The document discusses how Facebook has changed communication and socialization. It has become a cultural norm for connecting with others online rather than through face-to-face or other traditional means. While Facebook provides advantages like maintaining connections over distances, it also has disadvantages if overused or without privacy precautions. Research was conducted on how people use Facebook versus other means of communication. The conclusion is that Facebook fulfills social needs and will continue growing, changing how society interacts while potentially helping religious organizations connect virtually.
This document discusses social media and its positive and negative effects. It defines social media as online communications channels for community input, interaction and sharing content. Popular social media sites mentioned include Facebook, Twitter, Google+, LinkedIn and Wikipedia. Potential positive effects are maintaining relationships, reducing communication barriers, and opportunities for businesses. However, overuse can lead to addiction, isolation and reduced productivity. In conclusion, social media has both benefits and drawbacks so it is neither entirely good nor bad.
Social networking sites allow users to connect with others and share information online. Some key social networking sites mentioned are Facebook, Twitter, and MySpace. Facebook was founded by Mark Zuckerberg for Harvard students and now has over 800 million active users. Twitter was founded in 2006 by Jack Dorsey and allows users to share brief updates. MySpace was founded in 2003 and was very popular in the mid-2000s but has since declined with the rise of Facebook.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Social networking sites like Facebook and Twitter have grown tremendously in popularity but have also been plagued by controversies related to privacy, security, and misuse of personal information. While these sites allow people to connect and share content globally, they have faced issues with unauthorized access to private user data, cyberbullying, hoaxes, and inappropriate or criminal behavior facilitated by users. There are also ongoing debates around how public certain shared content truly is, and whether sites adequately protect users' privacy and personal data for commercial purposes like targeted advertising.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
The document defines social media as online spaces where people can connect and share information. It notes both positive and negative impacts of social media. The positive impacts include facilitating open communication, business networking, marketing, and market research. However, social media can also be addictive and time-consuming. It may intrude on privacy and personal lives. While social media has benefits, it also has drawbacks, and is overall a neutral technology with pros and cons.
This talk will give an overview of the EPSRC/ESRC Foresight project ‘Developing Theory for Evolving Socio-Technical Systems’ (TESS). The project is based on Robin Dunbar’s Social Brain Theory that explains the evolutionary constraints on human relationships and social organisation. With the spread of Social Networking Sites such as Facebook and MySpace, will we be able avoid those constraints to keep up with more friends and be more social, or is the downside, invasion of privacy, stalking, and a less social world ? The TESS project is researching these issues by studying social networks and work-related groups. I will describe current research on social networking sites and how this fits into the wider picture of social mediating technologies such as Twitter, Wikipedia, etc. Investigating the questions- does technology really change the way we behave in our social life, how do we adapt and use these technologies, and what impact might technology have a social capital?
For more information on the project http://www.mbs.ac.uk/research/DTESS.aspx
This document discusses social media and its positive and negative effects. It defines social media as online communications channels for community input, interaction and sharing content. Popular social media sites mentioned include Facebook, Twitter, Google+, LinkedIn and Wikipedia. Potential positive effects are maintaining relationships, reducing communication barriers, and opportunities for businesses. However, overuse can lead to addiction, isolation and reduced productivity. In conclusion, social media has both benefits and drawbacks so it is neither entirely good nor bad.
Social networking sites allow users to connect with others and share information online. Some key social networking sites mentioned are Facebook, Twitter, and MySpace. Facebook was founded by Mark Zuckerberg for Harvard students and now has over 800 million active users. Twitter was founded in 2006 by Jack Dorsey and allows users to share brief updates. MySpace was founded in 2003 and was very popular in the mid-2000s but has since declined with the rise of Facebook.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Social networking sites like Facebook and Twitter have grown tremendously in popularity but have also been plagued by controversies related to privacy, security, and misuse of personal information. While these sites allow people to connect and share content globally, they have faced issues with unauthorized access to private user data, cyberbullying, hoaxes, and inappropriate or criminal behavior facilitated by users. There are also ongoing debates around how public certain shared content truly is, and whether sites adequately protect users' privacy and personal data for commercial purposes like targeted advertising.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
The document defines social media as online spaces where people can connect and share information. It notes both positive and negative impacts of social media. The positive impacts include facilitating open communication, business networking, marketing, and market research. However, social media can also be addictive and time-consuming. It may intrude on privacy and personal lives. While social media has benefits, it also has drawbacks, and is overall a neutral technology with pros and cons.
This talk will give an overview of the EPSRC/ESRC Foresight project ‘Developing Theory for Evolving Socio-Technical Systems’ (TESS). The project is based on Robin Dunbar’s Social Brain Theory that explains the evolutionary constraints on human relationships and social organisation. With the spread of Social Networking Sites such as Facebook and MySpace, will we be able avoid those constraints to keep up with more friends and be more social, or is the downside, invasion of privacy, stalking, and a less social world ? The TESS project is researching these issues by studying social networks and work-related groups. I will describe current research on social networking sites and how this fits into the wider picture of social mediating technologies such as Twitter, Wikipedia, etc. Investigating the questions- does technology really change the way we behave in our social life, how do we adapt and use these technologies, and what impact might technology have a social capital?
