The document outlines a 10-step process for creating a Facebook sales funnel, emphasizing the importance of varied content to engage cold and warm audiences, utilizing remarketing techniques, and leveraging Facebook tools like pixel tracking. It also highlights the necessity of personalizing ads and maintaining audience interest throughout the funnel stages. The conclusion encourages understanding these strategies to effectively convert prospects into customers and achieve sales targets.

1. 10 STEPS TO MAKE FACEBOOK
SALES FUNNEL

2. WHAT IS FACEBOOK SALES
FUNNEL?

3. STEP 1- CREATE VARIED CONTENT
• You have to come up with different forms of content for warming
your cold audiences.
• Ensure such content is on your website as this will help you later on
while retargeting leads and work them further down your funnel.
• Different kinds of engaging content will make sure that you’ve got
something for all of the valued consumers.
• once, you’ve got their attention towards your content, they’re in
your funnel.

4. STEP 2 – MAKE CONTENT TO
CATCH YOUR “WARM AUDIENCE”
• Focus on promoting content to “Warm Audience.
• By, warm audience, it means those users or customers who have
already been exposed to your brand and shown some level of
interest.
• Warm audience may be existing Facebook fans, followers as well
as website retargeting list.
• Make use of blogs, videos or anything else.

5. STEP 3 – TARGET “LOOKALIKE
AUDIENCES
• Target Facebook “lookalike audiences”. These are the customers
“who look similar to your existing customers or Facebook fans.
• For creating “Lookalike Audience”, go to Audiences of Facebook ads.
Then click on “Create a Lookalike Audience.”

6. • choose your source that “can be a Custom Audience rather than
created with pixel data, data partner or any other resources”.
• Now click on creat audience-

7. STEP 4 – SHOW YOUR BEST
PERFORMING CONTENT
• content which has got most engagement now needs to be
distributed to your cold audience.
• content can be anything like blog post or webinar. Then,
you’ll able to transfer your cold audience in your Facebook
sales funnel and turning them into warm ones.
• They’ll be now aware of your brand and would show some
interest in making a purchase.

8. STEP 5 – APPLY REMARKETING
TECHNIQUES THAT WORK EFFICIENTLY
• you need to do remarketing that would prove to be effective.
• Remarketing techniques will help your brand to be exposed to
your cold audience in a fruitful way.
• Facebook proves to be a premier network for such activity.

9. STEP 6 – USE FACEBOOK PIXEL
How to Create Facebook Pixel and its Working Methodology?
• Click on “Tools” and then click on “Create a Pixel”.
• Now click on “Next”.

10. • Now, you’ll be asked for Integration or Tag Manager or do you
want to copy and paste the code.
• Now the platform will create pixel base code for you.
• Add the pixel to your website code.
• Now, remarket it and try to get your visitors back to finish a
purchase.

11. STEP 7- USE VIDEO REMARKETING
TECHNIQUE
Steps for Facebook Video Remarketing-

13. STEP 8 – REMARKETING YET
AGAIN
• In this remarketing procedure, create another ad for
those audiences and encourage them to subscribe.
• Subscribing to your product or service will make them your
regular consumer
• also your solid offer will make them move to purchase your
product finally.

14. STEP 9 – MORE WARMING
OF LEADS
• You may have motivated 20 or 25 or 30% audience who
could open your emails, but still, 70% of them may not be
funneled.
• Make an ad that displays the full benefits of the product or
service to clear their doubts about the particulars.
• Apply all sensible and feasible hacks in the ad to convince
your remaining consumers to get motivated for the
purchase of product or service.

15. STEP 10 – FINAL CALL FOR THE
SELL
• Create a personalized video ad, say- “Thanks for watching our
video, but for some reason, you didn’t make a final purchase
of product or service”.
• Now offer them a sales message stating them a reason to
purchase.
• Till here, all of your audiences have gone familiar with your
products.
• They’re now ready to buy.

16. Conclusion
• Facebook even being a social platform provides ample
opportunity for sales and business.
• You need to do that understand the techniques that can
help you turn cold audiences into warm ones.
• Here are the steps of Facebook Sales funnel that will help
you in achieving your sales target

17. ABOUT DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to
professionals, entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making individuals learn
how to do marketing online. It offers Digital Marketing course
in Bangalore, Pune, Hyderabad , Delhi & all over India.
www.dsim.in