Social Networking is a vital part of any healthy marketing program. In this tutorial, you will learn the benefits of utilizing sites such as Facebook, Twitter, and YouTube as well as how to use them more effectively.
This tutorial is provided by Dickinson State University's Strom Center for Entrepreneurship & Innovation. Created by Clay Kraby
4. BENEFITS OF SOCIAL MEDIA Low Cost & No Cost Build relationships with your customers Increase Effective Communication Make it easy for your customers to spread the word Generate traffic to your event, website, or store
18. Know your GOALS Web Traffic Event Attendance New Customers Safety & Awareness
19. 80/20 rule 80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc. Only 20% should be promotional
20.
21. Great features for businesses & groups Over 70% of US internet users are on Facebook 2nd most visited website(behind Google) 750 million active users (US Population = 307 million)
27. vs Profile Page ‘Fans’ No Fan Limit Visible to Anyone For businesses, products, celebrities, groups, etc. ‘Friend’ Requests Friend Limit Visible to Friends ONLY for people
34. Know your business What is your unique voice? What value will you offer your fans? Know your audience What content are they interested in? What would engage them? Know your goals Raise awareness? Increase sales? STRATEGY
35. WRITING POSTS 3 – 4 times a week Be informal Keep it social 20 80
55. Follow– To subscribe to a Twitter account Tweet– Individual message RT or Retweet– Reposting another’s account Trending Topics – Most discussed terms
56. @username – Your public Twitter name and URL Hashtag – Using a # symbol before a term Shortned URLs – Shorter URLs save characters
57. Post tips, advice, and articles Give customer service &technical support Reach out to your customers
58. Be informal & friendly Listen for feedback andrelevant conversations Follow others, mention othersretweet, and use hash tags
59.
60.
61.
62. More than 2 billion views per day 35 hours of video uploaded every minute More video uploaded to YouTube in 60 days than the three major US television networks created in 60 years
63. Why YouTube? Easy & Cheap to Create & Upload Gives your business a personal touch Allows for greater interaction with your target audience
64. What to post Podcasts & Interviews Product/Service/Site Tours How-To Videos
65. Best Practices Keep it short (1 – 3 minutes) It doesn’t have to be professional quality Share it on your website, FB, Twitter, etc.
It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
This is a good exampleThese customers don’t have to tell anyone, its on the FB wall for all to see!DON’T DELETE negative comments or criticism. Address it quickly and try to resolve any issues.
BAD EXAMPLE
You don’t have to be a social media user to benefit from the conversationsLISTEN to what your customers are saying about you, your competitors, or your industry
Set up KeywordsGet Emailed alertsCheck on business mentionsWatch trends affecting your target market
Searches Facebook, Twitter, Fickr, YouTube, and many other sites
Take customer suggestionsAnswer questionsResolve ComplaintsDAMAGE CONTROL