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Building a Creative and Compelling Brand Voice on Social Media

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Erica McGillivray
Erica McGillivray

Desire to standout on social media? Bored of the same old copy? Erica McGillivray, marketing consultant, will show you how to build out a strategy behind your brand voice and get real on social media.

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Building a Creative and Compelling Brand Voice on Social Media by Erica McGillivray @emcgillivray
What does "creative" and "compelling" mean? @emcgillivray
@emcgillivray
5 Tips: How can we do this? @emcgillivray
1 @emcgillivray Find brand voice, style guides, and history New York City Transit Authority
@emcgillivray Create a persona2 Netflix’s Jessica Jones
3 Try different content on different channels Taco Time NW
@emcgillivray 4 Do what your competitors aren't doing
@emcgillivray 5 Don't ask for permission Badlands National Park
@emcgillivray Creative and compelling means taking risks
Brand equity Your community Your career Your soul Now that’s rewarding!
Stay in touch erica@cmxhub.com @emcgillivray

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