonathan Wichmann – Communication Partner and Head of Social Media of Maerks Line. Any questions according to his presentation? Visit the blog page on our website (www.spotonvision.com), to look if your question has been answered in the Q&A, or send us an email at info@spotonvision.com.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
Digital Marketing & Social Media Presentation to NLC Corporate Scrutiny Panel 25 July 2011. Including how councillors can make better use of social media.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Creating online engagement in B2B marketing still has many challenges. Focus and investing time in your online presence is key. During this spotONvision webinar which took place on June 5th, Maersk Line presented their amazing story.
Shipping giant Maersk Line took up the engagement challenge and launched a Facebook page to establish more interaction with its B2B customers. With more than 248.000 likes on its Facebook page, Maersk Line built up huge online brand recognition via social media. Priceless. Especially when you realize that only one person within Maersk is responsible for this success in a part-time job.
Do you want to learn how Maersk Line created this engagement success story? View this presentation of Jonathan Wichmann – Communication Partner and Head of Social Media of Maerks Line. Any questions according to his presentation? Visit the blog page on our website (www.spotonvision.com), to look if your question has been answered in the Q&A, or send us an email at info@spotonvision.com.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
Digital Marketing & Social Media Presentation to NLC Corporate Scrutiny Panel 25 July 2011. Including how councillors can make better use of social media.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
Content analytics is using rules, mathematical, statistical, and semantic models to automate how content is captured, analyzed, and governed over its lifecycle
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
Valtech - Introducing Agile Marketing
@Jump 2013 NYC conference
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, New York City
joacim.jeppesen@valtech.com
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
This presentation explains Information Governance. Learn what it takes to improve the value of information, manage information risks, and reduce information costs.
This presentation provides you with an overview of how to implement Electronic Records Management (ERM) according to ISO15489. The slides are from AIIM's ERM Specialist and Master Certificate Programs. For more information visit www.aiim.org/training
This presentation provides you with an overview of Electronic Records Management (ERM). The slides are from the AIIM ERM Certificate Program covering technologies and global best practices for managing electronic records.
This presentation provides you with an overview of Email Management (EMM). The slides are from AIIM's EMM Certificate Program, which is a training program designed from global best practices among AIIM's 65,000 Associate and Professional members.
This presentation provides you with an overview of Business Process Management (BPM). The slides are from AIIM's BPM Certificate Program, which is a training program designed from global best practices among AIIM's 65,000 Associate and Professional members. The BPM program covers concepts and technologies for process streamlining and re-engineering; requirements gathering and analysis; application integration; process design and modelling; monitoring and process analysis; and managing change. For more information visit www.aiim.org/training
This presentation provides you with a practical approach for implementing Enterprise Content Management (ECM) using the open methodology MIKE2. The slides are from the AIIM ECM Specialist and Master Certificate Programs. For more information visit www.aiim.org/training
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
3. Great Moments in Statistics Reasoning!
• The Japanese eat very little fat and suffer fewer
heart attacks than the British or the Americans.
• On the other hand, the French eat a lot of fat and
also suffer fewer heart attacks than the British or the
Americans.
• The Japanese drink very little red wine and suffer
fewer heart attacks than the British or the
Americans.
• The Italians drink excessive amounts of red wine and
also suffer fewer heart attacks than the British or the
Americans.
• Conclusion: Eat and drink whatever you like. It's
speaking English that kills you.
7. Why should you care?
BECAUSE 34% OF
BLOGGERS POST
OPINIONS ABOUT
PRODUCTS AND BRANDS.
Source: Socialnomics
8. Why should you care?
BECAUSE 57% FEEL
BETTER SERVED BY
COMPANIES THAT
CONNECT WITH THEM VIA
SOCIAL MEDIA.
Source: 2008 Cone Business in
Social Media Study
9. Why should you care?
BECAUSE 57% FEEL BETTER SERVED BY COMPANIES
THAT CONNECT WITH THEM VIA SOCIAL MEDIA.
Source: 2008 Cone Business in Social Media Study
10. Why should you care?
BECAUSE 78% OF
CONSUMERS TRUST
PEER
RECOMMENDATIONS
Source: Socialnomics
11. “A new class of company is
emerging—one that uses
collaborative Web 2.0
technologies intensively to
connect the internal
efforts of employees and
to extend the
organization’s reach to
customers, partners, and
suppliers.