For more information on the project http://www.mbs.ac.uk/research/DTESS.aspx
This document summarizes a student paper on the topic of whether increased use of online social networking leads to social isolation. It provides background on internet and social media usage in Malaysia. The paper discusses arguments on both sides, noting that while some research suggests heavy social media use can replace real-world interactions, others argue it simply provides new ways to socially connect. It concludes that whether social media use leads to isolation may depend more on the individual and type of real-world social connections they have outside of online interactions.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
This document discusses different types of social networks including those for keeping in touch with friends and family, sharing multimedia, professional networking, finding information, education, hobbies, and academics. It provides examples of popular social networking sites for each category such as Facebook for staying connected with friends and family, YouTube and Flickr for sharing photos and videos, LinkedIn for professional networking, forums for informational communities, and research-focused sites for academics.
This document discusses social networking services and focuses on Facebook. It provides details on what a social networking service is, how Facebook was founded in 2004 by Mark Zuckerberg and others, and how it initially launched at Harvard before expanding to other universities. Key statistics are given on Facebook's user base, revenue, expenses, and criticisms around privacy and other issues. Both the positive impacts of staying connected with friends and the potential negative impacts like cyberbullying are acknowledged.
Social networking can have negative impacts such as privacy issues, addiction, and diminished social skills. Privacy issues arise because social networks require personal information that is then used for targeted advertising. Addiction can occur when users feel compelled to constantly check social networks for updates instead of engaging in real-world social interactions. Heavy social network use is linked to poorer social skills and health issues due to less face-to-face socializing.
This document discusses the effects of social media on relationships. It begins by looking at how social media has changed friendships, allowing people to connect with more friends globally but potentially reducing in-person interaction. It then examines partnerships, noting that while social media allows constant connection, it may also decrease intimacy and privacy. Finally, it analyzes business relationships, finding that social media helps promote relationships but also introduces new challenges around trust and competition. Overall, the document suggests that social media both benefits and harms relationships, with careful use it can be helpful and overuse can reduce real-world interaction.
Drew dondelinger virtual communities- final draftDrew
The document discusses two perspectives on how online communities impact society. Howard Rheingold believes they can ultimately benefit society by facilitating interaction, while Neil Postman argues they will have a negative impact. The author tests these perspectives by interacting on Facebook and Second Life. For Second Life, the author finds that most users spend significant time online but do not expand their online relationships to real life. However, for Facebook, the author finds it can facilitate real-life social connections by helping people keep in touch over long distances. While both sites present some risks, the author concludes that technology itself is neutral—it is how people choose to use it that determines its social impact.
Facebook was founded in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a way for Harvard students to connect but expanded to other universities and the public. Facebook now has over 2 billion users and allows people to share updates, photos, videos and links with friends. It generates revenue through advertising on its platform. Facebook has several products including Facebook, Instagram, Messenger, WhatsApp and Oculus. It has over 40,000 employees worldwide and continues innovating to connect people and build community through its platforms.
Facebook was launched in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a social network for Harvard students but expanded to other universities and eventually became open to anyone over age 13 with an email. Facebook's mission is to give people the power to share and make the world more open and connected. It generates revenue from advertisements and has acquired other social media companies like Instagram and WhatsApp. Facebook is the leading social network worldwide with over 1 billion daily active users and over 15,000 employees.
1. The document discusses the negative impact of Facebook usage on student learning activities. Excessive time spent on Facebook leads to decreased concentration, reduced study time of 1-15 hours per week, and lower academic performance.
2. Research found that active Facebook users had lower grades than passive users. Many students openly used Facebook during class hours, distracting them from lessons.
3. The document provides suggestions to mitigate Facebook's negative effects, such as educating students on appropriate and beneficial usage, setting limits on technology during classes, and encouraging wiser use of social media.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
This presentation provides an overview of how to safely get started with Facebook. It discusses that Facebook has over 1.23 billion active users and highlights reasons for using Facebook, such as connecting with friends and following interests. It then covers how to create an account and customize privacy settings to control who can see posts, photos, and friend lists. The presentation demonstrates Facebook's privacy tools and settings for advertisements, apps, and security. It emphasizes being cautious of sharing personal information and photos publicly due to risks of job loss, expensive data charges, or photos being copied and shared without consent.
Social networking sites allow people to connect with existing networks, make new friends, represent themselves online, view and share content, and collaborate with others. While social networking provides benefits like maintaining relationships and marketing businesses, it also poses privacy risks as personal information and photos can be widely shared, and predators may target young users. Both individuals and businesses should be aware of advantages and concerns around using social media.
We all know how social networking has become an integral part of our life, but in this part we have focused on whether the use of social networking is good or bad? Wanna know..have a look..thank you!!
Founded in 2004 by Mark Zuckerberg, Facebook has grown to over 900 million users who generate 3.2 billion likes and comments daily. Headquartered in California with offices worldwide, Facebook employs over 3,000 across 12 departments. In addition to core features like Newsfeed and Photos, Facebook has introduced services like Open Graph, partnerships with media companies, and platforms for developers to create social applications.
Facebook is the largest social networking site with over 500 million active users. Users can connect with friends, share photos and videos, and access Facebook through mobile devices. While originally focused on college students, its fastest growing demographic is now users over 35 years old. Facebook provides opportunities for organizations to create pages to connect with customers and promote their brand.
Social networks have evolved significantly since the first one, SixDegrees, launched in 1997. They now allow users to communicate, market products and services, and spread news and information quickly. The document discusses the history of social networks and how they have changed from early sites like SixDegrees and LiveJournal. It also outlines current uses of social networks like Facebook and Twitter for communication, publicity, politics, healthcare, and education. Finally, it addresses how social networks have influenced society by enabling new ways to connect, share events, and spread information.
