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Advanced LinkedIn Strategies For 2014
The document outlines a strategy for leveraging LinkedIn to convert interest into attention and ultimately build relationships that foster trust and drive revenue. It emphasizes the importance of developing a complete profile, defining business goals, and sustaining communication with both warm and cold contacts. Key methodologies include maximizing profile visibility and engaging the target audience through consistent activity and valuable content.
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Advanced LinkedIn Strategies For 2014
- 2. Agenda 1. Setting aBaseline 2. Converting Interest Into Attention 3. Attention Grows Into Value 4. Value Leads to Relationships 5. Relationships create Trust
- 3. About Me Chris Muccio ChiefDigital Business Strategist www.SocialFusion.com • • • • Executive driving revenue growth through innovative & strategic uses of digital technology 24 years of corporate, consulting and small business success Authored Amazon Best Seller Creator of the CR3 Digital Growth Summit – (www.CR3Now.com) • Connect with me at www.LinkedIn.com/In/ChrisMuccio
- 4. Let’s Have aLittle Fun… 250+ Million Users on LinkedIn… What Number are You?
- 5. Let’s Have aLittle Fun… 250+ Million Users on LinkedIn… What Number are You?
- 6. Quick Poll Question Whatis “success” for you on LinkedIn? • • • • • • Getting new job Finding talent to hire Generating new sale Building leads Engaging target audience Other
- 7. Setting A Baseline Success,Strategy & Common Usage
- 8. Question What Does Successon LinkedIn Look Like?
- 9. LinkedIn “Warms” ColdLeads LinkedIn Profile • Ivy League MBA • Corporate – Senior Management • Highly Experienced • Writes a Column
- 10. LinkedIn “Warms” ColdLeads His Column
- 11. LinkedIn “Warms” ColdLeads LinkedIn Profile His Column Traffic • Credibility • Connect / Lead • “Drive” traffic
- 12. LinkedIn “Warms” ColdLeads LinkedIn Profile His Column Traffic Website • Lead Generation • Buying Decision • Credibility • Connect / Lead • “Drive” traffic Key Point Focus the Awareness toward the action you want to occur
- 13. Awareness OngoingRevenue • Corporate America • Now – Small Business Owner • “always add value”
- 14. Awareness OngoingRevenue Build Network Initial Follow up Connected with old colleagues Messaged Lorraine Daily Post 1 of 3/day
- 15. Awareness OngoingRevenue Build Network Initial Follow up Connected with old colleagues Messaged Lorraine Received Offer Interest Speaking Engagement $ Daily Post 1 of 3/day Conversions • • • Revenue Production Received offers to speak across US Three years later, still receiving paid offers to speak
- 16. Question Strategically Speaking…, How ShouldWe Be Using LinkedIn?
- 17. Question Strategically Speaking…, How ShouldWe Be Using LinkedIn? …Do you consider it a “social network” or a business platform?
- 18. Existing Platforms Business Platform Pointsto Ponder: • HR, Accounting, eCom, CRM, etc • We implement with: • Plan, Goal & Strategy • Allocate time, resources, outside help • Sustain What do we Generally Do? • • • • Desired Direction Preparation Sustained Effort Target Audience Vs. Vs. Vs. Vs. Signing On Haphazard Use Start and Stop Anyone
- 19. Where to Use? Considerthis: • • • Not… “plug & play” revenue generator Conduit… meeting people / relationship building Effective… with integration
- 20. Question How do peopletend to use LinkedIn?
- 21. Does this SoundFamiliar?
- 22. Does this SoundFamiliar?
- 23. Does this SoundFamiliar?
- 24. Does this SoundFamiliar?
- 25. Does this SoundFamiliar? Invite Friends Search Profiles Email Updates Read Updates Join Groups “Hear” Success Stories
- 26. Converting Interest IntoAttention Methodology, Roadmap & Foundation Setting
- 27. Question How Do ICreate a Strategic Path for 2014?
- 28. The 4 PartMethodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
- 29. The 4 PartMethodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
- 30. The 4 PartMethodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
- 31.
