This document provides guidance on using LinkedIn as a real estate professional. It recommends completing your profile with a headline, photo, summary, and connections. It also suggests participating on LinkedIn by updating your status regularly, asking and answering questions, and joining groups related to real estate. The key is to be active on LinkedIn daily by adding value to your network through participation and building relationships over time.
Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator)
Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson)
Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)
Social Media 202, goals, structure, state governmentRobin J Phillips
Robin J Phillips prepared this presentation for the Arizona Game & Fish Department on Social Media for State Government.
This is the third of four social media sessions. This one focuses on setting goals, tracking progress, a case study about social media use during the Wallow Fire in eastern Arizona, and balancing your personal and professional selves online.
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Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator)
Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson)
Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)
Social Media 202, goals, structure, state governmentRobin J Phillips
Robin J Phillips prepared this presentation for the Arizona Game & Fish Department on Social Media for State Government.
This is the third of four social media sessions. This one focuses on setting goals, tracking progress, a case study about social media use during the Wallow Fire in eastern Arizona, and balancing your personal and professional selves online.
Social Media + Alumni: Strengthening Alumni RelationsPaul Prewitt
Using Social Networks to Develop/Build/Strengthen Alumni Groups is then next step in Alumni Relations. You know social media is important and you’ve heard it is a lot of work. However I’d like to show you how we can integrate social media marketing into Alumni Relations without getting overloaded. We can make it less work while building and strengthening your Alumni Relations program.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
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Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
Get started on LinkedIn with this introduction to LinkedIn. Learn how to create and optimize your personal LinkedIn profile. Become familiar with LinkedIn Company Pages and how to create your own.
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.
Tune up your profile, add and build connections, deepen relationships. Linked in can be a powerful social networking tool to build your Real Estate business!
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Social Media Workshop for Businesspeople Between JobsSteve Drake
Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
Get started on LinkedIn with this introduction to LinkedIn. Learn how to create and optimize your personal LinkedIn profile. Become familiar with LinkedIn Company Pages and how to create your own.
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.
Tune up your profile, add and build connections, deepen relationships. Linked in can be a powerful social networking tool to build your Real Estate business!
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
how to use linked in, how to promote business in linked in, benefits of linked in, linked in and business
for more info please visit here--
http://smartpassiveincomes.blogspot.com/
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
Presentation on social media for small business. Includes thoughts on managing both your (personal) professional brand as well as your business' brand. How do you handle each?
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
Similar to Linked in for real estate professionals (20)
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Social Media for The Non-Profit OrganizationRhonda Hurwitz
A presentation showing the latest trends in social media, and how non profit organizations can be more effective and engaging.Includes examples of non-profits who have transitioned to Timeline, use Pinterest, Twitter, Facebook, You Tube, etc.
Does Facebook have a place in your small business social media strategy? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base and market your business.
6. Linked in Challenge: Who Will You Target ??? Home inspectors Contractors/developers Appraisers Mortgage brokers Bankers Title Companies Real estate attorneys Other Realtors, etc.
7. What is Linked in? The Social Network “Trifecta”: --Facebook, Twitter, Linked in Linked in = PROFESSIONAL NETWORKING: “Business Social Network”, “Rolodex on Steroids”, “Facebook for Professionals”, “Marketing Powertool ” 100MM users, $140,000/yr.