Social media has become fundamental to how billions of people get information and connect with each other. There are many types of social media platforms, including Facebook, Twitter, WhatsApp, YouTube, and Instagram. Facebook has millions of users and has become the main way many people socialize, which some argue has caused social skills to decline. Twitter allows sharing of information both by individuals and organizations, but not all content shared is based on valid information. While social media lets people stay connected to others anywhere, overuse of platforms like WhatsApp has been linked to lower school performance and more anti-social behavior in children.
Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.
Social networking allows people to connect with others and share information more easily than ever before. It is an important tool for businesses to reach customers. Some key aspects of using social networking effectively include building social media pages and profiles, posting quality content regularly, and engaging with others on sites like Twitter, Facebook, YouTube, and through social bookmarking. While social networking has benefits like brand awareness and finding new contacts, it also has disadvantages like potential cyberbullying and reduced productivity if overused. An important aspect of social networking is balancing real world relationships and interactions as well.
This document provides an overview of the textbook Quantitative Business Research Methods by Rob J Hyndman. The textbook covers quantitative research methods for business administration, including research design, data collection and processing, data summary, significance testing, regression analysis, and presenting quantitative research. It provides examples using SPSS and discusses topics such as sampling, questionnaire design, and other statistical techniques.
This document outlines uses and gratifications theory and discusses 10 themes of social media use: social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience utility, information sharing, surveillance of others. It also summarizes research interviewing 25 people on their social media use, finding they use it for socializing, finding information, occupying free time, entertainment, relaxation, conversation topics, convenience, self-promotion, and learning about others.
This document summarizes a student paper on the topic of whether increased use of online social networking leads to social isolation. It provides background on internet and social media usage in Malaysia. The paper discusses arguments on both sides, noting that while some research suggests heavy social media use can replace real-world interactions, others argue it simply provides new ways to socially connect. It concludes that whether social media use leads to isolation may depend more on the individual and type of real-world social connections they have outside of online interactions.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
This document discusses different types of social networks including those for keeping in touch with friends and family, sharing multimedia, professional networking, finding information, education, hobbies, and academics. It provides examples of popular social networking sites for each category such as Facebook for staying connected with friends and family, YouTube and Flickr for sharing photos and videos, LinkedIn for professional networking, forums for informational communities, and research-focused sites for academics.
This document discusses social networking services and focuses on Facebook. It provides details on what a social networking service is, how Facebook was founded in 2004 by Mark Zuckerberg and others, and how it initially launched at Harvard before expanding to other universities. Key statistics are given on Facebook's user base, revenue, expenses, and criticisms around privacy and other issues. Both the positive impacts of staying connected with friends and the potential negative impacts like cyberbullying are acknowledged.
Social networking can have negative impacts such as privacy issues, addiction, and diminished social skills. Privacy issues arise because social networks require personal information that is then used for targeted advertising. Addiction can occur when users feel compelled to constantly check social networks for updates instead of engaging in real-world social interactions. Heavy social network use is linked to poorer social skills and health issues due to less face-to-face socializing.
This document discusses the effects of social media on relationships. It begins by looking at how social media has changed friendships, allowing people to connect with more friends globally but potentially reducing in-person interaction. It then examines partnerships, noting that while social media allows constant connection, it may also decrease intimacy and privacy. Finally, it analyzes business relationships, finding that social media helps promote relationships but also introduces new challenges around trust and competition. Overall, the document suggests that social media both benefits and harms relationships, with careful use it can be helpful and overuse can reduce real-world interaction.
Drew dondelinger virtual communities- final draftDrew
The document discusses two perspectives on how online communities impact society. Howard Rheingold believes they can ultimately benefit society by facilitating interaction, while Neil Postman argues they will have a negative impact. The author tests these perspectives by interacting on Facebook and Second Life. For Second Life, the author finds that most users spend significant time online but do not expand their online relationships to real life. However, for Facebook, the author finds it can facilitate real-life social connections by helping people keep in touch over long distances. While both sites present some risks, the author concludes that technology itself is neutral—it is how people choose to use it that determines its social impact.
Facebook was founded in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a way for Harvard students to connect but expanded to other universities and the public. Facebook now has over 2 billion users and allows people to share updates, photos, videos and links with friends. It generates revenue through advertising on its platform. Facebook has several products including Facebook, Instagram, Messenger, WhatsApp and Oculus. It has over 40,000 employees worldwide and continues innovating to connect people and build community through its platforms.
Facebook was launched in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a social network for Harvard students but expanded to other universities and eventually became open to anyone over age 13 with an email. Facebook's mission is to give people the power to share and make the world more open and connected. It generates revenue from advertisements and has acquired other social media companies like Instagram and WhatsApp. Facebook is the leading social network worldwide with over 1 billion daily active users and over 15,000 employees.
1. The document discusses the negative impact of Facebook usage on student learning activities. Excessive time spent on Facebook leads to decreased concentration, reduced study time of 1-15 hours per week, and lower academic performance.
2. Research found that active Facebook users had lower grades than passive users. Many students openly used Facebook during class hours, distracting them from lessons.
3. The document provides suggestions to mitigate Facebook's negative effects, such as educating students on appropriate and beneficial usage, setting limits on technology during classes, and encouraging wiser use of social media.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
This presentation provides an overview of how to safely get started with Facebook. It discusses that Facebook has over 1.23 billion active users and highlights reasons for using Facebook, such as connecting with friends and following interests. It then covers how to create an account and customize privacy settings to control who can see posts, photos, and friend lists. The presentation demonstrates Facebook's privacy tools and settings for advertisements, apps, and security. It emphasizes being cautious of sharing personal information and photos publicly due to risks of job loss, expensive data charges, or photos being copied and shared without consent.
