Downloaded 73 times
Uploaded byKevin Gibbons
How to Earn Visibility & Links With Content
This document discusses strategies for earning visibility and links through content marketing. It emphasizes focusing on creating high-quality, useful content rather than solely pursuing link quantity. Specific recommendations include being remarkable, insightful, first, creative, unique and agile. Social media is important but links still matter, so the publish button and outreach are key link building tools. The goal is to send strong brand signals to search engines through remarkable content and an influential online presence.
More Related Content
Similar to How to Earn Visibility & Links With Content
How to Earn Visibility & Links With Content
- 1. How to EarnVisibility & Links with Content SES London
- 3.
- 4. “Content marketing” Growthvs. Penguin updates: Source: http://01100111011001010110010101101011.co.uk/2012/11/google-updates-and-search-behaviour-towards-content-marketing/
- 6. Google hates thiskind of link building
- 7. Google has moresignals on quality than ever
- 9. Your bounce rates(back to SERPs)
- 10.
- 11. Referring traffic fromsocial shares
- 12. Your writers’ authority& influence
- 13.
- 14. Correlation shows socialhas great data – but don’t give up on links yet! http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/
- 16. Re-educating clients onquality vs. quantity is hard! 2011 Link Building Monthly Report: 2013 Link Building Report:
- 17. You need quality,method & patience to pay off
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32. Be prepared toadapt!
- 33. For best outreachresults, you need an audience – social media = likes/shares/retweets, but rarely links
- 35. 1) Educate yourclient/boss to focus on the end result & be prepared to learn along the way
- 36. 2) Your publishbutton is your biggest link building weapon
- 37. Useful outreach metric:average links per post
- 38. 3) Send Googlebrand signals they can’t ignore http://www.dummies-for-destruction.co.uk/random/wp-content/who_owns_what.jpg
- 39. (or just makeyour brand the market leading keyword!)
- 40. 4) Your outreachplacements generate natural links & co-citations themselves
Editor's Notes
- #2 Can you stylize this a bit more?
- #3 Make this a quote with this picture of Greg: http://sphotos-a.xx.fbcdn.net/hphotos-ash3/131102_548639935164027_34711351_o.jpg
- #8 *Internal data*
- #9 *Internal data*
- #10 *Internal data*
- #11 *Internal data*
- #12 *Internal data*
- #13 *Internal data*
- #14 *Internal data*
- #15 *Internal data*
- #16 *Internal data*
- #17 *Internal data*
- #18 *Internal data*
- #19 *Internal data*
- #20 Outreach = logos for Mashable, Guardian, https://www.gov.uk/, http://www.coolest-gadgets.com/Social Media = logos for Twitter, Facebook, Google +, TumblrContent Production = something like this: http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2009/08/1.jpgPaid Media = http://ceblog.s3.amazonaws.com/wp-content/uploads/2012/01/kisses_from_katie.pngSEO Strategy = http://imgur.com/OJu6033
- #21 *Internal data*
- #22 *Internal data*
- #23 *Internal data*
- #24 *Internal data*
- #25 *Internal data*
- #26 *Internal data*
- #27 *Internal data*
- #28 *Internal data*
- #29 *Internal data*
- #30 *Internal data*
- #31 *Internal data*
- #32 *Internal data*
- #33 *Internal data*
- #34 *Internal data*
- #35 *Internal data*
- #36 *Internal data*
- #37 *Internal data*
- #38 *Internal data*
- #39 *Internal data*
- #40 *Internal data*
- #41 *Internal data*
- #42 *Internal data*
- #43 Change to BlueGlass.com