8. Power of Linked in: Connect and Reconnect 1,913,334 people, without really trying!!!
17. Example of a Great Realtor Profile: Lori Bee Look at Other Realtors: Nicole Beauchamp J Philip Faranda
18. YourLinked in Profile: -- Great headline (120 char. “bumper sticker”) -- Good Photo -- Vanity URL, 3 Custom Links -- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc. -- Upload Connections (email list) -- Get 3 Recommendations! (Get More ) 100% COMPLETE! -- Custom Apps (Blog, PDF’s, Events, etc. (Appendix) -- SEO: Search Engine Optimization (Be Findable!) Don’t forget:
19. Linked in Tip: Turn off status updates BEFORE editing your profile Settings >> Profile and Status Updates >> Turn OFF (2 buttons) Then, make your changes, edit your profile… Turn Back ON
21. Linked in Network Building: 4 Key Elements Add and build connections Update your status often Targeted Introductions and Networking Become a Subject Expert -- Ask and answer questions -- Be activeat least 1 group
25. Network Building: Use Linked in “Answers”Dashboard || More >> Answers
26. Linked in Network Building Recap: -- Add and build connections -- Update your status often, -- Ask and answer questions, -- Be active in groups
27. Network Building: Why Be active in “Groups”? YOU CAN MESSAGE ANYONE WITHIN GROUPS, like a 1st degree connection! Show expertise, build relationships -- discussions, questions and answers Not just Real Estate Groups … professional groups, alumni groups, etc. -- National, Local How to find groups? (Search tool)
30. How to Leverage the Power of your Linked in Network? Be Social!!!3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value
31. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value Be Generous -- Rule of Reciprocity: give first
32. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value Be Generous -- Rule of Reciprocity: give first Be Findable -- Incorporate Links -- Add to your email signature, blog, website
33. Where Will I Find the Time? Make Time! 15 Minutes a Day Twice a week … whatever your schedule, be consistent!
36. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/helpmerhonda11 http://shemeansbusiness.wordpress.com
37. REALTOR SOCIAL MEDIA RESOURCES Selected Linked in Groups (Groups>>Directory>>Search) Real Estate Industry: National Association of Realtors Inman News Connect Active Rain Mortgage Industry: Nation Association of Mortgage Brokers Regional/Local: New Canaan Board of Realtors, local Chambers, etc. Blogs for Real Estate (Social Media/Technology Inman News Blog http://www.futureofrealestatemarketing.com/ Tech Savvy Agent http://techsavvyagent.com
38. Appendix #1: Linkedin Checklist Differentiate Yourself: Highlight your unique abilities -- customize settings/URL, add links (3 plus twitter), Apps, Import Contacts: Gmail, etc. Find People You Know (Search), grow your network Send Invitations AND Request Introductions Give and Get Recommendations (3+) Join and be active in Groups Linked in “answers”: ask/answer questions, become subject matter expert Update status often (add value) Selectively share content from Twitter (#in) Cross promote with Widgets and Badges Create a Company Profile Business Development: Lead Generation, “who do your contacts know”, the specific “ask” Start/Administer Group, Linked in Ads, …and more!
39. Linked in: Appendix #2Customize Name (vs. default Public Profile URL) Profile >> Edit (next to public profile)>> Settings Instead of default, change to http://www.linkedin/in/yourname (Note: Use the same process to customize website names. Just be sure to scroll down to “other:” in the dropdown menu that they give you).
40. Appendix #3: Linked in Apps(Linked in Dashboard >> More >> App Directory Rofo: Real estate app to see what is being listed and who the most active agents are Twitter: connect Linked in to Twitter Blog link, Wordpress: link your blog Slideshare: Presentations Box.net, share docs: PDFs, more Tripit: Travel based networking Events… and more! *** ***Caution: Don’t try to sell directly on Linked in. Build a bridge to your services.
41. Appendix #4: Other Linked in Decisions Whodo you want to connect to? Family, friends, colleagues past and present -- plus who? Quality over Quantity ( vs. LION’s) How Open? “Show Connections” Controversy: Networking is a two way street, vs. Proprietary and confidential Basicvs. Premium membership -- (upgrade for more introductions and “inmails” outside your network).
42. Appendix # 5: Online Marketing Statistics For Real Estate Professionals: 91% homebuyers use internet to start real estate search By the time a prospect calls a realtor, looking online for 10-40 hours Majority Home Buyers are first time home buyers -- 78% trust peer recommendations over advertising Avg time online: 5-10 hrs per day