This document provides tips for social media marketing on Facebook and Twitter. It recommends automatically cross-posting content between Facebook and Twitter to expand online presence. It also suggests including links in Facebook post comments rather than the main text and tagging other brands when relevant to expand reach. However, it advises against tactics like tagging excessive people in photos or buying fake fans and followers. For Twitter, it recommends scheduling posts in advance and joining topic-specific conversations to engage more users and learn industry insights.