Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC
•Download as PPTX, PDF•
1 like•293 views
According to Mary Meekers Internet Trends report visual marketing is becoming an increasingly important part of the digital marketing landscape. With the growth of Instagram and the continuing strength of Pinterest, we see consumers expressing their preference for visually stimulating content in their social media diet. How can brands take advantage of visual marketing? Which brands are doing it well, what tools are they using, and what does success mean to their bottom line? In October’s Signature Speaker event you will learn how to: provide resources and examples of those who are succeeding, provide a roadmap for how to succeed on visual marketing platforms and how to create an understanding of what visual marketing is and why it is different from other social media marketing. Key Takeaways: Who should be on Instagram and Pinterest Accounts to watch who are doing it well Tactics to use to succeed Branding implications of both networks How to take advantage of advertising opportunities on each network Tools to us to make the job of visual marketing easier
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC
Similar to Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC (20)
More from David Christopher
More from David Christopher (8)
Recently uploaded
Recently uploaded (20)
Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC
- 1. @davidmchris tailwindapp.com Mastering Visual Marketing on Pinterest and Instagram David Christopher
- 3. Mary Meeker’s Internet Trends Report
- 4. @davidmchris tailwindapp.com Global Photos Shared Daily (select platforms) Source: comScore Media Metrix Multi-Platform, U.S., Dec 2015
- 5. @davidmchris tailwindapp.com Average Interactions per Post per 1,000 Followers Source: Track Maven, 2016
- 6. @davidmchris tailwindapp.com Image - 13 milliseconds Word - 200 milliseconds Processing:
- 7. @davidmchris tailwindapp.com Source: MIT Study, 2014 Thanks to Ed’s Toy Box (NSFW) bit.ly/2d6Wmz0
- 8. @davidmchris tailwindapp.com We’re gonna need bigger brains Charismatic Brands Have… The Brand Gap, Marty Neumeier
- 9. @davidmchris tailwindapp.com A Clear Competitive Stance
- 10. @davidmchris tailwindapp.com A Sense of Righteousness
- 11. @davidmchris tailwindapp.com And a Dedication to Aesthetics
- 12. @davidmchris tailwindapp.com “Aesthetics is the language of feeling, and, in a society that’s information rich and time-poor, people value feeling more than information.” The Brand Gap, Marty Neumeier
- 13. @davidmchris tailwindapp.com Create an Emotional Impact
- 14. @davidmchris tailwindapp.com Create an Emotional Impact
- 15. @davidmchris tailwindapp.com The Brand Gap, Marty Neumeier
- 16. @davidmchris tailwindapp.com The Brand Gap, Marty Neumeier
- 17. @davidmchris tailwindapp.com The Brand Gap, Marty Neumeier
- 18. @davidmchris tailwindapp.com We’re gonna need bigger brains
- 19. @davidmchris tailwindapp.com 13 milliseconds Source: MIT Study, 2014 Pinterest - Beginners Guide
- 37. @davidmchris tailwindapp.com Is Pinterest a Fit for My Business?
- 38. @davidmchris tailwindapp.com Audience Skews: Affluent (>$75K); female; college grad - Ecommerce - Bloggers/Media - Brands
- 43. @davidmchris tailwindapp.com Making Magic on Pinterest
- 45. @davidmchris tailwindapp.com 6,400 Repins • Beautiful • Useful • Distinctive • On-Brand • Consistent • Strong CTA • Aspirational • Long Image • Keywords
- 47. @davidmchris tailwindapp.com Source: MIT Study, 2014 Average Number of Pins per Day from Tailwind Members28
- 50. @davidmchris tailwindapp.com 80% Other People’s 20% Your Content
- 63. @davidmchris tailwindapp.com Source: MIT Study, 2014 2 Free Months - bit.ly/30offtw
- 72. @davidmchris tailwindapp.com Pinterest Ad: $0.11 per click 12.80% conversion rate = $0.86 per download & email schedule.tailwindapp.com/etsy-secrets/
- 73. @davidmchris tailwindapp.com Facebook Ad: $0.76 per click 12.80% conversion rate = $5.93 per download & email +7x schedule.tailwindapp.com/etsy-secrets/
- 75. @davidmchris tailwindapp.com “Pinterest captures more brand value and drives more sales to my Etsy shop than any other social media platform.” She turns to Tailwind every Sunday to schedule her Pins for the coming week. schedule.tailwindapp.com/etsy-secrets/
- 77. @davidmchris tailwindapp.com $41,254 sales from $775 Pinterest Ad spend bit.ly/29KeYob
- 78. @davidmchris tailwindapp.com Source: MIT Study, 2014 Instagram - Beginners Guide
- 90. @davidmchris tailwindapp.com #Hashtags Use hashtag predict Use hashtags where your posts won’t get buried Use hashtags your customers engage with Maintain lists of commonly used hashtags in a note on your phone But customize them for each gram
- 91. @davidmchris tailwindapp.com The Brand Gap, Marty Neumeier
- 96. @davidmchris tailwindapp.com Tailwind Hashtag Analytics - Enterprise Only
- 97. @davidmchris tailwindapp.com Tailwind Hashtag Analytics - Enterprise Only
- 98. @davidmchris tailwindapp.com Tailwind Hashtag Analytics - Enterprise Only
- 104. @davidmchris tailwindapp.com • Beautiful • Useful • On-Brand • Consistent • Strong CTA • Aspirational • ~ Distinctive • #Hashtags • Link in Bio • Regram • Comment Back
- 106. @davidmchris tailwindapp.com bit.ly/2c86Sp7 Engagement Rate = (Likes + Comments) / Following
- 107. @davidmchris tailwindapp.com “This post ended up in the top 9 results for #pearls for over 36hrs and got over 800 likes. I went from 274 followers to over 500 in less than a week!” Post Engagement Score 77 bit.ly/2c86Sp7
- 108. @davidmchris tailwindapp.com “I made a commitment at the beginning of September to start posting 2-3 times a day instead of 4-5 times a week and it seems like the algorithm is favoring people who post frequently because my engagement immediately went up.” bit.ly/2c86Sp7
- 111. @davidmchris tailwindapp.com Don’t Be Afraid to Experiment
- 113. @davidmchris tailwindapp.com Tailwind Post Inspector
- 115. @davidmchris tailwindapp.com Source: MIT Study, 2014 Instagram Stories
- 119. @davidmchris tailwindapp.com CTAs: Point to a Promotion Link in Bio Direct Message (Stories)
- 122. @davidmchris tailwindapp.com “A brand is a person’s gut feeling about a product, service, or company.” The Brand Gap, Marty Neumeier
- 123. @davidmchris tailwindapp.com Create an Emotional Impact