- InMobi has a global SDK footprint in over 22.5k apps across 190 countries, reaching over 1 billion device IDs.
- Users in the US now spend much more time using apps (2 hours 48 minutes daily) than browsing mobile websites (26 minutes daily).
- InMobi can help advertisers access this large in-app audience across the app ecosystem using their SDK and programmatic platform.
- Key considerations for in-app campaigns include using VAST video format, optimizing for viewability with buffer-free video and rich interactive end cards, and targeting premium apps with large engaged user bases.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...Warply
A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...Warply
A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Innovations that Convert Cord Cutters Into Smart SubscribersCleverTap
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- CRM innovations expected in 2019
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
How To Develop A Video Editing App Like Magisto?Lucy Zeniffer
Embark on developing a cutting-edge video editing app to rival Magisto by prioritizing user-friendly interfaces and innovative features. Leverage advanced AI for automatic enhancements, seamless cloud storage integration, and a range of editing tools. Choose a robust technology stack for efficient processing and real-time previews. Ensure cross-platform availability for a broader user base and implement a monetization strategy suitable for your target audience. Conduct thorough testing and address legal considerations to deliver a polished video editing app, positioning it as a go-to solution in the competitive market.
An alternative to marketing mix modeling exists that provides more comprehensive and nuanced insights to how marketing works. In this document, is a compendium of marketing cases that were solved with simulation.
This webinar was presented on October 9, 2013. It takes a look at the Mobile Ecosystem, what we see as obstacles and opportunities in the space, trends, look at the role of the consumer, and give tips to drive more monetization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. ● Presence in 190 countries with 21 local offices
● Global SDK footprint with over 22.5k apps
● Multiple formats- banner, interstitial, native, and video
● Over 10 years of innovation in mobile advertising and recognized
as 2018’s Top 50 Disruptor Company by CNBC
INMOBI EXCHANGE
Reaching over 1 billion Device IDs globally
3. 10%
M-WEB
Media Time Spent
APPS vs. MOBILE WEB
90%
APPS
● U.S. adults spend 2 hours & 48 minutes a day using apps on their smartphones.
● In contrast, they spend only 26 minutes a day browsing mobile websites.
Source: eMarketer, Flurry Analytics, comScore, Facebook, NetMarketShare, Note: US, Dec 2016
App Usage
U.S. TIME SPENT BY APP
CATEGORY
● InMobi is your entry point to the app ecosystem: (search, social
and other 3rd party apps)
● Average time spent on app other than social apps (FB, Youtube,
Instagram, Snapchat)
WHY IN-APP MATTERS
Users are In-App and Across the App Ecosystem
4. IN-APP MOBILE WEB
SDK Pub Connections
Deterministic
Device IDs
GPS Lat/Long Location
Signals
Buffer Free Video
2x Higher
Viewability Rates
100% SOV
Personal TV Ad
JS Tags
Cookies
N/A
N/A, Slow Mobile Web
Loading Times
Low Viewability
Clutter
IN-APP VS MOBILE WEB
5. PREMIUM APP
CHARACTERISTICS
DESCRIPTIONS
App Store Ratings Look for app store ratings of 2.5 or higher.
Total DAU (Daily Active Users)
While there is no concrete way to establish this other than asking the publisher, third
party tools like App Annie & Mobbo provide guidance range numbers. Typically apps
with more than 100k DAUs make it to the premium app list.
Total App Downloads While there is no hard and fast rule here, 200k downloads across platforms.
App Category
Only brand safe app categories music, entertainment, sports, fitness, social, lifestyle,
casual gaming, productivity & more.
Total # of Days in Top 200 This data is available from app analytics tools like App Annie & Mobbo.
Ad Units Full Screen Video, Display & Rich Media.
DEFINING PREMIUM APPS
Applying ComScore’s top 100 list to app, will cause advertisers to miss out on the majority of premium in-app supply.
Below are some characteristics for defining premium app supply
7. Video load time 0.06secs & end card load time 0.1 secs Video load time 3.5secs & end card load time 2+ secs
A buffer-free user experience for users ensures increased completion rates and increased
viewability metrics, which ultimately delivers superior media performance.
VAST VPAID
VAST IAB STANDARD
In-App Video With Third Party Measurement
8. High VCR
VAST VIEWABILITY INTERACTIVITY
VAST is your solution to Mobile In-App and CTV/OTT Supply
01 02 03
HOW INMOBI SOLVES FOR VPAID
Still trying to figure out how to transition to VAST?
