Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Building a Brand with Video - #SearchLove London 2014Phil Nottingham
I find it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics. In this presentation from SearchLove London 2014, I reframe how we should be thinking about building a brand with video - covering style, content, distribution and measurement
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...Distilled
Competitions and giveaways can be powerful campaign tools in their own right, but are often overlooked as an added extra, packaged into a general campaign or media buy. This presentation will cover areas like planning, delivery, marketing, prizes and compliance with examples of where marketers can make strategic gains and reduce exposure to associated risks, like fraud, logistical problems, and PR blowback.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Building a Brand with Video - #SearchLove London 2014Phil Nottingham
I find it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics. In this presentation from SearchLove London 2014, I reframe how we should be thinking about building a brand with video - covering style, content, distribution and measurement
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...Distilled
Competitions and giveaways can be powerful campaign tools in their own right, but are often overlooked as an added extra, packaged into a general campaign or media buy. This presentation will cover areas like planning, delivery, marketing, prizes and compliance with examples of where marketers can make strategic gains and reduce exposure to associated risks, like fraud, logistical problems, and PR blowback.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Making the most of (Presenter) PowerPointDarren Ingram
A humorous examination at the world of public speaking and presentation. Focussing on Microsoft PowerPoint (other programs are available) the presentation tries to encourage the presenter-to-be to think about their audience a little.
How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we're getting actionable feedback.
Raising Feedback is about just that. Learn 7 phrases, or words to design by, that can help us get better feedback during a presentation.
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Making the most of (Presenter) PowerPointDarren Ingram
A humorous examination at the world of public speaking and presentation. Focussing on Microsoft PowerPoint (other programs are available) the presentation tries to encourage the presenter-to-be to think about their audience a little.
How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we're getting actionable feedback.
Raising Feedback is about just that. Learn 7 phrases, or words to design by, that can help us get better feedback during a presentation.
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
ASI Financials bt Argentto Systems, Inc. are a suite of accounting business software solutions. Multi Company, Manufacturing, Production and Planning, Foreign Currency, Time & Billing, Staffing, Payroll System, Securities Portfolio Management, Performance Metrics, Legal Review Metrics, Metal Refining, Legal Case Management. As well as over 300 custom accounting vertical add-on's.
Argentto Systems, Inc. is a leading provider of business software systems that deliver smart management solutions and unleash the power of your business intelligence.
While MySQL is a popular and widely used RDBMS, some default features and settings are very foreign in comparison with other commercial RDBMS products. In this discussion, Ronald Bradford will discuss some of the MySQL defaults including a non-transactional state, silent data truncations, date management, and transaction isolation options. These are all critical for data integrity and consistency. He will cover in-depth topics including SQL_MODE that saves the day. He will also cover character sets and collations and the best practices to ensure your UTF8 is stored and retrieved correctly.
Distilled’s Phil Nottingham explains how you can effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Similar to The Building Blocks of Great Video (20)
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
In this talk, performed at BrightonSEO April 2023, Phil Nottingham breaks down the steps to turning a neglected YouTube Channel into a resource that generates loads of views and drives traffic to your website.
Big Brand Video Advertising on a Small Business BudgetPhil Nottingham
In this talk, first performed at BrightonSEO 2019, Phil breaks down the problems with the way most big brands are approaching video advertising and offers some advice for how small businesses can gain a competitive advantage by being more strategic in their measurement, their processes and their creative direction.
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
Originally delivered at WistiaFest 2016, Phil runs through the different numbers used in video measurement, looking at the common mistakes we make and how we can better use this numbers to quantify success
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
28. Video is about much more than viral
PHIL NOTTINGHAM | @philnottingham
29.
30. Drive more traffic from search
Click
Through
Rate ++
http://www.distilled.net/blog/video/getting-video-results-in-google/
PHIL NOTTINGHAM | @philnottingham
31. Embed the video on the page you
want to rank
PHIL NOTTINGHAM | @philnottingham
32. Host on your own server or with
one of these providers
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
PHIL NOTTINGHAM | @philnottingham
33. High quality video without
draining your bandwidth
Setting Value
Codec h.264
Frame Size 1280x 720
Pixel Aspect Square
Bit Rate 2014kbps
Audio ACC/MP3 at 320kbps
PHIL NOTTINGHAM | @philnottingham
34. HTML5 player with Flash Fallback
http://www.longtailvideo.com/players/
PHIL NOTTINGHAM | @philnottingham
35. Don’t use the iframe option
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
PHIL NOTTINGHAM | @philnottingham
36. Video XML Sitemaps
• Provide Google with
video metadata
• Define the video image
thumbnail
• Link to on-site profiles
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
PHIL NOTTINGHAM | @philnottingham
50. Provide unique and relevant
text for product pages.
