This document discusses various content marketing tactics and strategies. It provides examples of tactics used by a content marketing agency for different clients. These include events link building, reporter outreach, link bait, ego bait, news jacking, definitive content, and more. For each tactic, it summarizes the results in terms of pageviews, social shares, links gained, and other metrics. The overall document serves as a case study on how a full content marketing approach can be implemented for clients across different industries.
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
HighRoad's Campaign eMail includes a new feature to share content on social media. This webinar highlights why social share features are so important to today's users and how you can take advantage of it in the Campaign eMail product by BlueHornet. High
How SEO + Social Increases Revenue by 56% (YoY)Vee Popat
Learn how a B2B manufacturing business grew their ecommerce sales by 56% (YoY), using VPDM's proven content + search + social marketing strategy.
Content, Search and Social marketing can help you earn trust from your customers and prospects as much as it can present tremendous opportunities to grow your B2B or B2C business.
Even more, it allows you to start your own tribe of followers who will instantly become brand evangelists and advocates for your company.
From producing a stellar SEO strategy for your content marketing, to promoting your quality content through targeted social media platforms, and measuring its impact with free analytics tools, this presentation deck will teach you how to craft and execute vital components of a content + search + social marketing campaign.
By viewing this Slideshare deck you’ll learn:
- How to develop a compelling content strategy
- How to drive qualified users to your landing pages and convert them into leads
- How to use the Google Search Console to find SEO opportunities
- What metrics to use in order track to evaluate your campaigns
Local SEO expert David Mihm visited #SLCSEM June 12, 2012 to give a presentation on the latest local ranking factors & share his POV on the evolution of Google+Local, and what it means to search results going forward.
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link ...SEO.com
Watch the replay with notes and full slide deck here: http://www.seo.com/webinars/social-collaboration-seo-and-content-marketings-missing-link/
You know you're supposed to create content because it reinforces your expertise, impacts search engine optimization and provides value to your clients. But, how do you find time to treat the "king" with the reverence he deserves?
Sarah Evans (@PRsarahevans), open social collaboration platform, Tracky's chief evangelist and owner of Sevans Strategy will share her top secrets for creating a content marketing plan. From editorial calendars to collaborative blog posts, you'll learn six not-so-secret, secrets for success.
This webiunar was recorded live on May 2, 2013
Here is a sample of what we discussed:
- Editorial calendar for your website, blog, and social networks
- Keyword list creation
- Content creation for your website, blog, and social networks
- Editing and review of content
- Delegation of tasks to socially promote each piece of content
- and more
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
HighRoad's Campaign eMail includes a new feature to share content on social media. This webinar highlights why social share features are so important to today's users and how you can take advantage of it in the Campaign eMail product by BlueHornet. High
How SEO + Social Increases Revenue by 56% (YoY)Vee Popat
Learn how a B2B manufacturing business grew their ecommerce sales by 56% (YoY), using VPDM's proven content + search + social marketing strategy.
Content, Search and Social marketing can help you earn trust from your customers and prospects as much as it can present tremendous opportunities to grow your B2B or B2C business.
Even more, it allows you to start your own tribe of followers who will instantly become brand evangelists and advocates for your company.
From producing a stellar SEO strategy for your content marketing, to promoting your quality content through targeted social media platforms, and measuring its impact with free analytics tools, this presentation deck will teach you how to craft and execute vital components of a content + search + social marketing campaign.
By viewing this Slideshare deck you’ll learn:
- How to develop a compelling content strategy
- How to drive qualified users to your landing pages and convert them into leads
- How to use the Google Search Console to find SEO opportunities
- What metrics to use in order track to evaluate your campaigns
Local SEO expert David Mihm visited #SLCSEM June 12, 2012 to give a presentation on the latest local ranking factors & share his POV on the evolution of Google+Local, and what it means to search results going forward.
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link ...SEO.com
Watch the replay with notes and full slide deck here: http://www.seo.com/webinars/social-collaboration-seo-and-content-marketings-missing-link/
You know you're supposed to create content because it reinforces your expertise, impacts search engine optimization and provides value to your clients. But, how do you find time to treat the "king" with the reverence he deserves?