Social networking sites allow people to connect with existing networks, make new friends, represent themselves online, view and share content, and collaborate with others. While social networking provides benefits like maintaining relationships and marketing businesses, it also poses privacy risks as personal information and photos can be widely shared, and predators may target young users. Both individuals and businesses should be aware of advantages and concerns around using social media.
We all know how social networking has become an integral part of our life, but in this part we have focused on whether the use of social networking is good or bad? Wanna know..have a look..thank you!!
Founded in 2004 by Mark Zuckerberg, Facebook has grown to over 900 million users who generate 3.2 billion likes and comments daily. Headquartered in California with offices worldwide, Facebook employs over 3,000 across 12 departments. In addition to core features like Newsfeed and Photos, Facebook has introduced services like Open Graph, partnerships with media companies, and platforms for developers to create social applications.
Facebook is the largest social networking site with over 500 million active users. Users can connect with friends, share photos and videos, and access Facebook through mobile devices. While originally focused on college students, its fastest growing demographic is now users over 35 years old. Facebook provides opportunities for organizations to create pages to connect with customers and promote their brand.
Social networks have evolved significantly since the first one, SixDegrees, launched in 1997. They now allow users to communicate, market products and services, and spread news and information quickly. The document discusses the history of social networks and how they have changed from early sites like SixDegrees and LiveJournal. It also outlines current uses of social networks like Facebook and Twitter for communication, publicity, politics, healthcare, and education. Finally, it addresses how social networks have influenced society by enabling new ways to connect, share events, and spread information.
Social media has become fundamental to how billions of people get information and connect with each other. There are many types of social media platforms, including Facebook, Twitter, WhatsApp, YouTube, and Instagram. Facebook has millions of users and has become the main way many people socialize, which some argue has caused social skills to decline. Twitter allows sharing of information both by individuals and organizations, but not all content shared is based on valid information. While social media lets people stay connected to others anywhere, overuse of platforms like WhatsApp has been linked to lower school performance and more anti-social behavior in children.
Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.
Social networking allows people to connect with others and share information more easily than ever before. It is an important tool for businesses to reach customers. Some key aspects of using social networking effectively include building social media pages and profiles, posting quality content regularly, and engaging with others on sites like Twitter, Facebook, YouTube, and through social bookmarking. While social networking has benefits like brand awareness and finding new contacts, it also has disadvantages like potential cyberbullying and reduced productivity if overused. An important aspect of social networking is balancing real world relationships and interactions as well.
This document provides an overview of the textbook Quantitative Business Research Methods by Rob J Hyndman. The textbook covers quantitative research methods for business administration, including research design, data collection and processing, data summary, significance testing, regression analysis, and presenting quantitative research. It provides examples using SPSS and discusses topics such as sampling, questionnaire design, and other statistical techniques.
This document outlines uses and gratifications theory and discusses 10 themes of social media use: social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience utility, information sharing, surveillance of others. It also summarizes research interviewing 25 people on their social media use, finding they use it for socializing, finding information, occupying free time, entertainment, relaxation, conversation topics, convenience, self-promotion, and learning about others.
This document discusses search engines and social networking. It summarizes that Google controls 60-80% of internet traffic, making it important to watch what Google is doing. It also discusses the growth of social networking and tools for finding people online, noting that connections are increasingly accessible through niche groups. Commodization of traditional services is occurring through automation, but human intelligence is still needed.
Presented to the City of Clovis for the Tools for Business Success Series.
What is the biggest mistake businesses make on Facebook?
How to make social media work for you and create more sales.
How to find the time to promote your business online.
The uses and gratification theory was developed in 1974 by Blumler and Katz. It focuses on why people choose to use media rather than how media affects people. The theory proposes that individuals use media for information, personal identity, social interaction, and entertainment. As new media forms emerged, the reasons for using media have expanded beyond these core purposes.
Does Life Satisfaction influence the intention (We-Intention) to use Facebook?Mauro de Oliveira
Several studies have investigated a variety of factors affecting use of social networking sites (SNSs), but the investigation of these factors is still under development. In this study, we aim to contribute to the literature by extending and testing an existent conceptual model in a new context, including Life Satisfaction as an independent variable to explain the intention (We-Intention) to use Facebook. The previous models has Subjective Norm, Group Norms, Social Identity, Purposive Value, Self-Discovery, Maintaining Interpersonal Interconnectivity, Social Enhancement, Entertainment Value and Social Presence as the predictor variables. An online survey with Brazilians (n = 1111) was conducted. Our structural equation modeling reveals that Life Satisfaction influence on We-Intention is mediated by Subjective Norm, Group Norm, Social Identity, Entertainment Value, and Maintaining Interpersonal Interconnectivity (R-squared value is 0.36). Our findings, while consistent with existing literature in terms of theories, reveal different arrangements among factors influencing Brazilian consumers’ behavior.
Presentation: University of Portsmouth (UK)
This document summarizes a study that examines why people use social media through the lens of uses and gratifications theory. The study identified ten common gratifications or reasons for using social media: social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience, expression of opinion, information sharing, and learning about others. It demonstrates how uses and gratifications theory can provide insight into why consumers utilize social media and help businesses better market to customers.
The document discusses the uses and gratifications theory as it relates to social media use. It provides examples of different social media platforms and how organizations like PETA use social media differently depending on their target audiences. PETA's Facebook page is analyzed in depth, noting they have over 4 million likes and actively post various types of content to fulfill the social interaction, information seeking, and communicatory utility gratifications of their followers. The document serves to better explain the gratifications theory and how organizations strategically use social media.
PowerPoint presentation goes over the rights of parents of special needs students as outlined under the Individuals with Disability Improvement Education Act.
