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Social Sharing: Why & How to Do It with HighRoad
The document discusses the expertise of Jenny Lassi at HighRoad Solution, focusing on optimizing engagement through data and social media strategies for multigenerational association members. It highlights the decline of teen engagement and growth in older demographics on social platforms, emphasizing the importance of adapting marketing strategies. Additionally, it introduces a new social share feature to enhance marketing outreach and encourage subscribers to share content across various social media platforms.
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Social Sharing: Why & How to Do It with HighRoad
- 1. TheU: The SocialAssociation
- 2. Your Presenter: www.highroadsolution.com Jenny Lassihas been affiliated with HighRoad Solution for 8 years first as a client and then as an employee. With optimized recipient engagement top-of- mind, Jenny's expertise is in data & delivery allowing clients to leverage data collected and increase engagement. She also consults with clients on authentication, content, content strategy, integrating social to eMarketing strategies, email preference center management, business intelligence gathering to fuel segmentation & other deliverability/engagement optimization tactics.
- 3. Today’s Content www.highroadsolution.com • UnderstandingGenerations • Communication Approach Differences • Trends in Social • Legacy Social Share %%SHARE%% Sunset Plan • New SocialLoop Social Share takes over May 1 • Workflow Process Changes • Social Jumpstart Package • Best Practices • Resources/Takeaways
- 4. Multigenerational Association Members www.highroadsolution.com Association membershipdatabases include members that are considered a part of one generation type or another. If your organization has not organized member/non-member/prospect records and their associated generations/personas and adjusted marketing strategies for each type, begin to use Social Share features now to stay on top of the curve!
- 5. Multigenerational Association Members www.highroadsolution.com 1925-1945 -Silent Generation 1946-1964 - Baby Boom 1965-1979 - Generation X 1980-2000 - Millennials or Generation Y 2001-Present - Generation Z
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- 7. www.highroadsolution.com Facebook Trends Declining numbersfor Generation Z but substantial growth for 25+ on up.
- 8. Social Trends www.highroadsolution.com According toa 2014 study by iStrategyLabs.com 1. Teens (13-17) on Facebook have declined -25.3% over the last 3 years. 2. Over the same period of time, 55+ has exploded with +80.4% growth in the last 3 years. Forbes Projections: 1. Investment in social media will become a necessity, not a luxury. 2. Google + will become a major factor 3. Image Centric networks will see huge success 4. We'll witness the rise of micro-video 5. Foursquare will decline sharply 6. MySpace, love it or hate it, will grow 7. LinkedIn will become major player for B2B business growth
- 9. There is Social Media… www.highroadsolution.com Alwayslink to your presence on the social platforms for members/non-members or prospects to interact with your organization’s social content and facilitate discussion.
- 10. And there isSocial Share www.highroadsolution.com • Social Share is a feature that allows subscribers to share message content to Facebook, LinkedIn, Twitter, Google + and Pinterest. • Social Share is available with Standard, Recurring and Welcome messages. • Multiple Social Shares can be applied within a single message. • Social Share can be created using the HTML Editor, Basic Code Input or under Social > Create Social Share. • Extended the reach of your marketing beyond your subscriber base
- 11. Share to Socialvs. Social Share www.highroadsolution.com Share to Social %%SHARE%% sunsets May 1, 2014 The NEW Social Share is available now inside your HighRoad Solution Campaign eMail Account! This change will impact your organization depending on if you use the integrated Social features with your emails now and also depending on your email marketing workflow: 1. If you use the share to social feature now and you use a template library with social features built-in to your template’s HTML code 2. If you use the share to social feature now, you code your templates in an outside HTML editor like Dreamweaver and paste in your code or 3. If you use the share to social feature now and you add sharing features to each email you deploy during the message creation process
- 12. Strategic Focus onTop 5 www.highroadsolution.com Why only Facebook, LinkedIn, Twitter, Google+ and Pinterest? • Scalable social solution for Software as a Service social platforms • Works with welcome, standard and recurring promotional messages. • Enables multiple shares per email campaign • Enables sharing to Pinterest • Uses one click sharing • Subscribers can easily share to all social channels • No more annoying pop-up share widgets that discourage sharing. • Includes a Social Share URL and HTML Code Generator • Available for subaccount users
- 13. Social Share www.highroadsolution.com Why onlyFacebook, LinkedIn, Twitter, Google+ and Pinterest? They are the top 5! Facebook 900,000,000 - Estimated Unique Monthly Visitors Twitter 310,000,000 - Estimated Unique Monthly Visitors LinkedIn 250,000,000 - Estimated Unique Monthly Visitors Pinterest 150,000,000 - Estimated Unique Monthly Visitors Google Plus+ 120,000,000 - Estimated Unique Monthly Visitors
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- 18. Template Based Workflow- Update Templates www.highroadsolution.com Before UsingLegacy Share to Social %%Share%%
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- 27. Now What? Built-In Strategy www.highroadsolution.com Rewardyour brand evangelists!
- 28. Social Jump Start Consulting www.highroadsolution.com Suzanne’sdescription here… Includes: 1. Item 1 2. Item 2 3. Item 3 4. Item 4
- 29. Best Practices www.highroadsolution.com • Usethe New Social Share Feature Only on Emails You Want Shared • Update All Templates Using Legacy Share to Social Now • Become Familiar with The New Process Now Before May 1st • Reward Social Influencers Using a Strategy BluePrint
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- 31. Thank you! www.highroadsolution.com Other questionsfor Jenny? eMail = jenny@highroadsolution.com Twitter = @highroadjenny
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