Sarah Evans (@PRsarahevans), open social collaboration platform, Tracky's chief evangelist and owner of Sevans Strategy will share her top secrets for creating a content marketing plan. From editorial calendars to collaborative blog posts, you'll learn six not-so-secret, secrets for success.
This webiunar was recorded live on May 2, 2013
Here is a sample of what we discussed:
- Editorial calendar for your website, blog, and social networks
- Keyword list creation
- Content creation for your website, blog, and social networks
- Editing and review of content
- Delegation of tasks to socially promote each piece of content
- and more
TMA World Viewpoint 32: Behaviours that can develop and maintain trust in the...TMA World
Trust is essential to effective teamwork and collaboration. Following the guidance outlined in this TMA World presentation will help you ensure that you get the most out of your working relationships.
For more information on building trust and the other skills you and your organization require to thrive in the borderless workplace, contact us today: enquiries@tmaworld.com or visit our website: www.tmaworld.com
p70 S6 kinase or p70S6K is a serine/threonine kinase that acts downstream of PIP3 and phosphoinositide-dependent kinase-1 in the PI3 kinase pathway. As the name suggests, its target substrate is the S6 ribosomal protein. Phosphorylation of S6 induces protein synthesis at the ribosome.
The phosphorylation of P70S6K at threonine 389 has been used as a hallmark of activation by mTOR and correlated with autophagy inhibition in various situations. However, several recent studies suggest that the activity of P70S6K plays a more positive role in the increase of autophagy.
To purchase this antibody use the following link: http://www.stjohnslabs.com/p70-s6-kinase-antibody?filter_name=STJ31332
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.
Despise horrible meetings and office awkwardness? So do we!
We live and breathe by these 10 meeting hacks, so hopefully they will help you stop torturing your meeting attendees and start hosting meetings that are engaging, boost productivity, drive innovation and transform “meet” into the most powerful, awe-inspiring four-letter word you’ll use today.
Can’t get enough meeting tips and office etiquette advice? Neither can we! We love meetings and teamwork so much we wrote a whole book about them. Get it free here: http://bit.ly/etiquettehandbook.
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and TrustJudith Lewis
I have edited down the conference talk I gave at RD Summit in Brazil so that people can get a taste for what was spoken about. The reason I edited them down was so that those who paid to attend got the biggest benefit and also because some of the slides had sensitive information so were deleted. Want the full version? Check with RD Summit for their video packages!
Alternative Investment Social Media StrategyBrian Colwell
Check out this detailed presentation on how to build you social media platform, starting with twitter for news, and then using linkedin and facebook for social media. Includes great case study for hedge fund cta in appendix.
Link Building Tactics from 10,000 Hours of Content MarketingDavid Christopher
To date the BigWing Interactive team has billed clients for more than 10,000 hours of content marketing, much of it executed with a focus on link building. This slideshow covers some of the lessons learned by the content marketing manager on how to transition a team from link building to content marketing and goal-orientated tactics from the team on content marketing activities likely to result in quality links. 'Link Building Tactics from 10000 Hours of Content Marketing' was originally delivered at SMX West 2015.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten Golden Rules
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.
This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?
A B2B SEO Content Marketing Case StudyDerek Edmond
A revamped presentation for Casie Gillette and Third Door Media's SMX Advanced workshop: Content Marketing Mastery, detailing B2B content marketing tactics designed to improve organic search and overall website performance.
Chester Co Internet & Social Media Marketing Meetup - April 2012610 Digital, LLC
Slide deck from April 2012 Meetup.com meeting of Chester County Internet & Social Media Marketing
Two for Tuesday: Social Media Marketing and Ads & WordPress Blogging Basics
@ChescoMarketing #ChescoIM
Presented by @JeffTincher http://bit.ly/TinchLI
Similar to How to Think Like a Content Marketer (20)
Mastering Visual Marketing on Pinterest and Instagram - David Christopher at ...David Christopher
According to Mary Meekers Internet Trends report visual marketing is becoming an increasingly important part of the digital marketing landscape.
With the growth of Instagram and the continuing strength of Pinterest, we see consumers expressing their preference for visually stimulating content in their social media diet.
How can brands take advantage of visual marketing? Which brands are doing it well, what tools are they using, and what does success mean to their bottom line?
In October’s Signature Speaker event you will learn how to: provide resources and examples of those who are succeeding, provide a roadmap for how to succeed on visual marketing platforms and how to create an understanding of what visual marketing is and why it is different from other social media marketing.
