The document provides an overview of social networking, particularly focusing on Facebook and its role in building connections and trust among individuals. It highlights the benefits of social networking for engagement, increased visibility, and the potential for collective action through shared interests. The text also touches on the various features of Facebook, such as profiles, groups, and applications, encouraging users to participate and contribute to meaningful causes.

1. Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge

2. Social Networking Social Networking in Plain English Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others” Networking means the “exchange of information among individuals” What is it?

3. Social Networking The Seven Things Everybody Wants To be SEEN and HEARD To be CONNECTED to someone or something To be part of something GREATER THAN THEMSELVES To have HOPE for the future To have the security of TRUST To be of SERVICE To want HAPPINESS for self and others Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies What’s the big deal?

4. Social Networking “ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another. Why CBF?

5. Social Networking Why CBF?

6. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Why CBF

7. Social Networking Why CBF?

8. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Why CBF?

9. Social Networking Why CBF?

10. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Why CBF?

11. Social Networking Why CBF?

12. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Why CBF?

13. Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008

14. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Participate in new “hubs” of social change . Why CBF?

15. Social Networking Why CBF?

16. Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Participate in new “hubs” of social change . Information spreads quickly . Why CBF?

17. Social Networking Why CBF?

18. Social Networking Social networking is all about trust . Why should I get involved in it?

19. Social Networking Social networking is all about trust. Trust is established through person-to-person interaction. Why should I get involved in it?

20. Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?

21. Social Networking Social networking is all about trust. Trust is established through person-to-person interaction. 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Personal way any employee can contribute to “building the army.” Why should I get involved in it?

23. WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?

24. Facebook Launched Feb. 4, 2004 for Harvard University students Expanded to the Ivy League… … then to any university student… … then to high school students… … then to anyone aged 13 and over on Sept. 11, 2006 Now more than 70 million active users Wikipedia; Facebook Statistics Who uses it?

25. Facebook 100,000 age 64+ 310,000 age 45-63 380,000 age 35-44 3 million age 25-34 Fast Company, Facebook by the Numbers, February 2007 The Maturing of Facebook

26. Facebook Profiles Homepage Groups Pages Causes Applications Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

27. Facebook Profiles Only available to actual persons Homepage What you see when you log in Groups Core application; 99% of FB members Anyone can create a group Join as a ‘member’ Discussion, posts, photos, events Group admin can send messages to group members Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

28. Facebook Pages Available to organizations and to all members Join as a ‘fan’ Discussion, posts, photos, events Add applications No messaging to ‘fans’ Causes Application; ~11 million FB members Anyone can create Discussion, posts, photos, events Cause admins can send messages and notifications Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

29. Facebook Applications Have fun Do stuff Do good Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

30. Facebook Profile Only available to individuals HELLO My Name Is Kim

31. Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share HELLO My Name Is Kim

32. Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined HELLO My Name Is Kim

33. Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted HELLO My Name Is Kim

34. Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted Events you’ve created HELLO My Name Is Kim

35. Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted Events you’ve created Photos and videos HELLO My Name Is Kim

36. Facebook Homepage Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc. What’s everyone up to today?

37. Facebook Group All For One and One For All ‘ Join’ the group and invite others to join Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion) Only visible to FB members Often used as a virtual ‘petition’

38. Facebook Pages People join as ‘fans’ and invite their friends to join More customizable than groups ‘ Fan’ discussion, posts, photo & video sharing, and more Are You a Fan?

39. Facebook Causes Join a cause and invite friends to join Accept/solicit donations Show personal actions taken Show most active recruiters, donors, & fundraisers Support Us

40. Facebook Applications Not Just Fun and Games Stop Climate Change The Nature Conservancy

41. Facebook Success Stories Student Anti-Genocide Coalition Collected hundreds of photos on Facebook and unveiled it on Capitol Hill. STAND – Picture A World Without Genocide

42. Facebook Success Stories Used student pressure to pass legislation Used Facebook to identify and reach out to students in key senator’s home state Genocide Intervention Network

43. Facebook Success Stories Started a “Save the Bay Day” for group members At least 120 participated and posted their results Save the Bay

44. Social Networking Etiquette Contribute Participate Offer help and receive help Share Respond http://ezinearticles.com/?Social-Networking-Etiquette&id=618180 Rob Clark, Social Networking Etiqette, EzineArticles.com