This document provides best practices for using Facebook as a business. It recommends optimizing your Facebook page by choosing appropriate categories and profile details. It also recommends regularly posting different types of engaging content like images, videos and questions. Specific content ideas are provided like how-to videos, customer testimonials, and photos from community events. The document emphasizes keeping posts short, asking questions to drive comments, and using images to increase reach and interaction on Facebook.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Social Media Marketing: Understanding the Landscape, Benefits & ChallengesSaffire
Cassie Roberts Dispenza provides an overview of using social media for marketing. She discusses understanding the landscape of social media platforms like Facebook, Instagram, Snapchat and YouTube. She provides tips on using video, live streaming, influencer marketing and other strategies across various social channels. Her presentation emphasizes showing personality, engaging followers and speaking the language of the target audience for each platform.
This document provides guidance on creating engaging content for Facebook. It recommends sharing a variety of content types like photos, videos, infographics and curated content. It also suggests using questions, contests and user-generated content to increase engagement. Additionally, it advises keeping content brief, relevant to your brand and focused on sharing the best pieces of content rather than frequent lower-quality posts. Proper use of hashtags, captions and calls to action can also help boost reach and engagement.
The document discusses adding YouTube to a business's marketing strategy. It outlines why YouTube is an important platform, how to set up a YouTube channel and create effective video content, and tips for promoting videos to achieve viral success or steady viewership. Key points include researching audience needs before production, focusing on quality over quantity, using calls to action to encourage sharing, and analyzing video metrics to improve outreach.
The document outlines a social media strategy for a cooperative (Co-op). It discusses using platforms like Facebook to reach new customers, educate them about the Co-op structure, and promote the Co-op brand. Specifically for Facebook, it recommends creating pages for the main Co-op and related organizations, using features like events and groups to engage customers, and providing tips on content best practices to build and maintain an engaged audience.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
The document discusses adding YouTube to a marketing strategy. It recommends researching buying behaviors and setting measurable goals for YouTube videos. Various types of video content are suggested, such as presentations, training videos and interviews. Tools for creating videos, uploading, adding annotations and promoting videos on social media are also outlined. Both viral and non-viral videos can benefit companies by building their brand and engaging with customers.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Social Media Marketing: Understanding the Landscape, Benefits & ChallengesSaffire
Cassie Roberts Dispenza provides an overview of using social media for marketing. She discusses understanding the landscape of social media platforms like Facebook, Instagram, Snapchat and YouTube. She provides tips on using video, live streaming, influencer marketing and other strategies across various social channels. Her presentation emphasizes showing personality, engaging followers and speaking the language of the target audience for each platform.
This document provides guidance on creating engaging content for Facebook. It recommends sharing a variety of content types like photos, videos, infographics and curated content. It also suggests using questions, contests and user-generated content to increase engagement. Additionally, it advises keeping content brief, relevant to your brand and focused on sharing the best pieces of content rather than frequent lower-quality posts. Proper use of hashtags, captions and calls to action can also help boost reach and engagement.
The document discusses adding YouTube to a business's marketing strategy. It outlines why YouTube is an important platform, how to set up a YouTube channel and create effective video content, and tips for promoting videos to achieve viral success or steady viewership. Key points include researching audience needs before production, focusing on quality over quantity, using calls to action to encourage sharing, and analyzing video metrics to improve outreach.
The document outlines a social media strategy for a cooperative (Co-op). It discusses using platforms like Facebook to reach new customers, educate them about the Co-op structure, and promote the Co-op brand. Specifically for Facebook, it recommends creating pages for the main Co-op and related organizations, using features like events and groups to engage customers, and providing tips on content best practices to build and maintain an engaged audience.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
The document discusses adding YouTube to a marketing strategy. It recommends researching buying behaviors and setting measurable goals for YouTube videos. Various types of video content are suggested, such as presentations, training videos and interviews. Tools for creating videos, uploading, adding annotations and promoting videos on social media are also outlined. Both viral and non-viral videos can benefit companies by building their brand and engaging with customers.
Ten Website Mistakes and How to Fix ThemMike Newman
This document outlines 10 common website mistakes and provides solutions to fix them. It recommends defining clear objectives and priorities before building a website. Additionally, it suggests keeping home pages clean and uncluttered, using intuitive navigation with traditional terms, ensuring mobile compatibility, answering all visitor questions, positioning the company story, improving graphics and copy, providing educational content, calls to action for email signups, consistent page design, and integrating social media. The overall message is that websites should be optimized for usability and meeting visitor needs to improve conversions.
