This document provides an introduction to blogging for business purposes. It defines what a blog is, explains why businesses should blog, and discusses how much time blogging takes. It also lists popular blogging platforms and provides tips on what topics to blog about, best practices for blogging, what makes a great blog post, using keywords and images effectively, adding metadata, proofreading, and publishing posts. The goal is to help businesses understand how to start and maintain an effective blog.
This document provides an overview and introduction to using WordPress for nonprofits. It begins with introducing WordPress and explaining why it is a popular free content management system that allows users to easily create websites without coding. It then covers current web design trends like clean minimal designs, flat designs, responsive designs, user experience focus and emphasizing content. The document demonstrates building a sample website in WordPress and provides suggestions and resources for nonprofits to get started, including information on hosting, themes, plugins and getting help.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
The document provides an overview of important things to know about using WordPress, including that 17% of websites use WordPress. It offers recommendations for hosting, security, backups, themes, plugins, and maintenance of WordPress sites. The recommendations emphasize choosing a reliable host, installing security and backup plugins, researching themes and plugins, and maintaining updates. The overall message is that WordPress allows for fast publishing but requires proper hosting, security, backups, and maintenance.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends that businesses create informative videos about their products, services, or industry expertise and post them on video sharing sites like YouTube and their own website. Videos help businesses get found more easily online, establish themselves as experts, and build relationships with customers which can lead to more business. The document provides tips on what content to include in videos and where to share them to maximize their impact.
The document discusses optimizing YouTube video content for brands. It notes that YouTube is the second largest search engine and videos are a major way people consume content online. The article recommends including relevant keywords in video titles, descriptions, scripts and audio to increase discoverability. It highlights an article by Nicole Hallberg on Moz that provides a thorough guide to the YouTube content optimization process, including using appealing thumbnails, punchy titles under 70 characters, descriptions with keywords, and including keywords in scripts and audio.
This document provides an introduction to blogging for business purposes. It defines what a blog is, explains why businesses should blog, and discusses how much time blogging takes. It also lists popular blogging platforms and provides tips on what topics to blog about, best practices for blogging, what makes a great blog post, using keywords and images effectively, adding metadata, proofreading, and publishing posts. The goal is to help businesses understand how to start and maintain an effective blog.
This document provides an overview and introduction to using WordPress for nonprofits. It begins with introducing WordPress and explaining why it is a popular free content management system that allows users to easily create websites without coding. It then covers current web design trends like clean minimal designs, flat designs, responsive designs, user experience focus and emphasizing content. The document demonstrates building a sample website in WordPress and provides suggestions and resources for nonprofits to get started, including information on hosting, themes, plugins and getting help.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
The document provides an overview of important things to know about using WordPress, including that 17% of websites use WordPress. It offers recommendations for hosting, security, backups, themes, plugins, and maintenance of WordPress sites. The recommendations emphasize choosing a reliable host, installing security and backup plugins, researching themes and plugins, and maintaining updates. The overall message is that WordPress allows for fast publishing but requires proper hosting, security, backups, and maintenance.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends that businesses create informative videos about their products, services, or industry expertise and post them on video sharing sites like YouTube and their own website. Videos help businesses get found more easily online, establish themselves as experts, and build relationships with customers which can lead to more business. The document provides tips on what content to include in videos and where to share them to maximize their impact.
The document discusses optimizing YouTube video content for brands. It notes that YouTube is the second largest search engine and videos are a major way people consume content online. The article recommends including relevant keywords in video titles, descriptions, scripts and audio to increase discoverability. It highlights an article by Nicole Hallberg on Moz that provides a thorough guide to the YouTube content optimization process, including using appealing thumbnails, punchy titles under 70 characters, descriptions with keywords, and including keywords in scripts and audio.