Key Takeaways:
Who should be on Instagram and Pinterest
Accounts to watch who are doing it well
Tactics to use to succeed
Branding implications of both networks
How to take advantage of advertising opportunities on each network
Tools to us to make the job of visual marketing easier
What skills should you be training? And what skills could you be selling? - ...David Christopher
This presentation was designed for the National Convention of the Western Association of University Publications Managers. It explains the success of BigWing Interactive, a digital marketing agency within The Oklahoman media company that as of 2016 had grown to $6m revenue in five years almost entirely off of its own profitability. The lessons of BigWing can be replicated by university publications, in fact they have some unique competitive advantages in the space. It happens that the skills they should be training to foster successful journalists today are also skills that brands and agencies are hungry for - the booming market of digital marketing.
Presented to the Oklahoma Publishers Association, this 5 minute presentation was designed to show how the role of journalists is shifting. Journalists and editors can no longer "just hit publish" and assume that their publication will provide the audience. Today journalists and editors can support their publications by writing to their audience's interests; by considering search engine optimization (SEO); by socially sharing their content, and by getting their sources, mutual-beneficiaries and niche publications to share, promote and republish their journalism as well.
Using the principles from Dr. Robert Caildini's book 'Influence: The Psychology of Persuasion" David Christopher builds a case for the smart application of 'compliance techniques' online. From social proof to authority, these are principles that are more relevant today than ever.
Targeted Inbound Marketing Strategies for Small Brands - Pubcon NOLA by David...David Christopher
A case study presented at Pubcon NOLA, exploring the most successful inbound marketing techniques used when launching a digital influencer conference. These tactics drove over 5500 visits to a new website in 60 days, enabling us to exceed conference attendance goals by 40 percent. We’ll examine how to create effective ego-bait and follow-up with social media outreach, and how to leverage the many PR and marketing benefits of positioning yourself as a topic authority. (HARO, traditional media, publishing on independent websites).
His talk “WTF is a Digital Influencer” aims to wet your whistle for the day’s speakers by exploring the many avenues of digital influence and by highlighting some best (and worst) practices.
What the Public is Searching For and Why They Aren’t Finding You - Greystone....David Christopher
How to optimize your healthcare website to capture more search traffic. Presented by David Christopher and Todd Stogner at the Healthcare Internet Conference 2012 in Las Vegas.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
18. @DavidMChris
Paid: SEO increased quality score. Lower CPC = more traffic
Referral: Content Marketing built links that drove traffic
Social: Social media following grew, website content shared
Organic: SEO, links & social engagement led to ranking higher
Direct: Stronger online presence resulted in more direct traffic
Work Together
25. @DavidMChris
Timeframe: 2 Months
Client: Local Charity
Time: 5 Hours
Events Link Building Pageviews
14
T on P
00:15
Fol.
Link Dom
11
Nofol.
Link Dom
6
Results
James Young
@DavidMChris
33. @DavidMChris
Timeframe: 1 Year
Client: Vet
Time: 21 Hours
@alex_broseph
Reporter Outreach Pageviews
20
T on P
00:09
Fol.
Link Dom
7
Results
@DavidMChris
41. @DavidMChris
Title: Wayman Tisdale &
Thunder Practice Facility
Client: Hospital
Time: 41 Hours
@alex_broseph
Link Bait Pageviews
446
T on P
01:25
Fol.
Link Dom
10
Results
@DavidMChris
46. @DavidMChris
Title: 25 Men Every Man of
Style Should Follow
Client: Tailor
Time: 7.25 Hours
@thedanholmes
Ego Bait
Results
Pageviews
375
T on P
03:28
Shares
94
Reach
12,390
Fol.
Link Dom
1
Social
81
@DavidMChris
50. @DavidMChris
Title: Ozcar
Client: University
Time: 80 Hours
@The_Atom_Ray
News Jacking
Social
2
Pageviews
540
T on P
02:07
Shares
414
Fol.
Link Dom
6
Nofol.