Best Practices for Creating Engaging Social Media ContentLikeable Media
The document discusses best practices for content creation and social media engagement. It provides tips for developing a content strategy including posting engaging, consistent content across various platforms like Facebook and Twitter at optimal times. The recommendations also cover content formats, hashtags, images, videos, and engaging audiences through responses and calls to action.
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
Facebook is changing its algorithm to favor posts that spark conversations between friends over simply viewing content. This will likely decrease the reach, video watch time, and referral traffic for some business pages. To maximize engagement under the new algorithm, businesses should post more live videos, question-based content, and shareable posts that encourage back-and-forth discussion in the comments. They should also focus on posting in Facebook groups where content is already ranked based on engagement within the group. Sponsored content and asking users to select "See first in News Feed" will help businesses less affected by the algorithm changes.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
The document provides a step-by-step guide to building the next Facebook. It discusses shipping products early and often to get feedback, focusing on the most important problems, being bold in decisions, and being open. It also covers the customer lifecycle of acquisition, activation, retention, referral, and revenue. The recap emphasizes shipping early and often to learn early and often, focusing on what matters, and thinking about the customer lifecycle.
The document provides steps to build the next Facebook, including shipping early and often to get continuous feedback, focusing on the most important problems, being bold and trusting your instincts, being open in communication, understanding the customer lifecycle of acquisition, activation, retention, referral, and revenue, and finally recapping that one should ship early and often, focus on what matters, and think about the customer lifecycle.
The document provides strategies for using Facebook to promote a brand called PHP. It discusses goals of connecting with fans and sharing relevant content. It offers guidelines for content types and timing of posts, as well as tips for design, engagement, gaining more fans, and handling spam. The key is providing regular, high-quality content and responding to fans to build a engaged community around the brand.
The document summarizes the author's experience blogging for a class over 9 weeks. Some key findings include:
- The author's blog, "Emerging Media Musings," covered topics in emerging media and received over 500 views total from the US, Japan, and Brazil.
- Popular blog post tags included "marketing," "wearable technology," "Apple," and "Apple watch."
- Challenges included a lack of comments, low traffic, and few repeat visitors. The author addressed these by engaging with classmates' blogs, consistent posting, and promoting posts on social media.
- Goals of 100 views per month and building an online community were mostly accomplished, though gaining comments on blog posts rather than
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Pinterest announced a test of Promoted Pins, which will allow businesses to pay to have their pins featured at the top of search results and categories. Facebook is testing automatic playing of videos in the mobile news feed and providing analytics on public and private conversations to media partners. Twitter introduced filters for verified users to manage conversations and reduce spam. YouTube will launch a feature to allow offline viewing of videos on mobile devices.
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
Slides from the Facebook Masterclass presented at RTD house on Thursday 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Lean Startup Essentials - Le Camping EditionLukas Fittl
Presentation at Le Camping, Paris on 27th October.
New material: How to document your market, differences between B2B and B2C models.
Made book references clearer.
Lean Startup: Getting out there & changing the worldAbby Fichtner
This document summarizes key lessons from the Lean Startup methodology. It discusses how sticking to an initial business plan is the single biggest predictor of startup failure. It promotes validating ideas with customers before building products, developing minimum viable products to test assumptions quickly, and prioritizing learning over execution. Additional lessons include eliminating waste, starting small, developing customers alongside products, and using facts over internal assumptions. The document encourages attendees to pitch their ideas using these Lean Startup principles.
Ten slides for a ten minute presentation on the two polarities of the sharing economy - the platforms and the commons-oriented outcomes. Regulators - though vested with the powers to legislate and regulate for public health, safety, welfare, and morals - should avoid find a regulatory balance that encourages the development of the outcomes-oriented sharing economy, while also reducing adverse community externalities due to the platforms.
Ten Website Mistakes and How to Fix ThemMike Newman
This document outlines 10 common website mistakes and provides solutions to fix them. It recommends defining clear objectives and priorities before building a website. Additionally, it suggests keeping home pages clean and uncluttered, using intuitive navigation with traditional terms, ensuring mobile compatibility, answering all visitor questions, positioning the company story, improving graphics and copy, providing educational content, calls to action for email signups, consistent page design, and integrating social media. The overall message is that websites should be optimized for usability and meeting visitor needs to improve conversions.
