1.
TQM Round Table Palooza!
A New Framework for Marketing // Kevin Mullett
cirrusabs.com
twitter.com/cirrusabs
facebook.com/cirrusabs
youtube.com/user/cirrusabs
linkedin.com/companies/cirrus-abs

2.
TQM Round Table Palooza!
A New Framework for Marketing // Kevin Mullett
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
just google “kevin mullett”
director of product development

3.
// connections matter; let’s connect

4.
// the “social three”
• social media
it’s good old fashion media
• social networking
business and personal networking, just online
• social marketing
marketing with online tools

5.
// social media = tools

6.
// social networking = visibility

7.
// social marketing = application

8.
// it’s all visibility and you want it
• you have to be where your ideal demographic can see you
• in front of competitors if necessary
• obey the rules or have your sign removed
• tell a better story
photo by David Evers: http://flic.kr/p/5XwMZC

9.
// winning requires knowledge & Strategy
• what are the rules
• how can i optimize within the rules
• which races can i win while staying within my budget
• am i dedicated to the winning strategy (no trying it out)
• how much is winning worth

10.
// marketing resources are tight
where should businesses spend their marketing
resources (time/budget)?
A. traditional advertising (off-line; radio, tv, print, listings)
B. social media (advertising, facebook, sponsored tweets,
etc)
C. social media (organic)
D. paid search
E. all of the above

11.
// who wins the intent to action war?
• social
• dm
• tv
• radio
• tradeshows
• newspaper
• yellow pages
• search Marketing
• SEO

12.
// are you for or against it?
wait!
are you for social
media or against it?

13.
// does social media work?
• opportunity
• visibility
• traffic
• top of mind
• likeability
• expertise

14.
// bing + facebook = social SERPs
did you know?
how will it
change social
participation?
how will it
change who
we select on a
SERP page?

15.
// who’s in control of your visibility?
what will they find?
100’s more?

16.
// separating you & your business
profiles for you & your business
google.com/profiles

17.
// but…my privacy!
• formerly found on street corners
• who did we do business with 30 years ago?

18.
// online reputation management
own your brand
• clog the SERPs
• push competition off
• proactive not reactive
• positive or negative
• alerts are crucial

19.
// how do we make it work?
i’m listening.
how far do we need to go and
how do we make this work ?

20.
// easy social media brand check
grab your brand
• mass id check with namechk.com

21.
// go where the bots are
article awareness, distributing RSS
• social visibility mybloglog.com

22.
// optimize social activity
optimize your efforts
• schedule activity during peak times
• use tools to consolidate accounts

23.
// measuring the right things
is this the right kind of measurement?

24.
// social analytics & measurement
am i popular and important yet?

25.
// what really happened? clues? trends?
measuring brand visibility, engagement, reach…

26.
// know what winning looks like
more visible in search?

27.
// facebook metrics for other purposes?
very targeted demographic data

28.
// is this working? do it again
• check google analytics or server logs for:
bounce rates, time on site, pages visited, conversion pages,
confirmation pages (setup advanced filters & funnels)
• monitor contacts, calls, lead sources
• google a/b testing

29.
upcoming events
February 22nd
Managing Social Media Delivery & Interactions
facebook.com/smbftw
@smbfw
March 10th
Creating a Winning Web-Oriented Strategy
cirrusabs.com

30.
We'll Help You Master Internet Marketing
These days it’s more important than ever for you to reach new prospects,
satisfy customers, find new efficiencies, and grow your business. The Web's
the way to do it. We can help. Call 1.877.817.4442

31.
1.877.817.4442