This document consists of 2 parts, SMM - I and SMM- II. SMM - 1 informs how Twitter, Facebook, Linkedin, Blogs and other micro-blogs can be used for improving traffic, establishing brand. SMM -II informs how Business Leads, Lead Intelligence can be generated for website using SMM.

1. Social Media Marketing (SMM) Services
Consulting
Training
Marketing
through
Twitter
Linkedin Facebook
You Tube
You Tube Blogs
Other Micro-Blog Services (DF, Buzz, Namyz)
SMR (social Media Release)
Social BookMarking
By
Dr.Ms.Kumuda Gururao
www.advisor2u.com
Email: info@advisor2u.com

2. Content
Social Media Marketing – I 3
Social Media Marketing – II 9
Contact Details 10

3. Social Media Marketing – I
This involves establishing professional presence, branding, targeted traffic
through Twitter, Facebook, Linkedin, Blogs, Other Micro-blogs and SMRs.
Twitter
Twitter Training Twitter Grammar, group, monitoring
resulting in targeted followers.
Branding through Twitter through
following steps:
Twitter a/c with background
Step 1 optimizing with your website
Step 2 Creating multi-user a/c for Marcomm
team if required.
Step 3 Sending tweets with tags related to
your product / service consisting of
• Links to articles
• Movies
• Events /Conferences
• Resources
• Updates about your product /
service
• Establish Dialogue
Step 4 • Generate targeted followers
• Follow followers
• Create and respond to RT
• Create and respond to #ff
Step 5 Sending tweets to global audience
targeting any 3 nation you specify.
Promote
Step 6 http://twitter.com/USERNAME
Step 7 Joining to special groups
Step 8 Monitor your brand using special
services
Step 9 Creating lists for followers
Step 10 Track and analyze your progress and
finding your grade

4. Facebook
Training Updates, establish interactivity,
Sharing
Establish professional presence
Step 1 Creation of professional page
Step 2 Integrating Twitter
Step 3 Create FB Ad
Step 4 Generate Vanity URL
Step 5 Optimize tabs for your business
Step 6 Upload content (video, image etc)
Step 7 Integrate your blog and website in FB
Step 8 Parallel posting of your blog in FB
Step 9 Create professional updates
Step 10 Establish Interactivity

5. Linkedin
Training How to leverage Linkedin to optimize
your business
Optimizing Linkedin
Creating a Company / Institution Page
Step 1 on Linkedin
Step 2 Leverage Linkedin by
• Asking questions
• Answering questions
• Creating polls
• Answering polls
Step 3 Joining Groups
Step 4 • Submitting News
• Participating in discussions
• Starting discussions
Step 5 Optimizing your profile
Step 6 Adding relevant applications
Step 7 Integrating your blog and Twitter
Step 8 Establish targeted connections 50 /
month
Step 9 Generating Fancy URL
Step 10 Offering relevant updates

6. You Tube
Step 1 Submission of video to YouTube
Step 2 Complete your profile
Step 3 Select appropriate category and select
favourites.
Step 4 Submit video to other video sharing
sites

7. Blogs
Step 1 Blog will be set up in Typepad if
required.
Step 2 (if already present) Blogs written by you will be promoted
through Twiter, FB, Linkedin.
Step 3 Promotion through other micro-blogs
done if required for additional fee.
Step 4 Blog can be written on specified topic
related to your business for additional
fee.
Other Micro-Blog Services (DF, Buzz, Namyz) can be included for additional
fee.

8. SMR (social Media Release)
Social Media Press Release SMR will be done using SMR tool
exhibiting images, video and other
resources provided by you. Details of
No. of clicks on SMR will be provided.
Additional Releases More SMRs will be done for additional
cost.

9. Social BookMarking
Step 1 Bookmarking through Delicious
providing details of
• URL
• Description of website
• Keywords
Step 2 Bookmarking through SQWorl
providing details of
• URL
• Description of website
• Keywords
Step 3 Submissions to other sites will be
done for additional cost.

10. Social Media Marketing – II
This involves generating business leads based on keywords suggested by you
using Twitter Campaign.
Step 1 Identifying keywords to promote your
business
Step 2 Integrating website (landing page)
with Social Media Application tool
Step 3 Setting Twitter Campaign
Step 4 Setting scores for visitors
Step 5 Generating business leads
Step 6 Providing lead intelligence (who they
are, when did they visited the site etc)
Step 7 Reporting (Graphical representation
of lead Vs time, source of leads etc)
All services can be offered as a package or separately.
Minimum 6 months contract to realize the result completely.

11. Contact Details
Dr.Ms.Kumuda Gururao
http://www.advisor2u.com
Email: info@advisor2u.com
geekum@Md4.vsnl.net.in
Ph: +91-9840674530