Best Practices for Creating Engaging Social Media ContentLikeable Media
The document discusses best practices for content creation and social media engagement. It provides tips for developing a content strategy including posting engaging, consistent content across various platforms like Facebook and Twitter at optimal times. The recommendations also cover content formats, hashtags, images, videos, and engaging audiences through responses and calls to action.
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
Facebook is changing its algorithm to favor posts that spark conversations between friends over simply viewing content. This will likely decrease the reach, video watch time, and referral traffic for some business pages. To maximize engagement under the new algorithm, businesses should post more live videos, question-based content, and shareable posts that encourage back-and-forth discussion in the comments. They should also focus on posting in Facebook groups where content is already ranked based on engagement within the group. Sponsored content and asking users to select "See first in News Feed" will help businesses less affected by the algorithm changes.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
The document provides a step-by-step guide to building the next Facebook. It discusses shipping products early and often to get feedback, focusing on the most important problems, being bold in decisions, and being open. It also covers the customer lifecycle of acquisition, activation, retention, referral, and revenue. The recap emphasizes shipping early and often to learn early and often, focusing on what matters, and thinking about the customer lifecycle.
The document provides steps to build the next Facebook, including shipping early and often to get continuous feedback, focusing on the most important problems, being bold and trusting your instincts, being open in communication, understanding the customer lifecycle of acquisition, activation, retention, referral, and revenue, and finally recapping that one should ship early and often, focus on what matters, and think about the customer lifecycle.
The document provides strategies for using Facebook to promote a brand called PHP. It discusses goals of connecting with fans and sharing relevant content. It offers guidelines for content types and timing of posts, as well as tips for design, engagement, gaining more fans, and handling spam. The key is providing regular, high-quality content and responding to fans to build a engaged community around the brand.
The document summarizes the author's experience blogging for a class over 9 weeks. Some key findings include:
- The author's blog, "Emerging Media Musings," covered topics in emerging media and received over 500 views total from the US, Japan, and Brazil.
- Popular blog post tags included "marketing," "wearable technology," "Apple," and "Apple watch."
- Challenges included a lack of comments, low traffic, and few repeat visitors. The author addressed these by engaging with classmates' blogs, consistent posting, and promoting posts on social media.
- Goals of 100 views per month and building an online community were mostly accomplished, though gaining comments on blog posts rather than
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Pinterest announced a test of Promoted Pins, which will allow businesses to pay to have their pins featured at the top of search results and categories. Facebook is testing automatic playing of videos in the mobile news feed and providing analytics on public and private conversations to media partners. Twitter introduced filters for verified users to manage conversations and reduce spam. YouTube will launch a feature to allow offline viewing of videos on mobile devices.
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
Slides from the Facebook Masterclass presented at RTD house on Thursday 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Lean Startup Essentials - Le Camping EditionLukas Fittl
Presentation at Le Camping, Paris on 27th October.
New material: How to document your market, differences between B2B and B2C models.
Made book references clearer.
Lean Startup: Getting out there & changing the worldAbby Fichtner
This document summarizes key lessons from the Lean Startup methodology. It discusses how sticking to an initial business plan is the single biggest predictor of startup failure. It promotes validating ideas with customers before building products, developing minimum viable products to test assumptions quickly, and prioritizing learning over execution. Additional lessons include eliminating waste, starting small, developing customers alongside products, and using facts over internal assumptions. The document encourages attendees to pitch their ideas using these Lean Startup principles.
Ten slides for a ten minute presentation on the two polarities of the sharing economy - the platforms and the commons-oriented outcomes. Regulators - though vested with the powers to legislate and regulate for public health, safety, welfare, and morals - should avoid find a regulatory balance that encourages the development of the outcomes-oriented sharing economy, while also reducing adverse community externalities due to the platforms.
Making a case for Gamification in Corporate Learning - People Matters Social ...MindTickle
Gamification – A Case in Point/ The Business Case
• Why & How of Gamification
• Illustrations of the gamification process
• Examples success stories
• What’s the ROI, ways to measure it
• Pitfalls of gamification for the sake of gamification
Common Mobile Design FAILS (And How To Fix Them)xanadumobile
Mobile engagement is notoriously tough. 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month. With all the money and effort being poured into mobile, why is engagement so difficult?
Learn to recognize and avoid many of the common mistakes that app developers and entrepreneurs make that turn off users, ranging from poorly thought-out product and business decisions to confusing UI patterns. Analyze both market research as well as user behavior to build a methodical, data-driven approach to better mobile app design.
