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Monetization Webinar
Better Monetize Apps by Rewarding Users
Appsaholic, LLC. | Proprietary and Confidential
Appsaholic, LLC. | Proprietary and Confidential
Speakers
Andrew Gerhart
COO
AerServ
Zach Redler
Sr. Director
Appsaholic
Appsaholic, LLC. | Proprietary and Confidential
Agenda
● Opportunities and challenges
● Monetization landscape
● Rewards as a way to monetize
● Q&A
Appsaholic, LLC. | Proprietary and Confidential
Opportunities and Challenges
Appsaholic, LLC. | Proprietary and Confidential
Opportunities and Challenges
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
5
Huh?!?
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
4 Main Monetization Models:
o Paid installs
o Freemium / in-app purchase
o Ad-supported
o Subscriptions
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What Pay $X to download the app
Monetization
Benefit
Instant monetization of user
Monetization
Challenge
Low conversion rate
Stats
33% of users will pay to download an app
Source: eMarketer, Only 33% of US Mobile Users Will Pay for Apps This Year, 02.05.15
Paid Installs
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Freemium / In-app purchase
What
App is free to download, and the app attempts
to convert the user into paying real dollars for
items in the app
Monetization
Benefit
Keeps the user engaged in the app, allows for
high revenue per transaction
Monetization
Challenge
Low conversion rate
Stats
1.5% of users will make an in-app purchase
Source: Swrv, 01.14
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What
Ads integrated into the app in the form of
banners, interstitials, video, native or
rewarded video
Monetization
Benefit
Keeps app free; user acceptance. Every user
is monetized.
Monetization
Challenge
Lower revenue per user; some user aversion
to ads
Stats
Mobile ad spend will grow to $95 billion by
2018
Ad Supported
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What
Gating content behind a paid subscription
wall
Monetization
Benefit
Recurring revenue, engaged user, instant
monetization
Monetization
Challenge
Unknown conversion rate
Stats
37% of users are willing to subscribe to an
app
Source: Android Authority, 10.14
Paid Subscriptions
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
$$$$$$$$$
$$$$$$$
$$$$$$
$$$$$
$$$$
$$$
$$
$
Revenue
Potential
Ad Format
Banner
Interstitial
Offer walls
Native
Video
Rewarded
video
Source: VentureBeat 2015
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Monetization Methods Users Hate
Other
Banner Ads
Surveys
Notification Ads
Lock Screen Ads
Interstitials
Video Ads
Subscriptions
Text Ads
App Walls
0 2 4 6 8 10 12 14 16 Source: VentureBeat 2015
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Most Popular
o Freemium
o Interstitials
o Video Ads
o Banner Ads
Least Popular
o Surveys
o Lock Screen Ads
o Subscriptions
o Affiliate/E-Commerce
o Notification Ads
o Text Ads
o Offer Walls
o App Walls Source: VentureBeat 2015
Monetization Methods Deployed
Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
5
TYPE
Freemium/In-App Purchases of Digital Goods
Ads: Interstitials
Ads: Banner Ads and Traditional Static images
Ads: Video Ads
App Walls
Offer Walls
Affiliate Commerce Links to Purchase Physical Goods
Premium: Pay to Download
Ads: Text Ads
Subscriptions
Ads: Notification Ads
SCORE
712
609
573
561
378
366
208
195
144
126
120
RANK
1
2
3
4
5
6
7
8
9
10
11
Source: VentureBeat 2015
What is a mobile
rewards program?
Appsaholic, LLC. | Proprietary and Confidential
What we’ve learned
Offering users rewards
of real value will:
Reduce ad sensitivity
Give users purchase power
Drive retention and engagement
How can you balance user
experience with your
monetization needs?
Appsaholic, LLC. | Proprietary and Confidential
How it works
Appsaholic, LLC. | Proprietary and Confidential
Compelling use cases
Rescue
moments
Gated
experiences
Shopping
power
Achievements
Competitions
VIP treatment
Appsaholic, LLC. | Proprietary and Confidential
Best practices - user experience
Keep users
in mind
Offer rewards
of real value
Customize
achievements
Redemption
options
Customize
rewards
Opportunities to
earn points
Appsaholic, LLC. | Proprietary and Confidential
Best practices - operations
Publicize your
program
Plan ahead -
infrastructure
Leverage
platforms
Don’t forget
customer service
Multiple monetization
channels
Track, analyze,
optimize
Questions?
