Social Selling Tips - Stukent Expert Session w/ Gabe VillamizarStukent Inc.
Gabe Villamizar of HireVue shares his knowledge of social selling, specifically how to optimize your LinkedIn and Twitter profiles. View the Expert Session here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/
How to Plan an Integrated Content Marketing CampaignLoren Baker
This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Social Selling Tips - Stukent Expert Session w/ Gabe VillamizarStukent Inc.
Gabe Villamizar of HireVue shares his knowledge of social selling, specifically how to optimize your LinkedIn and Twitter profiles. View the Expert Session here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/
How to Plan an Integrated Content Marketing CampaignLoren Baker
This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Julbert Abraham aka "The LinkedIn Guy" is an expert on growing your presence on LinkedIn organically. He shares the proven strategies that he has used to help his clients become influencers in their fields and get clients via LinkedIn.
Learn More about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
InsideSales.com President Ken Krogue, recently recognized as the second most influential social seller in the world on Forbes, has interviewed some of social selling’s greatest influencers. He has compiled these interviews and combined them with his own winning strategies for this webinar.
Watch on Demand: http://www.insidesales.com/webinar/31-social-selling-tips
Join us to learn:
The latest LinkedIn and Twitter strategies, tactics, tools and best practices
How to use the ACQUIRE method for social nurturing
What is really working and what is not
The 7 Levels of Social Media Success
How you can master social selling in 31 days
2017 07 06 - Introduction Social Business and LinkedIn to Management TeamMartijn Rijk
Introduction presentation about Social Business and LinkedIn - Sales Navigator to Management Team and the introduction of Social Sales for sales and management
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
Slides from a presentation made by Cooper Smith Agency to a major architecture firm about the current state of PR, the increased role of social media in PR outreach, client expectations, and trends to watch for in 2012.
Best practices for leveraging Instagram as a PR tool.
When viewed through a PR lens, Instagram becomes more than just a place for sharing selfies and “food porn.” How can PR pros leverage the platform to build brands and reach new audiences? Learn how to use Instagram to drive meaningful, measurable PR outcomes – proving a photo really is worth more than a thousand words.
Bio(diverse)city – the variety of life | Biocity StudioBiocity Studio
Sydney is very diverse compared to other large cities around the world. Recent pressures are resulting in a decline of our diverse flora and fauna. Sydney has followed London’s and Scandinavian models to help with linking green space and biodiversity. We now have realised how important biodiversity is and have been limiting Sydney’s urban growth patterns.
Water / Wastewater - how we solve Sydney's water problem | Biocity StudioBiocity Studio
If Sydney’s water supply is consumed our agricultural industry, transport and energy will be badly effected. This presentation looks at how we solve Sydney’s water problem? Do we build a desalination plant or try to scale water on a large scale?
Julbert Abraham aka "The LinkedIn Guy" is an expert on growing your presence on LinkedIn organically. He shares the proven strategies that he has used to help his clients become influencers in their fields and get clients via LinkedIn.
Learn More about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
InsideSales.com President Ken Krogue, recently recognized as the second most influential social seller in the world on Forbes, has interviewed some of social selling’s greatest influencers. He has compiled these interviews and combined them with his own winning strategies for this webinar.
Watch on Demand: http://www.insidesales.com/webinar/31-social-selling-tips
Join us to learn:
The latest LinkedIn and Twitter strategies, tactics, tools and best practices
How to use the ACQUIRE method for social nurturing
What is really working and what is not
The 7 Levels of Social Media Success
How you can master social selling in 31 days
2017 07 06 - Introduction Social Business and LinkedIn to Management TeamMartijn Rijk
Introduction presentation about Social Business and LinkedIn - Sales Navigator to Management Team and the introduction of Social Sales for sales and management
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
Slides from a presentation made by Cooper Smith Agency to a major architecture firm about the current state of PR, the increased role of social media in PR outreach, client expectations, and trends to watch for in 2012.
Best practices for leveraging Instagram as a PR tool.
When viewed through a PR lens, Instagram becomes more than just a place for sharing selfies and “food porn.” How can PR pros leverage the platform to build brands and reach new audiences? Learn how to use Instagram to drive meaningful, measurable PR outcomes – proving a photo really is worth more than a thousand words.