Lean Startup: Getting out there & Changing the WorldAbby Fichtner
1) The document discusses the Lean Startup methodology for building startups. It emphasizes learning over execution and eliminating waste ("muda") through quick validation of assumptions with minimum viable products.
2) Key principles discussed include releasing early versions of products that customers may find embarrassing, developing customers as much as products, and treating learning rather than execution as the unit of progress.
3) Successful startups validate their ideas by showing customers will pay for the product or service, rather than investing large sums to build products nobody wants. Getting customer feedback is emphasized over internal planning.
IOF 2011: How to optimise online fundraising (Cancer Research UK & JustGiving) JustGiving
The document discusses how Cancer Research UK and JustGiving optimized Race For Life online fundraising through various online solutions. They made page creation easier by integrating it with registration. Text donations increased participation. Mobile views and apps brought the experience onto phones and engaged fundraisers. Social sharing on Twitter and Facebook and email campaigns enabled more participation. Lessons included involving developers early, keeping it simple for users, and accepting change.
From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers.
In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.
Lean Startups: A Success Blueprint for Early-Stage EntrepreneursAbby Fichtner
The document discusses the lean startup methodology for early-stage entrepreneurs. It emphasizes that most startups fail because they build products that do not solve real problems or meet customer needs, rather than due to technical problems. The lean startup approach advocates validating ideas with customers early through minimum viable products and iterative customer feedback, rather than fully developing products without customer input. It provides tips for entrepreneurs such as finding problems worth solving, deeply understanding customers, launching when a product provides value, and continuously learning and adapting plans based on measuring real-world usage and feedback.
Lean Startup Applied: Building New Products for New MarketsAbby Fichtner
This document discusses the principles of lean startup applied to building new products for new markets. It summarizes 5 key principles: 1) Eliminate waste, 2) Start small, 3) Deeply understand customers, 4) Take a scientific approach, and 5) Focus and get things done. For each principle, it provides explanation and examples to illustrate how to apply the lean startup methodology through minimizing risks, learning quickly, and iterating products rapidly based on customer feedback.
Lean Startup- a primer for EntrepreneursJustin Pirie
An intro to the Lean Startup techniques that Entrepreneurs are using to improve the chances of success in taking tech startups to market.
Building on the work of Steve Blank, Eric Ries, Ash Maurya and Sean Ellis, this is a primer to set the scene for learning more about Lean Startups.
This document provides an overview of lean startup metrics and analytics. It discusses vanity metrics and how to define actionable metrics like activation, retention, referral, and revenue metrics. It emphasizes the importance of optimizing for learning through testing assumptions with A/B testing and multivariate testing. Frameworks for metrics like AARRR and cohort analysis are presented. Tips include using an innovation accounting approach and focusing on macro metrics that can change with product changes.
McKinsey Global Institute Report - A labor market that works: Connecting tale...McKinsey & Company
This presentation offers highlights from a new report by the McKinsey Global Institute, "A labor market that works: Connecting talent with opportunity in the digital age".
From shopping to social media, online platforms have transformed major segments of the global economy. They now are about to do the same for labor markets around the world. MGI examines the stubborn disconnect between people and jobs and the potential for online talent platforms to unlock real economic value over the next decade by creating better, faster matching between workers and available work opportunities.
Read the report in full:
http://mckinsey.com/Insights/Employment_and_growth/Connecting_talent_with_opportunity_in_the_digital_age
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Tier10 Whitepaper: Facebook Posting for Your BrandTier10
[Updated 10/08/13]
There are over 1 billion monthly active Facebook users — 58% of which return daily — and through your brand's page, you have the ability to connect with these people. Use Facebook as a tool for brand positioning and raising consumer awareness.
Use the following whitepaper to get the most out of your brand’s Facebook page by learning Facebook Posting 101.
The document provides guidance on setting up and optimizing a business page on Facebook. It explains the differences between a personal profile and business page, how to create a business page, customize it with photos, featured likes, admins, and apps. It also covers sharing the page with friends to gain initial likes, messaging fans, and shortening the page URL once 25 likes are gained. The overall aim is to build a professional, regularly-updated and well-branded business page on Facebook to engage customers.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document provides a summary of key points about using social media for small and medium-sized businesses. It recommends that SMBs use social media to communicate with customers, notes that it does not cost much to promote on social media but does require time. It also discusses how social media serves as a company's front line customer service and sales team and the importance of mobile for social media.