Link Dom
4
Reach
50,824
Results
Social
2
@DavidMChris
69. @DavidMChris
Title: Ryan Drake - Drinking
Games for One
Client: Digital Conference
Time: 5 Hours
@DavidMChris
Ego Bait Pageviews
331
T on P
03:37
Shares
73
Reach
24,933
Results
Conversions
6
@DavidMChris
73. @DavidMChris
Title: Royce Young Video
Client: Digital Conference
Time: 4 Hours
@DavidMChris
Ego Bait Pageviews
394
T on P
05:03
Shares
2
Results
Fol.
Link Dom
2
@DavidMChris
77. @DavidMChris
Client: Digital Conference
Time: 30 minutes
@DavidMChris
Syphoning Search Pageviews
686
T on P
02:43
Results
Fol.
Link Dom
1
Conversions
1
Social
27
Email
42
@DavidMChris
79. @DavidMChris
Title: Confluence conference
Client: BigWing Interactive
Timeframe: 2 years
Time: 320 Hours
Events Link Building Pageviews
21,815
T on P
02:21
Shares
3,865
Fol.
Link Dom
87
Nofol.
Link Dom
26
Reach
1m+
Social
756
Results
Clients: 3
Tickets: 300
Hires: 2
@DavidMChris
Email
240
@DavidMChris
83. @DavidMChris
- Foster a Community of Content Creators
- Identify SEO Opportunities
- Create Content to Rank
- More Eyeballs = More Links
- Sell Advertising Against Content
The Community (about.com)
84. @DavidMChris
- Immerse in Industry Content
- Curate the Space
- Blog to Knowledge Gaps
- Create Definitive Content
- Engage Thought Leaders
- Convert Visitors to Users
(7.5 visits before conversion)
The Curator (moz.com)
85. @DavidMChris
- Create Controversial Content
- Adhere to a Regular Editorial Calendar
- Ego Bait Others (Monday Morning Tweets)
- Agro Bait Others (Local Celebs & Politicians)
- Build a Social Following
- Be Consistent & Create Loyal Readers
- Sell Advertising
The Provocateur (thelostogle.com)
86. @DavidMChris
- Identify Friends/Influencers
- Build Relationships
- Create Content of Mutual Benefit
- Distribute Together
- Secure Permission Assets (Signups)
- Continue the Conversation
- Convert Permission to Sales
The Collaborator (hubspot.com)
87. @DavidMChris
- Create Content Others Want
- Stand Out in your Space
- Grow Social Following & Encourage Sharing
- Establish Authority on a Topic
- Reach Other People’s Audiences (Outreach)
- Diversify into Other Media (Books/TV)
The Celebrity (thepioneerwoman.com)
The answer is to build assets that people want to link to and then build links to those instead.
This is me and my career path from journalism (where I learned about content), through audience development (picking up social media skills) through SEO and link building (learning search and outreach) to helping to build a full service digital marketing agency – BigWing Interactive – and pulling all of those inbound marketing disciplines together into our content marketing product.
The biggest misconception about content marketing is that it is just about creating content. I believe that content marketers should create their own content, promote it, grow an audience, evaluate the reception of their content and adjust their behavior accordingly in a virtuous circle where they continue to get better results over time.
But having clients see exactly what you’ve been up to every month meant we had to align our activities with their marketing goals.
We have our content marketers ask themselves the following two questions at the planning stage of every piece of content.
1) What is the goal of this content. And there are just five permissible goals.
Conversions, permission assets (like email signups), Qualified Traffic, Social Engagement and Relevant Links.
A measure of whether these are truly “relevant” links, “qualified” traffic and “engaged” social activity is whether there’s a possibility for the traffic they drive to actually convert.
The second questions is “What is the promotion plan?”
It’s not enough to just create great content.
We need our content marketers to leverage as many inbound marketing tactics as possible. I like to group these inbound marketing tactics in four disciplines.
Content – often a blog posts, landing page, infographic or video.
Social – Posting, curating, growing an audience
Search - All the things we think of as SEO
And Outreach – the leg work of getting others involved.
Some people say Content Marketing is synonymous with Inbound Marketing, some say it’s a subset.
Here’s what I think.
A traditional journalist is all about the content. They hit publish and forget it – the audience is assumed.
Other functions lean on their own blend of inbound tactics.
To be effective content marketers need great content chops, and abilities in search, social and outreach. The broader and deeper their grasp of all of inbound marketing tactics, the better able they will be to promote their content.
There’s a particular spark that’s necessary to be a successful content marketer.
