church 2.0 Using technology to connect with community: WARM Conference April 2, 2008, Bart Caylor
 
change
millennials desire for significance desire to be part of something greater collaboration authenticity community
tech trends community collaboration self-expression unprecedented access attitude authentic information flexibility
community
community defined for this presentation: inside: your own congregation outside: neighbors + evangelism outside: service
community culture suffering from: “hyper-individualism” Bill McKibben Quote Deep Economy
community how does the church combat this? what can we do to be relevant? how can we mobilize our people? how can this fit into the Great Commission?
community safe place to discuss, question, engage as a group relevant place to be place to be authentic traditionally found in small groups ways to communicate
blogging social networks wikis other ideas
blogging
defined web-log - diary postings conversations comments are often welcome and encouraged updated frequently
 
 
ideas create pastor blog based upon sermon topics create guest blog by church leadership create multiple blogs community focused news
social networks
defined online gatherings communication through comments, email, text and instant messages collaboration: photos, videos,  shared items, comments connection points: friends, associates, 6 degrees
 
 
u.s. top 10 1. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
u.s. top 10 1. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
myspace open community open communication 185 million users (4.5 million @ once) Age of user: 14-34 criticism
facebook permission-based community permission-based communication 67 million members 14 million photos uploaded daily 65 billion page views per month 25 minutes per day on average
 
YouTube 100 million clips viewed per day 65,000 clips added per 24 hours 20 million visitors per month 44% female, 56% male 12-17 age demographic dominant
 
 
Ning site to create your own social network ability to customize ability to make private groups, photos, videos, other full-function social network
 
 
 
 
 
ideas create youth group site create site for congregation create site for community sponsored by your church create outreach sites create local parachurch sites
wikis
defined shared collaboration on site content often reference based may also become other focus multiple authors, anyone can edit somewhat combination of blogging and social networks
 
 
 
ideas create a page with sermon notes and additional content create a way for leaders to share info and direction create shared calendars to be updated by anyone
other tools
google apps
cms content management system
website builders
email
rss feeds
video/audio
ideas website = connecting point for community (internal/external) content congregation, not staff events are proposed, planned, and put together by everyone staff does less, everyone else more money not an issue
next steps
personal opps learning asking/discussion exposure experimenting and engaging thinking through functional apps
church opps your presence on social networks strategies for social networks strategies for multimedia strategies for online public relations opportunities for authenticity relationship building
links churchmarketingsucks.com pewinternet.org google.com marshill.org facebook.com linkedin.com flickr.com wikipedia.org + others on handout
questions/discussion bart caylor: brainstorm [email_address] www.brainstormbrand.com 317-558-1800

Church 2.0

  • 1.
    church 2.0 Usingtechnology to connect with community: WARM Conference April 2, 2008, Bart Caylor
  • 2.
  • 3.
  • 4.
    millennials desire forsignificance desire to be part of something greater collaboration authenticity community
  • 5.
    tech trends communitycollaboration self-expression unprecedented access attitude authentic information flexibility
  • 6.
  • 7.
    community defined forthis presentation: inside: your own congregation outside: neighbors + evangelism outside: service
  • 8.
    community culture sufferingfrom: “hyper-individualism” Bill McKibben Quote Deep Economy
  • 9.
    community how doesthe church combat this? what can we do to be relevant? how can we mobilize our people? how can this fit into the Great Commission?
  • 10.
    community safe placeto discuss, question, engage as a group relevant place to be place to be authentic traditionally found in small groups ways to communicate
  • 11.
    blogging social networkswikis other ideas
  • 12.
  • 13.
    defined web-log -diary postings conversations comments are often welcome and encouraged updated frequently
  • 14.
  • 15.
  • 16.
    ideas create pastorblog based upon sermon topics create guest blog by church leadership create multiple blogs community focused news
  • 17.
  • 19.
    defined online gatheringscommunication through comments, email, text and instant messages collaboration: photos, videos, shared items, comments connection points: friends, associates, 6 degrees
  • 20.
  • 21.
  • 22.
    u.s. top 101. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
  • 23.
    u.s. top 101. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
  • 24.
    myspace open communityopen communication 185 million users (4.5 million @ once) Age of user: 14-34 criticism
  • 25.
    facebook permission-based communitypermission-based communication 67 million members 14 million photos uploaded daily 65 billion page views per month 25 minutes per day on average
  • 26.
  • 27.
    YouTube 100 millionclips viewed per day 65,000 clips added per 24 hours 20 million visitors per month 44% female, 56% male 12-17 age demographic dominant
  • 28.
  • 29.
  • 30.
    Ning site tocreate your own social network ability to customize ability to make private groups, photos, videos, other full-function social network
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
    ideas create youthgroup site create site for congregation create site for community sponsored by your church create outreach sites create local parachurch sites
  • 37.
  • 38.
    defined shared collaborationon site content often reference based may also become other focus multiple authors, anyone can edit somewhat combination of blogging and social networks
  • 39.
  • 40.
  • 41.
  • 42.
    ideas create apage with sermon notes and additional content create a way for leaders to share info and direction create shared calendars to be updated by anyone
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
    ideas website =connecting point for community (internal/external) content congregation, not staff events are proposed, planned, and put together by everyone staff does less, everyone else more money not an issue
  • 51.
  • 52.
    personal opps learningasking/discussion exposure experimenting and engaging thinking through functional apps
  • 53.
    church opps yourpresence on social networks strategies for social networks strategies for multimedia strategies for online public relations opportunities for authenticity relationship building
  • 54.
    links churchmarketingsucks.com pewinternet.orggoogle.com marshill.org facebook.com linkedin.com flickr.com wikipedia.org + others on handout
  • 55.
    questions/discussion bart caylor:brainstorm [email_address] www.brainstormbrand.com 317-558-1800

Editor's Notes

  • #2 Goals: Introductions to web 2.0 and how it relates to higher education marketing Best practice is to continue to evolve