This document discusses how to use guest posts on Instagram to grow your following. It recommends having influencers or bloggers take over your Instagram account for a day to post content. This introduces their followers to your brand while also exposing your followers to their network. Preparation is key, such as promoting the guest poster in advance. A real-world example is provided of a fashion blogger taking over the feed of a clothing company, gaining exposure for both parties and likely resulting in follower and sales growth.

1. How to use Guest
posts to grow
your following on
Instagram.

2. Instagram allows you to share photos and videos instantly
with your followers. There are so many ways to get
followers involved and engaged.
Today, I’ll be talking about the power of a Guest Post!

3. Gaining a New Audience
Are you looking to target a new audience in
addition to the one you have already
cultivated?
Then Guest Posting is an awesome way to
receive tons of new followers with different
interests.

4. Combine Forces
and DOUBLE your Followers
By working together, both accounts are
endorsing the other, and this will lead to
followers on both ends checking out the
other’s feed.

5. Preparation
This is essential to reap all of the benefits a guest poster can bring you. Both
accounts should be involved in the preparation stage.
You should be giving their account shout outs, by either reposting content, or
including their account in captions of your own posts.
The guest poster should be directing their followers to your account in the
weeks and days leading up to their “takeover.” This way, their followers will
know where to look for their guest postings.

6. Real Life Example: Piperlime
A few days ago, Liz from the fashion blog, Sequins & Stripes,
took over the clothing company, Piperlime’s, feed, sharing her
favorite spots in Chicago.
Liz and her blog were featured on an account with over 98K
followers.
While posting her favorite spots, Liz was sporting two adorable
outfits from Piperlime’s newest collection, lending her
credibility as a fashion blogger to the brand and introducing
her 19K followers to their new line.

7. This is Liz’s first guest post on Piperlime’s
Instagram:
Note how Liz told her
temporary audience who
she was and why she was
posting.
She also included her own
account, so that people
from Piperlime’s following
could easily find her for
more of her own postings!

8. This is what Liz Posted on her own Instagram
to direct her followers to Piperlime’s feed:
If you read the caption on
the photo, Liz asks her
fans to follow along on
Piperlime’s instagram.
I can bet they both saw
increases in followers and
sales from this awesome
collab!

9. Combine networks and increase followers with
Instagram guest posters!
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