An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
The Power of Like and Other Social Sharing Tools FirstGiving
Social sharing tools like the Facebook Like button, social toolbars and AddThis, among others, are jettisoning your content and brand throughout the web.
This presentation covers why it is important to incorporate social sharing widgets into online content and the potential ROI of social sharing, with specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...Retelur Marketing
Estudio realizado por Exact Target en el que se analiza la influencia y los factores en contextos socioculturales y demográficos por los cuales las deciden seguir a una marca en medios sociales y lo que supone para éstas. (inglés)
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
The Power of Like and Other Social Sharing Tools FirstGiving
Social sharing tools like the Facebook Like button, social toolbars and AddThis, among others, are jettisoning your content and brand throughout the web.
This presentation covers why it is important to incorporate social sharing widgets into online content and the potential ROI of social sharing, with specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...Retelur Marketing
Estudio realizado por Exact Target en el que se analiza la influencia y los factores en contextos socioculturales y demográficos por los cuales las deciden seguir a una marca en medios sociales y lo que supone para éstas. (inglés)
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
Similar to Google Plus for Marketers: Summary, Review, Implications, Recommendations (20)
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. Summary We believe G+ will take its place among a small group of critical social networks for marketers within next 1-2 years G+ incorporates best of Facebook, Twitter, Linkedin, etc. and attempts toevolve the breed Increases usage and usefulness of other Google services(Chrome, AdWords, Google Apps, Android OS, Picasa, etc.) Will use user data from all above services to provide transformative opportunities to marketers Brands must be prepared to leverage G+ when business pages become available in late September / early October 2011, esp. in regard to legal and compliance Image credit: http://www.zurmat.com/2011/07/22/google-plus-growth-vs-other-social-networks/
3. What is Google+? G+ is a collection of different social products: Profile(similar to a Facebook profile) Stream (a newsfeed on the default page) Sparks (a recommendation engine) Hangouts (a video chat service) Huddle (a group texting service) Circles (a friend management service) Photos (a photo sharing service) Coming Soon: Games Questions Business Profiles
5. Stream Stream allows users to view news feeds for Circles either one at a time or all at once at the click of a mouse, allowing for easier filtering/browsing than Facebook, which presumes to know what you’ll like either via “Most Recent” or “Top News”
7. Sparks (Landing Page) Sparks are search-term driven. Landing page is a “semi-curated” results page for a few pre-selected topics. You can also manually find things by entering terms in the search box.
8. Sparks Sparks allow you to find and follow items of interest on the web. They don’t find G+ posts. It’s not social search. It does make following keywords similar to following people (via Stream).
9. Sparks When create a Spark item, you “bookmark” that search term’s results so you can easily view them later. Useful for curation, market research, keeping up with news, etc.
10. Chat Chats can be enabled only for Circles or individuals – lets you control who can see your online status and initiate a chat with you (not possible w/Facebook)
11. Hangout Hangout is live group chat. You can invite as many as you want, but only video chat with up to 10 people at a time.
12. Hangout (Pop-up) Hangout occurrences are posted to Streams and are pre-set to be inherently viral and visible - but that also makes it impossible to control who can participate. Note the chat window alongside.
13. Photos Photos is designed to work most seamlessly with Android OS phones. Seeks to encourage upload and sharing with high levels of virality. Default screen shows photos from your circles
14. Photos Photos is a social networking app like Flickr, Picasa, Facebook. Photos carefully mimics most effective functions of Facebook photo, like tagging, uploading, albums, etc.
15. Photos Photos is different in that you can share photos or albums only to certain circles or individuals if desired. “Photos of you” is its own default category, making it easier to manage your visual identity inside G+
16. Huddles Not a new idea - very similar to Groupme and many other startups offering group SMS texting Only available on Android or iPhone via the G+ app (don’t look for it on the website!) Can include anyone – not just G+ users
17. Key Characteristics of G+ Circles Assumes people run in multiple social circles and would prefer to communicate with each one differently Users group contacts into segments (Circles) and publish / share / engage selectively Asymmetric: Users can follow and engage with people who don’t follow them back (more like Twitter, less like FB) Viral: Users can share with ANYONE who has put themin their circles
18. G+ Key Characteristics Data and Privacy First social net to let users download ALL their social data Settings page is easier to understand and use than FB Easy to see when and how info is shared, esp. photos (more sensitive)
19. Key Characteristics of G+ Post distribution & notifications Extremely viral andconversation-friendly Users comment more often Comments highly visible in G+ Probably due to default notification settings, which notify of EVERYTHING by Gmail and in notifications on the black nav bar (above right) Also likely due to early G+ user population dominated by popular influencers/power users …and appear to do so more readily – comments often stretch into 50s or more for a single post – rare in Facebook
20. G+ Key Characteristics Issues… Too many notifications No way to distinguish between worthwhile notifications and useless ones (e.g, an inane or glib comment isindistinguishable from a useful one) How do you sift through100s of comments? Cries for “better filtering”, etc. appear frequently
22. G+ potential to “turn the tide” The “Black Nav Bar” – shows how Google properties are now more present and interconnected (communication, network, search, productivity, collaboration) G+ is an important missing ingredient to Google mix: a driver of longer and more frequent visits/sessions Has potential to make Google properties once again the most popular online destination
23.