It’s the understanding that the audience you own (the 1000 people who read your blog and 10,000 facebook friends) is only a tiny subset of your potential customers, and that to grow that audience you need to reach other desirable audiences, and that an audience is desirable to the degree that it includes your potential customers.
It’s the understanding that the audience you own (the 1000 people who read your blog and 10,000 facebook friends) is only a tiny subset of your potential customers, and that to grow that audience you need to reach other desirable audiences, and that an audience is desirable to the degree that it includes your potential customers.
It’s the understanding that the audience you own (the 1000 people who read your blog and 10,000 facebook friends) is only a tiny subset of your potential customers, and that to grow that audience you need to reach other desirable audiences, and that an audience is desirable to the degree that it includes your potential customers.
So why are we even still talking about link building?
Well the fact remains that a strong link profile is still essential for ranking well.
And that 39% of our client’s conversions come from Organic Search, and an additional 23% come from paid search.
When it comes time to buy, customers search for what they want – they click on the paid and organic results, and they buy.
So attaining relevant links should be one of your content marketing goals.
This is a visualization of the internet and how all of the content is interlinked. Trip advisor is close to the center in the ‘vacations’ neighborhood of content because so many other websites link to its content.
Unforgettable Honeymoons dot com is out on the fringes of the ‘vacations’ neighborhood of websites because very few other websites link to it.
A website like Wikipedia would be right in the middle. Linked to from everywhere.
There are also such things as “bad neighborhoods”. Places like pornographic websites, or websites that only exist to send links to other websites and try to manipulate Google into thinking other websites are more important than they in fact are.
The game is up for these bad neighborhoods because Google has gotten amazingly good at sniffing them out and penalizing them by taking them out of the rankings. Beware – if your website gets too many links from websites in bad neighborhoods, your website could be removed from Google.
So it’s a popularity contest.
So I’m going to use that framework for all of the example tactics I have for you. And I’m going to present them to you in the order that they move from talking to an irrelevant or disengaged audience, to talking to a highly desirable, or fully engaged audience of your potential customers.
So this is pretty much a pure link building tactic.
You just need to hold an event and building a landing page for that event on your website.
This is NewView Oklahoma, a charity for the blind in Oklahoma City. They don’t do a lot, but they do have regular tours.
There are usually about 20 events listing websites in most reasonable sized markets, and by going out there and listing their event on all of them we were able to build a link every 18 minutes. The problem with these events links is that the high authority national websites only give nofollow links, through which no authority passes, and in the smaller local event directories the event listings disappear once the date of the event passes.
So in 5 hours James Young generated 11 followed linking domains and 6 nofollowed linking domains. But look at the traffic numbers. Only 14 page views and a measly 15 seconds time on page for the visitors. There’s no real interest in this event, and no real advantage to the customer to building these links other than their potential to help them rank higher for other keywords.
In my mind that qualifies this as a pure “link building” exercise.
And I’d like to take a moment to compare that with a completely different way of going about events link building.
“Reporter Outreach” is basically a PR exercise.
We use HARO – a free service that puts you in touch with reporters looking for sources, and Profnet a similar service that costs $3,000 a year.
And we’ve managed to massively increase our success with reporter outreach by a few tweaks.
We build our sources their own profile page on their website that really sells them as an authority.
Then we watch HARO for requests that re-occur and we blog about those topics.
And in our email outreach we let the journalist know that yes
We’ve already written about this topic and they can feel free to take quotes from our blog post.
That they can validate their source with this profile page and use their photo
And that this source has previously been quoted in the Associated Press
Over the course of a year we answered 41 reporter requests for this client and in nearly half of them the reporter quoted our client as a source.
We then do another round of outreach to secure the link – and we’ve found that publications are much more likely to want to link to the source’s bio page than to the homepage of the website.
We’re building some strong and relevant links to this client in this way.
This is Alex Joseph – give him a shout out – he’s the master of outreach.
But again how motivated are people to actually click on these links and visit our customer’s website. Not very.
The traffic that comes from mentions of your brand tends to be more engaged.
We’re not having a lot of luck with Talkwalker or Google Alerts any more so we use a search query like this.
That’s a search for the brand name, but excluding the brands website from the results. And If you set yourself a monthly alert to do this, you can tell Google to show you only the previous month’s pages.