Gratification of new media while marketing a new productsaurav kishor
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
The uses and gratification theory holds that people actively seek out media to satisfy specific needs like entertainment, education, social interaction, and identity formation. Some key points:
- People use media for entertainment purposes like enjoyment and escapism from daily stresses.
- Media can also be used to gather information and expand one's knowledge on various topics, especially through online sources like YouTube educational videos.
- Finding identity and social interaction are other motivations, like identifying with media personalities or having topics of conversation.
- Music is particularly useful for both identity and socializing.
The document discusses the uses and gratification theory, which examines how people actively use media to meet various needs. It identifies key needs that media can fulfill, such as information, personal identity, social interaction, and entertainment. Research has found that men and women tend to blog about different topics that align with these needs. Studies aim to understand the motives for blogging and outcomes of this activity by surveying bloggers and non-bloggers.
The Uses and Gratifications Theory focuses on what audiences gain from media rather than how media affects them. It suggests that audiences are active in choosing media to fulfill needs like information, entertainment, social interaction, or escape. The theory proposes that people use different media sources to meet cognitive, affective, personal, social, and tension release needs. Modern applications continue to demonstrate how new media technologies allow audiences to gratify these various needs.
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes audiences may have for media use such as diversion, personal relationships, identity, and surveillance.
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...Kasthuripriya Nanda Kumar
This document is a research paper that examines the effects of social networking sites on the academic performance of college students. It begins with background information on the rise of social networking and introduces the research problem of whether these sites impact students' grades. The purpose is to determine this impact through a study of 30 students at Taj International College. A literature review discusses previous research, which has found mixed results on whether time spent on social networking correlates with academic performance.
This document discusses social networking services and provides information on their history, basics, and uses. Some key points include:
- Social networking services allow users to create profiles, connect with friends, share content and interests, and interact online. Popular sites mentioned are Facebook, Twitter, and LinkedIn.
- They emerged in the late 1990s and have grown tremendously, with Facebook now being the largest. They are commonly used for communication, sharing ideas, and professional networking.
- Social networks are also being utilized in education and science to expand knowledge sharing and collaboration beyond traditional means. Controls allow users to choose who can access their personal information and profiles.
Social networking sites allow users to connect with others who share interests and activities. They function as communication platforms where users can share photos, videos, and resources. The largest social network is Facebook, which has over 2 billion users globally. It allows users to add friends and share messages, pictures and join groups. While social networks help people connect, they also present disadvantages like privacy and security risks if personal information is publicly displayed, as well as risks of addiction or identity theft.
This document discusses social network sites and their use in education. It begins by explaining the rise of social networks and how they have changed communication. Facebook is identified as the largest social network with over 500 million users. The document then explores how social networks can benefit education by improving communication, participation, and collaboration. It provides examples of how social networks allow independence from time and location, individualized learning, and easy sharing of content. While issues like privacy and overdependence exist, the conclusion is that social networks overall positively impact society and when used effectively can empower learning.
6Social NetworksNo inventions of the 20th Century surpas.docxevonnehoggarth79783
6
Social Networks
No inventions of the 20th Century surpass the Internet, which is a modern-day vessel for communication, information, and entertainment, all rolled into one! It has greatly improved humanity’s ability to communicate effectively by time to response; it is often the principle source of information on any possible topic from baby care to auto mechanics. If you are seeking entertainment, just click on one of the million websites available. Now the Internet has entered a new realm, social networking with services which are said to enable their users to maintain and dissolve friendships online. Traditionally, an individual’s social networking needs, which date back to the beginning of mankind, were dependent on the individuals’ immediate environment and their interactions within (out) it; how they interacted with people in their community, school, or workplace. Online social networking has changed by expanding the environment for interaction from those named above to large and extensive networks that cover the world.
The following research paper attempts to explore the advent and evolution of social networking sites, their benefits and the dangers of online social networking sites as it relates to human relations. It also aims to determine whether social networking sites enable people to form effective bonds, or is it actually the destroyer of human interactions by reducing man to man contact, as well as the erosion of privacy.
The dictionary definition of the word “effective” is “successful in producing a desired or intended result” also defined as “existing in fact, though not formally acknowledged as such (Oxford dictionaries, 2011).” To effectively achieve a desired goal or result, all the necessary conditions must be availed and adhered to, failure to which, this goal will not be accomplished. For example for one’s studies to be effective, the learner should be focused in all ways, right from attending lessons, timely completion and submission of assignments.
Various issues demand some conditions so as to achieve a given goal. This seems sometimes as part of the main idea, that is the lack of it implies part of the deal is not there hence partial accomplishment. An example of this is a vehicle for one to effectively travel; all the components of the vehicle, such as fuel, tire, and other parts of the vehicle must be in good condition for the journey to be a success. Therefore effectiveness is reached after accomplishing these stipulations.
As for the research topic, it is evident that for people to meet and communicate effectively they must exist social networks, that will help link and bring them together to a site where they can exchange ideas in the process of knowing each other, something which takes place with time. For effective communication in these websites, a lot need to be availed, so as to enable these individuals communicate effectively. Such components include, an open minded person, ready to fully discuss .
Facebook is a popular social networking platform that allows users to connect, share, and interact with friends, family, and people from all around the world. It was founded by Mark Zuckerberg and his college roommates in 2004 and has since grown into one of the largest and most influential companies in the tech industry.
Facebook is a popular social networking platform that allows users to connect, share, and interact with friends, family, and people from all around the world. It was founded by Mark Zuckerberg and his college roommates in 2004 and has since grown into one of the largest and most influential companies in the tech industry.
