5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Nine key ways wearable technology affects social media. Presented at Pubcon 2015 in Las Vegas on October 6, 2015.
The technology "wearables" market grew 600+% in the second half of 2014, in comparison to the first. The industry as a whole is projected to hit $14 billion by 2018. It is also projected that 1 in 5 people will have some kind of wearable technology in 2015. This session will highlight everything that you need to know in order to stay on top of your game in the "wearable" technology market.
As presented by Bryan Caplan, National Speaker for Grow with Google. "Using Data to Drive Business Growth explores how a business owner can set goals and use tools like Google Analytics to achieve those goals.
messagingLAB's Summary of the Contently 2015 SummitmessagingLAB
Can content better power your company? messagingLAB summarized 5 key takeaways from Contently's 2015 Content Marketing Summit. We also asked 5 questions to help you with your own content marketing.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Nine key ways wearable technology affects social media. Presented at Pubcon 2015 in Las Vegas on October 6, 2015.
The technology "wearables" market grew 600+% in the second half of 2014, in comparison to the first. The industry as a whole is projected to hit $14 billion by 2018. It is also projected that 1 in 5 people will have some kind of wearable technology in 2015. This session will highlight everything that you need to know in order to stay on top of your game in the "wearable" technology market.
As presented by Bryan Caplan, National Speaker for Grow with Google. "Using Data to Drive Business Growth explores how a business owner can set goals and use tools like Google Analytics to achieve those goals.
messagingLAB's Summary of the Contently 2015 SummitmessagingLAB
Can content better power your company? messagingLAB summarized 5 key takeaways from Contently's 2015 Content Marketing Summit. We also asked 5 questions to help you with your own content marketing.
Why Pinterest Needs To Be A Part Of Your Marketing Mix TodayHanapin Marketing
In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you.
In this presentation, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, testing your offers, and unique ways to evaluate your performance.
Getting Your Ads Seen: Introducing In-Image AdvertisingHanapin Marketing
In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
We are at a crucial time where everyone from senior level marketing directors to fresh out of college interns need to become better storytellers. Why is it you ask? Well, as we move into 2016, it’s harder now than ever to successfully communicate your brand story. Content marketing is no longer a trend, it’s the way brands speak to their audience. With attention deficit on the rise, everyone is out to duel each other in order to win over their audience.
TINT and Visually are joining forces to teach you all the powerful strategies to survive today's brutal market.
Here is what we will cover in this webinar:
-The origins of storytelling and what we can learn from Shakespeare
-How to tell stories that evoke emotion and motivate action
-How to make your visual content get noticed by even those with the smallest attentions spans
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
2018 was the most disruptive year in the history of social media, as many platforms pulled back or restricted access for marketers. This presentation shows how marketers should respond and charts a path for the future of social media marketing.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
Everybody loves to go on vacation.
But, no one would leave their house without a map telling them how to get to their destination. While everyone can login to Facebook, LinkedIn or Twitter and post an update, to be truly great at social media you need a road map. Not only do you need a road map, but you need to understand how to read it and interpret it.
In his 60-minute presentation, Brad Bialy, Social Media Marketing Consultant with Haley Marketing Group, will walk through the road map that has assisted over 65 staffing firms and contributed to 6 ASA award-winning social media marketing campaigns. In this session, you’ll have time to ask specific questions related to your company and learn:
How to define SMART Goals
How to conceptualize a strategy
How to outline tactics
Where to focus your time and energy
How to develop a posting calendar that saves you time
You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives, unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives.
8 Content Marketing Strategies to Take NowJoe Pulizzi
Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.
Dominant Transportation Privilege for Senior and Disabled peopleDD Med Trans Inc.
With the Existing transportation facilities, it is impossible to deliver comfort and assistance transportation ride. It is also impossible to support the poverty groups for accessing health resources within their budgets. That’s why, non-emergency medical transportation are launched for the reformation of life of senior and disabled persons with cheapest prices range, for developing the health objectives. Here’s detailed history about the various aspects for introducing non-emergency medical transportation services.
Why Pinterest Needs To Be A Part Of Your Marketing Mix TodayHanapin Marketing
In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you.
In this presentation, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, testing your offers, and unique ways to evaluate your performance.