This document provides strategies for web-based school marketing. It recommends focusing resources on web strategies like websites, mobile sites, search engine optimization, and social media. The key strategies discussed are: 1) Enhancing schools' websites with updated programs/information, virtual tours and videos; 2) Developing mobile-friendly websites; 3) Committing to search engine optimization; 4) Using Google AdWords for paid search; 5) Enhancing schools' Facebook pages and running Facebook ad campaigns; 6) Creating short video vignettes to tell the school story through stakeholders. It also recommends generating online leads through content strategies across websites, directories and reviews.
How to Use Facebook to Improve Your Real Estate BusinessWebTech Dezine
This webinar discusses how to use Facebook to improve a real estate business. It begins with introductions and explains house cleaning tips for the webinar. Next, it discusses what Facebook is and the difference between a profile page and fan page. A fan page is recommended for business use over a profile page. The webinar then walks through setting up a Facebook fan page in 8 steps and provides tips for managing and marketing the fan page, such as optimizing with keywords, customizing posts, and engaging fans. Questions are requested at the end.
Taming the Facebook Frontier: Facebook Business Page Development discusses the basics while providing advanced insight on how to develop results driven social media strategies that leverage Facebook for your brand.
Anthony William Tucker is available to speak to your company, chamber of commerce, main street association, economic development entity, or any organization that has members that could benefit from learning about social media strategy development. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
TAFE 2017 - Grow Event Revenue with Online MarketingSaffire
The document discusses various online marketing strategies for event promotion. It recommends using print-at-home tickets, sponsor logos, and advertising to grow event revenue. Social media platforms like Facebook, Instagram, Twitter and YouTube are emphasized for sharing content like videos and live streams. Creating brand ambassadors and user-generated content is advised to increase engagement. Email is highlighted as an effective and low-cost way to promote events and drive sales.
In this SlideShare, we'll cover why to use Facebook, Facebook lingo, best practices for creating your profile, types of content and interactions, and the "do's and dont's of Facebook."
How facebook changes will affect your businessDigital Willow
Facebook is changing its algorithm to favor posts that spark conversations between friends over simply viewing content. This will likely decrease the reach, video watch time, and referral traffic for some business pages. To maximize engagement under the new algorithm, businesses should post more live videos, question-based content, and shareable posts that encourage back-and-forth discussion in the comments. They should also focus on posting in Facebook groups where content is already ranked based on engagement within the group. Sponsored content and asking users to select "See first in News Feed" will help businesses not be as impacted by the algorithm changes.
This document provides guidance on setting up and managing social media accounts for an organization on Facebook and Instagram. It discusses how to create accounts, optimize profiles by completing information and using features, make high-quality posts through strategies like writing compelling captions and consistent posting, and improve engagement by pinning important posts and responding to comments. The goal is for readers to learn essential skills for using these platforms to promote their organization by the end of the course.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
This document provides guidance on using social media for corporate purposes. It discusses four pillars of social media engagement: content, communications, credibility and community. It also provides tips on choosing social media channels like Facebook, Twitter, LinkedIn and YouTube and setting guidelines for moderating comments. Best practices from Intel are discussed like turning followers into brand ambassadors and providing house rules. The document concludes with statistics on Facebook usage and considerations for using Facebook for business purposes.
This document provides an overview of Facebook profiles, pages, and groups and how businesses can utilize them. A Facebook profile is for personal use only, while a page allows businesses to have an official presence and engage with customers. Pages can be viewed publicly and allow for advertising. Groups allow for community discussions and content sharing, and businesses can use them to engage customers. The document recommends that businesses create pages and groups to build relationships with customers, increase organic reach, gain insights, and potentially generate revenue. It also outlines the benefits of using Facebook for business purposes such as marketing, advertising, and customer service.
Facebook profiles, pages, and groups each serve distinct purposes for individuals and businesses. Profiles are for personal use only, pages are for official business and celebrity presences, and groups allow for discussion forums around a specific topic. While profiles have friends lists and limited visibility, pages and groups can be viewed publicly and allow for advertising. Creating engaging posts, building an audience, and interacting regularly are keys to success on Facebook.
2. Table of Contents
• Slide 3: Why Should You Be on Facebook
• Slide 4-9: Optimizing Your Page
• Slide 10-17: Posting Best Practices
• Slide 18-20: Content Strategy
• Slide 21-23: Tracking Performance
• Slide 24-25: Promoting Your Page
• Slide 26: Optimizing For Mobile
28. Did you find this guide useful?
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