An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.

1. An introduction
to social media
for business
By Yasheaka Oakley
YOakleyPR.com

2. About Yasheaka
 Cheyney University, 2011
 Bachelor of Arts in
Communication Arts
 Public Relations
 Minor - Graphic Design
 Kent State University, 2014
 Master of Arts in Journalism
& Mass Communications
 Public Relations

3.  Public Relations  Social Media
 Content Development  Facebook
 Media Relations  Google+
 Online Marketing  LinkedIn
 Email Marketing  Twitter
 Web Management  WordPress Blogging

5. Social Media for Business
 Engaging in social media is time consuming, it’s not
a one-and-done effort—it’s a commitment
 Social media isn’t a quick fix or short-term public
relations or marketing tool
 Businesses should always keep their target audience
in mind when engaging current or potential
customers via social media
If your customers aren’t using a social
network, then you shouldn’t be either!

6. Social Media for Business
 Purpose 1: Sharing
 Funny cat photos your followers enjoy
 Links to articles that keep your followers informed
 Purpose 2: Promotion
 Information on company discounts, promotions,
contests, etc.
 Purpose 3: Interaction
 Interact with customers and provide consumer support
for complaints, questions, etc.

7. “Focus on developing a
quality network that can
actually help you
achieve your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn

9. The Big Four
 At the very least, you
must have a presence on
“the big four”
 Facebook
 Google
 LinkedIn
 Twitter
 Learn how to craft a
conversation for each

10. Facebook
Facebook is the
most addicting of
the social networks
with 23% of its
users checking
their account five
or more times
every day.
-Edison Research

11. Facebook for Business
Consumers are  Facebook Fan Pages
more likely to trust  Brand worth measured
in “Likes”
messages shared
 Facebook Want Button
by their friends &  47% of Americans say
family than a Facebook has the
brand. greatest impact on their
purchase behavior
Edison Research
- Stephen Herskovitz

12. Facebook Fan Pages
Facebook has
become less
about people
connecting,
and more
about
promotion
and
advertising.

13. Google
A versatile suite of
products, apps, and
services that can
optimize your
search engine
(SEO) rank and
streamline your
business at the same
time!

14. Google for Business
 Google includes:
 Google+ “Google Analytics
 Google Blogger is used by over
 Google Mail (Gmail) 50% of the top
 Google Calendar
 Google Analytics
10,000 websites
 Google Drive / Docs in the world.”
 Google Maps / Places
- Lou Dubois, Inc.com
 YouTube

15. LinkedIn
Growing at a rate of 2
new members per
second, LinkedIn
has become the
fastest growing
network for
professionally-
minded individuals.
- Go-Globe.com

16. Stand Out Professionally
 LinkedIn accounts
that are 100%
complete are 40
times more likely to
get found in a
LinkedIn search
 Finishing your profile takes some time, but it is
mandatory for success

17. LinkedIn Checklist
1. Professional Photo
2. Unique Headline
3. 2-3 Past Positions
4. Profile Summary
5. Education
6. 5 Special Skills
7. 2 LinkedIn
Recommendations

18. Twitter
Twitter is the social
platform most users
would utilize to
share your
content—not
surprising when it’s
users send over 750
tweets per second.
- Go-Globe.com

19. Twitter for Business
 Create a balance of tweets to avoid “Twitter Jail” i.e.
account suspension
 BufferApp suggests sending only 4 tweets per day
and will schedule your posts for times with the most
online activity

20. Twitter for Business
 Consumers complaining
via social media expect a
response within 30
minutes regardless of
the time of day, but more
than 56% are being
ignored on Twitter
- AllTwitter

21. Social Sharing on The Big Four
 How likely are users
to share your
content?
 It depends on the
platform!
 Infographic shows
sharing for every
100 million users
per network
Research by umpf.co.uk

23. Link Your Profiles to Build Networks
 Include your social
URLs on your …
 Blog
 Website
 Resume
 Email Signature
 Business Cards
 Other Social
Networks

24. An Easy Resource
 Infographic: Social
Media Statistics and
Facts of 2012 by Go-
Globe.com
 Covers: Facebook,
Twitter, LinkedIn,
Blogging, YouTube,
Pinterest, Instagram,
Google+
http://bit.ly/VdB1Do

25. Connect with Yasheaka
 Google search “Yasheaka
Oakley”
 Facebook.com/YOakelyPR
 LinkedIn.com/in/YOakley
 Twitter.com/YOakleyPR
 Sign up now and get FREE
Social Media tips:
http://eepurl.com/oD_-T