We call this new kind of
company the networked
enterprise.”
12. The benefits of the networked enterprise % reporting median
Customer- related purposes, n=1,708 this improvement
Increasing effectiveness of marketing 63%
- Awareness 20%
- Consideration 15 %
- Conversion 10%
- Loyalty 10%
Increasing customer satisfaction 50% 18%
Reducing marketing costs 45% 15%
Reducing support costs 35% 10%
Reducing travel costs 29% 20%
Reducing time to market 26% 20%
Increasing number of successful innovations 24% 15%
Increasing revenue 24% 10%
Source = McKinsey Quarterly, The rise of the networked enterprise
Source = McKinsey Quarterly, The rise of the networked enterprise
15. My Social Media Principles
1. Social media is a dialog, not a monologue
2. The person that shares the most will become
the most recognized industry expert
3. Don’t just follow others revolution, create
your own
4. The world is flat again – reputation matters!
17. Best Practices
Communication Brand Exposure Traffic to Site
Twitter Good Good OK
Facebook Good Good OK
LinkedIn OK Good Bad
YouTube Good Good OK
Digg OK Good Good
Del.icio.us Bad Bad OK
Source: CMO.com
33. 1. Assimilate before you
Tweets to Success communicate
2. Style your profile
3. Add value, not noise
4. Mingle like you’re single
5. Let you be you
6. Be upright and straight
up
7. Avoid TUI (Tweeting
under the influence)
8. DN’T CT CRNRS
9. Can the Spam
10. Wag the Tag
11. Show RT love, give props
12. Keep on truckin’
42. 8 Ways to Use Social Media
1. Monitor conversations about
your company and products
2. Keep up to date on your
industry
3. Give great customer service
4. Provide emergency updates
5. Gain customer feedback and
opinion
6. Move positive information to
the top
7. Drive traffic to your website
8. Create a reference library
Source: http://kikolani.com/8-ways-businesses-social-media.html
43. 3 New Marketing Opportunities
• Ride the daily deals wave
– Use sites like RapidBuyr for
B2B promotion
• Create a Foursquare and
Facebook presence
– Make it easy for customers to
check-in and share this
• Enable word-of-mouth
marketing
– Ask customers to review your
business on Yelp, Google
Places, and LinkedIn
Source: http://www.marketingprofs.com/articles/2011/6016/three-new-ways-to-market-your-small-business
44. Questions?
Connect…
@/Skjekkeland
@danieloleary
Picture courtesy of Oscar Berg, Tieto
Editor's Notes
11:45am - 1:00pmRiding the Wave of Social Media to Grow Your Business. This session will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last nightWill cover 3 things;Why use Social Media for B2B Marketing/Sales?How to use Social Media?Strategies for Success
1200 First, - let me start by introducing AIIM….AIIM is a community for people looking at ways to improve their org find, control and optimize information assetsStarted in 1943Have approx 65,000 Associate and professional membersHQ just outside Washington, DC, - where I also live. More then 20,000 professionals have attended the AIIM Certificate programs.Also doing a lot of research – e.g. capture market trends, distributed vs centralized capture.Also doing standards – most known / unknown is PDF, PDF/A, PDF/Healthcare, etc.
1201The Japanese eat very little fat and suffer fewer heart attacks than the British or the Americans.On the other hand, the French eat a lot of fat and also suffer fewer heart attacks than the British or the Americans.The Japanese drink very little red wine and suffer fewer heart attacks than the British or the Americans.The Italians drink excessive amounts of red wine and also suffer fewer heart attacks than the British or the Americans.Conclusion: Eat and drink whatever you like. It's speaking English that kills you.Lets now look at 8 trends that you need to consider when solving your biz issues…
1202 Some data points to illustrate this the impact;Take social media:People now spend more time on Facebook than Google96% of 18-35 yr olds are on a social network34% of bloggers post opinions about products and brands78% of consumers trust peer recommendations, while only 14% trust advertisementAnd what about mobile:The shipment of smartphones and tablets has now surpassed the shipment of computersAt the MMA Forum Asia conference it was said 4.2 Billion people have a tootbrush but 5.1 Billion people have a mobile phone subscription..ChaCha interviewed 1,500 teens and young adults about their media habits.• If forced to pick one device, 61% would take phone, 18% the computer, 11% TV and 11% radio• 68% of teens said their favorite way to communicate was SMS, vs 10% voice calls, 9% facebook, 3% instant messaging and ...0.3% preferred emailAstonishing finding from UK survey of youth• 10% of youth think its ok to send SMS text messages while having sex, according to Retrovo research• 49% say its ok to send messages while eating
1205 The Cluetrain Manifesto is a significant book that came out around 1999 about the impact of the web. Nielsen “Trust in advertising” report: 78% of people trust the recommendations of other consumers. While only 14% of people trust advertisements.
