This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.

1. Digital Marketing
Strategy
Sports

2. Overview
Digital Marketing is promoting or creating brand
awareness on Internet using digital devices like laptops,
tablets and mobile phones.

3. How to?
1. Objective: Set the goal of the campaign.
2. Audience: Choose the right audience(students, sports
& games, management studies).
3. Bidding: Fix the bidding strategies such as per
impression, per click...
4. Budget: Planning and fixing the Daily/Lifetime budget.
5. Creative: Developing unique proposal in ad content.

4. Targeted Audience
FB
100M
Our Main Targeted Keywords will be Students,
Sports & Games, Management studies, Career in
sports...

5. Marketing Areas
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Social Media Marketing

6. Google+
• Creating and Maintaining page
• Content Development
• Integrating page with other social media channels
• Post updates daily
• Adding influencers to our circles
• Photo and Video Sharing
• Tagging
• Post Updates with links and landing page

7. Google Ads
• Keyword Research
• Targeted Audience
• Conducting adwords campaign analysis
• Improving your ads campaign performance
• Creating unique proposal in ad content
• Paid Search v/s Organic Search
• Remarketing and retargeting
• Pay-per-click (PPC)
• Display Network Ad
• Search Network Ad
• Weekly/Monthly Analysing the campaign

8. Google Ads
Display Ad
Articles,top banners, side
panel etc. on relevant sites
Search Ad
Based on keywords eg.
sports management
institute,
career in sports,
Video Ad
True View, Bumpers and
Pre-roll
Leads/Landing Page
sports management

9. Facebook
• Maintaining Page on daily basis
• Content Development
• Intergration with other social Media Channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Starting discussions
• Sharing links, ebooks, brochure etc.
• Run contest, promotional campaigns, polls etc.
• Video sharing via Youtube
• Promote Blogs
• Tagging and Stories posting

10. Facebook Ads
• Campaign Objective
 Brand Awareness: Promoting the aware of such degree
or boosting the content.
 Reach Campaign: Exploring to the targeted audience.
 Lead Generation: Collecting students information though
FB form and encourage them to enroll for the program.
 Traffic and Conversions: Make audience to visit website.

11. Twitter
• Post tweet with site link (website links)
• Use hashtag for keywords
• Tweeting based on trends
• Retweet influential tweets
• Post Normal updates frequently
• Influence Mentions
• Increase followers base constantly
• Network and engage the followers

12. Twitter Ads
• Awareness: Awareness campaigns will help you reach more of
your customers and drive better awareness for your brand.
• Tweet Engagements: Put your content in front of the right
audience at the right time to start conversations, connect with your
customers, and spread the word.
• Followers: Followers campaigns allow you to promote your
account and grow your audience on Twitter.
• Websites Clicks: Website clicks or conversions campaigns are
optimized to drive traffic and generate conversions on your website
from Tweets targeted to specific audiences.

13. Instagram
• Ads Objective
– Profile: Promoting “Visit to Instagram
Profile”.
– Website: This will send people to
website via in-app browser.
– Storefront: “Call” or “Direct” to your
Business.
– Direct Messages: “Send
Messages” it will link people to their
inbox to message you.

14. LinkedIn
• Maintaining the company page
• Targeting and networking with influencers
• Starting discussion in groups
• Publish Press
• Share Presentation
• Submit feeds
• Launch and Promote events
• Integrate blog to the profile
• Join groups

15. LinkedIn Ads
• Awareness
– Brand awareness: Get more people to know your brand through
impression
• Consideration
– Website visits: Make people to visit website
– Engagement: Drive clicks, social actions and company-page
follows
– Video views: Tell your product or business story through video
• Conversion
– Lead generation: Get leads using forms
– Website conversion: Drive valuable action on your website

16. Others Platforms
• Quora: Writing answers to the questions
• Pinterest: Sharing photos
• Bing Ads: Search and Display ads
• LabRoots
• MeetUp
• Reddit

17. Website
• SEO site page optimization using meta tags
• Content Marketing
• Integrate the site with various google products such as
Google analytics, google ads, webmasters etc.
• Bookmarking with popluar sites
• Monitor Your Site’s Indexation Status
• Use Keywords in the Title Tags and Headings for Better
Content Optimization
• Define a Core Keyword for Each Page
• Optimize Images with Descriptive ALT Tags
• Focus on Your Audience’s Demographics

18. Benefits
• Easy consumer reach
• Cost effective
• Direct advertising
• Available 24/7
• Global advertisements
• Easy brand promotion
• Time-saving
• Simple to measure

19. Lets Start...
- By Sukanya Naikar