SlideShare a Scribd company logo
How to leverage
Social Marketing for CMC
Table of Content
Social Media CMC is using
 LinkedIn
 Facebook
 Twitter
Some techniques for
leveraging
Social Marketing for CMC
 LinkedIn
 Google+
 Facebook
 Twitter
Social Media CMC is using
Social Media CMC is using
LinkedIn
Facebook
Twitter
Some techniques for
leveraging
Social Marketing for CMC
Key players in Social Marketing
LinkedIn Members Company Pages
CMCSOFT
LinkedIn Members
Fulfilling profile information
Staying in touch with old connections
Publishing own updates
Joining suitable groups
Creating a LinkedIn Group
Utilizing Slideshare
Fulfilling profile information
Show off work samples Get endorsements
Stay in touch with connections
• Check your network updates.
• Keep track of communications
• Like or comment on.
others’ anniversary notifications.
• Get recommendation from your
colleagues.
Publish your own update
• Create noteworthy content
related to IT industry
– Share an update on
homepage
– Publish a post on Pulse
– Share a presentation on
Slideshare
• Share noticeable news of
company or industry
Join suitable groups
Create a LinkedIn groups
Utilize Slideshare
Company Page
Optimizing LinkedIn Company Page
Updating information about products and services
Posting company status updates
Growing the followers
Optimizing LinkedIn Company Page
Posting company status updates
Google Adwords
• Add LinkedIn button to the website
• Invite hiring candidates to visit Company
Page for more information
• Add Company Page URL to outgoing emails
and communications
• Promote Company Page via email campaigns
or advertising
• Use LinkedIn Ads
Growing the followers
Use LinkedIn Ads
Google+ Members Google Business Pages
Completing your G+ profile
Post your own update
Joining or Creating communities
Google+ Business Page
Gain more reviews
• Complete your Google+ Company Page.
• Ask for your customers
Use +Post Ads
• Devices
• Locations
• Languages
• Bidding and budget
1
• Like Company Page
2
• Join groups
3
• Create Own Group
Facebook Members
Like Company Page
Like Company Page
Join Groups: Join IT, Web development, Mobile Application
Groups
Join Groups: Posting Contents
Join Groups: Comments on posts
Create Own Group
Create Own Group: Invite people, Post contents, Interact with
other Members
1
• Posting content Issues
2
• Adding features
3
• Audience Insights
4
• Using Ads
Facebook Company Page
Photos 80+ words Punctuation-
Emoticons
After working
hour, Weekend
Posting content Issues
Adding Features: Company Website, Location, Phone, Reviews
Audience Insights: Statistics tools, Viewers Resources
Using Ads: Boost posts, Promote Page, Send people to Website
1
• Follow Company Page
2
• Follow other IT Brands
3
• Follow Influencers
Twitter Members
Follow Company Page
Follow other IT Brands
Follow Influencers
1
• Following
2
• “Tweets”
3
• Create Lists
4
• Using Ads
Twitter Company Page
Following: Other famous IT pages
Following: Famous IT influencers
Photos Keep
Tweets short
(120-130)
Use hashtags
judiciously
(1-2)
ReTweets good
Tweets
“Tweets”
Create Lists: Influencers, Famous Pages, Company Employees,
Competitors
Ads campaigns: Followers, website click, Tweet engagement
How to leverage social marketing in 4 main social networks

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