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Boosting Fundraiser Turnout & Profits

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Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!

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Boosting Fundraiser Turnout & Profits

  1. 1. Boosting Fundraiser Turnout & Profits #FreeTech4PTA @VolunteerSpot
  2. 2. Meet the Presenters #FallFUNdraising Karen Bantuveris Founder & CEO VolunteerSpot.com @VolunteerSpot @VSpotMom Emily Orrson Product Manager BING in the Classroom @Emily_Orrson
  3. 3. This Webinar is for you if… • You organize fundraising events for your group, school or nonprofit. • You want to improve participation and boost profits. • You want to involve others in supporting a cause you care about. #FallFUNdraising
  4. 4. Special Thanks to our Sponsor #FreeTech4PTA @VolunteerSpot Visit www.BingRewardsSchools.com
  5. 5. Simple Steps. BIG Boost in Participation #FallFUNdraising
  6. 6. #FallFUNdraising FREE! Simply Plan: Auctions Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! VolunteerSpot for Fundraisers
  7. 7. Why Leaders Luv VolunteerSpot SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors #FallFUNdraising 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague.
  8. 8. • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers #FallFUNdraising Agenda
  9. 9. Fundraising Begins with Community #FallFUNdraising
  10. 10. Choosing Fundraisers $$$ $,$$$ $$,$$$ $,$$$,$$$ #FreeTech4PTA @VolunteerSpot
  11. 11. Rewards for Schools Bing in the Classroom  Search the web, earn free tech for schools  www.BingRewardsSchools.com #FallFUNdraising
  12. 12. Find your School Bing in the Classroom  www.bing.com/findyourschool www.bing.com/classroom/adfreesearch #FallFUNdraising
  13. 13. Product Fundraisers  From Neighborhood door-to-door to Facebook wall-to-wall  Can be in-addition to real-world fundraising events or stand-alone  Social channels amplify participation & profits  Include a ‘donate cash’ option  Create a communications timeline  Share results #FallFUNdraising
  14. 14. Choosing Products #FallFUNdraising  Who is Selling?  Who is Buying?  Calculate Profits  Company Support & Service  Match to Events & Seasons
  15. 15. Socialize your Sale #FallFUNdraising
  16. 16. Build your Community #FallFUNdraising
  17. 17. #FreeTech4PTA @VolunteerSpot
  18. 18. Social Media Strengthens your Group It’s like having a conversation! #FallFUNdraising Listen Share Connect Inspire When we have calls-to-action, our community will be engaged.
  19. 19. Social Media Strengthens your Group #FallFUNdraising Listen Share Connect Inspire Action $$$
  20. 20. Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners #FallFUNdraising
  21. 21. #FallFUNdraising Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org Help ‘em Find You
  22. 22. 1. Upload photos & video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants #FallFUNdraising What to Post?
  23. 23. #FallFUNdraising What to Post…
  24. 24. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
  25. 25. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
  26. 26. Create a Social Media Plan #FallFUNdraising Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
  27. 27. Create a Social Media Plan #FallFUNdraising Include… • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
  28. 28. When Where What 1 month before • Publish URLs & Twitter/Instagramhashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> #FallFUNdraising 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall Carnival Social Media Plan
  29. 29. Social Media Plan When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors #FallFUNdraising At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I f, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
  30. 30. #FallFUNdraising Pre-Event Buzz
  31. 31. #FallFUNdraising Day-Of Buzz
  32. 32. Onsite Socializing during Event Give ‘em a reason to socialize:  Tweet, facebook or Instagram their selfie with your mascot  Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival  Make a game of tweeting, Facebooking or Instagramming pics with the principal #FallFUNdraising
  33. 33. Recognize Volunteers & Participants #FallFUNdraising
  34. 34. #FallFUNdraising Thank Sponsors
  35. 35. A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! #FreeTech4PTA @VolunteerSpot
  36. 36. Pinterest for Fundraisers #FallFUNdraising • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
  37. 37. Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors #FallFUNdraising Get Help
  38. 38. Thank you for joining! Go today! www.BingRewardsSchools.com Join us! Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot #FreeTech4PTA @VolunteerSpot
  39. 39. #FallFUNdraising FREE! Get Started Today
  40. 40. Pinning Fantastic Fall Resources Join Us: Pinterest.com/VolunteerSpot #FallFUNdraising

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