PHIL NOTTINGHAM | @philnottingham
51. Don’t put “conversion”
video on YouTube
• Cannibalises rankings for your own
site.
• Hard to convert from YouTube
• Can devalue Your YouTube channel
PHIL NOTTINGHAM | @philnottingham
62. YouTube Optimisation 101
• Include keywords in the file name
• Include a Closed Caption (transcript) file
*cough* keyword stuffed *cough*
• Optimise Title, Description and “Tags” as per
traditional SEO
• Include naked URL link in meta description
• Get links, views and shares
http://www.distilled.net/blog/social-media/youtube/youtube-seo/
PHIL NOTTINGHAM | @philnottingham
65. Lower bounce rate:
• Keep stings/indents short
• Focus on quality of audio
• Get straight to the meat and
potatoes
PHIL NOTTINGHAM | @philnottingham
66. Quick route to social proof
33,000 views
For £2150
(Avg. CPV = 7p)
PHIL NOTTINGHAM | @philnottingham
67. Also put it everywhere
PHIL NOTTINGHAM | @philnottingham
68. Encode Settings for YouTube
Setting Value
Codec h.264
Frame Size 1920x1080
Bit Rate Unrestricted
Audio ACC/MP3 at 256kbps
PHIL NOTTINGHAM | @philnottingham
69.
70.
71.
72. How and when do people
link to Video?
Embed Content Link to Pages
• Only when it’s directly valuable • When it’s a good resource
to their audience • When it’s entertaining
• When it’s informational.
PHIL NOTTINGHAM | @philnottingham
73. Video as part of a page type
114 linking
root domains
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
PHIL NOTTINGHAM | @philnottingham
74. New Integrations of
HTML5 and JQuery
http://www.ted.com/talks/ryan_merkley_online_video_annotated_remixed_and_popped.html
PHIL NOTTINGHAM | @philnottingham
75. Make sure links only go to
your site, not hosting platform
Video on owner’s domain:
• 9494 links from 248 Domains
Video on Vimeo.com:
• 4,879 links from 515 domains
http://www.abc.net.au/tv/hungrybeast/stories/stuxnet-anatomy-computer-virus/
PHIL NOTTINGHAM | @philnottingham
81. “I self-hosted and submitted a
video sitemap but my videos
aren’t indexed yet. What
should I do?”
PHIL NOTTINGHAM | @philnottingham
82.
83. ““Phil, I think I’ve made a mistake.
I've done loads of videos on YouTube & people
have embedded them, but I have no links as
they all link back to YouTube….”
PHIL NOTTINGHAM | @philnottingham
84. Pro Tip – Outreach to everyone
who embedded your YouTube
Version and ask them for a link
PHIL NOTTINGHAM | @philnottingham
85. “I want rich snippets, links and
my video on YouTube. Can I do
all the approaches?”
PHIL NOTTINGHAM | @philnottingham
86. Yes…But you need content
suitable for that AND you’ll
dilute all of the return.
PHIL NOTTINGHAM | @philnottingham
87. Inappropriate content/
Outranked by YouTube
for some keywords
Some Links
Inappropriate
Point to
content
YouTube
88. If you want traffic &
conversions to your site,
Host the content securely
PHIL NOTTINGHAM | @philnottingham
89. If you want a video to be
seen, Put it on YouTube (and
Vimeo etc).
PHIL NOTTINGHAM | @philnottingham
90. If you want everything, create
more content
PHIL NOTTINGHAM | @philnottingham
96. Places to learn video production
• http://www.creativecow.net
• http://philipbloom.net/
• http://www.lynda.com
• http://ae.tutsplus.com
• http://www.videocopilot.net
• http://www.izzyvideo.com
• http://finalcutking.com
PHIL NOTTINGHAM | @philnottingham
97. More information on building a video
strategy
http://www.distilled.net/training/video-marketing-guide/
PHIL NOTTINGHAM | @philnottingham
98. Or just buy me a drink… Questions?!
PHIL NOTTINGHAM
SEO Consultant, Distilled
Phil.nottingham@distilled.net
@philnottingham
Editor's Notes
This is HowardKnown him 2 weeksCommented on one of my SEOmoz posts.
Kurtz and BlumLawyers in Raleigh, NCNot one of my clients. Guy who commented on one of my blog posts.