Bio(diverse)city – the variety of life | Biocity StudioBiocity Studio
Sydney is very diverse compared to other large cities around the world. Recent pressures are resulting in a decline of our diverse flora and fauna. Sydney has followed London’s and Scandinavian models to help with linking green space and biodiversity. We now have realised how important biodiversity is and have been limiting Sydney’s urban growth patterns.
Water / Wastewater - how we solve Sydney's water problem | Biocity StudioBiocity Studio
If Sydney’s water supply is consumed our agricultural industry, transport and energy will be badly effected. This presentation looks at how we solve Sydney’s water problem? Do we build a desalination plant or try to scale water on a large scale?
Next Generation Media Quarterly - October 2009dentsu
This is the first of a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.net
www.aemedia.com
Adelaide’s Transport – Rail, Air, Bus, Car | Biocity StudioBiocity Studio
The main form of transportation in Adelaide is rail, air, bus and car. Adelaide has a well-defined city layout, with multi lane roads. It was once called the 20 minute city, but not for much longer. Morning peak hour traffic has risen by 30% since 1997. The private car increases urban air pollution, green house gases and ozone layer depletion. Forty private cars are equals to one bus. If transport was improved in the city this would help decrease pollution problems.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Got Budget? How to Leverage Content Creation for SuccessMarketo
Everyone wants to take advantage of content marketing, but many marketers fear they don’t have the budget to produce enough content for it to be effective. By employing lean content marketing techniques, you can learn how to do more with less while still building out the type of content you need for success. Join Dayna Rothman, Content Marketing Manager at Marketo as she shows you how Marketo uses lean content creation in order to keep pace with the growing needs of their business.
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Why B2B Marketers Need To Personalize Content Experiences At Scale G3 Communications
View the full webcast on demand here: https://dg-r.co/2IppBgr
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Delivering a framework and relying on real-life examples, Uberflip CMO Randy Frisch will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This webinar will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!
You will learn:
• Why personalization is more important to B2B marketers than ever before;
• How content fuels personalization — and approaches to develop, optimize and organize your content; and
• How to deliver truly relevant content to customers and prospects, across channels and throughout the buyer journey.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Developing a Content Marketing StrategyKatie Roberts
Developing a content marketing strategy
- Understanding target audience to build social personas
- Build an editorial content calendar
- Leverage brand ambassadors for content curation
- Establish a baseline set of metrics
Similar to Maximizing the Impact of Webinars as a Lead Gen Channel (20)
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
Video creation and strategy for today’s modern content marketer finalprnewswire
Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling, well-crafted video content can act as the centerpiece of your campaign. It drives action, elicits emotion and delivers results.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Crisis Communications Planning in the Social Media Ageprnewswire
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place.
Learn:
-The different components of an effective crisis communications plan
-How to minimize the chance of a crisis
-Proving the value of your crisis communications plan
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Contentprnewswire
A month-by-month overview to help you plan your editorial calendar for 2016, including strategic tips on setting goals, timing of publication, global holidays and more.
Balancing Content & Big Data to Power PR Resultsprnewswire
Balancing Content & Big Data to Power PR Results will discuss:
- The rise of the data driven CMO
- How to more effectively communicate what you want to see to your PR team
Differences between the typical reports you might get from your PR team and your demand generation team
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinarprnewswire
[On Demand Webinar] Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:
-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns
Setting the Record Straight: Press Releases that Stand Out in the Digital Ageprnewswire
Join PR Newswire as we discuss ways to leverage multimedia, social media and proper formatting of your press release content to ensure you reach the right audience.
Pass the Content: Getting Others to Share Your Brand Messagesprnewswire
Getting others to share your content is a lot like hosting a dinner party. Check out these 4 steps to encourage sharing by influencers, employees and brand advocates.
77 Types of Content to Feed Your Audienceprnewswire
Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to create a varied menu of snacks, starters, entrees and desserts.
You Had Me at Hello: Tips for Building Relationships with Media and Influence...prnewswire
Speakers:
Chad Whaley, Media Specialist, Green Door Mediaworks
James Pearson, EVP Corporate Communications, Grooveshark
Ryan Whaley, Founder, Green Door Mediaworks
Torrey Mirabito, Director of Customer Engagement,
PR Newswire
Communications Trends For 2015 - Creative Approaches to Content Promotionprnewswire
Robert Rose, Chief Strategy Officer, Content Marketing Institute
Eva Rohrmann, Director, Solutions & Channel Marketing
PR Newswire
Don Montuori, Vice President of Publishing, MarketResearch.com
Demand Attention Now: Create Your Visual Moment of Truth prnewswire
Search and social has empowered consumers to conduct in-depth research about the products they want most before they buy. The point at which a consumer chooses a brand, where to buy, and with whom they share the results is what Google calls "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment where decisions are made to provide the content that buyers look for in the formats that attract them most powerfully. PR Newswire's Global Director of Emerging Media, Michael Pranikoff reveals the new, deep role of visual storytelling in how your business or organization can create sales-clinching experiences with your audiences throughout the buying cycle.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. #RTwebinar#RTwebinar #PRNEDU
Audience: ID & Cultivation
• Social media is an
amplification engine
– Community provides
context.
