There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is. Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.

2. Agenda
1. Setting a Baseline
2. Converting Interest Into
Attention
3. Attention Grows Into Value
4. Value Leads to Relationships
5. Relationships create Trust

3. About Me
Chris Muccio
Chief Digital Business Strategist
www.SocialFusion.com
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Executive driving revenue growth through
innovative & strategic uses of digital technology
24 years of corporate, consulting and small
business success
Authored Amazon Best Seller
Creator of the CR3 Digital Growth Summit –
(www.CR3Now.com)
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Connect with me at
www.LinkedIn.com/In/ChrisMuccio

4. Let’s Have a Little Fun…
250+ Million Users on LinkedIn…
What Number are You?

5. Let’s Have a Little Fun…
250+ Million Users on LinkedIn…
What Number are You?

6. Quick Poll Question
What is “success” for you on LinkedIn?
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Getting new job
Finding talent to hire
Generating new sale
Building leads
Engaging target audience
Other

7. Setting A Baseline
Success, Strategy & Common
Usage

8. Question
What Does Success on
LinkedIn Look Like?

9. LinkedIn “Warms” Cold Leads
LinkedIn Profile
• Ivy League MBA
• Corporate – Senior
Management
• Highly Experienced
• Writes a Column

10. LinkedIn “Warms” Cold Leads
His Column

11. LinkedIn “Warms” Cold Leads
LinkedIn Profile
His Column
Traffic
• Credibility
• Connect / Lead
• “Drive” traffic

12. LinkedIn “Warms” Cold Leads
LinkedIn Profile
His Column
Traffic
Website
• Lead Generation
• Buying Decision
• Credibility
• Connect / Lead
• “Drive” traffic
Key Point
Focus the
Awareness toward
the action you want
to occur

13. Awareness  Ongoing Revenue
• Corporate America
• Now – Small
Business Owner
•
“always add value”

14. Awareness  Ongoing Revenue
Build Network
Initial Follow up
Connected with
old colleagues
Messaged Lorraine
Daily Post
1 of 3/day

15. Awareness  Ongoing Revenue
Build Network
Initial Follow up
Connected with
old colleagues
Messaged Lorraine
Received Offer
Interest
Speaking
Engagement
$
Daily Post
1 of 3/day
Conversions
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Revenue Production
Received offers to speak
across US
Three years later, still
receiving paid offers to
speak

16. Question
Strategically Speaking…,
How Should We Be Using LinkedIn?

17. Question
Strategically Speaking…,
How Should We Be Using LinkedIn?
…Do you consider it a “social
network” or a business
platform?

18. Existing Platforms
Business Platform
Points to Ponder:
• HR, Accounting, eCom, CRM, etc
• We implement with:
• Plan, Goal & Strategy
• Allocate time, resources, outside help
• Sustain
What do we Generally Do?
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Desired Direction
Preparation
Sustained Effort
Target Audience
Vs.
Vs.
Vs.
Vs.
Signing On
Haphazard Use
Start and Stop
Anyone

19. Where to Use?
Consider this:
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Not… “plug & play”
revenue generator
Conduit… meeting people
/ relationship building
Effective… with
integration

20. Question
How do people tend to
use LinkedIn?

21. Does this Sound Familiar?

22. Does this Sound Familiar?

23. Does this Sound Familiar?

24. Does this Sound Familiar?

25. Does this Sound Familiar?
Invite Friends
Search
Profiles
Email
Updates
Read Updates
Join Groups
“Hear” Success
Stories

26. Converting Interest Into Attention
Methodology, Roadmap &
Foundation Setting

27. Question
How Do I Create a
Strategic Path for 2014?

28. The 4 Part Methodology For Results
Maximizing Your Use of LinkedIn
Goal
Mindset
Tactics

29. The 4 Part Methodology For Results
Maximizing Your Use of LinkedIn
Goal
Mindset
Tactics

30. The 4 Part Methodology For Results
Maximizing Your Use of LinkedIn
Goal
Mindset
Tactics

31. Building The Roadmap

32. Building The Roadmap
Define My Business Goals

33. Building The Roadmap
Find My Audience
Define:
1. Who It Is
2. The Value they Seek
3. Where to Find Them

34. BUILDING THE ROADMAP
Profile & Effective Use
“Layers”
1. Complete Profile
2. Communicate Brand
3. Maximize Profile
4. Call to Action

35. Quick Poll Question
How Complete is Your Profile?
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Top Notch
Somewhat
More Work to Do
Placeholder
No Clue

36. “30 Second” Profile Makeover
Professional Headline
Immediate Branding / Virtually Omnipresent
Billy Johnson
Billy
Johnson

37. “30 Second” Profile Makeover
Professional Headline
Immediate Branding / Virtually Omnipresent
Billy Johnson
Billy
Johnson

38. “30 Second” Profile Makeover
How You Appear On Search
Search Engines use Social Information!