Getting Your Ads Seen: Introducing In-Image AdvertisingHanapin Marketing
In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
We are at a crucial time where everyone from senior level marketing directors to fresh out of college interns need to become better storytellers. Why is it you ask? Well, as we move into 2016, it’s harder now than ever to successfully communicate your brand story. Content marketing is no longer a trend, it’s the way brands speak to their audience. With attention deficit on the rise, everyone is out to duel each other in order to win over their audience.
TINT and Visually are joining forces to teach you all the powerful strategies to survive today's brutal market.
Here is what we will cover in this webinar:
-The origins of storytelling and what we can learn from Shakespeare
-How to tell stories that evoke emotion and motivate action
-How to make your visual content get noticed by even those with the smallest attentions spans
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
2018 was the most disruptive year in the history of social media, as many platforms pulled back or restricted access for marketers. This presentation shows how marketers should respond and charts a path for the future of social media marketing.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
Everybody loves to go on vacation.
But, no one would leave their house without a map telling them how to get to their destination. While everyone can login to Facebook, LinkedIn or Twitter and post an update, to be truly great at social media you need a road map. Not only do you need a road map, but you need to understand how to read it and interpret it.
In his 60-minute presentation, Brad Bialy, Social Media Marketing Consultant with Haley Marketing Group, will walk through the road map that has assisted over 65 staffing firms and contributed to 6 ASA award-winning social media marketing campaigns. In this session, you’ll have time to ask specific questions related to your company and learn:
How to define SMART Goals
How to conceptualize a strategy
How to outline tactics
Where to focus your time and energy
How to develop a posting calendar that saves you time
You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives, unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives.
8 Content Marketing Strategies to Take NowJoe Pulizzi
Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.
Dominant Transportation Privilege for Senior and Disabled peopleDD Med Trans Inc.
With the Existing transportation facilities, it is impossible to deliver comfort and assistance transportation ride. It is also impossible to support the poverty groups for accessing health resources within their budgets. That’s why, non-emergency medical transportation are launched for the reformation of life of senior and disabled persons with cheapest prices range, for developing the health objectives. Here’s detailed history about the various aspects for introducing non-emergency medical transportation services.
Moving Beyond the Newsletter: Communicating Through Social MediaChris Wejr
Presentation at the BC Confederation of Parent Advisory Councils (BCCPAC) annual spring conference in Richmond, BC. Working with parents and families to become aware of the possibilities for enhanced home-school communication and helping PACs to connect with the parents community at their schools.
Employee Health & Financial Wellness approachWarren Handsor
Manulife in 2014 in cooperation with Ipsos Reid Research Manulife's objective to assist employers of all sizes to gain greater insight into the connection between employee health, wealth and their company's success.
This is info graph is the visual summary of our third KGWI report on the issue of leadership in the contemporary workplace from the employee perspective.
1. What is the structure of the gmat exam? GMAT FAQ4gmatprep
Frequently asked questions (FAQ) about the GMAT exam - presented by 4GMAT.
What is the structure of the GMAT exam?
How are the different sections in the exam scored?
What should be the preparation outlook for each section?
What is a competitive score in each of the sections?
You will answers to all of these questions in this slide presentation.
Educational Collisions: How Social Media Can Foster Professional GrowthChris Wejr
Pecha Kucha presentation for the BC Education SFU Technology Symposium on how social media can lead to intellectual collisions that foster professional growth.
Die Stiftung The Ark ist ein pragmatisches Instrument, das danach strebt, die Wettbewerbsfähigkeit der Unternehmen zu stärken. Ihr Ziel ist die Dynamisierung und Diversifizierung der kantonalen Wirtschaftsstruktur.
Das Besondere an diesem Technologiepark ist, dass er mehrere Standorte besitzt (sechs Technologiestandorte) und sich auf drei Spezialbereiche erstreckt:
Informations- und Kommunikationswissenschaften
Life Sciences
Ingenieurwissenschaften
Cinco formas de mejorar el servicio al cliente en su empresa Mystery Shopper Co.
Haga un mapa de puntos de contacto de servicio, este mapa debe ser un trabajo en equipo entre la dirección de la empresa, defina claramente los protocolos de servicio, desarrolle un modelo de servicio ideal, defina los indicadores de gestión del proceso, mida la reacciones y las percepciones de lo clientes
The Rosewood Hotel Harvard Business CaseRACHIT TANDON
The presentation talks about:-
1) The Rosewood Hotels and Resorts
2) Its Branding model
3) Corporating branding analysis
4) How to establish Rosewood Hotels as a corporate brand.
