This document provides guidance on how to structure an effective presentation. It recommends that the introduction establish credibility, capture the main message in a topic sentence, and get the audience's attention. The body should illustrate main points using examples, statistics, and vivid language to stir emotion. The conclusion should briefly summarize key points and leave a memorable parting statement. The document also describes an activity where participants identify good and bad delivery techniques from experiences and gives groups practice developing and delivering short presentations.