39. Roadmap Summary
Business Goals (possible ideas)
“Preparation”
• DEFINE ______________________________
Target Audience
• ACTION ______________________________
Maximize Profile
• ACTION ______________________________
Effective Use
• ACTION ______________________________

40. Attention Grows Into Value
Generating Positive Visibility
& Credibility

41. Generate Awareness
Goal
Mindset
Tactics

42. “WARM”: Content in the Activity Stream
Provide a Link
Post
1. Can share directly to Twitter
2. Can share directly with
Connections
Like
Comment
Say Something
Update my
Profile
Endorsements

43. “WARM”: Content in the Activity Stream
Provide a Link
Post
1. Can share directly to Twitter
2. Can share directly with
Connections
Key Points
1. Keep you “Top of Mind”
2. Activity should SUPPORT
your Goal
3. Sustain Your Activity
4. You can “drive” traffic
Like
Comment
Say Something
Update my
Profile
Endorsements

44. “COLD”: Provide Entry Points
Stand Out in a Crowd  Target Audience

45. “TARGETED”: LinkedIn Groups
Key Points
1. Multiple Paths for Visibility
2. Where - 3 to 5 Groups
3. Who – Target Audience
4. When – Multiple Times/Week
5. How – Offer relevance

46. Quick Poll Question
Are you strategically growing
relationships?
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Yes
Yes, but very slowly
More Work to Do
Not Really

47. Visibility Summary
“Effective”
Warm Contacts(possible ideas)
• ACTION ______________________________
Cold Contacts
• ACTION ______________________________
Groups
• ACTION ______________________________
Amount of Time
• ACTION ______________________________

48. Value Builds Relationships
“The Secret Sauce”
Building Relationships & Trust

49. Increase Engagement
Goal
Mindset
Tactics

50. Question
Realistically, how long do I
spend?
…And, where do I consider
starting?

51. Time & Sustained Communication
Time Efficient
“Tasks in Under 10 Minutes”
VERY QUICK
1. Glance at Notifications Tab
2. Check your Emails for Updates
3. Scan Activity Stream
4. Scan Google Alerts
5. Endorse someone
QUICK
1. Respond to Endorsement
2. Interact in your Groups
3. Interact on Your Company Page
4. Message People

52. “Pat on the Back”
…Bragg for someone else
Things to Consider
• Makes someone feel good
• Takes about a second
• Shows up on your activity
stream
• Gives someone a reason to
contact you
• Gives you a reason to contact
someone

53. Relationships & Trust
Engagement
1. Target Audience
2. Demonstrate Expertise
3. Offer Items of Value
4. Time / Sustained Communication
5. Call to Action

54. Relationships & Trust
Post Daily Activity
Engagement
Daily Group Interaction
1. Target Audience
Co. Page Interaction
2. Demonstrate Expertise
3. Offer Items of Value
“Pat on the Back”
4. Time / Sustained Communication
5. Call to Action

55. Relationships & Trust
Engagement
1. Target Audience
2. Demonstrate Expertise
3. Offer Items of Value
4. Time / Sustained Communication
5. Call to Action
9 Tasks in < 10 Minutes
“Click to Learn More”

56. Power In Numbers
One Click Sharing
Ability to Engage Thousands

57. Final Polling Question
Is Your Current LinkedIn
Network Comprised of…
• Nurtured & Engaged Leads
• Friends & Business Connections
• Anyone Who Invites Me

58. Relationships lead to Trust
Trust Drives Our Success!!

59. Grow Your Conversions
Goal
Mindset
Tactics

60. More Active  Built Following
Increase Activity
Group Grew
Wanted to be more active on
LinkedIn
Global membership and participation
Conversions
Created Group
30 Day Linking Blitz
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Activity & Contacts
Group is Growing and
Expanding Around World
Built More Relationships
Received Revenue
Opportunities

61. Key Takeaways
“Results”
Have Identifiable & Measurable Goal
• ACTION ______________________________
Find Target Audience
• ACTION ______________________________
Effective Participation
• ACTION ______________________________
Engage & Build Trust
• ACTION ______________________________

62. Free OnDemand Webcast: Advanced LinkedIn Strategies for 2014
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63. Thank You!