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How to Use Social Media Effectively for Business

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How can social media address the challenges business people face?

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@ggroovin | @SMDynamo TM #SM4Biz How to Use Social Media Effectively for Business Ricardo Guerrero Founder & CEO, DigitalDynamo.co & Chief Buzz Generator, SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM #SM4Biz
@ggroovin | @SMDynamo TM #SM4Biz Agenda – Introduction – The “Big 3”… LinkedIn, Facebook & Twitter – Challenges for Business Owners: Can Social Media Really Help? – 4 Steps for Starting Social Media Marketing – Q & A
@ggroovin | @SMDynamo TM #SM4Biz Introduction
@ggroovin | @SMDynamo TM #SM4Biz Who? Ricardo Guerrero (aka @ggroovin) – Entrepreneur: • SM strategy, implementation & coaching: Social Media Dynamo • Founder & CEO: Digital Dynamo • Currently: Sr. Mgr, Dell Wyse – At Dell (10 years): • Created most of Dell’s Twitter accounts, including @DellOutlet • See more: www.dell.com/twitter – Colombian-American
@ggroovin | @SMDynamo TM #SM4Biz The “Big 3”… LinkedIn, Facebook & Twitter
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe • Where do the icons/images go? – Match each to Twitter, Facebook or LinkedIn
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Function:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Function:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party PubFunction:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Function:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Function: Connections:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Function: Connections:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Function: Connections:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage:
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail”
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail” Groups (& Answers)
@ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter & Instagram Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail” Groups (& Answers)
@ggroovin | @SMDynamo TM #SM4Biz Challenges for Businesses: Can Social Media Really Help?
@ggroovin | @SMDynamo TM #SM4Biz Top Challenges for Businesses • Find more potential clients • Close more deals/sales • Perception of value (& trust) • Lack of time / over-commitment – Disagree? What’s your top challenge?
@ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Find clients: Clearly possible – GET FOUND! Social media improves SEO! – Monitoring/Listening as a way to find potential customers (steal from competitors?) – Potential sources: • LinkedIn groups – how many do you belong to? • Blogs & Twitter – Google Alerts? (geo-targeted?) • Answers – Yahoo Answers, Quora, YouTube? – Unlikely source: Facebook (competitors’ pgs?)
@ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Close deals/sales: Very probable – Every “pitch” is a job interview – Important to get to know interviewer before? – Potential sources: • LinkedIn (!) & Facebook profiles of potential client • Blogs & Twitter – If they have blog/Twitter, can really get to know them personally – Not recommended: “friending” on Facebook
@ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Perception of value (& trust): YES! – Social media = a speaking event every day – Advertising: “7 impressions” rule of thumb – Social media = you’re more “reachable” – Relationship-building is easier = more trust – Potential sources: • LinkedIn & Twitter – Update your status much? • Facebook Page – Interaction, Cust. community? • Blogs & Video – Cadillac of “content marketing”
@ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Time: Uh-oh… – Time, not $, is the cost – Still, if the other challenges are better addressed, is it worth it? – “Journey of 1K miles begins w/ a single step” – Potential solutions (i.e. tools): • Manage multiple networks – Hootsuite (free), Mention • Content curation – Google Alerts, Feedly • Post fr phone – Buffer (bit.ly/RGbuffer) • Blog fr phone – Tumblr, WordPress, Blogger, etc.
@ggroovin | @SMDynamo TM #SM4Biz 4 Steps for Starting Social Media Marketing: M.E.B.E.™
@ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Monitor: – Hear customers who are (dis)satisfied – “Poach” customers from competitors – Find other potential leads
@ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Engage: – Humanize/personalize your brand – Build interested audience
@ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Brand: – Satisfy audience wants/needs – Add impressions of your brand
@ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Empower Evangelists: – Identify influencers & foster relationships to increase your visibility & become an influencer! 3K Twitter 1K LinkedIn 10.7K Twitter 2.6K Facebook 500+ LinkedIn GAHCC 1.4K Twitter 1.7K FB Likes <500 LinkedIn <150 Google+
@ggroovin | @SMDynamo TM #SM4Biz Conclusion
@ggroovin | @SMDynamo TM #SM4Biz It’s About RELATIONSHIPS • Customers can get to know you personally • Form stronger tie to your business through you • …increases trust • …can potentially bring more leads, sales, loyalty • Relationships are at the core of much business • Social media is all about relationships!
@ggroovin | @SMDynamo TM #SM4Biz Thank you! Ricardo Guerrero RG@SocialMediaDynamo.com @ggroovin @SMDynamo RG@DigitalDynamo.co 512.670.3456 www.SlideShare.net/Stwittergy

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How to Use Social Media Effectively for Business

