Presented to the Oklahoma Publishers Association, this 5 minute presentation was designed to show how the role of journalists is shifting. Journalists and editors can no longer "just hit publish" and assume that their publication will provide the audience. Today journalists and editors can support their publications by writing to their audience's interests; by considering search engine optimization (SEO); by socially sharing their content, and by getting their sources, mutual-beneficiaries and niche publications to share, promote and republish their journalism as well.