This is a presentation I gave at the first Real Estate Bar Camp in Minneapolis. The presentation slots were short, like 10 minutes each, so I gave a quick overview on what types of videos Realtors should be focused on producing for their business
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
This document provides an introduction to using WordPress for blogging and business purposes. It covers basic WordPress terminology like domains, hosting, themes and plugins. It discusses the differences between free and paid hosting options and considerations for choosing free hosting. The basics of using the WordPress dashboard and platform are explained, including how to add pages, posts, images and formatting. Finally, an upcoming online course on building a business and blog using WordPress is promoted.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Getting Started With WordPress Themes for BeginnersNew Tricks
This document provides guidance on how to choose and install WordPress themes. It explains that themes determine the layout, styling, and formatting of a WordPress site. There are over 1,600 free themes available and also premium themes that offer additional support. When choosing a theme, consider one with active support and customization options without coding. Examples of themes for different types of sites like business, art, and photography are provided. The document demonstrates customizing themes live.
The document discusses the benefits of using video blogging over traditional writing. It notes that video blogging allows one to express thoughts without hesitation, appeals to visual learners, and can increase credibility by combining written and visual content. Some downfalls are that video can leave more room for interpretation than written words and does not appeal to audio learners. The document promotes a WordPress site for easy video creation and uploading.
This document promotes upgrading a website to use HTML5 for its mobile capabilities. It notes that customers are no longer chained to desktops and are using mobile devices more, demanding more options. HTML5 solutions can make a website faster, more efficient, intuitive and compatible across devices. Retrofitting old code would be cumbersome, expensive and hacky, while semantic coding and HTML5 features like video, SEO and accessibility improvements can give content an energy boost and build for the future.
This document provides instructions for setting up a food blog on WordPress.com, including choosing a name and theme, creating posts and pages, adding media like photos, and optimizing the blog for search engines. The free WordPress.com platform hosts the blog and includes basic blogging tools and a dashboard for managing content. Posts allow for titles, categories, tags, and text while pages are for static content. Customization options include headers, backgrounds, and widgets. Writing should use descriptive titles, text, tags, and categories to help with search engine optimization.
Psyber Technologies - YouTube Marketing Antriksh Shah
YouTube Marketing Services by Psyber Technologies, this PPT explains simple straight forward strategy to achieve you tube business success,
Make sure you’re already following these three principles for YouTube marketing success in your business :
1. Creating Content Often
2. Make a schedule and stick to it
3. Properly tag your videos
4. Take some time to write a good title.
5. Write meaningful descriptions
6. Subscribe to other channels
7. Advertise your channel
8. Develop transitions
9. Interact with your subscribers
Planning Your Videos
Write a script. While it is very possible to make successful videos off-the-cuff, creating a script will help you deliver consistent programming.
Film what you know. The most successful videos are ones where the creator is doing what he or she likes.
Start with a hook. The introduction is one of the most important parts of a video. It should grab the audience’s attention, lay out the themes and direction of the video, a
Keep your content consistent. Make sure that the content you upload to your channel remains consistent with the theme of your channel. For example, if you start by releasing several movie reviews, don’t move on to uploading recipe videos later. You will lose subscribers if they find that your content doesn’t match their expectations.re.
Interact with your subscribers. Replying to good comments and giving shout-outs to subscribers in your clips will really help strengthen the community of your channel.
YouTube Certified TOOLS & Advertising Options, Instant & Consistent Results on your YouTube Campaign
Taking WordPress as a CMS, to the LimitJosh Guffey
This document outlines how to build a portfolio website using WordPress as a content management system (CMS) without any coding. It walks through installing WordPress, finding and installing a portfolio theme, making widgets, pages, posts, and portfolios to turn the site into a functional portfolio site to showcase work. The process shows how WordPress can be used as a CMS in a cost effective way to create a professional looking portfolio site without spending money on development.
WordPress makes it easy to maintain site using themes, but without the proper standards followed, themes become hard to update to the latest changes and developer who takes on maintaining the site has to face nightmares. Here I talk about use of Child Themes to minimize those horror stories.
Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn Shane Gibson
The document summarizes Module 3 of a social media boot camp series on blogging, video, and LinkedIn. It covers how to build an effective blog, topics to blog about, launching a blog, using video, search engine optimization, and building a readership. It also discusses using LinkedIn to build a professional profile, make connections, and set up a business page.
Jon-Mikel Bailey - Your Website’s Performance Matters to Google AND Your Clie...Autumn Quarantotto
This document discusses tips for optimizing website performance. It recommends identifying key issues through testing, prioritizing fixes, optimizing images and video, using smart coding techniques, and designing for mobile. Specific tips include minifying files, limiting plugins, and using responsive design, accelerated mobile pages, or progressive web apps. The document stresses the importance of performance to both users and search engines like Google.
This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.
This is a presentation I gave at the first Real Estate Bar Camp in Minneapolis. The presentation slots were short, like 10 minutes each, so I gave a quick overview on what types of videos Realtors should be focused on producing for their business
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
This document provides an introduction to using WordPress for blogging and business purposes. It covers basic WordPress terminology like domains, hosting, themes and plugins. It discusses the differences between free and paid hosting options and considerations for choosing free hosting. The basics of using the WordPress dashboard and platform are explained, including how to add pages, posts, images and formatting. Finally, an upcoming online course on building a business and blog using WordPress is promoted.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Getting Started With WordPress Themes for BeginnersNew Tricks
This document provides guidance on how to choose and install WordPress themes. It explains that themes determine the layout, styling, and formatting of a WordPress site. There are over 1,600 free themes available and also premium themes that offer additional support. When choosing a theme, consider one with active support and customization options without coding. Examples of themes for different types of sites like business, art, and photography are provided. The document demonstrates customizing themes live.
The document discusses the benefits of using video blogging over traditional writing. It notes that video blogging allows one to express thoughts without hesitation, appeals to visual learners, and can increase credibility by combining written and visual content. Some downfalls are that video can leave more room for interpretation than written words and does not appeal to audio learners. The document promotes a WordPress site for easy video creation and uploading.
This document promotes upgrading a website to use HTML5 for its mobile capabilities. It notes that customers are no longer chained to desktops and are using mobile devices more, demanding more options. HTML5 solutions can make a website faster, more efficient, intuitive and compatible across devices. Retrofitting old code would be cumbersome, expensive and hacky, while semantic coding and HTML5 features like video, SEO and accessibility improvements can give content an energy boost and build for the future.
This document provides instructions for setting up a food blog on WordPress.com, including choosing a name and theme, creating posts and pages, adding media like photos, and optimizing the blog for search engines. The free WordPress.com platform hosts the blog and includes basic blogging tools and a dashboard for managing content. Posts allow for titles, categories, tags, and text while pages are for static content. Customization options include headers, backgrounds, and widgets. Writing should use descriptive titles, text, tags, and categories to help with search engine optimization.
Psyber Technologies - YouTube Marketing Antriksh Shah
YouTube Marketing Services by Psyber Technologies, this PPT explains simple straight forward strategy to achieve you tube business success,
Make sure you’re already following these three principles for YouTube marketing success in your business :
1. Creating Content Often
2. Make a schedule and stick to it
3. Properly tag your videos
4. Take some time to write a good title.
5. Write meaningful descriptions
6. Subscribe to other channels
7. Advertise your channel
8. Develop transitions
9. Interact with your subscribers
Planning Your Videos
Write a script. While it is very possible to make successful videos off-the-cuff, creating a script will help you deliver consistent programming.
Film what you know. The most successful videos are ones where the creator is doing what he or she likes.
Start with a hook. The introduction is one of the most important parts of a video. It should grab the audience’s attention, lay out the themes and direction of the video, a
Keep your content consistent. Make sure that the content you upload to your channel remains consistent with the theme of your channel. For example, if you start by releasing several movie reviews, don’t move on to uploading recipe videos later. You will lose subscribers if they find that your content doesn’t match their expectations.re.