Submit yours in the webinar’s "Questions" box.

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Webinar - Better Monetize Apps by Rewarding Users

  • 1. Monetization Webinar Better Monetize Apps by Rewarding Users Appsaholic, LLC. | Proprietary and Confidential
  • 2. Appsaholic, LLC. | Proprietary and Confidential Speakers Andrew Gerhart COO AerServ Zach Redler Sr. Director Appsaholic
  • 3. Appsaholic, LLC. | Proprietary and Confidential Agenda ● Opportunities and challenges ● Monetization landscape ● Rewards as a way to monetize ● Q&A
  • 4. Appsaholic, LLC. | Proprietary and Confidential Opportunities and Challenges
  • 5. Appsaholic, LLC. | Proprietary and Confidential Opportunities and Challenges
  • 6. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 5
  • 8. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 4 Main Monetization Models: o Paid installs o Freemium / in-app purchase o Ad-supported o Subscriptions
  • 9. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Pay $X to download the app Monetization Benefit Instant monetization of user Monetization Challenge Low conversion rate Stats 33% of users will pay to download an app Source: eMarketer, Only 33% of US Mobile Users Will Pay for Apps This Year, 02.05.15 Paid Installs
  • 10. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Freemium / In-app purchase What App is free to download, and the app attempts to convert the user into paying real dollars for items in the app Monetization Benefit Keeps the user engaged in the app, allows for high revenue per transaction Monetization Challenge Low conversion rate Stats 1.5% of users will make an in-app purchase Source: Swrv, 01.14
  • 11. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Ads integrated into the app in the form of banners, interstitials, video, native or rewarded video Monetization Benefit Keeps app free; user acceptance. Every user is monetized. Monetization Challenge Lower revenue per user; some user aversion to ads Stats Mobile ad spend will grow to $95 billion by 2018 Ad Supported
  • 12. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Gating content behind a paid subscription wall Monetization Benefit Recurring revenue, engaged user, instant monetization Monetization Challenge Unknown conversion rate Stats 37% of users are willing to subscribe to an app Source: Android Authority, 10.14 Paid Subscriptions
  • 13. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape $$$$$$$$$ $$$$$$$ $$$$$$ $$$$$ $$$$ $$$ $$ $ Revenue Potential Ad Format Banner Interstitial Offer walls Native Video Rewarded video Source: VentureBeat 2015
  • 14. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Monetization Methods Users Hate Other Banner Ads Surveys Notification Ads Lock Screen Ads Interstitials Video Ads Subscriptions Text Ads App Walls 0 2 4 6 8 10 12 14 16 Source: VentureBeat 2015
  • 15. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Most Popular o Freemium o Interstitials o Video Ads o Banner Ads Least Popular o Surveys o Lock Screen Ads o Subscriptions o Affiliate/E-Commerce o Notification Ads o Text Ads o Offer Walls o App Walls Source: VentureBeat 2015 Monetization Methods Deployed
  • 16. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 5 TYPE Freemium/In-App Purchases of Digital Goods Ads: Interstitials Ads: Banner Ads and Traditional Static images Ads: Video Ads App Walls Offer Walls Affiliate Commerce Links to Purchase Physical Goods Premium: Pay to Download Ads: Text Ads Subscriptions Ads: Notification Ads SCORE 712 609 573 561 378 366 208 195 144 126 120 RANK 1 2 3 4 5 6 7 8 9 10 11 Source: VentureBeat 2015
  • 17. What is a mobile rewards program?
  • 18. Appsaholic, LLC. | Proprietary and Confidential What we’ve learned Offering users rewards of real value will: Reduce ad sensitivity Give users purchase power Drive retention and engagement How can you balance user experience with your monetization needs?
  • 19. Appsaholic, LLC. | Proprietary and Confidential How it works
  • 20. Appsaholic, LLC. | Proprietary and Confidential Compelling use cases Rescue moments Gated experiences Shopping power Achievements Competitions VIP treatment
  • 21. Appsaholic, LLC. | Proprietary and Confidential Best practices - user experience Keep users in mind Offer rewards of real value Customize achievements Redemption options Customize rewards Opportunities to earn points
  • 22. Appsaholic, LLC. | Proprietary and Confidential Best practices - operations Publicize your program Plan ahead - infrastructure Leverage platforms Don’t forget customer service Multiple monetization channels Track, analyze, optimize
  • 23. Questions? Submit yours in the webinar’s "Questions" box.