This document provides guidance on creating a successful internet video marketing campaign. It discusses including keywords in the video title, description and throughout the video. Videos should be between 30 seconds to 2 minutes long and include an introduction, call to action and website information. Uploading videos weekly to YouTube and other sites helps with search engine optimization. Sharing videos on social media, blogs and with contacts encourages views and engagement which boosts search rankings. The goal is to position as an expert to attract an audience and drive traffic to your website or business.

1. How to Create a Successful Internet
Video Campaign

2. Overview
•
Basics
•
Keywords
•
Design
•
Frequency
•
Distribution
•
Sharing

3. Basics
•
Video is one of the quickest and most powerful
ways to get your message out on the Internet.
•
The search engines love to display video in their
results.
•
You can position yourself as an expert in your
industry and get your audience to know, like and
trust you before they ever talk to you!

4. Keywords
•
Getting your videos found all has to do with the
content and keywords you use in your videos.
•
In 2010, Google implemented speech to text. This
was huge in how your videos get ranked.

5. Keywords
Where to use your keywords:
•
In the title
•
In the first 30 seconds
•
At least one more time in your video
•
In your description
•
In your tags

6. Design
•
Design your videos around your keywords
•
Research what keywords you can rank for (higher
search volume, low competition)
•
Decide on how many videos you can produce. Do
you have the time and knowledge to do it or do
you need to hire someone?

7. Design
•
Add a music background to your video. A subtle
music track is very powerful and it will create a
better overall video. Use the same music for
“branding”.

8. Design
•
Make sure too have the proper lighting.
•
Don’t film outside unless it is appropriate for your
business (i.e a landscaper).
•
You can’t control the sun, the clouds or the noise
level. You may end up with shadows.

9. Design
•
Use a camera with an external microphone. The
audio quality is much better.
•
Refrain from wearing necklaces or jewelry that will
interfere with the mic.

10. Design
•
Wear solid colors but not white. Stripes and patterns
cause that motion effect on camera and are
difficult on the eye.

11. Design
•
Most videos should be :30 – 2:00 in length. If you are
giving a demonstration or showing a product, you
can do longer videos but you may want to break it
up into a series of videos instead.

12. Design
•
Always add an intro.
•
Always have a call to action and your website
and/or phone number at the end of the video.
•
Include your website in the description of the video.
Lead off with this and always start with http:// to
create a hyperlink.

13. Frequency
•
YouTube will reward you if you are continually
adding new content (just like Google hmm).
•
Adding a weekly video will definitely keep your
channel fresh.
•
If you can upload video more than once a week
that is great. For a really aggressive campaign, you
may want to try every other day.

14. Distribution
•
The search engines do not just display videos that
come from YouTube but other sites as well.
•
Each site you upload your video to creates a
backlink for you as well.
•
Remember to add your description and tags to
each site when you upload your videos.

15. Distribution
Here are just a few of the other video sharing sites
you may want to consider:
•
Viddler
•
Metacafe
•
Vimeo
•
Daily Motion
•
Veoh

16. Sharing
•
There are many ways that you can use your videos:
•
Blog Posts
•
Facebook
•
Twitter
•
Linked In
•
Email

17. Sharing
•
Blog posts are a great way to utilize your videos. It
will help you get video views from your blog readers
which in turn helps with the ranking of your videos.

18. Sharing
•
Adding a video to your social media posts is always
a great ideas. Posts with video are the number one
read posts in Facebook.

19. Sharing
•
You can also share your videos with friends and
subscribers inside YouTube. You can send your
contacts a message and let them know you have
uploaded a new video.

20. Sharing
•
Make sure to ask for comments and likes on your
videos.
•
The more activity there is around your video – the
more “stickiness” it will have in the search results.

21. Sharing
•
Get active! Get a group together where you can
view each other’s videos and comment and likes. It
will make a world of difference if you just have a
few YouTube connections.

22. Sharing
•
Don’t get dismayed if someone doesn’t like your
video. There is nothing you can do about it. Let it go
and move on.

23. Sharing
•
One of the best things about video is the potential
to go viral. Make sure you allow others to use your
videos.
•
You may want to protect your video with a
watermark of if you include your information, they
cannot remove that.

24. Recap
•
Basics
•
Keywords
•
Design
•
Frequency
•
Distribution
•
Sharing

25. Free Consultation
If you would like more information on getting started
with an Internet video campaign, contact Jerome
Brown at:
Email: commoncentsconsultingllc@gmail.com
Phone: (219) 228-1372

26. Thank you
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Web Design & Online Marketing