Interact with your subscribers. Replying to good comments and giving shout-outs to subscribers in your clips will really help strengthen the community of your channel.
YouTube Certified TOOLS & Advertising Options, Instant & Consistent Results on your YouTube Campaign
Taking WordPress as a CMS, to the LimitJosh Guffey
This document outlines how to build a portfolio website using WordPress as a content management system (CMS) without any coding. It walks through installing WordPress, finding and installing a portfolio theme, making widgets, pages, posts, and portfolios to turn the site into a functional portfolio site to showcase work. The process shows how WordPress can be used as a CMS in a cost effective way to create a professional looking portfolio site without spending money on development.
WordPress makes it easy to maintain site using themes, but without the proper standards followed, themes become hard to update to the latest changes and developer who takes on maintaining the site has to face nightmares. Here I talk about use of Child Themes to minimize those horror stories.
Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn Shane Gibson
The document summarizes Module 3 of a social media boot camp series on blogging, video, and LinkedIn. It covers how to build an effective blog, topics to blog about, launching a blog, using video, search engine optimization, and building a readership. It also discusses using LinkedIn to build a professional profile, make connections, and set up a business page.
Jon-Mikel Bailey - Your Website’s Performance Matters to Google AND Your Clie...Autumn Quarantotto
This document discusses tips for optimizing website performance. It recommends identifying key issues through testing, prioritizing fixes, optimizing images and video, using smart coding techniques, and designing for mobile. Specific tips include minifying files, limiting plugins, and using responsive design, accelerated mobile pages, or progressive web apps. The document stresses the importance of performance to both users and search engines like Google.
This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.
This certificate confirms that Derrick McBreairty completed Security Awareness Training provided by Alert Logic Inc. on February 8th, 2016, earning 1 continuing professional education credit.
This document provides instructions for IT training for summer clerks, including how to:
- Attach documents to emails from iManage or locally saved files
- Create and send new emails
- Navigate Outlook and use the calendar, contacts, and FileSite features
- Create, open, and save documents to FileSite or locally
Cybersecurity: The New Priority for BusinessLeanne Fuith
On April 27th, Mitchell Hamline's Center for Law and Business hosted a lunch celebration and CLE program on Cybersecurity: The New Priority for Business. The program featured legal and privacy professionals who discussed the importance of strong measures in protecting and enforcing the proper use of data for businesses in 2016 and beyond.
Program Faculty:
Professor Sharon Sandeen, Mitchell Hamline School of Law
Andy Ubel, Chief Intellectual Property Counsel, Valspar Corp.
Ken Morris, Senior Advisor, RedPoint Advisors
Charlotte Tschider, Owner/Principal, Cybersimple Security, LLC
In March 2016, Mitchell Hamline announced plans to launch a Cybersecurity and Privacy Law Certificate program designed to help professionals deal effectively with the complex legal, policy, and compliance issues involved in this critically important area. For more information or to register for the program visit http://mitchellhamline.edu/cybersecurity/
This document discusses local SEO and optimizing Google Places listings. It covers:
1) The importance of citations/local backlinks for local SEO rankings as well as on-page optimizations like including an address and local keywords.
2) How to set up and claim a Google Places listing, choosing relevant categories and adding photos/videos.
3) Ways to get free local listings on directories and tips to get customer reviews.
Certificate of Completion - This is to certify that Jayarous Antony Kalarithara Sebastian has successfully completed the Serco Information Security training course.
Step Into Security Webinar - Improving Physical Security on Your Campus Keith Harris
This webinar discussed improving physical security on campuses. It covered topics like IP vs analog cameras, network equipment, selecting a security integrator, video surveillance techniques, standardizing security platforms, designing security plans, and tips for successful implementations. The presenters were from LENSEC, a physical security company that provides expertise in video management software, system design and installation. The webinar provided guidance to help institutions protect people and assets through advanced security technology and practices.