Facebook is a popular social networking platform that allows users to connect, share, and interact with friends, family, and people from all around the world. It was founded by Mark Zuckerberg and his college roommates in 2004 and has since grown into one of the largest and most influential companies in the tech industry.
This document summarizes the impact of social media on youth based on a project report. It defines social media and traces its history. Both positive and negative impacts are discussed. Positively, social media connects youth and helps them socially and with career goals. However, it can also be addictive and negatively impact health, relationships, and privacy. The conclusion recommends that social media be used in moderation and with safety precautions to mitigate risks while harnessing benefits.
Effects of Social Media on Young AdultsRatan Rajpal
The document discusses the effects of social media on young adults. It notes that while social media allows people to easily connect with others, it may also negatively impact real-life interactions and communication. Some disadvantages include reduced face-to-face interactions, increased online bullying, and the prioritization of online popularity over real-world connections. The document also examines how social media influences business communication and trends in social networking sites.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communication: Direct and Interactive Marketing, Word of Mouth, and Personal Selling.
This ppt includes FACEBOOK mini case from the chapter 18 of kotler 14th edition.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communications:-Direct and Interactive Marketing, Word of Mouth, and Personal Selling , this ppt also includes the FACEBOOK mini case of Kotler's 14th edition chpter 18th.
Facebook is a social media platform launched in 2004 by Mark Zuckerberg and others. It allows users to connect with friends, share photos and updates, and participate in online communities. Facebook has grown rapidly and now has over 2.7 billion monthly active users. The main purpose of Facebook is to connect with others and share information through personal profiles, groups, and sharing features. It has also become a powerful tool for businesses to connect with customers.
This document provides an introduction, objectives, and methodology for a study on the effects of social media addiction. The study surveyed 60-65 computer science students at Amity University about their social media usage habits. Key findings included:
- Most students spent 2-6 hours per day on social media.
- The majority used social media for entertainment and chatting rather than academic purposes.
- Nearly 80% felt social media negatively impacted their academic performance.
- Over 30% saw sometimes negative impacts on family relationships from social media use.
The conclusion was that excessive social media engagement can harm academic performance by leading to addiction and taking away from study time. Students should be aware of balancing social media and academics.
Social media has evolved from one-way broadcast media to two-way dialogues through social interaction and sharing. Modern social networks are highly interactive, community-driven, and focus on relationships rather than just information. While providing a sense of connection, overuse of social media can become addictive or expose users to scams and harassment. Effective use of social media depends on matching network characteristics to business and audience needs.
This document provides an executive summary and table of contents for a report on Facebook advertising. It discusses how Facebook advertising has not been widely researched despite Facebook's popularity. The report aims to analyze the business benefits of Facebook advertising and provide solutions for choosing social media channels. It examines Facebook advertising practices, benefits for businesses, and areas for future research. The methodology, theoretical considerations, practical analysis through case studies, and limitations/risks of Facebook advertising are also summarized.
This document defines social networks and social networking. It provides examples of popular social networking sites like Facebook, Twitter, LinkedIn, and discusses their uses for communication, sharing media, and professional networking. The document also outlines safety tips for youth using social networks, including keeping personal information private and only posting information they are comfortable sharing publicly.
The 411 on Facebook: An FYI for TeachersAPatterson79
This power point presentation provides a brief description of social networking, specifically focusing on Facebook. The reasons why children use it, the pros and cons of it, and how to keep kids safe on Facebook are all addressed in this presentation.
Integrating a Social Media Program: Two Case Studies
Alana Mauger, Director of Communications, Montgomery County Community College
Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College
Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.
Social Networking: Advantages, Disadvantages, Uses, Examples, Means of social communicating, Risks while communicating, Cautions to be taken.
This presentation is made for teachers who want to teach about social networking (Note: No pictures and fancy backgrounds added, so that you can edit it if you want).
The document discusses social networking sites and their evolution and use. It defines social networking sites as web-based services that allow users to construct a public profile, identify other users they are connected to, and view their connections. The document then traces the origins of social networking concepts back to ancient Greece and provides a history of developments in social network analysis in fields like psychology, anthropology and mathematics in the 1930s. It discusses current uses of social networking sites for communication, education, activism, professional networking and more. It also outlines advantages and disadvantages of social media use.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Presentation of the OECD Artificial Intelligence Review of Germany
Facebook It Or Not
1. Facebook It Or Not Sandra J. Wisor INTD-477L-200 Marist College Capping Project
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3. Thesis Statement The social networking site, Facebook, is changing the way people communicate and socialize with others. Many people no longer use face-to-face contact or past communication technology as a way to speak to another person. Facebook is fast becoming a cultural norm to connect with family, friends, or business associates online in a group setting. There are several advantages and disadvantages to using Facebook. Upon researching these differences, I will discover what draws people to use this site. Some lack the knowledge on how to properly use it and often reveal too much about their identity without thinking of the repercussions. Facebook since its conception continues to grow and expand our ability to reach greater distances and assists us with finding people with like-minded interests. This social networking site enhances our social desire to use Web 2.0 technology even more.
21. How do you prefer to socialize… Yes No Do you prefer face-to-face contact rather than Facebook? 63 10 Do you prefer writing a letter rather than using Facebook? 34 39 Do you prefer a phone call rather than using Facebook? 53 21 Do you prefer another email program rather than Facebook? 43 29 Do you prefer Facebook as a means to find friends, dates relationships, networking over traditional means of communication? 18 53 Do you prefer Facebook as a means of planning your personal daily schedule? 4 69
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25. References Reference #1 – Gere, C. (2008) Digital Culture. (2nd Ed). London, UK: Reaktion Books Ltd. Reference #2 - Sheldon, P. (2008). Student favorite: Facebook and motives for its use. Southwestern Mass Communication Journal , 23 (2), 39-53.