  • 1. @ggroovin | @SMDynamo TM #SM4Biz How to Use Social Media Effectively for Business Ricardo Guerrero Founder & CEO, DigitalDynamo.co & Chief Buzz Generator, SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM #SM4Biz
  • 2. @ggroovin | @SMDynamo TM #SM4Biz Agenda – Introduction – The “Big 3”… LinkedIn, Facebook & Twitter – Challenges for Business Owners: Can Social Media Really Help? – 4 Steps for Starting Social Media Marketing – Q & A
  • 4. @ggroovin | @SMDynamo TM #SM4Biz Who? Ricardo Guerrero (aka @ggroovin) – Entrepreneur: • SM strategy, implementation & coaching: Social Media Dynamo • Founder & CEO: Digital Dynamo • Currently: Sr. Mgr, Dell Wyse – At Dell (10 years): • Created most of Dell’s Twitter accounts, including @DellOutlet • See more: www.dell.com/twitter – Colombian-American
  • 5. @ggroovin | @SMDynamo TM #SM4Biz The “Big 3”… LinkedIn, Facebook & Twitter
  • 6. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe • Where do the icons/images go? – Match each to Twitter, Facebook or LinkedIn
  • 7. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter
  • 8. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Function:
  • 9. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Function:
  • 10. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party PubFunction:
  • 11. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Function:
  • 12. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Function: Connections:
  • 13. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Function: Connections:
  • 14. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Function: Connections:
  • 15. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections:
  • 16. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage:
  • 17. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio
  • 18. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail”
  • 19. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail” Groups (& Answers)
  • 20. @ggroovin | @SMDynamo TM #SM4Biz Big 3 Tic-Tac-Toe LinkedIn Facebook Twitter & Instagram Cocktail Party Pub Business Networking Professional Network Friends & Family Influencers & Others Function: Connections: Usage: Radio“Snail mail” Groups (& Answers)
  • 21. @ggroovin | @SMDynamo TM #SM4Biz Challenges for Businesses: Can Social Media Really Help?
  • 22. @ggroovin | @SMDynamo TM #SM4Biz Top Challenges for Businesses • Find more potential clients • Close more deals/sales • Perception of value (& trust) • Lack of time / over-commitment – Disagree? What’s your top challenge?
  • 23. @ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Find clients: Clearly possible – GET FOUND! Social media improves SEO! – Monitoring/Listening as a way to find potential customers (steal from competitors?) – Potential sources: • LinkedIn groups – how many do you belong to? • Blogs & Twitter – Google Alerts? (geo-targeted?) • Answers – Yahoo Answers, Quora, YouTube? – Unlikely source: Facebook (competitors’ pgs?)
  • 24. @ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Close deals/sales: Very probable – Every “pitch” is a job interview – Important to get to know interviewer before? – Potential sources: • LinkedIn (!) & Facebook profiles of potential client • Blogs & Twitter – If they have blog/Twitter, can really get to know them personally – Not recommended: “friending” on Facebook
  • 25. @ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Perception of value (& trust): YES! – Social media = a speaking event every day – Advertising: “7 impressions” rule of thumb – Social media = you’re more “reachable” – Relationship-building is easier = more trust – Potential sources: • LinkedIn & Twitter – Update your status much? • Facebook Page – Interaction, Cust. community? • Blogs & Video – Cadillac of “content marketing”
  • 26. @ggroovin | @SMDynamo TM #SM4Biz Can Social Media Help? • Time: Uh-oh… – Time, not $, is the cost – Still, if the other challenges are better addressed, is it worth it? – “Journey of 1K miles begins w/ a single step” – Potential solutions (i.e. tools): • Manage multiple networks – Hootsuite (free), Mention • Content curation – Google Alerts, Feedly • Post fr phone – Buffer (bit.ly/RGbuffer) • Blog fr phone – Tumblr, WordPress, Blogger, etc.
  • 27. @ggroovin | @SMDynamo TM #SM4Biz 4 Steps for Starting Social Media Marketing: M.E.B.E.™
  • 28. @ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Monitor: – Hear customers who are (dis)satisfied – “Poach” customers from competitors – Find other potential leads
  • 29. @ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Engage: – Humanize/personalize your brand – Build interested audience
  • 30. @ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Brand: – Satisfy audience wants/needs – Add impressions of your brand
  • 31. @ggroovin | @SMDynamo TM #SM4Biz Small & Large Biz Approach: MEBE™ • Empower Evangelists: – Identify influencers & foster relationships to increase your visibility & become an influencer! 3K Twitter 1K LinkedIn 10.7K Twitter 2.6K Facebook 500+ LinkedIn GAHCC 1.4K Twitter 1.7K FB Likes <500 LinkedIn <150 Google+
  • 33. @ggroovin | @SMDynamo TM #SM4Biz It’s About RELATIONSHIPS • Customers can get to know you personally • Form stronger tie to your business through you • …increases trust • …can potentially bring more leads, sales, loyalty • Relationships are at the core of much business • Social media is all about relationships!
  • 34. @ggroovin | @SMDynamo TM #SM4Biz Thank you! Ricardo Guerrero RG@SocialMediaDynamo.com @ggroovin @SMDynamo RG@DigitalDynamo.co 512.670.3456 www.SlideShare.net/Stwittergy