Stop Hackers with Integrated CASB & IDaaS SecurityCloudLock
Watch this on-demand webinar with CloudLock and OneLogin to: Identify the top five cyber threats to your cloud environment; Protect against cloud security risks using advanced user and entity behavior analysis; Streamline identity and access management; Easily automate your cloud access management process.
To compile this infographic, AXELOS questioned 100 executives responsible for security training in organisations with 500+ employees. Find out what they told us.
You can find out more about AXELOS' RESILIA portfolio of cyber resilience products at www.axelos.com/RESILIA
Jobvite: A Holistic Approach to SecurityTheodore Kim
AWS Loft presentation on 04/28/16.
You’ve configured host and network based ACLs, enabled CloudTrail logging, encrypted all data at rest (EBS & S3), secured your AMIs, regularly patch EC2 instances, and locked down IAM roles. But are you secure? How do you know if/when a security incident has occurred, detect unauthorized access to data, identify vulnerabilities in your application, block online attacks in real-time, or certify your application as truly secure?
Theodore Kim, VP of Technical Operations at Jobvite, and his team will present a holistic approach to securing your application environment hosted in AWS. Topics will include:
- Do I need an Intrusion Detection/Prevention (IDS/IPS) System?
- How to detect and block network/application intrusion attempts in real time.
- Log file parsing/alerting via Security Information & Event Management (SIEM) systems to identify anomalous system activity.
- An overview of penetration/vulnerability testing services.
- Auditing your environment to identify security vulnerabilities and support compliance efforts.
- How to incorporate security vulnerability scanning into the build and release process.
Join our Security Expert and learn how to use the Splunk App for Enterprise Security (ES) in a live, hands-on session. We'll take a tour through Splunk's award-winning security offering to understand some of the unique capabilities in the product. Then, we'll use ES to work an incident and disrupt an adversary's Kill Chain by finding the Actions on Intent, Exploitation Methods, and Reconnaissance Tactics used against a simulated organization. Data investigated will include threat list intelligence feeds, endpoint activity logs, e-mail logs, and web access logs. This session is a must for all security experts! Please bring your laptop as this is a hands-on session.
Arntech Security - technical training series 1 completeAlison Budge
This document provides an overview of Lesson 1 of a technical training series on electricity from Arntech Security. The lesson aims to teach the basic concepts of electricity in a practical and theoretical manner. It covers topics like what electrical charge is and how it is formed, electric fields and their effect on charge, different types of electricity, and safety when working with electricity. The lesson introduces concepts like atoms, protons, electrons, conductors, insulators, static electricity, current electricity, AC and DC current. It emphasizes understanding these concepts in order to apply them to solving electrical problems.
This document provides an outline on cyber crimes and cyber security. It begins with an introduction on the growth of the internet and the rise of cyber crimes. It then defines cyber crime as unlawful acts using computers as tools or targets. The document categorizes cyber crimes as those using computers as weapons or targets, and lists common types like hacking, viruses, and identity theft. It discusses the history of cyber crimes and reasons they occur like ease of access online and complex networks. The document also defines cyber security, provides advantages like protection from attacks, and offers tips for prevention such as using antivirus software and firewalls. It concludes that cyber security is an ongoing battle and everyone must play a role to be responsible online.
Automated Security Hardening with OpenStack-AnsibleMajor Hayden
The OpenStack-Ansible project has a security role that applies over 200 host security hardening configurations in less than two minutes. It's based on the Security Technical Implementation Guide (STIG) from the US federal government and it is heavily customized to work well with an OpenStack environment.
When it comes to managing the security of your AWS environment, traditional, on-premise, perimeter-only tactics must evolve to be environment-aware, data-centric, and automated wherever possible.
Speed of detection and agility in recovery are your new challenges and AWS Config, Cloudwatch, and Lambda are your new allies that help address them.
Learn about high-speed security incident response and recovery at the push of a button perhaps. This talk provides an overview with detailed examples of configuration management, event notification, and automatic execution to rapidly detect and react to potential security concerns within your AWS environment.
