This power point focus on Tumblr's basic questions. What is Tumblr? How to use it? Why organizations need to use it for business reasons? Hope you could find answer here.

1. Tumblr
What do you want to know
about
?
Social media platform analysis
By Claudia Yun Qiu

2. What is Tumblr’s value proposition?
• “So easy to use that it’s hard to explain”
• It supports a variety of content, such as GIFs,
photos, videos,etc.
• It provides a public platform for users to express
their own ideas, contact with others in online
community.

3. Want to know who use Tumblr?
Source: http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-
facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622
• Half of users are under 35 years old

4. • Female ＞ Male
• Typically young student
Source：http://www.alexa.com/siteinfo/tumblr.com
Want to know who use Tumblr?

5. Post at the most optimal time!
Most users of Tumblr access the
site at night time and on the
weekend. 42% of all activity on
Tumblr happens from 5pm to 3am
while Saturday and Sunday are the
most active days.
Source:http://unionmetrics.tumblr.com/image/55614818502

6. Use Tumblr for business? Yes!
With over 259.7 million blogs and huge audience
Free and easy to use!
Younger demographic
Frequent sharing

7. Tumblr is worth using? Of course!
The great potential
of Tumblr has
appealed some big
brands to jump into
it.
The Average Sponsored Post
on Tumblr Gets Reblogged
10,000 Times. Here’s Why.
Recommend this article to
read and know why it is
worth to use.
Source: https://contently.com/strategist/2014/03/19/the-average-sponsored-post-on-tumblr-gets-reblogged-10000-
times-heres-why/

8. Want to know more available data ?
Some online analysis website could help you.
http://www.alexa.com/
• Website analytics toolkit
• Show basic data free
• Try 7 days free for complicated business data
• Support APIs

9. It’s more beneficial for B2C organizations.
This is because it is much easier to build a organization to individual
relationship rather than organization to organization relationship.

10. Great example

11. Visual website (vivid
picture sand GIFs)
Clear target audience
(women)
Frequent sharing
Strong connection with
other social media
platform (Facebook,
Twitter, etc.)

12. However, using Tumblr to begin your business is not as simple as
you think. You need to pay:
Time (post at most optimal time and edit content)
Resources and opportunity cost (use legal information)
Analysis tool cost ( analyze visitor behavior/SEO/API)
Advertising Fee (Let Tumblr recommends your account to users)
Offline event cost (appeal audience to attend event in real life)
Much more gain than loss!

13. Now
begin your business with

14. If you have any
questions please
contact and discuss
with me!
Gmail: claudiaqiuqiu@gmail.com
Twitter: @claudiaqiuqiu
Personal Information: