The document outlines the importance and functionalities of YouTube, including its origins, technological aspects, user experiences, and marketing strategies for becoming a successful YouTuber. It emphasizes the platform's role in freedom of expression, information, opportunity, and community building, while offering tips on content creation and engagement with audiences. Additionally, it provides resources for further guidance and marketing monetization options.

2. Outline
• Introduction
• Video Technology
• YouTube Experiences
• YouTube Marketing
• Become a Successful YouTuber

3. Introduction

4. What is YouTube?
• Market-dominant video sharing website, on which users can view,
upload and share videos.
• Founded on 14th February 2005, by Ched Hurley, Steve Chen, Jawed
Karim. launched on May 2005.
• Fastest growing website. 400 hours of video uploaded every
minute, Over 4 billion videos are viewed a day, Over 800 million
unique users visit YouTube each month.

5. Why YouTube?
• Freedom of Expression
People should be able to speak freely, share opinions, foster open dialogue, and
that creative freedom leads to new voices, formats and possibilities.
• Freedom of Information
Everyone should have easy, open access to information and that video is a
powerful force for education, building understanding, and documenting world
events, big and small.
• Freedom of Opportunity
Everyone should have a chance to be discovered, build a business and succeed on
their own terms, and that people—not gatekeepers—decide what’s popular.
• Freedom to Belong
Everyone should be able to find communities of support, break down barriers,
transcend borders and come together around shared interests and passions.

6. Video Technology

7. • Playback
YouTube primarily uses the VP9 and H.264/MPEG-4 AVC video formats, and
the Dynamic Adaptive Streaming over HTTP protocol (allowed videos to be
viewed without requiring any plug-in).
• Uploading
YouTube accepts videos that are uploaded in most container formats,
including AVI, MP4, MPEG-PS, QuickTime File Format and FLV. It supports
WebM files and also 3GP, allowing videos to be uploaded from mobile
phones.

8. • Live Stream
Live streams can be up to 4K resolution at 60 fps, and also support 360°
video.
• 3D Videos
An HTML5 version of the YouTube player support side-by-side 3D footage
that is compatible with Nvidia 3D Vision.
• 360-degree Videos
In 2017, YouTube began to promote an alternative stereoscopic video
format known as VR180, which is limited to a 180-degree field of view,
but is promoted as being easier to produce than 360-degree video, and
allowing more depth to be maintained by not subjecting the video to
equirectangular projection.

9. YouTube Experiences

10. YouTube
Discover new channels, watch
and share videos and connect
with your favorite creators
YouTube TV
Watch and record live TV from
major networks and never run
out of storage space
YouTube Gaming
Explore a broad mix of games,
gamers, videos and live streams
all in one place
YouTube Premium
The membership that gives you
uninterrupted music, ad-free
videos, originals from creators
you love and more
YouTube Music
Watch and listen to a nearly
endless catalog in an app
designed for music discovery
YouTube Kids
Dive into a world of discovery,
learning and fun with family-
friendly videos and playlists

11. YouTube VR
Experience YouTube like never
before, with every channel, video
and creator in virtual reality
YouTube Go
Download videos to watch for up
to 30 days offline – and use a lot
less data while you do. (Available
in India only)
YouTube Creator Studio
Manage your videos and playlists,
reply to comments, access
channel analytics and more
YouTube Director
Create polished video ads for
your business using ready-to-go
templates with this free iOS app

12. YouTube Marketing

13. Monetization
Other
• Total Views Should be 10,000+.
• Creator gets 55% of Revenue Share.
• Not Available in Sri Lanka. (There are
alternative ways to enable)
• US views worth more than SL views.

14. Direct Sponsors

15. Become a Successful YouTuber

16. • Remember “YouTube is not a carrier choice”.
• Successful YouTubers didn’t start there channels to be rich.
• What are you going to put?
• Find your passion.
• Target the biggest audience you can.
• Be your self, not someone else.

17. • 10 Fundamentals of Creative Strategy.
1. Shareable Content
2. Collaboration
3. Discoverable Topics
4. Accessibility
5. Consistency
6. Targeting
7. Converse With Viewers
8. Interactive Content
9. Sustainability
10. Authenticity
Get Viewers
Keep Viewers Happy
Keep Yourself Happy

18. • Schedule Your Content.

19. • Optimize Your Content.
• Optimize your videos and channel to ensure you reach and keep
your audience.
• Metadata, Thumbnails, Annotations, Playlists, etc.
• Amplify Your Content With Social.
• Use social media to improve your content’s discoverability and
interact with your audience on multiple platforms

20. • The most important part
Don’t give up.

21. “We believe that everyone deserves to have
a voice, and that the world is a better place
when we listen, share and build community
through our stories”

22. Resources
• The YouTube Creator Playbook for Brands
http://think.storage.googleapis.com/docs/creator-playbook-for-
brands_research-studies.pdf
• https://www.youtube.com/yt/about/
• Janeeth Rodrigo
General Manager – IdeaHell (First and only MCN in Sri Lanka)

23. Thank You!