- 32. Building The Roadmap DefineMy Business Goals
- 33. Building The Roadmap FindMy Audience Define: 1. Who It Is 2. The Value they Seek 3. Where to Find Them
- 34. BUILDING THE ROADMAP Profile& Effective Use “Layers” 1. Complete Profile 2. Communicate Brand 3. Maximize Profile 4. Call to Action
- 35. Quick Poll Question HowComplete is Your Profile? • • • • • Top Notch Somewhat More Work to Do Placeholder No Clue
- 36. “30 Second” ProfileMakeover Professional Headline Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
- 37. “30 Second” ProfileMakeover Professional Headline Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
- 38. “30 Second” ProfileMakeover How You Appear On Search Search Engines use Social Information!
- 39. Roadmap Summary Business Goals(possible ideas) “Preparation” • DEFINE ______________________________ Target Audience • ACTION ______________________________ Maximize Profile • ACTION ______________________________ Effective Use • ACTION ______________________________
- 40. Attention Grows IntoValue Generating Positive Visibility & Credibility
- 41.
- 42. “WARM”: Content inthe Activity Stream Provide a Link Post 1. Can share directly to Twitter 2. Can share directly with Connections Like Comment Say Something Update my Profile Endorsements
- 43. “WARM”: Content inthe Activity Stream Provide a Link Post 1. Can share directly to Twitter 2. Can share directly with Connections Key Points 1. Keep you “Top of Mind” 2. Activity should SUPPORT your Goal 3. Sustain Your Activity 4. You can “drive” traffic Like Comment Say Something Update my Profile Endorsements
- 44. “COLD”: Provide EntryPoints Stand Out in a Crowd Target Audience
- 45. “TARGETED”: LinkedIn Groups KeyPoints 1. Multiple Paths for Visibility 2. Where - 3 to 5 Groups 3. Who – Target Audience 4. When – Multiple Times/Week 5. How – Offer relevance
- 46. Quick Poll Question Areyou strategically growing relationships? • • • • Yes Yes, but very slowly More Work to Do Not Really
- 47. Visibility Summary “Effective” Warm Contacts(possibleideas) • ACTION ______________________________ Cold Contacts • ACTION ______________________________ Groups • ACTION ______________________________ Amount of Time • ACTION ______________________________
- 48. Value Builds Relationships “TheSecret Sauce” Building Relationships & Trust
- 49.
- 50. Question Realistically, how longdo I spend? …And, where do I consider starting?
- 51. Time & SustainedCommunication Time Efficient “Tasks in Under 10 Minutes” VERY QUICK 1. Glance at Notifications Tab 2. Check your Emails for Updates 3. Scan Activity Stream 4. Scan Google Alerts 5. Endorse someone QUICK 1. Respond to Endorsement 2. Interact in your Groups 3. Interact on Your Company Page 4. Message People
- 52. “Pat on theBack” …Bragg for someone else Things to Consider • Makes someone feel good • Takes about a second • Shows up on your activity stream • Gives someone a reason to contact you • Gives you a reason to contact someone
- 53. Relationships & Trust Engagement 1.Target Audience 2. Demonstrate Expertise 3. Offer Items of Value 4. Time / Sustained Communication 5. Call to Action
- 54. Relationships & Trust PostDaily Activity Engagement Daily Group Interaction 1. Target Audience Co. Page Interaction 2. Demonstrate Expertise 3. Offer Items of Value “Pat on the Back” 4. Time / Sustained Communication 5. Call to Action
- 55. Relationships & Trust Engagement 1.Target Audience 2. Demonstrate Expertise 3. Offer Items of Value 4. Time / Sustained Communication 5. Call to Action 9 Tasks in < 10 Minutes “Click to Learn More”
- 56. Power In Numbers OneClick Sharing Ability to Engage Thousands
- 57. Final Polling Question IsYour Current LinkedIn Network Comprised of… • Nurtured & Engaged Leads • Friends & Business Connections • Anyone Who Invites Me
- 58. Relationships lead toTrust Trust Drives Our Success!!
- 59.
- 60. More Active Built Following Increase Activity Group Grew Wanted to be more active on LinkedIn Global membership and participation Conversions Created Group 30 Day Linking Blitz • • • • Activity & Contacts Group is Growing and Expanding Around World Built More Relationships Received Revenue Opportunities
- 61. Key Takeaways “Results” Have Identifiable& Measurable Goal • ACTION ______________________________ Find Target Audience • ACTION ______________________________ Effective Participation • ACTION ______________________________ Engage & Build Trust • ACTION ______________________________
- 62. Free OnDemand Webcast:Advanced LinkedIn Strategies for 2014 Follow Us:
- 63.