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How To Develop And Give Presentation
- 1. Anton Kopytov, PartnerInvention at Mindshare RussiaEffective PowerPoint presentation1How to develop and deliver presentation
- 2. Eventually it happensto everyonePlanningDevelopingDelivering1232How to develop and deliver presentation
- 3. Although PPT isde facto standard it is not always necessary3How to develop and deliver presentation
- 4. Define objective ofpresentation...…lecture?…discussion?…10 min report?4How to develop and deliver presentation
- 5. PLANNING15How to developand deliver presentation
- 6. STEP 1:Grazing5/15/80 rule6Howto develop and deliver presentation
- 7. Step 1The methodTheoutcome7How to develop and deliver presentation
- 8. STEP 2: Lookingfor Meaning8How to develop and deliver presentation
- 9. Create Links andConnections9How to develop and deliver presentation
- 10. Thelinksarenotalways soobvious10How todevelop and deliver presentation
- 11. STEP 3:Drop itPutit as far from your mind as possible
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- 13. Get away fromit11How to develop and deliver presentation
- 14. STEP 4: Distiland AdoptHow to develop and deliver presentation12
- 15. STEP 5: Writingthe Presentation13How to develop and deliver presentation
- 16. PLANNINGGrazeLook for MeaningDropItDistil and AdoptWrite1234514How to develop and deliver presentation
- 17. DEVELOPING215How to developand deliver presentation
- 18. WHY do wemake presentations?16How to develop and deliver presentation
- 19. ... to win17Howto develop and deliver presentation
- 20. ... to sell18Howto develop and deliver presentation
- 21. ... to befavoured19How to develop and deliver presentation
- 22. Our routineBreathing andliving mediaCreate presentations to communicate our ideas, strategies, results...20How to develop and deliver presentation
- 23. 21How to developand deliver presentation<15% of time for advertising<5%of time for media
- 24. Winning and preferredteam is not only......cleverest...best buying...nicest 22How to develop and deliver presentation
- 25. But the teamthat the client best understands23How to develop and deliver presentation
- 26. Tips for effectivePowerPoint24How to develop and deliver presentationTell emotional story
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- 30. Make it impactfulPresentationis a Story25How to develop and deliver presentation
- 31. Break your storyinto sections26How to develop and deliver presentationA section is a slightly different topic
- 32. It allows theaudience to follow you much betterShow me the money slide first27How to develop and deliver presentation
- 33. If you putyour conclusions first, people are more likely to stay with you until the end28How to develop and deliver presentation
- 34. “So what?”29How todevelop and deliver presentationSo, what of it?
- 35. Why am Iwriting this?Presentation is a VISUAL mediumnot a reading exercise30How to develop and deliver presentation
- 36. Make each pageworth looking at31How to develop and deliver presentation
- 37. Stick to therule of THREECatchy title for a slide with one ideaTop 3 things to explain the detailsWhat you talk during the slide can be much more than your top three bulletsHow to develop and deliver presentation32
- 38. Make numbers meaningfulHowto develop and deliver presentation3312 GB of music in iPodenough to listen to your music if you travel to Moon and back
- 39. Keep it simple34Howto develop and deliver presentation
- 40. Limit the amountof information on each slide35How to develop and deliver presentationSlides should be a visual aid...
- 41. ...not a detailedaccount of all informationReadable and simple tablesHow to develop and deliver presentation36Attitude towards advertisingSource: MMI, Russia, 2009
- 42. PowerPoint allows toannotate slides with notes37How to develop and deliver presentation
- 43. Slides are notcue cards38How to develop and deliver presentation
- 44. How to developand deliver presentation39Keep it short
- 45. Keep it visibleand impactful40How to develop and deliver presentation
- 46. How to developand deliver presentation41Do not go into small fonts
- 47. Content must bereadable to the person seated furthest from the screen42How to develop and deliver presentation
- 48. UseformattedtransitionswithcareHow to developand deliver presentation43Whizzing swirlings are great if done appropriately……and really annoying if they are not
- 49. If you don’twant your audience to read your point ahead of a time…44How to develop and deliver presentation
- 50. Avoid using imagessupplied with PowerPointHow to develop and deliver presentation45Most people in your audience have seen them already
- 51. Use http://www.corbis.com, http://flickr.com,…Rehearse, Rehearse, Rehearse… 46How to develop and deliver presentation
- 52. Rehearse, Rehearse, Rehearse…Theprevious Friday: first walk-throughMonday morning: walk-through w. full scriptsTuesday afternoon: dress rehearsalWednesday morning: final dress rehearsalHow to develop and deliver presentation47
- 53. Remember of timelimit48How to develop and deliver presentationYou should cover all the points and allow time for Q&A
- 54. Your audience shouldbe allowed to ask questions without fear of being cut off DELIVERING349How to develop and deliver presentation
- 55. Ignite Your Enthusiasm50Howto develop and deliver presentationEngage your listeners’ passionby tapping into your own
- 56. 51How to developand deliver presentation“We’re going to make history together today...”“Today we’re introducing revolutionary products...”“We are so excited about this. It’s incredible...”“We’ve got amazing stuff to show you this morning...”