When I joined Distilled – this is what I got.When I joined Distilled in 2011 – I was given this and told to edit some videosNeed a strong, story lead beginning that builds Ethos too. Maybe Distilled story?Explain about What my goals were:How the production fits with the technical – most of the advice out there compeltely ignores how your content affects the SEO.Also – stuff you can do. SEO’s fit into the world of video.Wrap that around my story.. From wat I’ve learnt.SEO has a real role in vidoe – but ti’s this. Explain how you appraoch stuff.Not surprising because….
Spent £2K on this.
You aren’t the ones doing productionYou aren’t the ones coming up with the ideaYou are the ones working these guys to make sure you see real tangible benefit from the content.Basic video SEO stuff actually really simple. am starting with a question. And I think it’s an important one. There are loads of blog posts out there telling you some neetthigns you can do with video, how to get rich snippets, - but, none of that is all that complicated and what is lacking is a real understanding about What a Video SEO strategy looks like. And, I think that’s to be expectedI think there’s 3 issues facing us at the moment, when it comes to video.There is general confustion about where Video fits in the world of SEO and search marekting.
Noone knows when they should do itHow much it costsHow to create itNot technical knowledge Gap, but a knowledge gap in working out what to do where.
That’s like saying “text on your site is great content”.
Make a video if that’s the right format
Some performative elements here too – If you aren’t a good public speaker, don’t turn great blog posts into videos for the sake of it. Play to your strengthsDon’t just need video, need good video.
Video gives you a presence on YouTube (and vimeo)It’s a way to promote products and servicesThe goal is to “Go Viral”
Dollar Shave Club Example
ImprovingCOnversions
Content that you’re using to improve conversions, you want rich snippets. for
Gallery Pages are fine as a supplement, but are not an alternativeMartha Stewart Example?
Host on own server. User one of theseDon’t make it publicHacks to make YouTube videos rank for your site, but they only work when the videos aren’t that popular on YouTube.If the videos aren’t doing well on YouTube – why are they on there anyway?Pick one – use Wistia, they get SEO and have a free package.Rich Snippets for your site only.Referrals to your site only.
HD video Ranks betterDon’t want to destroy your bandwidth
If you’re self hosting – you need to embed the content using the HTML5 <video> tag.With flash fallback. – Anyone using IE7. Or use a player skin – this one is my favourite.
Don’t use Iframe Option – Wistia – use SEO andvimeo use “old embed code”.More information on Hosting Post – Created in April but the advice still stands
Main thing you need to do to get a video rankingCan include within main sitemap or create a new one
Slow down here.Built one – allow you to input the data and it will built you a suitable sitemap
Mention.
User’s who have made it to your site…Are interested in your productNeed concerns/barriers dealt withWant to know the story behind the productDon’t need to be sold the conceptSpeak directly to the real-world concerns of your audience, not your brand guidelines.
Speak to the concerns and questions of the audienceExplain the virtues and vices of the product in plain English Don’t hard sell the product.DON’T FUCKING LABOUR IT.
User who views a video on Appliances Online.
Unique content on product pagesSpeechPad to do it cheaply.
Will allow you to rank for kIf you don’t want users to see it, hide it behind a tab with CSS.ey phrases in the transcript and dominate the long tail
Add images of area you need people to click to convert vs the product page
Sorry guys, Ibigged you up, now I’m gonna slap you downLook how much traffic you’re leakingI know the argument is that this provides value – but would this traffic not be better driven back to your own site?
It’s also an Ad network, but the main value you get from ads, again, is brand awareness.You need to be treating it like a social platform as much as a search engines
Search “Tutorial” on YouTube – it’s all makeupHow to tie a tie – 11 million views
Get people to watch to the endReedit to tweak any bad things.Anything tanking – get it off your channel
Views are a meaningless and innaccurate metric – but luckily for us, no-one else knows that.More eyes on your channel will encourage more organic subscribersHomepage takeovers – still relatively cheap for the reach. Paid views increase the overall metrics and make videos feel more authoritativeRun ads and get a lot more subscribers – bots, but it looks good.Won’t help you rank, but will make it look better.YouTube advertising – not The kidna views on fivver.
Don’t worry about duplicating content, just get it out to any relevant social sharing sites.
Don’t be silly with this – Anchor text, link to the page with video.
Not great for YouTUbe,Very few people doing this = opportunityexceptt…
Ask them to bed your better HD version
Can I do everything at once?
The kind of content you use to achieve brand awareness on YouTube is NOT the kind of thing that will help conversions on your own site. Each goal requires unique targeting as well as unique technical points
If you want sales, conversions & traffic – Don’t. “If you don’t have a presence on YouTube, do you really have an SEO Strategy?”
No - Video all the thingsYes – Most Interesting Man