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David Christopher
Director of Inbound Marketing
Simple Ways to Promote
Your Journalism Online
June 2015
@davidmchris
@davidmchris
Publication’s
Readership
Interested People
@davidmchris
People Interested
In Your Content
Publication’s
Readership
Then
@davidmchris
Publication’s
Readership
People Interested
In Your Content
Now
@davidmchris
Publication’s
Readership
Publication’s Social Networks
@davidmchris
Publication’s
Readership
Social
Sharing
Publication’s Social Networks
@davidmchris
@davidmchris
Publication’s
Readership
Social
Sharing
Publication’s Social Networks
@davidmchris
Journalist’s
Social
Networks
Publication’s
Readership
Social
Sharing
Publication’s Social Networks
@davidmchris
Publication’s
Readership
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
@davidmchris
Publication’s
Readership
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
Publication’s
Readership
Subject’s
Audience
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
@davidmchris
Mention in
Facebook Post
@ Mention on
Twitter
Turn Sources into Shares
@davidmchris
@davidmchris
Publication’s
Readership
Subject’s
Audience
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
Publication’s
Readership
Subject’s
Audience
Niche Publication
(Syndication/Reference)
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
Syndication
@davidmchris
Reference
@davidmchris
Publication’s
Readership
Subject’s
Audience
Niche Publication
(Syndication/Reference)
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
Publication’s
Readership
Subject’s
Audience
People
Searching
Niche Publication
(Syndication/Reference)
Social
Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s
Social
Networks
@davidmchris
Use Google Auto Complete
@davidmchris
@davidmchris
Rank 6th = 3%
Rank 1st = 18%
@davidmchris
CTRL+F = Find
@davidmchris
Publication’s
Readership
People Interested
In Your Content
Then
@davidmchris
Direct
Search
Social
Referral
Referral
Email
Social
Now
@davidmchris
Diverse Online Traffic
Channels for Newspapers
@davidmchris
OKC’s Digital Marketing Conference
Sept 10th & 11th 2015
confluenceconference.org

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