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Editor's Notes
Hi, my name is Sandy Wisor and I am a senior at Marist College. The Integrative concentrations of business and communication have helped be a more effective communicator. The courses I have taken carry over into my life work experience as Senior Prayer Associate at Guideposts OurPrayer Ministry as I assist in training and supporting thousands of web volunteers worldwide. My communication concentration enable me to review models that show how people relate to one another verbally and non-verbally. This in turn has increased my knowledge of how people often socialize with others based on one’s similar cultural values and beliefs. My business concentration enables me to explore how Facebook was created and how it operates today with enhanced new social web features. It also provides me with the ability to review and analyze the different types of advertising available for corporations and non-profits. Both concentrations benefited my capability to create an informational questionnaire, administer it to an audience, and complete data analysis on the survey findings against a recent 2007 case study on Facebook of college students. The concentrations of business and communication enable me to compare and contrast the similarities and differences in Facebook to see how people interact online as a means of socialization. The reason for choosing the social networking site Facebook is to explore the social opportunities of how this site can help OurPrayer.org to expand it’s user base and raise awareness of it’s mission.
The social networking site, Facebook, is changing the way people communicate and socialize with others. Many people no longer use face-to-face contact or past communication technology as a way to speak to another person. Facebook is fast becoming a cultural norm to connect with family, friends, or business associates online in a group setting. There are several advantages and disadvantages to using Facebook. Upon researching these differences, I discovered what draws people to use this site. Some lack the knowledge on how to properly use it and often reveal too much about their identity without thinking of the repercussions. Since its conception Facebook continues to grow and expand our ability to reach greater distances and assists us with finding people with like-minded interests. This social networking site enhances our social desire to use Web 2.0 technology even more.
History shows us that communication technology continues to evolve as we progress through time. Different types of communication mediums include the 1450's Gutenberg's printing press, 1894 Marconi radio, 1876 Bell telephone, 1926 television, mid 1970's IBM and Apple personal computers and 1983 the Internet. As early as 1990, we are living in a communication revolution, an information society as one that becomes dependent upon complex electronic information and communication networks.
Social networking is defined as the use or establishment of social networks or connections with the use of websites. These enable users to interact with one another, find, and contact people with common interests, etc.
Metcalf's formula n(n-1)/2 illustrates social networking. He states that it increases network effects as you add connections. An example by Metcalf from 1980's shows that 2 telephones equals 1 connection, 5 telephones equals 10 connections and 12 telephones would be 66 connections. This same concept of growing networks effects is similar to that of social networking sites. For example, if you load your email address book to a social site it will then find your registered in-network friends for you. Therefore, the more people you add to your list, the more valuable your social network will be.
In 2004, Mark Zuckerberg created the social network called Facebook. He was a Harvard undergrad student who used the online photos and profiles of fellow students to create a campus wide directory of students. The idea rapidly spread to other Ivy League schools, then to colleges across the country. In September 2006, Facebook opened its membership to people outside college campuses.
As of October 2009, according to Facebook Statistics web page, the fastest growing demographic age group is 35 years and older with 50 percent of active users logging in daily to communicate online with friends and family, and create their own groups or join other like-minded interests groups. Facebook continues to become a part of our everyday lives worldwide as it is in 70 different languages and 70% of users are outside the United States.
We have gone from true face-to-face communication to sharing our thoughts with everyone online. No longer do we rely on speaking verbally to another person. Many of us prefer to go online to Facebook and leave wall posts, poke, or tag friends and family. Learning to use Facebook effectively to communicate is becoming essential for today's society. There are several words that any user should understand about the social network of Facebook before using it. The web lingo most often used is: POKE: The "poke" feature allows you to essentially do just what it implies: "poke" your friend's profile, giving him or her the option to poke back. THE WALL: Friends can use it to recap the previous night's events or carry on entire conversations that would normally be conducted through phones, e-mail or, at the very least, text messages. TAG: A feature that allows you to identify friends in photos. Can become a college grad's worst nightmare when it comes time for the ever-crucial job search. MINIFEED: It is like streaming bulletins about your friends' latest likes and dislikes.
In 2008, C. Gere, the author of Digital Culture wrote, Facebook is bottom-up paradigm because no longer is a member a passive user, but an active participant through the use of social networking sites like Facebook by sharing of blogs, videos, photos and web links in a virtual 3D space. Facebook offers a glimpse of a new kind of community one no longer limited to a physical location, but created through shared interest in and self-definition by media. The customization of page by users and presentation of personal information acts as a kind of visible self creation. The "concept of friendship" is more evident as we become connected. He concludes that digital technology like the internet is not just a tool as more of us go online, but the web has become part of our everyday.