1206 Your job as a marketer is now to get people to talk about your products. And people often talk about your products with or without your involvement.You just have to decide, - get involved or stay out.It took years before cable company COMCAST GOT this.For example: if you go to YouTube….
1207 Why should you care?BECAUSE 34% OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
1208 Why should you care?BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA.Source: 2008 Cone Business in Social Media StudyOriginally cited in: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
1209 Some organizations have realized this is a huge opportunity….Barry Judge, CMO of Best Buy, mastered this when he provided the environment in which Web staffer Ben Hedrington and marketer John Bernier could create Twelpforce, Best Buy’s 2,500-person strong Twitter help force.Members of the Geek Squad and corporate employees staff Best Buy’s @twelpforce account, fielding questions from consumers using an @reply to the customer. Best Buy has employees tag their tweets with #twelpforce, sending the answer through the @twelpforce account and allowing anyone searching the feed to find topics of interest.According to Twitter101 CaseStudies, the Twelpforce has provided over 19,500 answers to customer inquiries, over 2,500 Best Buy employees have signed up to answer questions, and complaints to Best Buy were reduced by 20% in the first year of the Twelpforce program.
1210 Another example why should you care?BECAUSE 78% OF CONSUMERS TRUST PEER RECOMMENDATIONSThis is what we incorporated in our new product reports- AIIM staff should not say a product is bad/good – but we have gathered our community’s experience with different products – easy of use, easy of implementation, level of support, etc.
1211 McKinsey have been putting focus on use of social technologies“A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise.”
1212 Business benefits according to McKinsey..
1213 And if you are focused on business development…Forrester has done some excellent research into this… Research – ListeningMarketing – TalkingSales – EnergizingSupport – SupportingDevelopment – Embracing
1214 Part 2: How to use social media?
1215 Lets start by agreeing upon few important principles….Social media is a dialog, not a monologue – Engage people, don’t only spam them with promotional materialsThe person that shares the most will become the recognized industry expert – crate and share new contentDon’t just follow others revolution, create your own – important to RT and Like others, but more important to get them to see value in your contentThe world is flat again – reputation matters! – Be honest, truthfully, show respect and be responsive. Say Thank You all the time.
1215 We also have to understand that we need different tools for different purposesPeople spend their time on Google and Facebook – how do they then find you?Is it to find the answer to a question?Is it for networking?Is to discuss things?CONCLUSION:You can’t do this on your own – you need an armyImportance of content – you need a content strategyIBM is a unique social media success, as their dramatic increase in profits can be linked primarily to the creation of numerous blogs. They offered their employees the opportunity to set up their own blog, as well as their own Twitter account, allowing them to directly communicate with customers. This led to a 10 to 1 return on investment, equaling close to $100 billion.Question; What is the role of your website if your visitors spend their time on Facebook?
1216 CMO have the last few years published some really good guidelines for social media marketing…Also a 4th category; SEO; the more people link to you, the more important you are in search results = inbound links….Lets’ now explore how to use different social media for business….
1221If you want to be part of the conversation, it starts with you. Embrace it and your team will follow.
1222 Go to twitter.com, sign up for an account. I recommend using your actual name or something unique to you.
1223 Your profile contains all that people will see about you, and it shows you aren’t a spam robot, and that you are actually interesting.
1224 You can search for terms that are relevant to your business or region. Twitter also makes suggestions for you.
1225 Why 140 characters? Because a SMS is 160 characters. Be short, simple, direct. The most valuable of all talents is that of never using two words when one will do. ~Thomas Jefferson
1226 Reply to users and their tweetsBegins with the @usernameShows up in the mentions tab
1227 Any twitter update that contains your usernameShows replies to your tweets
1228 Don’t try to drink it all – just watch it now and then… Use hashtags to reach new audiences OR monitor brandsTweetJams, Follow others, Thank you for RT, …Question: Anybody taken part of a TweetJam? What’s the value for the participant? What’s the value of the host?Secure panelists, define hashtag, get questions, market the event, reach 54,000 people?
1229You all know a bunch of weird acronyms, so let’s add a few more. RT = Retweet. Repost someone's update as your ownTweet- a single updateTweetup – tweeting with other people on a topic for example #justinbieber or #wpfdTrending Topics- most talked about topics in real timeLists- organize your followersTwatted is NOT a word.
1230 Try to convey your point in a single tweetUse tools like bit.ly or goo.gl to shorten linksProvide valuable contentWatch what you tweethttp://www.buzzfeed.com/mjs538/red-cross-employee-accidentally-tweets-from-the-of
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1234 Don’t tweet on the toilet… you might drop you phone. Twitter.comHoot SuiteTweet DeckTwitter for iPhoneTwidroid
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1217 How to be successful using Twitter;Assimilate before you communicate: listen, then talkStyle your profile; make it interesting, relevant, Add value, not noise; dialog, not monologueMingle like you’re singleLet you be you; make it personal wit picture of yourselfBe upright and straight up: admit mistakes, apologize if necessaryAvoid TUI (Tweeting under the influence); think before you tweetDN’T CT CRNRS; not everybody understand abbreviations Can the Spam; make it valuable, not hard-sellingWag the Tag; use differenthashtags to reach different people – always 2-3…Show RT love, give props; respect and promote others – do what you want others to do to youKeep on truckin’; not only tweet once per week, but every other day
1237 Facebook: I only had one friend in the beginning – John Mancini – And I was his only friend…But times have changed…Used to be “Daddy – Get off Facebook…”,Now it’s almost everybody – and it is more personal and therefore valuable then LinkedIn…Check out who my friends are – more business friends then family….People do business with people who they’re friends with. And Facebook is a great way to get to know people. It allows people to see that I’m a person.
1238 Facebook: Set up a presence and check privacy settings… Get LIKES!!!!For business: Cross posts, news, unique campaigns, join or Like other relevant groupsFrom Mashable:As a manufacturer of prefabricated steel buildings, SteelMaster was initially hesitant to get involved in social media.“It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.”About a year ago, SteelMasterput its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains.Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebook gives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested
1239 Linkedin – Your public resume while Google is the reference check?Not only – also a place we get new business!First improve your profileAdd interesting descriptionsAdd presentationsAdd reading listAdd tripsAdd and get recommendationsProvide updates
1240Join other relevant LinkedIn groups709 Imaging groups…LinkedInJoin the conversations at all other relevant groupsBoost the good conversations by providing comments and Like
1241 SlideShare:Provide Educational presentations – long tail, allow download as PPT, publish to groups, Follow others, etc.
1241YouTubeUse WebEx or Adobe Connect to record presentationsOr Camtasia
1243 Remember to monitor social media…Community MangersAlerts/DashboardAdvanced monitoring tools, e.g. sentiment analysis
1243 Part 3 – Strategies for Success - Let me at the end share some strategies for success…
1244 I also wanted to share some good advice from a blog; 8 Ways to Use Social Media Monitor conversations about your company and productsKeep up to date on your industryGive great customer serviceProvide emergency updatesGain customer feedback and opinionMove positive information to the topDrive traffic to your websiteCreate a reference library
1245 And lastly: let me share some opportunities for you…Ride the daily deals wave if you provide broad productsUse sites like RapidBuyr for B2B promotionCreate a Foursquare, Yelp, and Facebook presenceMake it easy for customers to check-in and share this Domino’s pizza credits Foursquare with a 29 percent increase in their profits. By creating promotions that encourage customers to “check-in,” they have increased the mention of their company across social media networks. Facebook has a similar feature now, which has also been successfully used to increase sales.Enable word-of-mouth marketingAsk customers to review your business on Yelp, Google Places, and LinkedIn