Speaker: Don Bailey, Principal Security Engineer, Amazon Web Services & Joshua Du Lac, Senior Security Consultant, Amazon Web Services
This document provides an overview of licensing options for Microsoft Office 365. It discusses the different Office 365 product offerings and suites available. It also outlines the various licensing models for Office 365, including Open Business License Program, Microsoft Products and Services Agreement (MPSA), Enterprise Agreement (EA), and Microsoft Online Subscription Program (MOSP). The document provides details on transitioning existing licenses to Office 365 and purchasing options for components individually or as part of a suite. It addresses other considerations like hybrid cloud/on-premises environments and hardware requirements.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
How to create more video content faster | Pirate SkillsPirate Skills
So, you want to create videos for your content marketing to reach and engage more potential customers? That's often much easier said than done, especially if you don't have a big support team. Videos can be much more work than, for example, writing articles or creating graphics, but they don't have to be. In this Pirate Skills meetup, we are going to give you a behind-the-scenes look into our video production workflow, so you can learn how to create video content much faster and easier.
∙ Why must creating videos be so hard?!
∙ What do we need to build a quick video creation space
∙ Which software helps us to create videos faster
∙ What are our favorite video content ideas
∙ Answering your questions about video content creation
The document discusses how video technology and costs have changed, making video a more accessible medium for learning and training. It notes that video uploading and viewing have increased dramatically in recent years. Additionally, equipment and production costs have dropped significantly, removing major barriers to creating video. These changes mean that video is no longer just for polished, technical productions, but can be used more casually and engaged to grab attention in short clips. It encourages attendees to experiment more with creating video.
Video editing for Brookfield Library's Stadd DatMikael Jacobsen
Mick Jacobsen will provide a video editing workshop for Brookfield Public Library staff. The workshop will cover using video in libraries, equipment like flip cameras and portable hard drives, and video editing software like Windows Movie Maker and iMovie. Attendees will learn about incorporating video on platforms like YouTube and have hands-on time to create and edit their own short video.
Katie Jasiewicz: Creating Video Content #FLBlogCon13FLBlogCon
This document provides information for brands on creating video content. It discusses pitching to brands, necessary basic equipment including cameras and audio equipment, planning a video shoot with an outline and sequencing, editing software options and hosting sites, building a video portfolio, and measuring success. The key takeaways are how to pitch effectively to brands, the basic affordable equipment needed, and tips for creating and hosting videos.
This document provides an overview of how to use video marketing as a real estate agent. It introduces Amy Smythe Harris and her qualifications. The objectives are to show how video is important for real estate, what types of videos work, how to take listing videos and upload them to YouTube, how to optimize videos for searchability on Google, and how to use video to attract prospects. Tips are provided on equipment needs, setting up a YouTube channel, creating listing videos, adding tags, video tips like scripting and appearance, and ways to share the videos. The presentation aims to help agents get started with video as a marketing tool.
This document discusses using YouTube videos to boost local search engine results. It provides statistics on YouTube's popularity and recommends creating videos to educate and demonstrate products for retailers. It also offers a deal to produce 1-2 minute videos for $399-$599, which includes planning, shooting, editing, uploading to YouTube and search engine optimization. The goal is to get local businesses higher in Google's organic search results.
EduWeb 2015: My Story — Adventures in Digital StorytellingVincent Rhodes
This document discusses using digital storytelling and video production to promote an organization. It provides examples of successful short videos created for Eastern Virginia Medical School. It also outlines best practices for creating videos in-house, including recruiting video talent, equipment needs, production phases, and giving guidance to videographers. The goal is to incorporate digital storytelling and video into marketing, public relations, and philanthropic communications to showcase human impact.