Initially, Rosewood hotels followed and individualistic brand Model where all the 12 hotels under the Rosewood umbrella had a different identity. The customers were not aware of Rosewood as a Brand. Thus the management thought to adopt the corporate branding model and market Rosewood as a brand and increase the brand awareness. The goals behind management's decision were to increase the multi-property guest's usage. To create a brand equity and increase the brand awareness without compromising the company revenue and profits.
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
Presentation from Joe Pulizzi given at the annual NAMM 2015 show. Presentation covers a history of content marketing, the reasons for content marketing, creating a content marketing mission statement, and developing and influencer plan to grow and audience.
The Evolution of Content: 5 Elements to Consider – Joe Pulizzi på Epic Conten...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Joe går igjennom 5 elementer som du bør vurdere når du skal starte med innholdsmarkedsføring i din bedrift. Takeaways fra presentasjonen til Joe:
- Du bør sette deg en av disse målene for markedsføringen: Salg, Kostnadskutt eller "Sunshine"
- Hvorfor du bruker de kanalene du bruker
- At du skal fokusere på leserens utfall
- At du skal lage et formålsparagraf for innholdsmarkedsføringen din
- At du skal bygge innholdet ditt på eget land
- At du skal fokusere på abonnenter som det primære nøkkeltallet mm.
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Joe Pulizzi
Joe Pulizzi's presentation at the Richmond AMA covering epic content marketing. In this presentation, Joe covers the content marketing mission statement, repurposing of content, the social media 4-1-1 strategy and having a subscription strategy.
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoJoe Pulizzi
Presentation given by Joe Pulizzi, founder of the Content Marketing Institute and author, Epic Content Marketing for the Business Marketing Association - Colorado Chapter. Presentation covers what content marketing is, details on buyer personas, a social media strategy for B2Bs re: Content and a subscription strategy.
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
Workshop from Joe Pulizzi, Content Marketing Institute, for the greenhouse grower audience. Includes definitions of content marketing, content marketing research, and multiple case studies on finding your "why" with content marketing.
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
Small business content marketing workshop given for COSE (Council of Smaller Enterprises) in Cleveland, OH. Workshop covers content marketing strategy, tactics, measurement and more.
Go Epic with Content! Six Insights from Joe PulizziCision
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
Content marketing isn’t new any more. With 90 percent of brands now in the content game, how can you keep customers’ attention and earn their business?
Go epic, says Joe Pulizzi. This means creating content so valuable, compelling and different that customers can’t ignore you.
These slides are from Joe Pulizzi's Vocus Webinar, which teaches you to discover 10 techniques to create epic content, including how to:
-Produce hyper-targeted content by answering your top customers’ questions
-Build an epic content team using expertise from every department
-Use an easy-to-implement subscription strategy to keep audiences returning
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
About the Speaker:
Joe Pulizzi is the founder of the Content Marketing Institute, which offers consulting to LinkedIn, AT&T and PetCo among others. Joe recently authored “Epic Content Marketing” and has co-authored two other books. Joe has spoken about content marketing at more than 200 locations in 10 countries.
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
A presentation given by Joe Pulizzi to the Cleveland chapter of the AMA (American Marketing Association). The presentation covered 10 non-basic steps to get your content marketing off the ground and attracting and retaining customers.
Content Marketing for Digital Book PublishersJoe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute, speaks at Digital Book World (#DBW15) about how book publishers can leverage content marketing programs to build audiences, not just sell books.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Similar to Epic Content Marketing Australia with Marketo and Joe Pulizzi (20)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
Presentation from Joe Pulizzi for PCMA on what meeting marketing professionals need to do to thrive in light of the pandemic. It includes 7 points: creating a content mission statement, driving multiple lines of revenue from marketing, and acquiring content companies.
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
Presentation from Joe Pulizzi given at Copyblogger's Authority Rainmaker conference 2015. Presentation talks about the Content Inc. model - or 6 steps to developing an amazingly valuable audience that you can monetize.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
14. @JoePulizzi |
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute
our own amazing information and
build audiences.
15. @JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they know, like and trust you
enough to buy from you.