– Community provides
interest.
– Community provides
credibility.
5. #RTwebinar#RTwebinar #PRNEDU
The Audience Effect:
Find the people who
care & interact with
them.
In less than 24 hours 4
Tweets generated:
• 100+ social shares of a
blog post promoting a
webinar
• 23 click-throughs to the
registration page
7. #RTwebinar#RTwebinar #PRNEDU
Need some help finding your keys?
• Sales & customer
service teams
• Search terms
• Search results
• Popular content on
your web site or
blog
• Social networks
14. #RTwebinar#RTwebinar #PRNEDU
Webinars as Content
59%of marketers are using webinars in B2B
content marketing strategy
Webinars are the #3tactic for content marketing
61%of B2B marketers call it an effective tool for
content marketing
17. #RTwebinar#RTwebinar #PRNEDU
Double Your Content
Recordings give you 2X the content.
Edit a short 2-minute segment and share it:
•Email
•Press release
•Blog post
•Social media
•YouTube
•Embed in a web page
•Podcast it
18. #RTwebinar#RTwebinar #PRNEDU
The Benefit of Webinar Promotion
Easy-to-use and cost-effective, iReach offers several benefits:
•Broader (but targeted!) promotion
•Automatically promote your webinar on PRNewswire.com and
make it findable by search & news engines
•Ability to target the most relevant audiences when PR Newswire
tags your releases for the right industries, subjects and
geographies
•Increase your website visibility
•Drive more visitors to your site by including back links in your
release
•Your press release is hosted forever with PR Newswire, which
includes a search-friendly permalink URL
Messaging needs to speak to specific audience interests. In the case of promoting a webinar, what is the “hook” for the audience? By the way, it’s not “XYZ Corp” is having a webinar!
Thanks, Sarah. As she mentioned, there is a lot that goes into creating and promoting a good webinar – identifying the right audience, finding the right distribution channels, and developing content to promote the webinar. On one hand, webinars are just a distribution channel, a way to delivery content on a topic to an audience. On the other hand, webinars are a valuable content marketing tool – creating content that can be used in lead generation channels.
In fact, 59% of respondents to a 2013 Content Marketing Institute study said they are using webinars as a tactic in their B2B content marketing strategy. In another study, B2B marketers rank webinars as the #3 tactic for content marketing, with 61% calling it effective. So, how are these marketers using webinars for content marketing?
Sarah talked about the need to identify audience interests. Webinars are a great way to identify those interests. What are the topics and themes that are coming up during the webinar? Are several attendees asking the same question? If so, that question and answer might be a great topic for your next piece of content. Polls are another great place to mine ideas. At the start of today’s webinar, we asked you share XXX. We can easily take those responses and turn that into additional content. Another place to look for topic ideas is Twitter. We’ve had some great comments on Twitter today. Many people shared some of Sarah’s key points around audience identification. To me, this suggests that I should spend some time developing content around “How to Identify Your Webinar Audience.”
Not only are webinars a great place to find content webinars, they are also a great source of content. Here are 19 pieces of content that can be generated from a single webinar.
Creating 19 pieces of content is going to be time consuming and it may not be practical for every webinar. Leveraging the webinar recording is an easy way to get a better ROI from your webinar while getting twice as much content. <talk about each tactic>
Whether you’re creating 19 pieces of content or just a few, the success of your webinar and your content marketing program depends on your audience’s ability to find that content. Successful promotion is key. To make it easier, ReadyTalk has integrated directly with PR Newswire so you can easily promote your webinars when you are scheduling them. We’re going to take a few minutes to answer questions and then Beth T., product strategist from ReadyTalk is going to do a short demo of our iReach, our integration with PR Newswire. If you’re interested; please stay with us for that demo. Now for your questions.