24. Is a tacit endorsement to your social network of:
36. +1 is a BIG DEAL because it means brands with more +1’s will get more traffic, more qualified traffic, and more conversions from Google search, which owns 85% of the marketThe “ ”
37. G+ Key Characteristics How G+ Will Play into Search Results Empiric research suggests Google organic search results are affected by whether user has added a brand to their Google+ Circles This means the more popular your brand is in G+, the higher your SEO rankings are likely to be Hovering over the Ford Motor Company link displays this:
38. Before G+ After G+ context w/ other social nets Image Credit: http://scalableintimacy.com/
39. After G+ G+ context w/ other social nets Image Credit: http://scalableintimacy.com/
40. Facebook Comparison Pages for Individuals and Businesses (called Profiles in G+) G+ Profiles are not currently customizable yet, whereas FB pages can essentially developed as fully as websites Posts Format and options for posts are practically identical News Feed… …But G+ News Feed can be custom-filtered by users via Circles “Liking” a post (Google calls this “+1”)… Except… +1 only applies to posts, websites, and content - not to Profiles +1 concept assumes user may like a user’s post without committing to holistically “Liking” the author +1 informs search results, whereas FB Like does not Will G+ for business include profile-level “Liking” like FB? We’ll see…
41. Facebook Comparison Photos Takes dead aim at the most-used function in Facebook Designed to work best with Google-owned apps, OS’s, services Careful to be BETTER than Facebook on managing privacy and sharing issues Perfectly synced with Picasa, which should give it an advantage over both Facebook and media site sharing competitors: Facebook, and photo sharing services from … Apple / iPhoto Yahoo / Flickr Adobe / CS 5 Microsoft / Windows Live Photo Gallery
44. What’s Next G+ effect on Google Advertising will change the game By now we all know that people spend more time on social websites than any other, esp. Facebook, and marketing investment has followed Advertising in social is different because you can target based on user profiles, which are proven to generate better ads and higher return on advertising spend Google has always been ahead in search, but not social Google search targets based on need (keywords) Social networks target based on profiles (identity, interest, friends) Google+ will be able to add the power of profiles to need to provide brands with a revolutionary new targeting capability
45. Immediate Business Uses for Google+ Definite and obvious: Content publishing, engaging, etc. Use Segmentation to do focused Publishing & Engagement Use to build awareness, esp. with influencers/early adopters Content curation and market research (Sparks) Traffic generation SEO – Essential for businesses to publish/engage in G+ SEM/PPC - Target in G+ like they do on Facebook, Linkedin, etc. Less definite, will depend on client and circumstance: Live Meetings (Hangouts) and Chats (Huddles) for planned client/customer and brand interactions Customer Service (Dell) Webinar-style presentations
46. What’s Next for G+: Likely evolutions* Brandable ProfilesMost social networks force their own brand, not the brand of the company. Will G+ be different? We think yes. SMMPswill be able to add G+ channel via API to facilitate G+ presence management. G+ will recognize the importance of doing this b/c brands need to manage publishing and engagement on multiple social networks and will want to just add G+ to the tool(s) they are already using Customers may be able to post content directly onto a brand's profile/page and give brands management control so that those posts can be deleted, moderated, etc. (kind of like Wikipedia) *Credit for some evolutions suggested: https://plus.google.com/111091089527727420853/posts
47. What’s Next for G+: Likely evolutions* People will be able to use Sparks to watch an industry vertical or a location / region, etc. and have popular posts pushed to news feed. Sparks doesn’t integrate G+ posts now, but hopefully it will in the future. This would be a huge improvement over Twitter and Facebook. "Hangout" features will be offered for Brands to let teams have inbound requests routed to different employees and let them moderate and split up calls. Add recording and broadcasting to Hangout so a management team could hold a press conference or an earnings call and have that shared with everyone - not just 10 participants. Brands (and individuals) will be able to share circles like people currently share music playlists. Brands will be able to tag employees in a circle of their employees so recipient would know who to contact for different needs. (Think Sales, B2B scenarios) *Credit for some evolutions suggested: https://plus.google.com/111091089527727420853/posts
48. What’s Next for G+: Likely evolutions (update) As of July 25, 2011: Integration with Google Apps: Google says that Plus for Google Apps accounts "should be available in the coming months" Full-fledged meeting functionality: Hints in source code point to full-fledged meeting functionality, including video and voice conferencing screen sharing document sharing a whiteboard feature http://www.readwriteweb.com/biz/2011/07/google-plus-for-businesses-brands.php
53. Marketing Solutions that Drive Behavior Formed in 1992 Minneapolis, Los Angeles, Redmond Ad Age / Interactive Rank: #35 Promo / Promotion Rank: #37 Blending of technology and marketing for world’s most respected brands Promotional Sweeps, games, contests, POP, legal Digital Mobile, web, media, social, dashboards Relationship CRM, incentive & loyalty programs, DR Fortune 500 Client Base
54.
55. Social CRM - Monitoring , Measurement, Engagement
Let the audience know in the introduction how you will be dealing with questions (whether you'll respond to select questions at the end, try to take them during the session, etc.).
That’s 8-10 weeks from now. Got a plan?
While Google is not going to become obsolete overnight, the trend is now distinctly movingaway from Google's area of domination and toward the social media marketplace. Products like Facebook are emerging as platforms which can displace your need for a web site (why build a web site when all you need is on their platform?) or even email. Their referral networks have the ability to be more powerful than a generic web search when you seek information. And by tying you together with others like you, they can probably move you to products and buying locations you really want faster than a keyword Google-style search. BNet.comheadlined "How Facebook Intends to Supplant Google as the Web's #1Utility," and it just might happen - as we see users are increasingly spending more time on Facebook than Google (see chart)Source: Silicon Alley Insider
While the Circles feature is brilliant, simple, and useful in clustering groups, I’m not going to get my Aunt Cheryl to dump Facebook and master G+ any time soon, so home base for family etc. will stay in Facebook.
While the Circles feature is brilliant, simple, and useful in clustering groups, I’m not going to get my Aunt Cheryl to dump Facebook and master G+ any time soon, so home base for family etc. will stay in Facebook.
Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing & PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing & PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)