Videos that work - Leitrim Business NetworkJohnny Beirne
This document discusses how videos can increase sales and business success. It provides statistics showing that website visitors spend more time and are more likely to buy when videos are used. Different types of effective marketing videos are listed, such as introduction, testimonial, and product demonstration videos. The document then describes a marketing strategy used by TeamLife Training that leverages Facebook ads to drive visitors to their website, where a promotional video guides viewers to fill out a contact form. This strategy has successfully generated new prospects for TeamLife nationwide. Common concerns about making videos are addressed, along with recommendations for basic video production equipment. The conclusion is that video is a key strategy for ongoing business growth through creating content once that can reach many potential customers anytime.
The document discusses best practices for creating video content for social media platforms like YouTube and Ooyala. It provides guidance on video formats, metadata, monetization settings, and measuring performance. It also reviews the team, equipment, and resources available for producing engaging video content to attract fans and clients.
This document discusses the benefits and strategies for using video marketing. It notes that YouTube is the second largest search engine and video can help with search engine optimization and building trust. It recommends placing videos on your website, blog, and social media to increase engagement. The document provides tips for creating different types of videos like listing tours, testimonials, frequently asked questions videos, and neighborhood videos. It also includes a suggested video formula of an intro, teaser, themes, and call to action. Finally, it lists some video tools, apps, and sources for finding video content and music.
Learn how to create great product videos that will drive revenue and empower your customers. This covers best practices around video production, as well as tips on content distribution and analytics.
Presentation titled "DVD Master Class" given by Blaine Graboyes (along with Sven Krong from Click Media) on March 27, 2005 at The Producers Guild of America
This document discusses strategies for building an online brand focused on wine, including using social media platforms like Twitter, Facebook, and video sites. It provides tips on using tools on Twitter to find people interested in wine keywords and automate posting. Facebook is described as a way to reach a different audience than Twitter. Attending in-person events and creating video content for sites like YouTube, Vimeo, and Blip.tv is also recommended for getting messages out. The document considers if wine blogging is more of a hobby or could become a profession.
This document provides an overview of setting up a YouTube channel. It discusses background information, equipment for shooting video, and setting up various channel elements such as the avatar, background image, descriptions, and upload defaults. Statistics on YouTube's reach and uses for business or personal channels are presented. Guidance is given for creating the channel, connecting social media accounts, and enabling features like monetization or verifying the account. Options for shooting video with different types of cameras and equipment like lighting and microphones are also summarized.
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
This document provides an overview of Burke Smith's career highlights and experience in real estate. It promotes the use of video marketing for real estate agents and provides tips and best practices for creating an effective YouTube channel and video content for real estate businesses. Key recommendations include keeping videos short, using relevant keywords and tags, and regularly posting engaging content like property tours, neighborhood profiles, and how-to guides.
1. Tech Tuesdays – Video for
the Web & Boosting Your
SEO
• Presented by:
• DVP Multimedia, Ltd.
• July, 2009
2. Overview
• Change in the business
• Facts about video on the web
• Traditional video production
• Video formats
• Posting video
• Conversation with Dylan Combs
• Questions
3. Changes In The Video Business
• Videos cost $1,000-3,000/per finished minute
• Disc projects – CBT started at $25,000 +++
• Early valuable company website dev over
$10,000 +++
4. Changes In The Video Business
Costs are coming down, and the
achieved results are going up!
5. Traditional Video Production
• Creative/Scripting
• Preproduction
• Production
• Post Production
• Disc
Development/Dubs
• Highly Produced
• Guerilla Style
8. Video Production Process
• Creative/Scripting
• Preproduction
• Production
• Post Production
• Dubbing &
Distribution
9. Video Formats for the web
• Progressive
• Streaming
• Compressions
• Mpeg4
• Quick Time
• Real Media
• Flash Video
10. Posting Video
• Through html editor
• YouTube
• YouTube Channels
• UStream
• Embedding Video
• Tagging Video
• Creation Museum & quick
SEO results (video is a
silver
11. Posting Video
• Post in Blogger
– From YouTube
– From Ustream
– Don’t Forget to tag
things
– Measure
12. Dylan Combs of DylanCombs Live TV
• Livecasting
• Video Reviews
• Podcasting