- 57. Strike these fromyour speech52How to develop and deliver presentationMaybe
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- 61. Optimized, synergy…Navigate theWay53How to develop and deliver presentationPresent your theme as a mantra to help your listeners remember it easily
- 62. 54How to developand deliver presentation“Today Apple is going to reinvent the phone”
- 63. Outline your Presentation55Howto develop and deliver presentationArticulate vision
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- 65. Open and closeeach section with clear transitionsHow to develop and deliver presentation56
- 66. Sell the Benefit57Howto develop and deliver presentationExplain the real-world problem, then offer your solution
- 67. How to developand deliver presentation58
- 68. Engage and speakto your AUDIENCE59How to develop and deliver presentation
- 69. Make and holdeye contact with everyone individually60How to develop and deliver presentation
- 70. Speak loudly61How todevelop and deliver presentation
- 71. Read the audience,keepa good pace62How to develop and deliver presentation
- 72. The next slideif you feel restlessness63How to develop and deliver presentation
- 73. Be an actor- learn how to excite64How to develop and deliver presentation
- 74. Use body languageto dramatize points65How to develop and deliver presentation
- 75. Use two levelsof communicationHow to develop and deliver presentation66ContentWay of delivery
- 76. Make sure themessage coheres with the non-verbal communication How to develop and deliver presentation67CredibilityTrust
- 77. Be quick fingered68Howto develop and deliver presentation
Editor's Notes
- #5 Each purpose requires its own formatAnd PowerPoint not always taps into each requirement
- #11 George: Something in the way she moves Reminds me of… 5 syllablesJohn: …of a cauliflowerGeorge: -> no other lower
- #13 Keep working on your idea until it is right
- #28 We want to walk people through the same steps we followed to arrive at an answerWe are proud of the thinking process we went throughWe think it brings credibility by explaining the details before coming to the conclusionBut if you wait until the end to present your conclusions, you make it much more difficult for your audience to stay with youWhen you flip the outline and present your conclusions first - your audience knows up-front where you're going, and can pay attention to the reasons why or how to do what you recommendYou still present the same information, but present your conclusions first and your reasoning second
- #38 Remember that PowerPoint allows you to annotate your slidesWhen printed, those notes appear bellow your slide on the printed pageWrite any topics that you want to cover or avoid on these notesYour notes are not a script: your audience will become detached if you stare at a paper the entire time
- #39 Remember that the audience should listen to you not read the screenIf you find yourself writing entire sentences as BULLET POINTS, stopResist the temptation to write excessively long pointsWrite just enough to remind yourself on what you should say
- #44 If the audience has never seen a PowerPoint presentation before they will ooh and aahIf the audience have seen one before, they will groan at your attempt to look cool
- #45 Use ‘Appear’ buttonThis allows each point to appear after a certain amount of time, or when you click the mouseThis is the only animation that should ever be used with text Be careful of using such animation too often, especially if you will not necessarily be standing by the computer the entire timeThe audience will grow tired of your constant clicking and you run the risk of talking ahead of your points
- #47 Rehearse your presentation at least twiceIf possible, rehearse on the same projector that you will use for the actual presentationIf text is too hard to read, tweak the fonts and color schemesPractice your timings: if you feel like you are spending too much time on a slide, consider breaking it up into different slides
- #52 If you honestly believe that something is “amazing,” go ahead and say it.As listeners, we are giving you permission to be excited and passionate and to have fun! After all, if you’re not passionate about the topic, how is your audience going to be?
- #55 To reinvent the phone. This mantra is simple, bold, and reflects a concise core purpose that is easy for listeners to remember and to rally around. Note that it is also under ten words.
- #57 Emphasize what you want them to remember
- #59 Once Jobs reveals his one-liner — his core vision — he immediately launches into a discussion of why the world needs a new phone. A solution is inspiring only when it cures a real-world pain. Jobs sells the benefit of the phone by first describing the current state of the industry. The problem, he says, “is [smartphones] are not that smart, and they are not that easy to use.We want to make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. That is what iPhone is.”Jobs continues to describe the problem on most smartphones: keyboards, which take up more than one-third of the phone whether the person is using them or not. The Apple solution is to create a “revolutionary interface” that will get rid of the buttons and create one giant screen. This brings up the problem — how do you get around the screen with no scroll wheel or stylus?Again, Jobs sets up a problem and offers a solution: “We’re going to use the best pointing device in the world,” he says. “A device we’re all born with. Our fingers.” Jobs then describes Apple’s new “multi-touch” technology that accurately responds to the touch of a finger to bring up applications on the phone.
- #61 It makes each person feel important and works wonderfully in keeping their attention
- #64 Don’t labour a point if you see they have already understood it
- #66 Do not shift feet, move about… in a distracting wayWhatever space you have use it to the maximumWalk through the roomDon’t sit downControl the space between you and the audience
- #69 PowerPoint provides a wide array of navigation shortcuts for use during presentationsTo see them, right-click in Slide Show view and click "Help“Memorize the most useful ones, or write them down on an index card for quick reference.
- #74 Test any video, etc. prior to presentation to make sure everything will run smoothly:Do not include external mediaEven if you're making the presentation from your own laptop, expect something to go wrongFirst of all, PowerPoint displays a warning message when it is about to launch an external application (this is to prevent presentations from launching trojan horses)Once you click OK to approve the application being launched, there will be a five to ten second delayIf you can talk through this, fine. Extra dialogs will often launchWinamp will remind you to download the latest version unless explicitly told not toQuickTime Player ever since version 4 displays a registration nag screen most of the time