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How to Maximize the ROI of Content Marketing Campaigns

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Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017

Published in: Marketing
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How to Maximize the ROI of Content Marketing Campaigns

  1. 1. HOW TO MAXIMIZE THE ROI OF YOUR CONTENT MARKETING @KatContentQueen
  2. 2. Kat Haselkorn @KatContentQueen Khaselkorn@gmail.com
  3. 3. @KatContentQueen
  4. 4. Creative campaigns are an important part of a company’s overall SEO strategy Generate Backlinks Backlinks pointing back to the company homepage influence the overall website ranking in Google for both B2C and B2B search terms. The higher it ranks, the better your site traffic will be. Increase Website Visitors Creative campaigns tend to lead to more social shares and engagement than other forms of marketing. The better and more on-point the campaign, the more traffic we can drive. This helps establish the voice of the brand in the online space and grow the social media following. Why Creative Campaigns?
  5. 5. CREATION IDEATION PROMOTION
  6. 6. STRATEGIES TO PROMOTE HIGH ROI @KatContentQueen
  7. 7. LOW EFFORT HIGH REWARD @KatContentQueen
  8. 8. IDENTIFY GOALS @KatContentQueen
  9. 9. links? traffic? clicks? social mentions? brand awareness? @KatContentQueen
  10. 10. TIMELINESS @KatContentQueen
  11. 11. Now vs. Then Solar Eclipse Edition @KatContentQueen
  12. 12. @KatContentQueen Press Hits
  13. 13. Google Consumer Surveys
  14. 14. @KatContentQueen
  15. 15. @KatContentQueen
  16. 16. @KatContentQueen Press Hits
  17. 17. Google Trend Data @KatContentQueen
  18. 18. @KatContentQueen
  19. 19. @KatContentQueen
  20. 20. Google Trends @KatContentQueen
  21. 21. @KatContentQueen Press Hits
  22. 22. Effective Pitching @KatContentQueen
  23. 23. @KatContentQueen
  24. 24. @KatContentQueen
  25. 25. @KatContentQueen
  26. 26. We couldn’t do it without… Vocus / Cision PressRush CoverageBook ShareMetric Google Suite (Trends, Surveys, Alerts) Canva Ahrefs Moz CoSchedule Headline Analyzer @KatContentQueen
  27. 27. TAKEAWAYS 1. IDENTIFY goals upfront 2. PRODUCE timely content 3. CREATE google consumer surveys 4. LEVERAGE google trend data 5. PITCH efficiently @KatContentQueen
  28. 28. Thank You! Kat Haselkorn @KatContentQueen Khaselkorn@gmail.com

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