SlideShare a Scribd company logo
How to leverage the power of
Tumblr for your business?
Serhii Hryb
Mitesh Shah
Agenda
1. About Tumblr
2. User Profile
3. Reasons to Use Tumblr for Business
4. 7 Steps to Start Using Tumblr for Your Organization
5. Key Performance Indicators
6. Universal Music on Tumblr
7. Conclusion
2
About Tumblr
3
youtube.com/watch?v=5C47FUM6lgk
o Tumblr is a microblogging and social
networking website founded by David
Karp in 2007. 1
o Tumblr positioning: explore your
interests, share what you love, look how
you want, post anything, follow anyone.
1. techcrunch.com/topic/company/tumblr/
2. www.tumblr.com/about
356.6
Million blogs
151.0
Billion posts
2 2
About Tumblr
4
Text
Audio Chat Quote
Photo Link Video
Things you can share on Tumblr:
5
Male
44%
Female
56%
Gender
12%
27%
28%
15%
12%
4%
2%
0% 5% 10% 15% 20% 25% 30%
< 18
18-24
25-34
35-44
45-54
55-64
64 +
Age
46% of Tumblr’s
audience has a college
education
68% of Tumblr's audience
has household income less
than $ 50k
66%
10%
6%
16%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Ethnicity
User Profile
unwrapping.tumblr.com/post/43854304176/tumblr-demographics
Reasons to Use Tumblr for Business
 Tumblr Encourages Creative Storytelling
 Tumblr is great for Search Engine Optimization
 Gain valuable customer insights
 Provide rich customer experiences
 Find out what your competitors are doing
 Build relationships
 Generate new leads
6
www.webtalentmarketing.com/blog/using-tumblr-for-business/
illuminationconsulting.com/top-10-benefits-using-tumblr-business/
7 Steps to Start Using Tumblr for Your
Organization:
1. Sign Up
2. Dress to Impress
3. Interact and Share
4. Think Visually
5. Get Found With Tags
6. Build Your Network
Connections
7. Stay Active
7coca-cola.tumblr.com
www.socialmediaexaminer.com/tumblr-for-business/
Key Performance Indicators
8
Five indicators to measure performance
on Tumblr:
1. Total followers
2. Number of reblogs
3. Note to Post Ratio
4. Breakdown of Post Type
5. Ask to Answer Ratio
blog.wishpond.com/post/47031700111/tumblr-for-business-staying-one-step-ahead
Recommended Social media dashboards for Tumblr:
Tumblr Advertiser Analytics
Sendible.com
Universal Music Canada on Tumblr
9
universalmusiccanada.tumblr.com
o Posts are short and to the point
o They post about Music news, new
albums (paid or free), events, etc.
o Universal Music provides links to
their Facebook, Instagram, Twitter
and YouTube pages.
o The Mobile-friendly version is also
available.
www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/
The End Feel free to ask any questions! 10
“The average post on Tumblr is
reblogged 14 times, but the average
sponsored post on Tumblr is reblogged
10,000 times.”
Marissa Mayer

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Social Media Influence - Tumblr

  • 1. How to leverage the power of Tumblr for your business? Serhii Hryb Mitesh Shah
  • 2. Agenda 1. About Tumblr 2. User Profile 3. Reasons to Use Tumblr for Business 4. 7 Steps to Start Using Tumblr for Your Organization 5. Key Performance Indicators 6. Universal Music on Tumblr 7. Conclusion 2
  • 3. About Tumblr 3 youtube.com/watch?v=5C47FUM6lgk o Tumblr is a microblogging and social networking website founded by David Karp in 2007. 1 o Tumblr positioning: explore your interests, share what you love, look how you want, post anything, follow anyone. 1. techcrunch.com/topic/company/tumblr/ 2. www.tumblr.com/about 356.6 Million blogs 151.0 Billion posts 2 2
  • 4. About Tumblr 4 Text Audio Chat Quote Photo Link Video Things you can share on Tumblr:
  • 5. 5 Male 44% Female 56% Gender 12% 27% 28% 15% 12% 4% 2% 0% 5% 10% 15% 20% 25% 30% < 18 18-24 25-34 35-44 45-54 55-64 64 + Age 46% of Tumblr’s audience has a college education 68% of Tumblr's audience has household income less than $ 50k 66% 10% 6% 16% 2% 0% 10% 20% 30% 40% 50% 60% 70% Ethnicity User Profile unwrapping.tumblr.com/post/43854304176/tumblr-demographics
  • 6. Reasons to Use Tumblr for Business  Tumblr Encourages Creative Storytelling  Tumblr is great for Search Engine Optimization  Gain valuable customer insights  Provide rich customer experiences  Find out what your competitors are doing  Build relationships  Generate new leads 6 www.webtalentmarketing.com/blog/using-tumblr-for-business/ illuminationconsulting.com/top-10-benefits-using-tumblr-business/
  • 7. 7 Steps to Start Using Tumblr for Your Organization: 1. Sign Up 2. Dress to Impress 3. Interact and Share 4. Think Visually 5. Get Found With Tags 6. Build Your Network Connections 7. Stay Active 7coca-cola.tumblr.com www.socialmediaexaminer.com/tumblr-for-business/
  • 8. Key Performance Indicators 8 Five indicators to measure performance on Tumblr: 1. Total followers 2. Number of reblogs 3. Note to Post Ratio 4. Breakdown of Post Type 5. Ask to Answer Ratio blog.wishpond.com/post/47031700111/tumblr-for-business-staying-one-step-ahead Recommended Social media dashboards for Tumblr: Tumblr Advertiser Analytics Sendible.com
  • 9. Universal Music Canada on Tumblr 9 universalmusiccanada.tumblr.com o Posts are short and to the point o They post about Music news, new albums (paid or free), events, etc. o Universal Music provides links to their Facebook, Instagram, Twitter and YouTube pages. o The Mobile-friendly version is also available. www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/
  • 10. The End Feel free to ask any questions! 10 “The average post on Tumblr is reblogged 14 times, but the average sponsored post on Tumblr is reblogged 10,000 times.” Marissa Mayer

Editor's Notes

  1. More total time is spent on Tumblr than on bigger social networks like Twitter, LinkedIn, and Pinterest, according to December 2012 numbers from comScore.