Using Direct Response Strategies to Dominate in Social Media
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Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape. This presentation will focus on the following topics: • How to apply direct response testing and tracking in new media • Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important? • Understanding how direct marketing professionals can fast track their personal expertise • Best Practices for using DM List Building techniques to deliver bottom line profitability • What is Info Product Marketing and how can I monetize my personal knowledge?
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Using Direct Response Strategies to Dominate in Social Media
- 1. Using Classic Direct Response Strategies to Dominate the Social Media Landscape Jay Berkowitz TenGoldenRules.com
- 2. Recent MediaWall Street Journal
- 3. Recent MediaFOX Business TV
- 6. Using Classic Direct Response Strategies to Dominate the Social Media Landscape
- 7. #1. Direct Response = List Building Flickr Photo Credi: Talking Tree
- 8. #1 Social Media Lists = Make Lots of Friends!
- 9. Help People! LinkedIn Answers
- 10. Follow people in your area
- 11. Follow people with Common Interests
- 13. #1 Make Lots of Friends! ‘friends’ = a network of opportunity Follow those with common interests Help People Recognize and Interact – Blogs, Social
- 14. #2 Direct Response = Testing Flickr Photo Credit Pink Sherbert Photography
- 15. #2 New! Facebook Ads = a test lab
- 16. Used ‘likes’ and profile to narrow target from 600 million to 5,780
- 17. Images are key in Ad Testing
- 18. Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
- 19. #2 Facebook Ad Testing Target: GEO, demo, likes, competitor Use Analytics to measure conversion Testing: Images 70%
- 20. #3 Great copy works! Herschell Gordon Lewis HOF
- 21. Strategy #3 - Great ContentExample - Seth Godin’s Blog
- 22. Great Content Builds Subscriptions
- 23. Great Content Builds Links!
- 24. Strategy #3 - Great ContentMashable
- 25. Strategy #3 - Great ContentInfluential Marketing Blog
- 26. Strategy #3 - Great Content 10 Golden Rules Podcast Craig Newmark, CraigsList Steve Krug, Author Don’t Make Me Think Tim Westergren, Pandora Matt Cutts, Google Andy Sernovitz Word of Mouth Marketing
- 27. Strategy #3 - Great Content Geekcast.FM “Affiliate Thing” Great Content
- 28. Strategy #3 - Great ContentHubSpot Video Podcast on iTunes
- 29. Strategy #3 Great Content Builds Links Builds Subscriptions Podcasts: Affiliate Thing, HubSpot, Ten Golden Rules Podcast Blogs: Seth Godin, ShoeMoney
- 30. Direct Response = Classic Newsletters
- 31. Social Media = Blogs for $$$ Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com generates 7 figures
- 32. Blogs: 77.7 million unique visitors in the US 77% of active Internet users read blogs Blogs with 100,000 + unique visitors a month earn an average of $75,000
- 33. Monetize through Google AdSense
- 34. Monetize through Affiliate Banners
- 35. Pay Per Post (up to $2500 for blog promotion)
- 36. Sell Software and Products
- 38. Strategy #4 Content MonetizationAdWords / Affiliate / Banner AdSense Affiliate Banners and Links Direct Ad Sales Sell Products Pay Per Post/Tweet Sponsorships
- 39. Direct Response = DRTV
- 40. Michael Stelzner’s Social Media Report
- 41. #6 Video!
- 42. Best Practices – Entertain, Great Music, Celebrities, Spoofs
- 43. Best Practices: Product Demo and How-to Videos
- 44. Strategy #6 Video Huge opportunity gap! Entertain, engage, consistent Product Demo, How-tos
- 45. Call 1-800-ACT-NOW! Flickr BP America
- 46. 7. Social Media Customer Service
- 47. 7. Social Media Customer Service
- 48. Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
- 51. Radian 6 track social mentions
- 52. Strategy #7 Customer Service as the New Marketing Google/Yahoo Alerts, Search.Twitter.com Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell
- 53. Direct Response = Catalogs
- 54. Photo Credit Flickr Kate Raynes-Goldie
- 55. Cameron and Tyler Winklevoss – October The Social Network
- 58. Photo Credit Flickr Kate Raynes-Goldie
- 60. Facebook Fan Page = Business Profile Encourage ‘Likes’, new left side navigation
- 61. Get your ‘domain name’ Facebook.com/tengoldenrules
- 62. Testing Welcome PagesWhich page produces the most likes?
- 64. Ability to email fans
- 65. Post to their wall
- 66. Access custom friend lists
- 68. Biz Profile
- 69. ‘domain’
- 70. SEO Index
- 71. LH Nav
- 72. Engage through events, news feeds, appsFlickr Photo Credit Vladdythephotogeek
- 73. DMA ‘Community’
- 74. Strategy #9 Create a Community .Org
- 75. Community votes on t-shirt designs they create
- 76. Search Marketing Community WebmasterWorld.com
- 77. Leave your ‘cubicle’ job Internet Business Mastery
- 78. Strategy #9 Create a Community Free or Paid Find a Niche NING, MemberGate, WordPress
- 79. Direct Marketing = Information Marketing
- 80. New! Information Marketing
- 81. #10 What’s Hot! Deal-of-the-Day sites
- 84. Using Classic Direct Response Strategies to Dominate the Social Media Landscape Make Lots of Friends Test FB ADs Great Content Blog Monetization Video! Customer Service as New Marketing FB Fan Pages! Promote Your Product Create a Community Info Product Marketing/What’s Hot!
- 86. What is TenGoldenRules.com? Social Media
- 87. What is TenGoldenRules.com? Social Media
- 88. What is TenGoldenRules.com? Blogs
- 90. What is TenGoldenRules.com? Search Engine Marketing
- 91. What is TenGoldenRules.com?Landing Pages & Conversion
- 92. What is TenGoldenRules.com?Viral Marketing
- 93. What is TenGoldenRules.com? Affiliate Program Management
- 94. What is TenGoldenRules.com? eNewsletters
- 95. What is TenGoldenRules.com? New Program Launch Strategy
- 97. Be my friend! Linked In, Twitter @jayberkowitz
- 99. Consulting, Search, Conversion, Affiliate
- 100. http://presentations.tengoldenrules.comf/u Q&A Jay Berkowitz www.TenGoldenRules.com 561-620-9121