These are the key considerations to maximize performance and meet your KPIs with VAST Video
9. Vast Video With Dynamic Map
Interactive End Card
Leverage user location to deliver personalized
expandable ads with a store locator, driving footfall to
the brand’s nearest locations.
Vertical Video With
Carousel End-card
5 sec. video followed by a rich media interactive end
card that drives 2X better user engagement. The
winning strategy for effective brand storytelling.
Split Screen Video
With Image Carousel
Utilize your existing creatives plus additional interactive
modules to make a vertical ad experience. Adding other
elements such as product carousels and a call-to-
action button can help drive direct response.
ADDING RICH MEDIA INTERACTIVE END CARDS
No Trade-Off Between High Completion Rate & Engagement - Get Both in Same Solution
10. Ad opens with a 15 second vertical
video which transitions to an end-
card inviting the user to a
competitive wall climbing challenge,
similar to a course on the show.
This 15 sec video ad +
gamified end-card can
engage users for up to
75 seconds.
CREATIVE INNOVATION: AMERICAN NINJA WARRIOR
Maximizing User Engagement and Time Spent
User After 2 challenges, the race ends
with an end-card prompting the user to
play again or click the CTA to add show
details to user’s personal calendar.
11. Source: “Vertical Video Advertising Best Practices,” iab, Nov 2017
● According to Mobile Marketer, users hold their phones
vertically 90% of the time.
● Vertical Video ads utilize 100% of the screen to give users
an optimal viewing experience.
● Same offering on both orientations (viewability, end card
support, high completion metrics)
● WxH passed in the bid request depending on the
orientation and the app’s design
VERTICAL VS HORIZONTAL VIDEO
12. Source: “How Game Advertising Is Uniquely Suited For Consumer Engagement,” iab, Sept 2017
In a game with natural
breaks between levels, a
video interstitial between
turns mimics the
commercial break found
on live TV.
In-game Reward
Advertising represents
an ad format 81% all
mobile game players
prefer, as it gives them
choice.
According to Mary
Meeker’s 2017 Internet
Trends Report, three-
quarters of mobile users
are mobile gamers.
In gaming, brands are able
to reach consumers in a
non-divisive brand safe
environment while their
target audience is both
tuned-in, and in a laid-back
entertainment mindset.
These mobile video ads in
gaming environments are
able to deliver video
completion rates of 75%+,
and IAS & Moat MRC-
accredited viewability
metrics of 90%.
Best Practice - don’t block ¾ of Mobile in-app users
VIDEO IN CASUAL GAMING APPS
13. Combining VAST Video with Rich Media End-cards will give you high
completion rates, high viewability and high user engagement.
In-app Buying Strategy
for achieving KPI’s
KPI IN-APP STRATEGY
High VCR VAST Video 15 Sec Or Less
High VCR & Interactivity VAST Video + Rich Media End Card
High VCR & Interactivity & Viewability VAST Video + Rich Media End Card + Viewability
Interactivity Rich Media
BRAND IN-APP BUYING STRATEGY FOR ACHIEVING KPI’s
14. ✓ Does the vendor have a robust in-app solution?
✓ Does your DSP of choice support the in-app features for this vendor?
✓ What are the limitations (if any) for in-app advertising?
✓ Will there be any limitations with reporting or delivery for in-app?
✓ Will you be delivering VAST or VPAID? (VAST is the IAB standard for in-app
video, while VPAID is the standard for desktop and mobile web).
CHECKLIST: QUESTIONS TO ASK PARTNERS
GIVEN THE DIFFERENCES BETWEEN BROWSERS AND APPS,
HOW CAN WE SOLVE FOR SEAMLESS DELIVERY?
16. BRAND SAFETY - Performance and Brand campaigns are more similar than different nowadays. Both seek out
brand safe, Fraud free, highly engaging supply that converts at the best price. Both Brand and Performance
buyers leverage their vendor of choice to detect IVT. A unique addition for brands is the use of whitelisting
apps.
HIGHLY VIEWABLE - Performance buyers know their ads are viewable by the reporting they receive from their
mobile attribution partner on valid clicks. Brand advertisers require viewability measurement viewability across
in-app vast video and in-app display campaigns to ensure their ad was seen at high rates
CASUAL GAMING APPS - Brand buyers are increasingly understanding the value of delivering campaigns
across casual gaming apps. By leveraging device ID targeting rather than app category targeting, they can
reach their audience in a highly engaging environment that results in an optimal ROI
VIDEO - Brand buyers dominate video buying, however, performance buyers are starting to close the gap as
insta play video with end cards result in strong ROI, despite the higher eCPM required to access
PERFORMANCE AND BRAND OVERVIEW