The document outlines strategies for effectively utilizing Twitter as a business tool, highlighting its role in reputation management, customer service, and sales. It emphasizes engaging with users through effective use of hashtags, tweet chats, and contests to increase followers and enhance brand visibility. Additional tips include monitoring customer feedback and leveraging Twitter directories to connect with influential users.

1. TWITTER STRATEGIES

2. WHAT IS TWITTER?
 Twitter is a micro blogging site with the text limitation of 140 characters.
 Twitter has 100 million active users from which 50% log in everyday.
 Twitter gets on an average 100 million tweets per day-data collected
since Jan 2011.
 Average age of users in twitter is over 35. 65.

3. WHATS IN TWITTER FOR BUSINESS?
 Reputation Management
 Customer Service
 Sales

4. REPUTATION MANAGEMENT
 Real-time monitoring
 Product and Brand feedback
 Accept and Respond to Criticism

5. CUSTOMER SERVICE
 Helping existing customers with answers.
 Earn customer’s trust through conversation.
 Managing relationship.
 Being successful in using social media isn’t only about engagement.
 For a consumer that is going on Twitter to complain about how their
mobile phone doesn't have coverage, they don't want to be "engaged"
with your brand ... they want you to fix the coverage of their phone.

6. SALES
 Support promotion of existing sales efforts.
 Create dedicated twitter offers.

7. HOW TWITTER WORKS?
Follow>Create>Engageme
nt

8. PROBLEM WITH TWITTER IN INDIA
 All seems good of Twitter in India, but when it comes to following each
other,36 percent of Indian Twitter users just do not follow any other
account.

9. STRATEGY FOR TWITTER
 Following famous people or celebrity won’t bring in followers and make
the brand noticeable.
 Follow people with similar interest.

11. TOP STRATEGIES FOR ALL BRAND
 Hash tag the brand.
 Don’t have to create buzz.
 Twitter handle in your e-mail signature.
 Finding out what people are saying about the brand through twitter search.
 Using trending hash tags. Not just promoting brand bluntly, but acting on the topic.
 Link social network accounts.
 Tweet chat.
 Look at minimum of 10 brand customers.
 Social bookmarking.

12. Strategy
Look for 10 brand
customers
What they talk
about?
Whom they talk
to?
Relevancy NO
?
YES
Potential
Customers

13. USE DIFFERENT HASHTAGS
 A great way to reach an audience that may not be following you directly is
by using hashtags. [This # symbol].
 By placing a hashtag in front of a keyword will allow your tweet to be found
when people are searching for that specific keyword.
 To find out which hashtags (keywords) are most popular, use these two
resources:
www.hashtags.org
www.tweetreach.com

14. TWEET CHAT
 Join a conversation, it’s a very effective way to deepen the connection
with existing followers and generate additional high-quality followers.
How?
 Answer a question your follower asked… brilliantly.
 Participate in a topic your followers are engaged in.
 Tap into your audience’s potential by asking questions.

15. PROVIDE LIVE COVERAGE OF YOUR EVENTS
 If brand company holds an events or workshops, announce them on
Twitter and provide updates throughout so those who could not attend
can follow along.

16. PROMOTE SOCIAL BOOKMARK SUBMISSIONS
 If you have submitted your blog posts to social bookmarking sites like
Digg and delicious, promote these links on Twitter to increase their
popularity and thus, traffic to your blog.

17. TURN TWEETERS INTO PROMOTERS BY OFFERING REAL VALUE
 When people tweet about going on vacation, why not offer them some
incentive to surprise them and keep them talking instead of just telling
them to have a nice time?

18. REPURPOSE YOUR TWEETS
 Not all of your followers are going to see your tweet when you initially
send it. Retweeting your article at different times throughout the day (or
across several days/months) is another way to reach a fresh audience.
 Add a call to action in your tweets.
 Shorten your tweets to 120-130 characters. So that followers can re-
tweet it.

19. TWITTER POWER BY JOEL COMM
 Quote from twitter power: "Because each social media site offers
different features and works in a different different way, by making
them all work together you make sure that you're sharing the audience
between each site."

20. TWEEPLE
 Most active follower on twitter. The follower to retweet to our posts the
most.
 For giftyaar the most active fan will get special discounts in their buy.
This will bring in buyers.
 Pizza Brand Company : The most active fan will get pizza coupon which
give one free large size pizza.

21.  Bringing in followers, more the followers more is the promotion of the brand.
 Ways to increase twitter followers:
Solely twitter contest
 We also need to respect our followers by frequent retweets and return
follow.
 Combined contest for Twitter and Facebook. This will bring in followers from
Facebook to follow the brand on Twitter.(When brand has sufficient likes on
Facebook page which we need to follows us on Twitter as well.)

22. FEW MORE CONTESTS
 Use hash tags and @brand mention in your tweet. The follower to do it
uniquely wins
 Share with us a really unique innovative password that you have ever kept
for your accounts. The most unique and the wackiest wins. Hash tag and
mention us in the tweets.
 Follow us and share with us your unique twitter handle. The most unique
and the wackiest wins. Hash tag and mention us in the tweets.
 Mention us on your every tweet for a week/day and win big.

23. BRAND SPECIFIC CONTESTS
 Pizza Brand: Three toppings that you love on your favorite pizza.
 Recreation Centre: Give us a unique band name that you would like to
create.
 Mineral water Brand: Share with us why don’t we boil.
 Simple contest for all: Three word game.
 Website brand: Treasure hunt on their website.

24. TWITTER CONTEST FOR WEBSITE
Name: Treasure hunt
Brief: We will ask our followers to visit our website and find product with
which you can rock and roll along with the product.
Pros:
 Fan engagement
 Visit to Giftyaar website
 Viral
 Promoting the sales at the same time .

25. TWITTER CONTEST FOR RECREATIONS CENTRE
Name :My Name Is
Duration: One Week
Brief: If you had a band, what would you name it?
The followers will have to primarily re-tweet us and later will
have to post to us a unique band name . The person with the
most creative and unique name wins.
Pros:
 Fan Engagement
 Re-tweets will get us more followers.
 Fun and creative Contest

26. TWITTER CONTEST
Name: Three word game
Duration: One month.
Brief: We will ask followers to “”Describe total in three words” hash tag and
@ mentions. “Use hast tag and @mentions along your tweet.”
Pros:
 Engagement
 Re-tweets will get us more followers
 Viral
 Fun

27. TWITTER CONTEST FOR MINERAL WATER
Name: Drink safe
Duration: 1 month
Brief: We ask followers to mention and use our hash tag for a week and send
their profile link.
Pros:
 Engagement
 Viral
 Promotion of twitter profile.

28. TWITTER DIRECTORIES
We can also find influential people on twitter. The genre of our brand can be
selected in these directories and register the brand. This will put our brand
in those genre and when people from twitter enter such tags in their search
our brand will also be showing in their search. Following are such
directories:
 Wefollow.com
 Twellow.com
 Justtweetit.com
 Twitdir.com