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Social Media 101 for the Church

Presentation given April 5th, 2014 as part of a communications training day with Canticle Communications in the Episcopal Diocese of Eastern Michigan.

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Social Media 101 for the Church

  1. 1. TURN TO THE PERSON NEXT TO YOU  Introduce yourself!  What congregation do you serve? In what capacity?  Why did you choose this workshop? T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  2. 2. LET’S FIND OUT MORE.  How many people have a Facebook profile?  How many people have a Twitter handle?  How many people connect on LinkedIn?  How many people pin on Pinterest?  How many people check-in on Foursquare?  How many people use Google+?  Any others? Instagram? Flickr? More? T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  3. 3. WHY DOES SOCIAL MEDIA MATTER?  Connecting with people in your congregation  Connecting with people outside of your congregation “The entire basis of our religion is predicated on God revealing himself to humanity – communicating to and with us. His self-revelation, or message, was delivered in a myriad of media including angels, burning bushes, stone tablets, and even a donkey. God is in the communication business.” - Shane Hipps  Spreading your message  Week-long relationships  Making information handicap accessible  Dormant pages are symbolic  It’s NOT going anywhere – embrace it. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  4. 4. SAFETY ONLINE  There is NO real privacy or confidentiality online.  Stick to healthy boundaries and safe church guidelines.  Protect people from abuse and ourselves from misunderstandings and false allegations T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  5. 5. SAFETY ONLINE Posting Photos of Children and Youth:  Obtain written permission from parents/guardians before posting photos of minors  Post to group pages rather than personal profile  Do not post personal information about children or youth, including tagging. Communicating online  Use public profiles over private groups Train and educate youth and adults T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  6. 6. SOCIAL MEDIA T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  7. 7. SOCIAL MEDIA PLATFORMS Online communication in which the line between creator and consumer are blended. Today, 87% of Americans (93% of teenagers) are on the internet and 73% of them are on social media. The major platforms used today, especially for churches: T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  8. 8. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  9. 9. FACEBOOK  Does your church have a Facebook page?  Is your church’s Facebook page linked to the church website?  What are you posting on behalf of the church? T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  10. 10. FACEBOOK – WHAT TO POST? Your story!  How has God transformed your life?  What can someone seeking God find within your community to get closer to God?  Facebook Events  What can you offer your community? T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  11. 11. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N > A recent post from our friends here, at St. John’s, Midland.
  12. 12. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N < News stories about your organization that spread your message further. ^ Event postings to share information like time and location and to make it easy for sharing.
  13. 13. FACEBOOK – WHAT TO POST? Share the Gospel at work.  Focus on the community and spread goodwill.  Share joys, sorrows, and concerns.  Share content of other Episcopal pages – the Diocese, Episcopal Café, Issues-based pages, Episcopal Church Memes, etc.  Post at least once per week  Do not post several times per day, especially in bursts  Post pictures T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  14. 14. FACEBOOK – WHAT ELSE?  Location  Hours  Mission statement  Pictures  Profile photo  Cover photo Let’s create a page! T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  15. 15. FACEBOOK VS. TWITTER  Facebook’s network is mutual: individuals have to agree to friend each other.  Twitter’s network is autonomous: you follow anyone, anyone can follow you.  Facebook is better to stay in touch with people and groups you already know.  Twitter is better for meeting and learning from people you don’t know yet. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  16. 16. TWITTER – DIFFERENT GAME  Short and sweet – all posts must be 140 characters or less.  Highly public (less privacy controls).  Fast!  Language  @mentions  @replies  RT, Retweet  #hashtags  followers T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  17. 17. TWITTER – BENEFITS FOR THE CHURCH  Networking - connect with people of faith around the globe  Raise awareness about the needs of the community  Continue the conversation after or during an event  A global brainstorming session  Examples:  #CHSOCM  Diocesan Convention (#EDEMCon2013) T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  18. 18. TWITTER – BEST USAGE Individual vs. Institutional handles Individual handles:  Promote conversation  Promote networking  Larger audience Institutional handles:  Good for large events  General promotion T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  19. 19. OTHER RESOURCES Episcopal Communicators Church Marketing Sucks Constant Contact Webinars The Holy Geek Internet Toolbox for Churches T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  20. 20. WHAT CAN I DO FOR YOU?  I am a resource for any churches looking to do more.  Get started on Facebook, Twitter, etc.  Web design and training  St. Paul’s, Saginaw  St. Francis’, Grayling  GRACE Center  Camp Chickagami  Virtual meetings  Newsletter design and training  Email Marketing T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N
  21. 21. THANK YOU! Presentation developed by Katie Forsyth, Director for Communications and Public Engagement with the Episcopal Diocese of Eastern Michigan. T H E E P I S C O P A L D I O C E S E O F E A S T E R N M I C H I G A N

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