In 2004, Lehman-Wilzig and Cohen-Avigdor revealed, A Natural Life Cycle of New Media Evolution, which includes the following 6 stages: birth, market penetration, growth, maturation, defensive resistance, adaptation, convergence and obsolescene. (0. Birth: The commencement of the 'Life Cycle'. A new medium draws on an existing technology/ medium. The inventor/s may not always foresee is real, ultimate use. 1. Market penetration - The medium enters the market, developing new uses, and attracting users. It has 0-16% of the market. If successful in passing 16% (innovator & early adopters), it moves to the next stage; if not the new medium fades away. 2. Growth: 16%-50% of the market. Developers and users learn to exploit, apply, and expand the unique capabilities of the medium. 3. Maturation: The new medium (or adapting old medium) finds its place in the dynamic communications environment. It has 50%-90% of the market with maximal use and application of the medium's capabilities. 4. Defensive Resistance: Competition between old media and the new medium forces the former to seek new directions in order to preserve their traditional audiences. There is a 90%-50% market decline for the traditional medium. 5a. Adaptation: The traditional medium adapts to the new situation by developing a different function and/or preserving (finding) it (new) audience. 5b. Convergence: The traditional medium cannot survive on its own but preserves its function by merging with or incorporating into a new medium. 5c. Obsolescence: The traditional medium does not successfully adapt to change; it declines and disappears.) (Lehman-Wilzig & Cohen-Avigdor, 2004, New Media & Society 6(6) p.711-719). The following 3 charts indicate that Facebook is in the Maturation Stage of the New Life Cycle as having 50%-90% of the market because of its vast acceptance, rapid growth rate of web users and that it is currently fashionable.
March 11, 2009 Jessi Hemple a writer for Fortune Magazine interviewed Mark Zuckerberg, the Founder and CEO of Facebook. In Chart 1 – Mark Zuckerberg quoted Facebook from Feb. 2008 to Feb. 2009 in one year that user usage grew from 1.1 billion to 300 billion total daily minutes, users who update their status daily went from 4 billion to 15 billion, users who become fans each day went from 250,00 to more than 3.5 million, photos updated each month was 250,000 rose to more than 850 million, and pieces of content shared each month was 13 million increased to more than 24 million.
In Chart 2 - CEO Mark Zuckerberg of Facebook stated during conversation, Since 2005 to 2009 the # of users is currently 75 million strong and growing at the astounding rate of five million more users a week.
In Chart 3 – Mark Zuckerberg concluded to Jessie, Facebook.com alone reached 150 million users within only five years time compared to other technology industries like the telephone, television, cell phone, and iPod.
In 1958, Katz developed the Users and Gratification Theory, which explains how different people use the same media messages for different purposes to satisfy their psychological and social needs and achieve their goals. In 2008, Sheldon commented, the Pew Internet Project (2006) the Internet’s major benefit tap is in helping people tap into social networks”. Sheldon mentioned Mark Zuckerberg the founder of Facebook.com that its primary purpose, according its homepage, is to share information with people you know, see what’s going on with your friends, and look up people around you. According to Sheldon along with the means of the uses and gratification theory that the study found people, use Facebook as a means to develop interpersonal relationships. Women visit the site to sustain current friendships and to bypass time as a form of entertainment. In contrast, men go on the site to search for new people and work on those newfound relationships.
I asked 10 questions via surveymonkey.com to determine how Facebook is changing the way we communicate and socialize today. I interviewed 80 of people which included my family, friends and coworkers. The survey results are the following:
About half of those who I interviewed actually use Facebook. Those who are active on the site spend from a few hours a month to over 10 or more hours per month on the site. I found that most registered fans share their Facebook profile only with their friends instead of sharing it with the entire world. Many of the same fans use Facebook as a means to share their own personal interests with others.
From those I surveyed I discovered that more Women use Facebook than Men. The largest age bracket is 35+, which is similar to Facebook’s statistics page. When compared to the 2007 case study by Lampe, Ellison, and Steinfield of 30,773 college students from Michigan State University that use Facebook there were some similarities like more women than men using the site and almost equally sharing of one’s gender. Many of the students also share openly with other students their profiles including their about me section along with their favorite activities, interests, music, movies, books, tv shows and quotes. However, more college students use Facebook by posting their relationship status and wanted gender interest in order to find more opportunities of attracting potential friendships and relationships.
Many use Facebook to connect with family and friends. Second highest selection was to use Facebook as a means of socializing and networking with others. Some people enjoy tagging themselves and other people they know who are in uploaded photos. Other features that fans use are virtual games, chat and join various interests groups. Mobile SMS use and Advertising are off to a slow start with those who I surveyed.
On the chart “How do you prefer to socialize?” we see the following: Most people still prefer face to face contact, but would rather use Facebook than writing a letter. Two thirds prefer using the site over using the phone or another email source. Only 18 of those interviewed would use the site to find friends, dates or to network instead of using traditional ways of communication. Only 4 individuals out of 73 actually use Facebook to plan their day. Note 7 people skipped this question on the survey.
Many businesses or non-profits have yet to tap into the concept of advertising on social network sites. The results revealed that some employers do encourage employees to join their existing group page, but only some employees post on their workplace group’s page.
While there are many pros and cons to using Facebook, the survey results indicate that despite the negative issues like invasion of privacy, photo tagging, and the possibility of false identities on Facebook, many people will continue to using it and invite others to join, rather to never use it again or giving it up and asking others to leave.
My research showed me Facebook is changing the way we socialize today. Over time the changes in technology have forced society to become more techno-savvy, causing a convergence in online social networking and replacing true face-to-face communication. In today's society, more people are turning to the web as forming online social communities as a means of staying in touch with family and friends. Since its inception in 2004, Facebook has become one of the most popular online social networking sites as the number of members and fans continues to increase rapidly reaching 300 million registered users in 2009. In my opinion, Facebook is now part of our culture due to our need to socialize. It will continue to gain favor as we close the existing domestic and global divide that hinders between internet access of the have’s and the have-nots. After researching this topic, I will present a proposal to Guideposts OurPrayer Ministry as to how Facebook could increase the amount of traffic for prayer requests and volunteers on OurPrayer.org.
Thank you and May the Lord bless you in all of your endeavors after college.