This document outlines a social media marketing framework for PKC. It discusses the importance of social media for establishing oneself in online conversations and improving search engine rankings. The framework includes compliance through creating social media policies and training, developing a strategic marketing plan, and providing social media training and consulting. Specific strategies are proposed for LinkedIn, Twitter, Facebook, blogging and content development to achieve goals like generating leads, networking, and showcasing expertise. Reporting will include monthly activity reports and analytics.