An Introduction to "The Social Three" - Crazy Pinz
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This document provides an introduction to social media marketing strategies. It discusses the key concepts of social media, social networking, and social marketing. It then provides recommendations on how businesses can utilize social media for visibility, brand awareness, customer feedback, and traffic. Tips are provided on developing social media profiles, scheduling posts, and growing followers. The document emphasizes starting small with social media and gradually increasing efforts over time.
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An Introduction to "The Social Three" - Crazy Pinz
- 2. Anintroductiontothe“SocialThree” //KevinMullett kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett justgoogle“kevin mullett” directorof product development
- 3. SMO// the“social three” • social media take the social out of it and it is good old fashion media • social networking business and personal networking, just online • social marketing marketing by any other name would spend as sweet
- 4. SMO// social media = tools
- 5. SMO// social networking= visibility
- 6. SMO// social marketing= application
- 7. SMO// visibilityvia preferredmedia • preferred media not singular media • specialty and niche social services • the year of talking to your audience where they are
- 8. SMO// for mybusiness? how can social media help your business? • visibility / brand awareness • customer feedback (in real-time) • traffic/backlinks (to pages or our site) • to encourage page or site indexing • likability factor (or not) – “All things being equal, people want to do business with their friends. All things being not quite so equal, people STILL want to do business with their friends”– Jeffrey Gitomer • promoting knowledge experts
- 9. SMO// but…myprivacy! • formerly found on street corners • were you unlisted? • who did we do business with 30 years ago?
- 10. SMO// where’stheintent? • tv • dm (direct mail) • radio • newspaper • print (brochures/ads) • email marketing • social • SEO • search marketing • tradeshows • sponsorships (nascar etc.) • yellow pages (not shown)
- 11. SMO// action1 • develop your elevator pitch • optimize your“what we do”paragraph then adapt it to fit in various profile areas. (160 characters in twitter for example) • photos for personal accounts, logos for businesses (generally speaking. in some instances you want to use photos)
- 12. SMO// action2 grab your brand • mass id check with namechk.com
- 13. SMO// social activityoptimization optimize your efforts • schedule activity during peak times • use tools to consolidate accounts
- 14. SMO// i’venothingtosay& noonecares we hear it all the time. i don’t have anything to say & no one would care anyway. how do i attract followers / fans. • friendly & upbeat • avoid sensitive issues • be helpful • listen first • engaging & funny
- 15. SMO// action3 posting tips • use keywords & keyword phrases sparingly • keywords should be relevant to subject • avoid spammy words make money, MLM, work from home, get rich… • avoid hyperbole • look informative • appear conversational
- 16. SMO// good, better, bestapproach be willing to pay professionals for assistance & advice. • good = know where your competition is, start there, start small, but start • better = watch alerts & filters, hashtags jump in when you can offer help • best = be an active & responsive participant with custom posts
- 17. We'll HelpYouMaster InternetMarketing These days it’s more important than ever for you to reach new prospects, satisfy customers, find new efficiencies, and grow your business. The Web's the way to do it. We can help. Call 1.877.817.4442
- 18. 1.877.817.4442