When we did this for INTEGRIS – the largest hospital network in Oklahoma, we found all these mentions for…
A basketball award and the Oklahoma City Thunder’s practice facility – both of which they have naming rights for.
So we built landing pages on their websites for these entities. And we made them as rich and engaging as possible. The awards page has a list of all of the people who have ever won the award.
The practice facility has a ton of information and a video.
Which is actually a whole other tactic – link bait.
We requested 22 links over about 6 months and 45% of those links were granted using this method.
And these were some huge websites – like NBA.com and CBSSports
And you can see that those 10 links are actually driving engaged traffic that is reading the content. Those visitors, and by association the links, are therefore of a much greater value. They might even ultimately convert.
I would argue that links that send engaged visitors to your website are also going to be algorythm update proof indefinitely because they add value to the user.
Ego bait is similar to link bait, except the focus is on people.
You can see this is a more sophisticated tactic, engaging more of the inbound marketing skills and with a potentially greater payoff.
This client makes exquisite custom suits in Washington DC.
We want to get them noticed by fashion bloggers, journalists and influencers…
So we create a post about the 25 men of style you should follow on social media.
We outreached to all 25 and 10 of them promoted the content to their followers and one of them linked from his blog.
By the way, when you’re doing content marketing a good rule of thumb is that you should budget about half of your time to creating the content and half to promoting it. A big mistake people make is spending all their time on creating the content and then leaving the rest up to fate.
Ego Bait allows you to create relationships with the influencers in your space. One of these men of style – who happens to be a style blogger for Esquire – now shares our other content.
That’s 7 hours well spent – not least for the link, the 94 shares and the 81 additional social media followers.
This one’s a little more unusual. Again, it’s quite an advanced tactic using a lot of promotion, but with a big upside.
One of our clients is a university, and one of their alum, Hailey Hilburn, go onto American Idol with her yodeling ventriloquist act. She got through the first round, but the judges voted her puppet off, so we recorded his debut rap single as an independent artist and released it on Youtube.
And then did a bunch of PR outreach to the publications that cover American Idol, getting links from the Hollywood Reporter and Yahoo. We also secured coverage and links from local newspapers, radio stations and blogs, who are always hungry for national
That content took some investment, but the crucial point here is that to make this happen we had to have a trusting relationship and open communication with the client, but I also needed to know the strengths of the content marketer. Adam was going to do a narrative short film, but I new he’d produced rap albums in the past, so I had him do that instead. And it was really successful.
The final example I want to show you we’re finding works better than anything else – we like to call “definitive content”. As you can see, when done right it can use all of the different disciplines and drive all the goals, even the bulls eye - conversions.
One of our clients is a landscaper in Colorado Springs and they also install Christmas lights.
So we decided to create the definitive Christmas lights guide for Colorado Springs.
If you’re going to try to create definitive content ask yourself these questions:
1: Has it already been done?
In this case it had.
2: And can we do it better?
In this case we could.
So here’s the guide, with an interactive map. The green stars are houses that the landscaping company did the lights for. We also featured local coffee shops on the map as hot coco stops and collaborated with them to share the content.
We also asked for suggestions from the Colorado Reddit community, incorporated them, and later shared the finished product with them.
And reached out to 30 homeowners associations, 20 of whom contributed to or shared the guide.
Sounds like a lot of work, but it only took an hour and a half with Mail Merge.
It took off like a rocket on social, getting over 1500 likes, comments and shares.
And their Christmas lights page received 242% more page views than it had last year. And it started ranking higher.
Even the competing content linked to us.
And next we intend to pursue the competing content’s backlinks because there are a ton of great local opportunities there.
From end-to-end this content took Rachel 14 hours, and it drove 3 links, 8000 page views with 3 minutes time on page. But best of all these were local people who were expressing an interest in Christmas lights – a highlt desirable audience – and so it even drove 5 conversions, which paid for the cost of the content marketing many times over.
So props to Rachel – let’s all tweet her and say – “well done”.
This is content marketing – Cheryl is lending me her audience and I’m positioning my marketing message to you about a related conference in Oklahoma City within the context of valuable information.
The complaint I heard most as a link building manager was “nobody wants to link to my website”.
The answer is to build assets that people want to link to and then build links to those instead.